LikeCard
LikeCard is a Dubai-based digital gift card and gaming credit marketplace serving MENA consumers through web and mobile apps, offering 100+ products across gaming platforms, app stores, telecom, and regional e-commerce with localized currency pricing across 10 country markets.
- Company typePrivate
- Founded2014
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What LikeCard does
LikeCard is a Dubai-headquartered digital gift card and gaming credit marketplace founded in 2014, operating as a self-serve e-commerce platform across web (likecard.com) and mobile apps on iOS, Google Play, and Huawei AppGallery. The platform aggregates 100+ product categories spanning gaming platforms (PlayStation, Xbox, Nintendo, Steam, PUBG, Roblox, Valorant, League of Legends, Blizzard, Razer Gold, Free Fire, Minecraft), app stores (Apple iTunes, Google Play), telecom top-ups (STC, Virgin Mobile, Friendi Mobile), regional e-commerce (Noon, SheIn, Jarir, Amazon), and entertainment/music/streaming services, with regional store-specific SKUs across 10 country markets (UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, UK, USA, Turkey, Iraq).
The platform is built on standard e-commerce architecture — product catalog, currency conversion, regional pricing, promotional bundling, and instant digital delivery — with no proprietary technical differentiation disclosed and no API/SDK surface. Core technology is described as a web interface plus mobile applications functioning as a digital marketplace storefront.
Revenue is generated transactionally via markups embedded in USD pricing above card face value (e.g., a $40 PSN card priced at $41.57-$43, PUBG 60UC sold for $0.90-$1). The product-led growth model targets individual consumers and gamers in the MENA region, with customer acquisition handled entirely through organic social media across eight platforms (LinkedIn, Telegram, Snapchat, YouTube, Facebook, Instagram, X, TikTok) and a content blog. No B2B enterprise channel, no disclosed partnerships, no disclosed funding, and no audited financials are available; the company operates as a private entity with 251-500 employees and a named CTO (Mohamed Belal Daboul).
LikeCard firmographics
Firmographics- Name
- LikeCard
- Legal name
- LikeCard
- Website
- https://LikeCard.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LikeCard is a Dubai-based digital gift card and gaming credit marketplace serving MENA consumers through web and mobile apps, offering 100+ products across gaming platforms, app stores, telecom, and regional e-commerce with localized currency pricing across 10 country markets.
- Ownership category
- akta.pro rank
LikeCard industry classification
Industry- Product category
- Digital Gift Cards & Gaming Credits Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industry
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)
Keywords
Where LikeCard is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
LikeCard business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Digital Gift Card Sales: LikeCard generates revenue by selling digital gift cards, game credits, and recharge cards at marked-up prices above face value. The platform supports multiple regional stores (Saudi, UAE, Kuwait, Qatar, Oman, Bahrain, UK, USA, Turkey, Iraq) with currency conversion, charging fees embedded in the USD pricing displayed to customers. Example: PSN $40 card priced at $41.57-$43 USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual digital card transactions at unit pricing with per-card denomination |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
LikeCard product offering
Product offeringCore offering
LikeCard operates a self-serve digital marketplace where individual consumers in the MENA region purchase digital gift cards, in-game currency, and recharge cards across gaming platforms (PlayStation, Xbox, Nintendo, Steam, Roblox, PUBG, Valorant, League of Legends, Blizzard, Free Fire, Razer, Minecraft), app stores (Apple/iTunes, Google Play), telecom operators (STC, Virgin Mobile, Friendi Mobile), and online retailers (Noon, SheIn, Jarir, Amazon). The platform delivers codes instantly via web, iOS, Android, and Huawei apps, and supports multiple regional store variants and currencies with promotional bundle pricing.
Product overview
LikeCard is a digital gift card and gaming credit marketplace operating as a unified e-commerce platform. The core product offers digital gift cards and recharge credits across multiple product lines: gaming platforms (PlayStation, Xbox, Nintendo, Steam, Roblox, Valorant, League of Legends, Blizzard, PUBG, Free Fire, Minecraft, Razer), app stores (Apple/iTunes, Google Play), telecom services (STC, Virgin Mobile, Friendi Mobile), and e-commerce platforms (Noon, SheIn, Jarir Bookstore, Amazon). The platform provides regional variants of cards for different store regions and currencies, along with promotional bundle offers that include chances to win additional credit. Users can purchase cards through the website or mobile apps (iOS, Android, Huawei).
Differentiator
Problem solved
Functional benefit
Brands
- Like4Card: Snapchat handle for LikeCard
Products and services
- LikeCard Digital Gift Card Marketplace Core e-commerce platform enabling individual consumers in MENA to browse and purchase digital gift cards, in-game credits, and recharge cards with instant digital delivery, available via web and mobile apps (iOS, Android, Huawei AppGallery).
- Console Gaming Platform Gift Cards Digital gift cards for PlayStation Store (PSN), Xbox/Microsoft Store, Nintendo eShop, and Steam Wallet, available in regional variants and currencies for MENA consumers.
- Mobile & PC Game Credits Digital recharge cards and in-game currency top-ups for popular mobile and PC games (PUBG UC, Roblox, Free Fire, Valorant Points, League of Legends, Blizzard, Razer Gold, Minecraft) targeting MENA gamers.
- CD Keys / Game Keys Digital game activation keys for PC and console gaming platforms including Steam and Xbox Game Studios, plus individual game titles.
- App Store Gift Cards Digital gift cards for Apple App Store/iTunes and Google Play Store, available in regional variants including UAE, USA, Saudi Arabia, Turkey, and Iraq.
- Telecom Recharge Cards Mobile carrier recharge cards for STC (Saudi Telecom Company), Virgin Mobile, and Friendi Mobile, available individually or in bundle deals.
- Online Shopping Gift Cards Digital gift cards for regional and international e-commerce platforms including Noon (UAE and Saudi Arabia), SheIn, Jarir Bookstore (50-1000 SAR), and Amazon.
- Streaming & Entertainment Gift Cards Digital gift cards for streaming and entertainment platforms including Shahid VIP and other regional services.
- LikeCard Branded Gift Cards LikeCard's own branded digital gift cards that can be purchased and redeemed on the LikeCard platform.
- Gaming Offers & Promotional Bundles Time-bound promotional bundle deals and bonus credit sweepstakes that combine multiple products (e.g., Virgin Mobile + PUBG combos at 10% off) or add bonus credits with purchase.
Companies that use LikeCard
Customer profileSegments1 record
Ideal customer profiles1 record
LikeCard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LikeCard partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
LikeCard competitors and assessment
Company assessmentDirect peers
- Recharge (recharge.com): Recharge.com is a Dutch-headquartered digital gift card and top-up reseller serving global markets with a comparable catalogue of gaming, app store, telecom, and shopping cards; it is the closest business-model and category peer to LikeCard in the EMEA region.
- OffGamers: OffGamers is a global digital gaming top-up platform selling gaming credits, gift cards, and game keys for PlayStation, Xbox, Steam, and mobile titles; it overlaps directly with LikeCard's gaming-cards vertical.
- Coinsbee: Coinsbee is a Europe-based digital gift card marketplace selling gaming credits (Steam, PlayStation, Xbox, etc.) alongside a wide range of other gift cards; it mirrors LikeCard's e-commerce SKU breadth and reseller model.
- G2A: G2A is a large global marketplace for digital game keys and gift cards; while it emphasizes CD keys, its gaming credit and gift card categories overlap with LikeCard's pc/console vertical.
- Kinguin: Kinguin operates a global digital game keys and gift card marketplace; its CD-keys plus prepaid card categories make it a close comparator to LikeCard's mixed catalogue.
- Ding (ding.com): Ding is an international mobile top-up and digital gift card platform serving 150+ countries with strong emerging-market presence; it overlaps with LikeCard on telecom and gift card resale.
Regional players
- MTC Game: MTC Game is a MENA-focused digital gaming services platform offering game points, gift cards, and subscription top-ups across Gulf markets; it directly competes with LikeCard for the same regional gamer base.
- 1Card (MENA): 1Card is a MENA digital gift card and game top-up retailer serving Gulf consumers with regional store variants; it competes with LikeCard directly within the same geographies.
Broad incumbents
- Coda Payments: Coda Payments is a digital payments and distribution platform powering direct top-ups for gaming and digital content across emerging markets; it competes with resellers like LikeCard by enabling publisher-direct wallet top-ups.
- AstroPay: AstroPay is a cross-border digital prepaid payments provider serving merchants and consumers across emerging markets; it overlaps with LikeCard in stored-value and digital voucher distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
LikeCard social profiles
Digital presenceLikeCard financial estimates
Financial estimateRevenue estimate
Valuation estimate
LikeCard leadership team
Management profileNumber of profiles
Profiles1 record
LikeCard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LikeCard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LikeCard
What does LikeCard do?
LikeCard operates a self-serve digital marketplace where individual consumers in the MENA region purchase digital gift cards, in-game currency, and recharge cards across gaming platforms (PlayStation, Xbox, Nintendo, Steam, Roblox, PUBG, Valorant, League of Legends, Blizzard, Free Fire, Razer, Minecraft), app stores (Apple/iTunes, Google Play), telecom operators (STC, Virgin Mobile, Friendi Mobile), and online retailers (Noon, SheIn, Jarir, Amazon). The platform delivers codes instantly via web, iOS, Android, and Huawei apps, and supports multiple regional store variants and currencies with promotional bundle pricing.
Is LikeCard a public or private company?
LikeCard is a private company. It is classified as unknown and is currently operating.
When was LikeCard founded?
LikeCard was founded in 2014. It employs 251 to 500 people.
Where is LikeCard based?
LikeCard is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does LikeCard make money?
One revenue line is on record: digital Gift Card Sales.
Who are LikeCard's main competitors?
Direct peers on record are Recharge (recharge.com), OffGamers, Coinsbee, G2A, Kinguin and Ding (ding.com). Regional players are MTC Game and 1Card (MENA). Broad incumbents are Coda Payments and AstroPay.
Does LikeCard have an API?
No public API is recorded for LikeCard.
What industry is LikeCard in?
LikeCard's product category is Digital Gift Cards & Gaming Credits Marketplace. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards. Its NAICS code is 45942 and its SIC code is 5945.