Ethic Goods
Ethic Goods is a privately held, women-led DTC lifestyle brand selling ethically handmade jewelry and accessories — primarily Morse Code bracelets, necklaces, earrings, and leather bags — crafted by women artisans in Thailand and Ethiopia to support survivors of human trafficking.
- Company typePrivate
- Founded2011
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ethic Goods does
Ethic Goods is a privately held, women-led family business founded in 2011 and operating as a direct-to-consumer e-commerce lifestyle brand focused on ethically handmade jewelry and accessories. The company's product line centers on Morse Code bracelets ($16-$19) that encode meaningful words such as MOTHER, FRIENDSHIP, STRENGTH, and HOPE through beaded patterns, complemented by necklaces ($30-$50), earrings ($24-$30), leather bags ($125-$175), kids jewelry, charms, anklets, rings, bag charms, trucker hats, and apparel. All products are handcrafted by women artisans in Thailand and Ethiopia, with the company's stated mission to provide dignified employment to survivors of human trafficking and exploitation. Founder Maegan Hawley leads the company, which operates with 1-10 employees from a U.S. base.
The business model is a unit-priced, one-time-sale retail model with no recurring revenue component. Primary distribution is through the company's Shopify-hosted DTC website (ethicgoods.com), supplemented by third-party marketplace sales via Amazon and wholesale through the Faire marketplace plus a direct B2B wholesale page. Pricing spans $15 charms to $175 leather totes, with free shipping above $49 and a 7-day return policy for unworn items. Customer segments include conscious consumers seeking ethically sourced jewelry, gift buyers purchasing for personal relationships, parents/grandparents buying children's jewelry, and boutique retailers sourcing through wholesale channels. Marketing relies on mission-driven storytelling across Facebook, Instagram, TikTok, and Pinterest, an email newsletter, a brand ambassador program, and fundraising partnerships. The company has no disclosed funding rounds, no parent organization, no patents or trademarks, and no proprietary technology platform beyond standard e-commerce tooling.
Ethic Goods firmographics
Firmographics- Name
- Ethic Goods
- Legal name
- ETHICGOODS
- Website
- https://ethicgoods.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ethic Goods is a privately held, women-led DTC lifestyle brand selling ethically handmade jewelry and accessories — primarily Morse Code bracelets, necklaces, earrings, and leather bags — crafted by women artisans in Thailand and Ethiopia to support survivors of human trafficking.
- Ownership category
- akta.pro rank
Ethic Goods industry classification
Industry- Product category
- Handmade Jewelry & Accessories
- NAICS
- Jewelry, Luggage, and Leather Goods Retailers (4583), Jewelry Retailers (458310), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM)
- akta.pro secondary industries
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK)
Keywords
Where Ethic Goods is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ethic Goods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail E-commerce Sales: Direct-to-consumer one-time product sales through company website. Products include Morse Code bracelets ($19), earrings ($24), necklaces ($30-$50), leather bags ($125-$175), and kids jewelry. Single transaction model with no recurring revenue.
- Wholesale B2B: Wholesale channel for retailers and businesses to purchase products in bulk. Accessed through dedicated wholesale page and Faire marketplace.
- Gift Cards: Digital gift cards available for purchase, providing flexible gifting options for customers.
- Marketplace Sales: Sales through third-party marketplaces including Amazon, reaching customers beyond the direct e-commerce channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Morse Code bracelets at $19, Mini versions at $16 |
| Unit Pricing | Pay-as-you-go | Earrings range from $24-$30 depending on style |
| Unit Pricing | Pay-as-you-go | Necklaces priced $30-$50 for standard styles |
| Unit Pricing | Pay-as-you-go | Leather bags range $125-$175 |
| Unit Pricing | Pay-as-you-go | Kids jewelry sets and accessories |
| Unit Pricing | Pay-as-you-go | Charms and accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ethic Goods product offering
Product offeringCore offering
Ethic Goods is a retail lifestyle brand that sells ethically handmade jewelry and accessories including Morse Code bracelets, necklaces, earrings, charms, leather bags, kids jewelry, apparel, and gift cards. Products are handcrafted by women artisans in Thailand and Ethiopia under a social mission that provides dignified employment to survivors of human trafficking and exploitation. Distribution is led by direct-to-consumer e-commerce at ethicgoods.com, supplemented by Amazon marketplace and Faire/direct wholesale channels.
Product overview
Ethic Goods is a women-led family business offering ethically handmade jewelry and accessories. The core product line centers on Morse Code Bracelets (standard at $19, mini at $16, gold-filled at $19) which spell meaningful words through beaded patterns. The Classic Gold Collection features charms ($15), chains, necklaces, and earrings in gold and silver. A complementary Leather Bags line includes totes ($175), cross-body bags ($125-$140), and belt bags ($130). The Kids collection offers child-appropriate versions of Morse code bracelets, tiny stud earrings, and matching necklace & earring sets ($40). Additional categories include anklets, rings, bag charms ($25), trucker hats ($28), apparel, and gift cards. All products are handcrafted by women artisans in Thailand and Ethiopia, with proceeds supporting survivors of human trafficking.
Differentiator
Problem solved
Functional benefit
Products and services
- Morse Code Bracelets Handcrafted beaded bracelets featuring Morse code patterns that spell meaningful words like MOTHER, FRIENDSHIP, STRENGTH, and HOPE. Available in standard ($19), mini ($16), and gold-filled ($19) variants, with various gemstone combinations. Targeted at conscious consumers and gift buyers.
- Earrings Tiny stud earrings and hoop earrings in classic gold and silver, featuring designs like hearts, butterflies, flowers, animals, and Morse code patterns. Priced from $20-$30. Kids earrings also available.
- Necklaces Stone pendant necklaces in classic gold with gemstones like malachite, lapis, rose quartz, and tiger's eye. Includes paperclip chain and herringbone chain necklaces. Priced $30-$50 for standard styles.
- Leather Bags Ethically handmade leather bags including the Ethic Carry All Tote ($175), Everyday Cross Body Bag ($140), and Ethic Petite Bucket Tote ($140), crafted by artisans.
- Classic Gold Charms & Chains Alphabet charms, birthstone charms, and themed charms ($15 each) in classic gold, plus chain bracelets and necklaces for mixing and matching.
- Kids Jewelry Age-appropriate jewelry including charm bracelets, tiny stud earrings, necklace and earring sets ($40), and Morse code bracelets designed for children.
- Gift Sets Curated multi-product gift sets including mother-daughter matching Morse code bracelet sets ($33) and necklace & earring combinations.
- Anklets Classic gold anklets featuring paperclip chain and other designs, priced from $20.
- Rings Classic gold rings as part of the jewelry collection.
- Bag Charms Decorative gemstone and silk bag charms ($25) for personalizing handbags.
- Trucker Hats Embroidered trucker hats featuring inspirational messages, priced at $28.
- Apparel Sweatshirts and apparel items as part of the extras collection.
- Gift Cards Digital gift cards available in variable amounts for gifting.
- Waterproof Beaded Bracelets Morse code pearl and gold waterproof beaded bracelets designed for everyday wear, priced at $24-$80.
Companies that use Ethic Goods
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Ethic Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ethic Goods partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- FaireminorWholesale marketplace partnership through shop Faire (https://ethicgoods.faire.com/) allowing retailers and boutiques to purchase Ethic Goods products wholesale.
- AmazonminorMarketplace distribution partnership through Amazon, expanding product availability to Amazon's customer base beyond direct e-commerce channel.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ethic Goods competitors and assessment
Company assessmentDirect peers
- Noonday Collection: Direct competitor selling ethically handmade jewelry and accessories produced by artisans in developing countries through a consultant-based direct sales model. Directly comparable mission, product category, and customer base to Ethic Goods.
- Starfish Project: Mission-driven jewelry brand employing survivors of human trafficking and exploitation, selling handmade necklaces, bracelets, and earrings through DTC e-commerce. Closely aligned social mission and product mix.
- Sseko Designs: Ethical jewelry and accessories brand that employs women artisans in Uganda. Sells handmade beaded jewelry, leather goods, and bags - directly comparable product range (jewelry + bags) and social mission to Ethic Goods.
- Purpose Jewelry: Non-profit jewelry brand employing survivors of human trafficking, selling handmade necklaces, bracelets, and earrings. Nearly identical social enterprise model and product category as Ethic Goods.
- Trades of Hope: Fair trade jewelry, accessories, and home goods sold through a consultant network, designed to empower women out of poverty. Comparable mission, product mix, and conscious-consumer target customer.
- Raven + Lily: Ethical jewelry and accessories brand working with artisan partners worldwide to provide sustainable employment; comparable product assortment, ethical positioning, and DTC go-to-market.
- Maison Miru: Direct-to-consumer fine jewelry and accessories brand selling necklaces, earrings, bracelets, and charms through its own e-commerce site; comparable product categories, price points, and gifting focus.
Emerging players
- 31 Bits: Ethical jewelry brand employing artisans in Uganda to make beaded bracelets, necklaces, and earrings. Comparable handmade beaded product focus and mission-driven model.
- The Giving Keys: Mission-driven jewelry brand employing people transitioning out of homelessness, selling engraved key, pendant, and bracelet products; comparable cause-driven DTC e-commerce model.
Broad incumbents
- ABLE: Ethical apparel and accessories brand including jewelry and bags with transparent supply chain and women's employment focus; broader category footprint but overlapping mission, leather goods line, and customer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ethic Goods social profiles
Digital presenceEthic Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethic Goods leadership team
Management profileNumber of profiles
Profiles1 record
Ethic Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethic Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethic Goods
What does Ethic Goods do?
Ethic Goods is a retail lifestyle brand that sells ethically handmade jewelry and accessories including Morse Code bracelets, necklaces, earrings, charms, leather bags, kids jewelry, apparel, and gift cards. Products are handcrafted by women artisans in Thailand and Ethiopia under a social mission that provides dignified employment to survivors of human trafficking and exploitation. Distribution is led by direct-to-consumer e-commerce at ethicgoods.com, supplemented by Amazon marketplace and Faire/direct wholesale channels.
Is Ethic Goods a public or private company?
Ethic Goods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ethic Goods founded?
Ethic Goods was founded in 2011. It employs 1 to 10 people.
Where is Ethic Goods based?
Ethic Goods is headquartered in Washington, United States, in the North America region.
How does Ethic Goods make money?
Four revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are wholesale B2B, gift Cards and marketplace Sales.
Who are Ethic Goods's main competitors?
Direct peers on record are Noonday Collection, Starfish Project, Sseko Designs, Purpose Jewelry, Trades of Hope, Raven + Lily and Maison Miru. Emerging players are 31 Bits and The Giving Keys. ABLE is listed as a broad incumbent.
Does Ethic Goods have an API?
No public API is recorded for Ethic Goods.
What industry is Ethic Goods in?
Ethic Goods's product category is Handmade Jewelry & Accessories. Its primary akta.pro industry code is CRAKAAAM, Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability), with a secondary code of CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven). Its NAICS code is 4583 and its SIC code is 5600.