Gopher
RunGopher is an Australian SaaS company that sells a conversational AI platform combining Voice AI, SMS, and MMS automation, primarily serving nonprofit organisations, financial services brokerages, and e-commerce retailers via subscription plus usage-based pricing.
- Company typePrivate
- Founded2015
- HeadquartersSurry Hills, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gopher does
RunGopher (trading as Gopher, legal entity Rungopher Trading, ABN 70622229994) is an Australian SaaS company founded in 2015 and headquartered in Surry Hills, Sydney, that operates a conversational AI platform unifying Voice AI, SMS, MMS, voicemail, and email marketing. The platform combines machine learning and natural language processing for automated two-way conversations, with a drag-and-drop Conversation Journey Builder, real-time analytics, conversation data mining, and predictive analytics. Its Voice AI achieves an 85% call completion rate and 67% voicemail callback rate, while its SMS campaigns report 98% open rates; the company cites over 800 customers, 3 million-plus AI conversations, and $18 million-plus in client revenue generated through the platform. The product suite is offered through tiered subscriptions (Basic at $39 AUD/month, Business at $149 AUD/month) plus a usage-based conversation pricing model ranging from 9.0 cents per message to 45.0 cents per conversation, with discounts for 12-month commitments.
Gopher firmographics
Firmographics- Name
- Gopher
- Legal name
- Rungopher Trading
- Website
- https://rungopher.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RunGopher is an Australian SaaS company that sells a conversational AI platform combining Voice AI, SMS, and MMS automation, primarily serving nonprofit organisations, financial services brokerages, and e-commerce retailers via subscription plus usage-based pricing.
- Ownership category
- akta.pro rank
Gopher industry classification
Industry- Product category
- Conversational Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
- akta.pro secondary industries
- Voice Calling (VoIP) Apps (BPAMACAC), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Gopher is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gopher business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Monthly subscription plans (Basic $39 AUD, Business $149 AUD) providing access to the RunGopher communication platform, conversation data mining, campaign scheduling, and CRM integrations.
- Per-Message Pricing: Usage-based pricing for SMS/conversation campaigns. Shout Out messages at 9.0-10.0 cents per message; Filtered Shout Out at 12.6-14.0 cents; Accept or Decline at 23.4-26.0 cents. Discounts available for 12-month upfront payment.
- Conversation-Based Pricing: Charges per completed conversation for qualifying and routing interactions. Sales Call Scheduler at 36.0-45.0 cents; Net Promoter Score at 40.5 cents per conversation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Entry-level automated communication |
| Subscription | Monthly | Business Plan - Scaled communication with dedicated resources |
| Usage-based | Pay-as-you-go | Conversation pricing - Per message |
| Usage-based | Pay-as-you-go | Conversation pricing - Per conversation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Gopher product offering
Product offeringCore offering
RunGopher provides an AI-powered conversational marketing platform that automates customer outreach through Voice AI calls, SMS, MMS, and voicemail drop within a single integrated system. The platform features a drag-and-drop Conversation Journey Builder, real-time analytics with ROI measurement, done-for-you campaign templates, and integrates with major CRMs and marketing automation tools. It targets enterprise and mid-market organizations for lead qualification, fundraising outreach, payment collection, and customer engagement.
Product overview
RunGopher is an AI-powered conversational marketing platform that unifies SMS, MMS, Voice AI, and voicemail into a single integrated system. The core offering combines Voice AI (for automated calling, qualifying, and booking) with SMS/MMS campaigns (for text-based marketing), supported by a Conversation Journey Builder for visual workflow design and Real-time Analytics for performance tracking. The platform is offered through tiered subscription plans (Basic at $39 AUD/month, Business at $149/month) plus a conversation-based pricing model (Business Gopher Plan). Additional modules include Done-For-You campaign templates, SMS for Click and Collect, and an Email-to-SMS Gateway. The platform integrates with major CRMs (Salesforce, HubSpot, Monday.com, GoHighLevel, Blackbaud) and marketing automation tools (Campaign Monitor, Sailthru, Emma), with CSV export/import as an alternative data option.
Differentiator
Problem solved
Functional benefit
Products and services
- RunGopher Voice AI AI-powered voice calling system that automatically calls, qualifies, and converts leads within 30 seconds. Conducts real phone conversations, books appointments, and processes payments through natural voice interactions without human intervention; reports 85% completion rate and 67% voicemail callback rate.
- SMS Campaigns Automated text message marketing platform enabling businesses to send bulk SMS messages with reported 98% open rates, supporting 2-way conversational messaging, personalization through custom fields, and automated follow-up sequences.
- MMS Campaigns Picture and GIF message marketing product featuring 3x engagement compared to text-only messages, allowing businesses to send images with campaigns for more visual customer communications.
- Voicemail Drop AI-powered voicemail service delivering human-sounding messages that achieve 67% callback rates; used as a follow-up channel for leads who do not answer phone calls.
- Conversation Journey Builder Drag-and-drop visual campaign builder for creating complex multi-step communication workflows without coding, supporting branching logic, automated responses, and integration across SMS, MMS, Voice AI, and email channels.
- Real-time Analytics Live dashboard providing real-time insights into campaign performance, conversion rates, and ROI measurement, tracking conversation metrics, engagement rates, and customer response patterns.
- Done-For-You Campaigns Pre-built, battle-tested campaign templates that can be launched in minutes, including industry-specific templates for charities, fundraising, lead generation, and appointment scheduling.
- SMS for Click and Collect Automated SMS notification service for online retail operations that sends customers clickable links to select collection points and follow-up messages when orders are ready for pickup, with details on collection points and time windows.
- Email-to-SMS Gateway Service enabling users to send SMS messages directly from their email account, converting email messages to SMS format and delivering to recipient mobile phones; supports bulk messaging and integration with existing email workflows.
Quantifiable outcome
- 37% engagement rate for fundraising campaigns (Hope Media)
- +6 more outcomes
Companies that use Gopher
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Gopher technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature6 records
Gopher partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Monday.comcoreAutomated Voice AI and SMS integration with Monday.com project management and CRM boards. Allows users to trigger communication workflows directly from Monday.com pipelines and boards.
- SalesforcecoreNative Salesforce integration enabling campaign automation from within Salesforce. Supports data-driven automation and real-time tracking for donor/supporter engagement.
- HubSpotcoreIntegration allows triggering SMS messages from HubSpot workflows or contact pages to book meetings, send reminders, or initiate conversations without leaving HubSpot.
- GoHighLevelcoreCRM integration for automated client outreach. Enables triggering Voice AI, SMS, emails, and voicemails from pipelines, funnels, or campaigns for follow-up and appointment booking.
- Blackbaud NXT / Raiser\'s Edge NXTcorePowerful combination for nonprofit impact. Keeps donor data in sync while planning, launching, and tracking SMS campaigns directly from Blackbaud dashboard.
- Campaign MonitorcoreEmail and SMS integration combining Campaign Monitor email marketing with RunGopher SMS for coordinated multi-channel campaigns. Enables triggering 2-way SMS conversations based on email behavior.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Gopher competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gopher social profiles
Digital presenceGopher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gopher leadership team
Management profileNumber of profiles
Profiles1 record
Gopher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gopher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gopher
What does Gopher do?
RunGopher provides an AI-powered conversational marketing platform that automates customer outreach through Voice AI calls, SMS, MMS, and voicemail drop within a single integrated system. The platform features a drag-and-drop Conversation Journey Builder, real-time analytics with ROI measurement, done-for-you campaign templates, and integrates with major CRMs and marketing automation tools. It targets enterprise and mid-market organizations for lead qualification, fundraising outreach, payment collection, and customer engagement.
Is Gopher a public or private company?
Gopher is a private company. It is classified as unknown and is currently operating.
When was Gopher founded?
Gopher was founded in 2015. It employs 1 to 10 people.
Where is Gopher based?
Gopher is headquartered in Surry Hills, Australia, in the Oceania region.
How does Gopher make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are per-Message Pricing and conversation-Based Pricing.
Does Gopher have an API?
Yes. RunGopher offers an API that enables developers to connect RunGopher with external systems and build custom integrations. The API exposes campaign templates including categories like 'General', 'Charities' with fields for name, displayName, description, and costPerContact. Webhooks are also supported. The platform mentions 'API', 'Webhooks', and 'Custom Code' as developer options. Specific endpoint documentation, authentication method, rate limits, and versioning details are not explicitly stated in the provided sources. Developer documentation is at rungopher.zendesk.com/hc/en-us.
What industry is Gopher in?
Gopher's product category is Conversational Marketing Software. Its primary akta.pro industry code is BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat), with a secondary code of BPAMACAC, Voice Calling (VoIP) Apps. Its NAICS code is 518 and its SIC code is 7372.