What Digital Alert Systems does

Digital Alert Systems, Inc. is a privately held provider of Emergency Alert System (EAS) hardware and software, headquartered in Lyndonville, New York. The company traces its operating lineage to Monroe Electronics, founded in 1954, and was established under its current name in 2003 by Bruce (Bill) Robertson and Tom Wood following FCC certification of the DASDEC encoder-decoder product line in 2004. It serves broadcasters, cable television operators, IPTV providers, and campus communications customers required to comply with FCC Part 11 EAS regulations, as well as emergency management agencies integrating with FEMA/IPAWS.

The company's core platform is the DASDEC-III, a modular emergency messaging encoder-decoder supporting both AC and DC power configurations, with add-on radio receiver modules, GPIO and Ethernet expansion, and integrations with broadcast automation systems (WideOrbit, RCS NexGen, Utah Scientific, Evertz, Harmonic, Ateme) via the proprietary EAS-NET protocol. Layered on top is HALO (Hardware Aggregation Logging and Operations), an enterprise-scale, modular device management software (patented June 2023) covering configuration, logging, advanced reporting, license key management, alarm notification, LDAP/RADIUS authentication, SQL-based storage with hot-swap redundancy, and a configurable dashboard module. Software options extend functionality through CAP-Standard/Plus/Premium (FEMA/IPAWS-compliant Common Alerting Protocol handling with Text-to-Speech), MultiStation-2/5 (up to 5 co-located stations per device), Custom Message Pro, and DAS3-MPEG for full-screen EAS text in MPEG-2 transport streams.

Digital Alert Systems monetizes through a mix of hardware sales (DASDEC-III, One-Net SE, expansion modules, UP-TRADE program), one-time software licenses (CAP, TTS voices, EAS-NET, MPEG encoding), and the recurring Software Assurance Plan (annual subscription covering all software releases, with discounts on repairs and additional license keys). Go-to-market combines a domestic channel reseller network (Broadcast Supply Worldwide, Broadcasters General Store, RF Specialties Group, SCMS, Heartland Video Systems, Digital Glue) with direct enterprise field sales targeting broadcasters, cable operators, IPTV providers, and campus communications. Marketing is primarily through industry events (NAB, APCO, ATSC), technical white papers, and earned media in trade publications.

Name

Digital Alert Systems

Legal name

Digital Alert Systems, Inc.

Website

https://digitalalertsystems.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Digital Alert Systems provides Emergency Alert System (EAS) hardware and software, including the DASDEC-III platform and HALO enterprise management software, to broadcasters, cable operators, IPTV providers, and campus communications customers under FCC Part 11 compliance requirements.

Ownership category

akta.pro rank

Product category

Emergency Alert System Equipment

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Communications Equipment, Nec (3669)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industries

Industrial Endpoint Protection (PLC/HMI/Engineering Workstation EDR) (HDADAJAD), Electronic Warfare (EW) & Signals Intelligence (SIGINT) Systems (IMABAOAB)

Keywords

• Emergency alert systems
• EAS encoder decoders
• Common alerting protocol software
• Broadcast compliance equipment
• ATSC 3.0 emergency messaging

Headquarters

HQ city

Lyndonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. EAS Hardware Sales: Sale of DASDEC emergency alerting hardware platforms including DASDEC-III, DASDEC-II, and One-Net products with various configurations and expansion options
2. Software Licenses: Software licenses for EAS functionality including CAP software, Text-to-Speech voices, MultiStation options, EAS-NET protocol, and MPEG encoding
3. Software Assurance Plan: Annual subscription covering all software releases regardless of version number, with discounts on repairs and additional license keys
4. UP-TRADE Program: Hardware upgrade and trade-in program allowing customers to upgrade older equipment while transferring license keys and configurations

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Digital Alert Systems designs, manufactures, and supports Emergency Alert System (EAS) encoder-decoder hardware platforms and enterprise management software for FCC-regulated broadcasters, cable TV operators, IPTV providers, and campus communications. Its core offering is the DASDEC family of flexible emergency messaging platforms (current generation DASDEC-III) along with the HALO software suite for centralized, multi-device EAS management. The company also licenses CAP protocol software, the proprietary EAS-NET communications protocol, Text-to-Speech rendering, and provides an annual Software Assurance Plan for software updates.

Product overview

Digital Alert Systems offers a comprehensive emergency alerting product portfolio centered on the DASDEC encoder-decoder platform family and the HALO enterprise management software. The current-generation DASDEC-III hardware platform supports both AC and DC power configurations, modular expansion cards, and StudioHub wiring for broadcast, cable, IPTV, and campus environments. The One-Net SE serves the cable, IPTV, and campus markets under exclusive licensing. HALO provides enterprise-scale EAS device management through a modular architecture including Core, Configuration (Basic/Advanced), Logging, Advanced Reporting, License Key, Alarm Notification, Authentication, Redundancy, and Dashboard Viewer modules. Software options extend functionality with CAP protocols (Standard/Plus/Premium with TTS), multi-station support (2-5 streams), EAS-NET and DVS168 communications protocols for broadcast automation integration, and Text-to-Speech voices. Hardware add-ons include radio receivers, GPIO expansion, dual-port networking, the MultiPlayer audio system, and remote controllers. Services include the Software Assurance Plan (annual subscription for all updates) and the UP-TRADE upgrade program. The product architecture is platform-plus-modules, with the DASDEC/One-Net as the core EAS device and HALO as the enterprise management overlay.

Differentiator

Problem solved

Functional benefit

Brands

• DASDEC: Emergency Alert System (EAS) encoder-decoder product line including DASDEC-II and DASDEC-III platforms
• One-Net
• HALO
• DASEOC
• UP-TRADE
• EAS at the Edge
• Software Assurance Plan

Products and services

• DASDEC-III Current-generation EAS encoder-decoder emergency messaging platform with modular design, multiple expansion slots, StudioHub wiring, and configurable AC or DC power options for broadcast, cable, IPTV, and campus deployments.
• DASDEC-II Previous-generation EAS encoder-decoder platform that has been superseded by DASDEC-III but may still be in service; eligible for upgrade through the UP-TRADE program.
• One-Net SE EAS encoder-decoder branded under exclusive licensing with Monroe Electronics for cable television, IPTV, and campus communications industries; the currently supported version for these markets.
• HALO (Hardware Abstraction Layer Operations) Enterprise-scale EAS device management software platform that centralizes management of multiple DASDEC and One-Net devices, providing configuration management, logging, reporting, license key management, health monitoring, and alarm notifications through a modular architecture supporting 1 to 1,000+ devices.
• EAS-NET Exclusive Digital Alert Systems communications protocol software that enables EAS data and audio transmission over TCP/IP networks across up to 8 EAS-Net compatible platforms, incorporating multi-client DVS-168 and supporting WideOrbit, RCS NexGen, and Utah Scientific master control integrations.
• SA-Plan (Software Assurance Plan) Annual software maintenance subscription covering all ongoing software releases, new features, and security updates regardless of version number, with a 5% discount on repair costs and a 5% discount on additional license keys.
• UP-TRADE Upgrade Program Upgrade and trade-in program that lets customers with older DASDEC and One-Net models upgrade to current platforms with full credit for previously purchased license keys and compatible hardware configurations.
• 21CVAA Compliance Solution Compliance solution for the 21st Century Video Accessibility Act (21CVAA), helping broadcasters meet accessibility requirements for emergency alerting using the DASDEC platform.

Quantifiable outcome

• HALO manages from 1 to 1000s of devices
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AtemecoreTechnology or Integration · 3 October 2024Technology partnership to enhance emergency alerting solutions for broadcasters. Combined expertise in video delivery and emergency messaging to support NextGen TV and ATSC 3.0 deployments.
• NVISAcoreStrategic or Co-development Partner · 11 June 2024NextGen Video Information Systems Alliance partnership for ATSC 3.0 warning system deployment at FEMA IPAWS Technical Support Services Facility. Joint development of VIDS (Visually Integrated Display Symbology) for NextGen TV emergency alerts.
• InovonicscoreTechnology or Integration · 21 May 2024Joint solution partnership for external EAS monitoring gear. Integration between Inovonics monitoring equipment and DASDEC emergency messaging platform.
• HVS (Heartland Video Systems)minorChannel Partner/ Reseller/ Distributor · 11 April 2024Assisted New Mexico PBS in optimizing ATSC 3.0 OTA signal using AEI/AEA and ATSC 3.0 Translator with integration to DAS equipment.
• HarmoniccoreTechnology or Integration · 25 October 2022Partnership to ease emergency messaging in both ATSC 1.0 and ATSC 3.0 environments. Integration with Harmonic's video delivery infrastructure.

Scale indicators2 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Sage Alerting Systems: Sage Alerting Systems manufactures the ENDEC, the other major FCC-certified EAS encoder-decoder in the U.S. broadcast market. It is the closest direct competitor to DASDEC in radio, TV, and cable headend EAS deployments.
• Worldcast Systems: Worldcast Systems (Audemat/APT) sells EAS/CAP encoders, decoders, and monitoring equipment to radio and TV broadcasters worldwide. It competes head-to-head with Digital Alert Systems in international and U.S. broadcast EAS markets.
• 2wcom: 2wcom manufactures EAS/CAP encoding and decoding equipment for broadcast and IP networks. Comparable to DASDEC in the European and international EAS market with overlapping CAP and audio-over-IP capabilities.
• AVT (Audio Video Technologies): AVT produces MAGIC EAS/CAP encoders and decoders used by radio broadcasters. Directly comparable to Digital Alert Systems in the EAS encoder-decoder category with similar CAP protocol support.
• Trilithic (Viavi Solutions): Trilithic's EAS/CATV product line (now under Viavi) historically supplied EAS encoders and cable signal monitoring gear, overlapping with Digital Alert Systems' One-Net cable/IPTV and CATV switching portfolio.

Broad incumbents

• GatesAir: GatesAir is a major incumbent broadcast equipment manufacturer (transmitters, exciters, Intraplex STL). It competes with Digital Alert Systems in serving the same radio/TV broadcast customers but as a broader portfolio vendor rather than an EAS specialist.
• Evertz Microsystems: Evertz provides master control, media keyers (9725LGA, 7725DSK), routing, and broadcast infrastructure. While not a direct EAS competitor, its media keyers integrate with DASDEC via DVS168, making it both a partner and a broader-incumbent in the broadcast stack.
• Harmonic: Harmonic is a leading video delivery and ATSC 3.0 infrastructure vendor (a Digital Alert Systems partner). It operates in the same broadcast customer set with a broader video infrastructure portfolio rather than specializing in EAS.

Others

• Telos Alliance: Telos Alliance supplies broadcast audio processing, IP audio, and studio gear to radio broadcasters. It participated with Digital Alert Systems in FCC EAS-at-the-Edge discussions and serves the same radio broadcast customer base, but does not directly compete in EAS hardware.
• Inovonics: Inovonics manufactures broadcast monitoring receivers (e.g., Model 677, 730 RDS encoder) used alongside DASDEC for external EAS monitoring. It is a Digital Alert Systems technology partner and serves the same radio broadcast customers but does not directly compete in EAS encoder-decoders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-alert-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Alert Systems