What USADATA does

USADATA is a privately-held, US-based data-driven marketing and audience intelligence company founded in 1992 and headquartered in New York. The company operates a proprietary data engine comprising 260+ million consumer records, 15+ million business records, and 190 million households, refreshed monthly and certified under CASS and NCOA standards. Its core product, the SL360 self-serve audience platform, integrates with Hailey AI (a natural-language audience builder), Leads Portal (white-label ordering for distributed networks), and APIs for programmatic data access, enabling clients to build audiences, enrich and cleanse data, and activate campaigns across digital display, programmatic, paid social, connected TV, direct mail, email, and paid search from a single audience definition.

The company monetizes through four revenue streams: per-record data licensing and mailing list sales, multi-year campaign execution services, SL360 platform subscriptions, and reseller/white-label licensing fees. Go-to-market combines direct sales for enterprise and mid-market clients (anchored by offices in NY, NJ, TX, and CA), a product-led self-serve motion for SMBs via SL360 and Hailey AI, and a channel partner program for agencies and resellers. Pricing is hybrid: unit pricing for lists, freemium entry with free audience analysis, monthly platform subscriptions, and multi-year contracts for omnichannel campaign execution.

The company serves 13+ verticals including home services, financial institutions, healthcare and dental, higher education, automotive dealerships, insurance agencies, franchise and multi-location brands, casinos and gaming, non-profits, government and state, performing arts centers, consumer brands, and retail furniture. Its value proposition centers on combining a large proprietary data asset with omnichannel execution and accessibility through AI-assisted audience building, white-label distribution, and API access for technical integration.

Name

USADATA

Legal name

USADATA, Inc.

Website

https://usadata.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

USADATA is a US-based data-driven marketing and audience intelligence company that licenses 260M+ consumer records and provides omnichannel campaign execution via its SL360 platform, Hailey AI conversational builder, and APIs, serving 13+ verticals.

Ownership category

akta.pro rank

Product category

Marketing Data and Audience Intelligence

NAICS

Media Buying Agencies (541830), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Data-driven marketing
• Audience intelligence
• Consumer data licensing
• Omnichannel campaign execution
• Prospect list building

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Data Licensing and List Sales: Revenue primarily generated from licensing access to consumer and business data records. Pricing follows per-record structure with volume discounts for larger orders. Customers can order consumer lists, business lists, new mover lists, and new homeowner lists through the SL360 platform.
2. Campaign Execution Services: Omnichannel campaign activation across digital display, programmatic, paid social, connected TV, direct mail, email, streaming audio, online video, and paid search channels. Quoted based on campaign goals and scope.
3. Platform Subscriptions: SL360 self-serve platform access with subscription or usage-based pricing depending on feature tier and usage volume.
4. Reseller Program: Organizations can resell USADATA data under their own brand with custom pricing. Revenue from reseller licensing fees and data usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

USADATA licenses access to a proprietary data engine of 260+ million consumer records, 15+ million businesses, and 190 million households, and delivers this data through its SL360 self-serve audience platform, Hailey AI conversational builder, white-label Leads Portal, and real-time APIs. Clients use these products to build targeted audiences, enrich and clean customer data, and activate omnichannel marketing campaigns across digital display, programmatic, paid social, CTV, direct mail, email, and paid search from a single audience definition.

Product overview

USADATA is a data-driven marketing and audience intelligence company offering a platform-plus-products architecture built on a proprietary data engine of 260+ million consumer records, 15+ million businesses, and 190 million households (updated monthly, CASS Certified, NCOA verified). The core product portfolio consists of four integrated tools: SL360 serves as the primary self-serve audience platform for building, cleaning, and activating audiences; Hailey AI provides a conversational interface for natural-language audience construction; Leads Portal enables white-label ordering for distributed networks; and APIs deliver programmatic access for enterprise integration. Additional data services include enrichment and enhancement, audience strategy (ICPs, look-alike modeling, segmentation), predictive models, data hygiene (NCOA, CASS), and mailing list ordering. The unified data foundation powers omnichannel activation across digital display, programmatic, paid social, CTV, direct mail, email, and paid search.

Differentiator

Problem solved

Functional benefit

Brands

• SL360: Self-serve audience platform for building audiences, cleaning data, and generating reports
• HAILEY AI
• Leads Portal
• Personicx
• Personicx Portrait Reports
• APIs

Products and services

• SL360 Platform Self-serve web platform that lets users build targeted audiences, clean and deduplicate data, generate reports, and order mailing lists, and that powers omnichannel activation across digital, direct mail, CTV, social, email, and paid search. Used by SMB and enterprise customers needing direct, on-demand access to USADATA's data.
• Hailey AI Conversational AI tool that interprets natural-language audience descriptions and automatically builds targeting segments, removing the need for manual filter selection. Targeted at non-technical users within marketing teams who want to construct audiences without learning the underlying data schema.
• Leads Portal White-label ordering platform that lets agents, franchisees, and field teams order and manage prospect lists under their own branding and pricing structures, enabling distributed sales networks to access USADATA data without a USADATA-branded interface.
• APIs and Integrations Programmatic APIs that deliver real-time data enrichment, audience building, and data hygiene operations, exposing the same data engine that powers SL360 so enterprise customers can integrate USADATA data directly into their own tools and workflows.

Quantifiable outcome

• Nonprofit achieved 15% response lift by re-segmenting donor lists and applying suppression filters without additional budget spend

Named customers7 records

Segments15 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• AcxiomminorOthersListed as a competitor in USADATA's terms of use restrictions, preventing customers from using USADATA services to market to Acxiom's restricted entities.
• ExperianminorOthersListed as a competitor in USADATA's terms of use restrictions, preventing customers from using USADATA services to market to Experian's restricted entities.
• Claritas/NielsenminorOthersNielsen/Claritas data products are restricted in USADATA's terms, prohibiting customers from marketing Claritas-based reports to a specified list of restricted entities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Acxiom: One of the largest US consumer data and identity infrastructure providers, offering audiences, data hygiene, and marketing services. Acxiom is explicitly named in USADATA's restricted-entity terms, signaling direct competition for the same data-buying customers.
• Experian Marketing Services: Major credit-bureau-affiliated provider of consumer and business data, audience targeting, and cross-channel marketing services. Explicitly listed in USADATA's restricted-entity terms, indicating head-to-head competition for financial services and consumer marketing buyers.
• Claritas (NielsenIQ): Audience segmentation, demographic, and geodemographic targeting provider, including the PRIZM lifestyle system that directly overlaps with USADATA's Personicx/Lifestages segmentation. Also named in USADATA's restricted-entity terms as a competitor.
• Epsilon Data Management: Large-scale provider of consumer data, identity resolution, and omnichannel campaign execution serving many of the same verticals (financial services, automotive, retail). Directly comparable in business model and customer profile to USADATA's data-plus-execution offering.
• LiveRamp: Data collaboration, identity resolution, and clean-room platform enabling advertisers to use first- and third-party data safely. Highly comparable to USADATA's audience infrastructure and APIs layer, particularly as the market shifts toward cookieless activation.
• ZoomInfo: B2B-focused data, intent, and sales intelligence provider with overlapping use cases in the business-list, contact, and prospecting segments. Competes most directly with USADATA's 15M+ business records and B2B audience offering.
• Dun & Bradstreet: Long-standing B2B data and credit provider; comparable to USADATA's business-list, enrichment, and predictive-modeling offerings, particularly for financial, government, and enterprise customers requiring firmographic data.
• Listrak: Omnichannel marketing platform focused on retail, ecommerce, and consumer brands with email, SMS, and personalization capabilities. Overlaps with USADATA's consumer-brand and retail-furniture verticals and the omnichannel execution layer.

Broad incumbents

• Oracle Advertising (Oracle Data Cloud / Moat / Grapeshot): Broad incumbent providing enterprise data, contextual targeting, and ad verification at global scale. Competes with USADATA in data-driven audience buying and cookieless contextual activation, especially for large enterprise and agency buyers.
• Salesforce Data Cloud (formerly Datorama / Audience Studio): Enterprise CDP and audience activation layer within the Salesforce ecosystem, increasingly competing for the same first-party-data enablement and cross-channel execution use cases USADATA addresses, particularly in mid-market and enterprise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/usadata
• Facebookfacebook.com/usadata
• LinkedInlinkedin.com/company/usadata

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USADATA