Outplay
Outplay is an AI-powered multi-channel sales engagement platform enabling SMB and mid-market revenue teams to automate outreach across email, phone, SMS, LinkedIn, WhatsApp, video, and chat with ChatGPT-powered email generation and bi-directional CRM integrations.
- Company typePrivate
- Founded2019
- HeadquartersWilmington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Outplay does
Outplay is an AI-powered multi-channel sales engagement platform targeting SMB and mid-market revenue teams. Founded in 2019 and operated by AppVirality Inc, the platform orchestrates outbound prospecting across seven channels (email, phone, SMS, LinkedIn, WhatsApp, video, and chat) through automated sequences with action-based triggers. The product runs on AWS infrastructure and integrates bi-directionally with major CRMs including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics.
The product portfolio centers on AI-augmented sales workflows. The AI for Sales module features Magic Mail (a ChatGPT-powered email writer), an AI Email Assistant for personalization and scoring, and Flashcards for real-time objection handling using NLP classification. Additional capabilities include Magic Chat for website visitor engagement, an Outplay Connect Chrome extension for browser-based prospecting, a Twilio-powered auto dialer with local presence, a Unified Inbox, Sales Analytics, an India Dialer, and a Done For You managed service offering. Outplay holds SOC 2 Type II, ISO 27001, and GDPR certifications and earned eleven G2 High Performer badges across the Americas, Asia-Pacific, and Europe in 2024.
Outplay generates revenue primarily through per-seat SaaS subscriptions starting at $39/month, supported by a 7-day no-credit-card free trial and a product-led growth motion supplemented by sales-assisted demos for mid-market deals. A 40% recurring-commission Partner Program extends distribution through agencies, software resellers, and consultants. The company reports 5,000+ salespeople and 600+ customers and has raised approximately $9.3M across a 2021 seed round led by Surge and a 2021 Series A led by Peak XV Partners with India Internet Fund participation.
Outplay firmographics
Firmographics- Name
- Outplay
- Legal name
- AppVirality Inc
- Website
- https://outplayhq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Outplay is an AI-powered multi-channel sales engagement platform enabling SMB and mid-market revenue teams to automate outreach across email, phone, SMS, LinkedIn, WhatsApp, video, and chat with ChatGPT-powered email generation and bi-directional CRM integrations.
- Ownership category
- akta.pro rank
Where Outplay is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outplay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per-Seat): Subscription-based SaaS revenue model with per-seat pricing. Customers pay for access to the platform based on the number of users/seats. The platform offers affordable single-slab pricing with transparent published rates starting at $39/month, allowing customers to pay for only the features they need and use. Switch plans incrementally as they grow and scale.
- Partner Program (Reseller Commissions): Partner program revenue stream where resellers, agencies, and consultancies sell Outplay to their clients. Partners receive official reseller rights, bonus credits upfront, exclusive discounts, and recurring commissions (40% recurring commission model mentioned by an affiliate partner). Partners productize outbound for their clients and create recurring, predictable revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting price for SMB multichannel engagement |
| Freemium | Pay-as-you-go | 7-day free trial (no credit card required) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Outplay product offering
Product offeringCore offering
Outplay is an AI-powered sales engagement platform that automates multichannel outreach across email, phone, SMS, LinkedIn, WhatsApp, video, and chat for SMB and mid-market B2B sales teams. The platform combines automated multi-step sequences, a built-in browser-based auto dialer, ChatGPT-driven email generation and AI objection handling, bi-directional CRM integrations, and revenue intelligence dashboards into a single subscription-based SaaS offering, supplemented by a Done For You managed outbound service.
Product overview
Outplay is an AI-powered sales engagement and automation platform built for SMB and mid-market revenue teams. The core platform centers on multichannel sales engagement (email, phone, SMS, LinkedIn, WhatsApp, chat) with automated sequences, a built-in auto dialer, and revenue intelligence. It integrates AI capabilities through the AI for Sales module featuring Magic Mail (ChatGPT-powered email writer), Email Assistant, and Flashcards for real-time objection handling. The platform includes a Chrome Extension (Outplay Connect) for browser-based prospecting, Sales Analytics for performance tracking, Unified Inbox for centralized communication management, and Magic Chat for website visitor engagement. Additional offerings include a Partner Program for resellers and Done For You managed services.
Differentiator
Problem solved
Functional benefit
Products and services
- Outplay Sales Engagement Platform End-to-end AI-powered sales engagement platform combining multichannel outreach automation (email, phone, SMS, LinkedIn, WhatsApp, video, chat), automated sequences, sales prospecting, revenue intelligence, and team coaching in a unified SaaS subscription offering for SMB and mid-market B2B sales teams.
- Done For You Managed outbound service where Outplay's internal team runs sales campaigns on behalf of customers, providing turnkey outbound prospecting for clients seeking a hands-off, services-led engagement with the platform.
Quantifiable outcome
- 30% increase in outbound success rate in last quarter
- +3 more outcomes
Companies that use Outplay
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Outplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability6 records
Feature13 records
Outplay partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- SalesforcecoreNative bi-directional integration with Salesforce CRM. Enables seamless two-way sync between Outplay and Salesforce, keeping sales reps from drowning in data entry. Sales teams can focus more on engaging prospects and winning deals.
- HubSpotcoreBi-directional HubSpot CRM integration with seamless two-way sync. Allows sales teams to automate workflows and keep CRM data current without manual entry.
- PipedrivecoreNative integration with Pipedrive CRM featuring seamless two-way sync. Customer testimonials highlight successful integration with Pipedrive as key driver of platform adoption.
- SlackcoreNative Slack integration providing real-time notifications (missed calls, replies, hot leads, website visits), quick actions via slash commands, deal rooms for collaboration, and CRM updates directly from Slack interface.
- ZapiercoreIntegration with Zapier enabling connection to 5,000+ apps and automations. Allows sales teams to build custom workflows connecting Outplay with their broader tech stack.
- GongcoreIntegration with Gong for revenue intelligence and conversation analytics. Enables data-driven sales coaching and deal insights within the Outplay workflow.
- TwiliocorePartnership with Twilio powering the Local Dial feature, enabling sales teams to set local or international numbers on caller ID to increase pickup rates.
- VidyardcoreIntegration with Vidyard for personalized video messaging capability. Allows sending personalized video messages to prospects to improve engagement and response rates.
- CalendlycoreIntegration with Calendly for meeting scheduling. Allows seamless booking of meetings directly from Outplay sequences and outreach.
- GoodcallminorJoint marketing around AI Virtual Assistant integration for sales engagement. Combined offering provides 24/7 call handling integrated with Outplay's sales engagement platform.
- ZohocoreIntegration with Zoho CRM and Bigin (Zoho's small business CRM). Bi-directional sync keeps sales data current across platforms.
- Microsoft (Office 365 / Outlook)coreDirect connection with Microsoft Office 365 and Outlook email providers. Allows users to connect existing Microsoft mailboxes to Outplay for sales engagement.
- Google CalendarcoreIntegration with Google Calendar for efficient scheduling. Enables calendar sync for meeting scheduling and availability management.
- Microsoft DynamicscoreIntegration with Microsoft Dynamics CRM for enterprise customers using Microsoft's business applications.
- Amazon Web Services (AWS)coreAWS is Outplay's primary Infrastructure as a Service (IaaS) provider, hosting production infrastructure on Amazon Web Services.
- Marketing Agencies (Partner Program)corePartner program for agencies looking to productize outbound sales for clients. Provides reseller rights, training, support, and exclusive discounts. Partners can move beyond lead generation to provide complete high-converting outreach ecosystem.
- Software Resellers (Partner Program)corePartner program for value-added resellers (VARs) wanting to add sales engagement platform to portfolio. Creates new recurring revenue streams through reselling Outplay.
- Sales/Tech Consultancies (Partner Program)corePartner program for consultants helping global brands drive growth. Offer Outplay implementation and advisory services to ensure clients hit revenue targets using AI-powered automation.
- IT Consultants (Partner Program)corePartner program for IT experts managing client tech stacks. Provides CRM integrations and technical support for centralized multi-channel sales solution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Outplay competitors and assessment
Company assessmentDirect peers
- Outreach: Outreach is the category-leading sales engagement platform offering multichannel sequences, AI-driven deal insights, and revenue intelligence for enterprise B2B sales teams. Direct competitor to Outplay in the same product category, though positioned upmarket with custom enterprise pricing.
- Salesloft: Salesloft is a leading sales engagement platform with multichannel cadences, dialer, conversation intelligence (Drift), and revenue AI. Directly comparable to Outplay in product offering and target market; Outplay positions its affordability directly against Salesloft's enterprise pricing.
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement sequences, dialer, and AI-assisted outreach in a single platform. Closely comparable to Outplay's combined prospecting-plus-engagement model, particularly for SMB and mid-market B2B sales teams.
- Reply.io: Reply.io offers multichannel sales engagement (email, LinkedIn, calls, SMS, WhatsApp) with AI-powered sequence generation, targeting SMB and mid-market sales teams. Direct SMB-focused competitor to Outplay with overlapping channel coverage and pricing tier structure.
- Klenty: Klenty is a sales engagement platform focused on multichannel outreach automation (email, phone, LinkedIn, SMS, WhatsApp) for SMB sales teams. Frequently cited as a direct Outplay alternative in head-to-head comparisons and SEO competitive pages.
- Mixmax: Mixmax provides sales engagement, email tracking, calendar scheduling, and workflows, primarily for SMB and mid-market revenue teams. Comparable in channel coverage and GTM positioning; frequently listed as an Outplay alternative.
- Lemlist: Lemlist is a multichannel outreach platform (email, LinkedIn, calls, WhatsApp) with strong personalization features, including custom images and video. Direct SMB-oriented competitor to Outplay with comparable per-seat pricing and channel breadth.
- Mailshake: Mailshake is a sales engagement and email outreach tool aimed at SMBs with sequences, AI writing (Shake AI), and lead-catcher features. Direct SMB-focused peer to Outplay with overlapping email-first engagement positioning.
Broad incumbents
- HubSpot Sales Hub: HubSpot's Sales Hub offers sequences, calling, email tracking, and AI-assisted prospecting as part of its broader CRM/marketing platform. Competes with Outplay at the SMB and mid-market tier, often as a bundled alternative that consolidates tooling.
- Salesforce Sales Cloud / Sales Engagement: Salesforce Sales Engagement (High Velocity Sales) provides native multichannel cadences, integrated dialer, and Einstein AI for sales automation. While a much broader CRM platform, it competes directly with Outplay in mid-market and enterprise accounts seeking vendor consolidation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outplay social profiles
Digital presenceOutplay compliance and trust
Trust signalCompliance3 records
Outplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outplay leadership team
Management profileNumber of profiles
Profiles3 records
Outplay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outplay
What does Outplay do?
Outplay is an AI-powered sales engagement platform that automates multichannel outreach across email, phone, SMS, LinkedIn, WhatsApp, video, and chat for SMB and mid-market B2B sales teams. The platform combines automated multi-step sequences, a built-in browser-based auto dialer, ChatGPT-driven email generation and AI objection handling, bi-directional CRM integrations, and revenue intelligence dashboards into a single subscription-based SaaS offering, supplemented by a Done For You managed outbound service.
Is Outplay a public or private company?
Outplay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Outplay founded?
Outplay was founded in 2019. It employs 51 to 100 people.
Where is Outplay based?
Outplay is headquartered in Wilmington, United States, in the North America region.
How does Outplay make money?
Two revenue lines are on record. SaaS Subscription (Per-Seat) is the primary driver. The others are partner Program (Reseller Commissions).
Who are Outplay's main competitors?
Direct peers on record are Outreach, Salesloft, Apollo.io, Reply.io, Klenty, Mixmax, Lemlist and Mailshake. Broad incumbents are HubSpot Sales Hub and Salesforce Sales Cloud / Sales Engagement.
Does Outplay have an API?
No public API is recorded for Outplay.