McPherson|Berry

What McPherson|Berry does

McPherson|Berry is a privately-held HR consulting and organizational development firm headquartered in Decatur, Georgia, founded and led by LaSonya Berry. The firm delivers a broad portfolio of professional services including HR consulting and strategy, recruiting and staffing (Onboard Talent), HR function establishment (TaleMxHR), e-learning and professional development (BLeU Training & OD), capacity building, leadership development (Next Level Programs), and an executive advisory engagement called the HR AI Readiness & Risk Diagnostic focused on AI-governance readiness for midsize organizations. Its target customer base spans twelve industries — including utilities, government, manufacturing, healthcare, logistics, financial, retail, media, education, food and beverage, nonprofit, and small business — with the primary segment being midsize organizations seeking to strengthen HR capacity and align people strategy with business goals. The firm also sells a consumer product, the CEO Strategy Planner (a physical strategic planning tool with a Christian perspective), via a dedicated e-commerce storefront at $64 per unit or $113 for an annual two-planner subscription.

The company's business model is predominantly project-based professional services engagement delivered through direct sales and consultation, supplemented by low-priced recurring subscriptions and authorized-partner relationships with assessment platforms including Everything DiSC (Wiley), Strengths Finder, Hogan, Myers Briggs, Gallup, and Birkman Method. The firm is certified as a WBENC woman-owned business, holds SHRM membership and HRCI Approved Provider status, and operates across the USA, Canada, and Grenada using a core team of 1-10 employees plus a network of Associate Partners. Underlying technology consists of proprietary service methodologies (including the Galileo Initiative), licensed third-party assessment tools, and digital platforms (TaleMxHR and BLeU Training & OD) rather than internally developed AI/ML systems. The firm has no disclosed funding, no parent company, and no public revenue figures, operating as a bootstrapped, founder-owned boutique consultancy with strong industry recognition including the 2023 New York Times 100 Black-Owned Businesses listing.

Name

McPherson|Berry

Legal name

McPherson, Berry & Associates, Inc.

Website

https://mcphersonberry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

McPherson|Berry is a privately-held HR consulting firm delivering HR strategy, recruiting, staffing, training, and capacity-building services to midsize organizations across twelve industries, led by founder LaSonya Berry from Decatur, Georgia.

Ownership category

akta.pro rank

Product category

HR Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• HR consulting services
• Talent acquisition solutions
• HR strategy advisory
• Leadership development programs
• Workforce capacity building

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. HR Consulting & Advisory Services: HR consulting, strategy, and partner services; HR AI Readiness & Risk Diagnostic executive advisory engagements; organizational development consulting.
2. Talent Acquisition Services: Recruiting and staffing services; background screening; executive search; outplacement services.
3. TaleMxHR Platform: HR department establishment and expansion solutions for organizations of any size.
4. BLeU Training & OD: Business Learning e-University offering professional development and continuing education including facilitator-led, online, virtual, and coaching solutions.
5. CEO Strategy Planner: Annual planner product sold at $64 per unit or $113 for annual subscription of two planners.
6. Next Level Programs: Leadership development and capacity building programs including Next Level CEO and Executive development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

McPherson|Berry is an HR consulting firm that provides human resources strategy, partner services, talent acquisition, training and organizational development, and HR AI readiness diagnostics to organizations. The firm also offers the TaleMxHR platform for building HR departments and the BLeU Training & OD program for professional development, serving clients from its base in Decatur, GA.

Product overview

McPherson|Berry is an HR consulting and professional services firm operating as a unified service portfolio rather than a software platform. The core offering centers on HR outsourcing and strategic partnership, with supporting services including TaleMxHR (HR technology/function establishment), BLeU Training & OD (Business Learning e-University for professional development), Onboard Talent (recruitment and staffing), and Capacity Building (business development for diverse firms). The firm also offers specialized programs including Next Level Programs for leadership development and the HR AI Readiness & Risk Diagnostic for AI adoption governance. A consumer product, the CEO Strategy Planner, is sold as a physical strategic planning tool with Christian perspective. Services are delivered through consulting engagements, training programs, and the affiliated HR technology platform, with no publicly documented API or product integration ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• BLeU Training & OD: Business Learning e-University offering professional development and continuing education
• TaleMxHR
• Onboard Talent
• CEO Strategy Planner
• Next Level Programs
• HR AI Readiness & Risk Diagnostic

Products and services

• HR Consulting, Strategy & Partner Services

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Everything DiSC (Wiley)coreTechnology or IntegrationAuthorized partner for Everything DiSC assessments and training solutions. Received Sapphire Award (2022) and Opal Award (2021) for excellence in DiSC delivery.
• SHRMcoreTechnology or IntegrationSHRM member with certifications. SHRM-certified training and professional development provider.
• HRCIcoreTechnology or IntegrationHRCI Approved Provider for 2023. Offers HRCI-approved continuing education credits.
• NAAAHRcoreStrategic or Co-development PartnerMember and Board Member of the National Association of African Americans in HR. Strategic partnership for HR thought leadership.
• WBENCcoreStrategic or Co-development PartnerGoverning Group member of the Women's Business Enterprise National Council. WBENC Business Star Award recipient (2010).
• NMSDCcoreStrategic or Co-development PartnerPartnered with National Minority Supplier Development Council since 2016. Created EYE Program Partnership for millennial entrepreneurs. 2019 Supplier of the Year.
• Million Women MentorsminorGTM or Marketing PartnerInitiative of STEMconnector. Partner since 2014 for supporting women in STEM careers.
• Tuck Program AlumniminorOthersFounder LaSonya Berry is a Tuck Program Alumni from Dartmouth's Tuck School of Business.
• Kellogg AMEP AlumniminorOthersFounder LaSonya Berry is an alumni of Kellogg's AMEP (Advanced Management Education Program).
• Goldman Sachs 10K Small BusinessminorOthersFounder LaSonya Berry participated in Goldman Sachs 10K Small Business program. Listed as Goldman Sachs alumni.
• Auntie Karen FoundationminorOthersCommunity involvement partnership supporting Auntie Karen Foundation initiatives.
• Hosea Feed the HungryminorOthersCommunity involvement partnership with Hosea Feed the Hungry.
• Atlanta United Way Women's Legacy CabinetminorOthersCommunity involvement through Atlanta United Way's Women Legacy Cabinet.
• Children's Museum of the LowcountryminorOthersCommunity involvement partnership with Children's Museum of the Lowcountry.
• Get POISED Inc.minorOthersCommunity involvement partnership with Get POISED Inc.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TriNet: Public PEO serving SMB and mid-market clients with full-stack HR outsourcing including consulting, benefits, and recruiting—larger scale but same buyer profile.
• Insperity: Large-scale PEO providing HR outsourcing, benefits, payroll, and consulting to mid-market employers; broader portfolio than McPherson|Berry but competitive in the same segment.
• DDI (Development Dimensions International): Global leadership development and assessment firm directly comparable to McPherson|Berry's Next Level Programs and assessment practice, but at much larger scale.
• Korn Ferry: Global organizational consulting firm offering talent acquisition, leadership development, and HR advisory—overlaps with McPherson|Berry's executive search, OD, and leadership practice.
• GP Strategies: Larger learning, talent, and organizational performance firm directly comparable to BLeU Training and Next Level Programs offerings.

Direct peers

• Jumpstart HR: Small HR outsourcing and consulting firm providing fractional HR and recruiting support to SMB and mid-market employers. Most directly comparable to McPherson|Berry in size, scope, and target customer.
• Bambee: Tech-enabled HR consulting service delivering fractional HR managers and compliance support to small and midsize businesses—overlapping McPherson|Berry's TaleMxHR and HR outsourcing positioning.
• Engage PEO: Mid-market PEO/HR outsourcing firm offering HR consulting, benefits, and compliance—directly comparable to McPherson|Berry's consulting and recruiting/outsourcing suite.
• Sequoia Consulting Group: HR consulting and PEO services firm serving SMBs and mid-market clients with outsourced HR, benefits, and consulting—comparable business model and buyer profile.
• G&A Partners: PEO and HR outsourcing provider offering HR consulting, recruiting, and benefits administration to small and mid-market employers—closely matches McPherson|Berry's service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mcphersonberry
• Facebookfacebook.com/mcphersonberry
• Instagraminstagram.com/mcphersonberry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McPherson|Berry