What Mad Fish Digital does

Mad Fish Digital is a privately held, full-service digital marketing agency headquartered in Portland, Oregon, founded circa 2005–2007 (the firm's own pages cite 15–18 years of experience). It delivers integrated brand and performance marketing services for B2B, B2C, and direct-to-consumer clients across verticals including food service, healthcare, technology, education, and home services. The service portfolio comprises Search Engine Optimization (including Generative Engine Optimization for AI-driven search), Paid Media & Digital Advertising (search, display, programmatic, social, OTT/CTV, Amazon), Content Marketing, Social Media Marketing, Design Strategy, Digital Public Relations, and Digital Marketing Consulting. The agency operates a remote-first distributed team (11–50 employees, with 21 named strategists on the public roster) and is co-led by founders Ben Herman (CEO) and Corrie Herman (CFO), with Marcella Wentz serving as President.

Name

Mad Fish Digital

Legal name

Mad Fish Digital, Inc

Website

https://madfishdigital.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mad Fish Digital is a Portland, Oregon-based, founder-owned full-service digital marketing agency delivering SEO, paid media, content, social, design, and digital PR for B2B and DTC clients across healthcare, food service, technology, and education verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Content marketing strategy
• Social media marketing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional agency services including SEO, SEM, content marketing, paid media, and digital strategy delivered through project-based engagements and retainer arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mad Fish Digital is a full-service interactive digital marketing agency that sells integrated marketing services rather than software products. Its core offerings encompass Search Engine Optimization (including Generative Engine Optimization for AI search), Paid Media & Digital Advertising, Content Marketing, Social Media Marketing, Design Strategy, Digital Public Relations, and Digital Marketing Consulting, delivered to B2B, B2C, and direct-to-consumer brands through project-based engagements and retainer arrangements.

Product overview

Mad Fish Digital is a full-service digital marketing agency that offers a unified suite of services rather than a modular software platform. The core offering includes Digital Marketing strategy, Search Engine Optimization (with Generative Engine Optimization capabilities), Paid Media & Digital Advertising, Content Marketing, Social Media Marketing, Design Strategy, and Digital Public Relations. These services work together as an integrated approach, combining brand strategy with performance marketing under a partnership with Grady Britton to deliver end-to-end marketing solutions for B2B, B2C, and DTC brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Comprehensive digital marketing strategy services including strategy development, playbooks, collaboration meetings, audits, and training workshops, customized for both B2B and B2C clients with audience research and competitive analyses.
• Search Engine Optimization (SEO) SEO services integrating Generative Engine Optimization (GEO) for traditional search engines and AI-powered search platforms, including keyword research and mapping, on-page optimization, technical SEO audits, local SEO, ecommerce SEO, and website migrations.
• Paid Media & Digital Advertising Paid media campaign strategy, management, and optimization across search, display, video, programmatic, social advertising, OTT, and connected TV, including lead-generation, ecommerce, brand awareness campaigns, Google Ads management, Amazon Shopping, and remarketing.
• Content Marketing Content strategy, creation, and distribution services including audience research, persona development, competitor analysis, visual content production, KPI identification, brand positioning, web content audits, and email/SMS marketing.
• Social Media Marketing Social media strategy, audit, management, and community engagement services including persona development, social media playbooks, content creation, and performance reporting across major social platforms.
• Design Strategy & Services Creative design services including branding (logo design, brand guidelines, position statements), digital design (social media assets, email design, infographics), website design (UX/UI, accessibility audits), and paid media creative production.
• Digital Public Relations Digital PR services focused on SEO-driven link acquisition and online visibility, combining traditional PR tactics with modern SEO strategy to build credibility through authoritative backlinks, media relations, and creative campaigns.
• Digital Marketing Consulting Expert consulting services for companies seeking direction and analysis in digital marketing, drawing on over 15 years of experience navigating search engine changes.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Grady BrittoncoreStrategic or Co-development PartnerStrategic partnership bringing complementary strengths together. Grady Britton is a Portland-based advertising agency, and the partnership enables Mad Fish Digital to offer expanded services combining brand strategy with digital marketing execution.
• GooglecoreTechnology or IntegrationCertified Google Premier Partner status, demonstrating expertise in Google Ads platform and ability to deliver results for clients through Google's advertising ecosystem.
• MetacoreTechnology or IntegrationCertified partner for Meta advertising platforms including Facebook and Instagram, enabling effective social media advertising campaigns for clients.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ignite Visibility: Ignite Visibility is a performance marketing agency specializing in SEO, paid media, social media, and email marketing for mid-market and enterprise brands — a near-perfect match for Mad Fish's core service stack and client profile. Both emphasize multi-channel digital strategy and measurement-driven outcomes.
• Ginco Media: SEO Werkz is an SEO and digital marketing agency providing search, content, and web design services for SMB and mid-market clients — comparable to Mad Fish in core SEO-centric service mix and Google Partner status.
• Disruptive Advertising: Disruptive Advertising is a PPC and SEO-focused agency emphasizing data-driven paid media management and lifecycle marketing — directly comparable to Mad Fish's paid media, SEO, and analytics-led offerings for mid-market clients.
• Directive Consulting: Directive is a B2B-focused performance marketing agency with strong SEO, paid media, and content offerings serving SaaS and technology clients — comparable to Mad Fish's B2B vertical focus and digital service portfolio. Both compete for mid-market and enterprise technology buyers.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, SEM, paid media, content, and design services to mid-market and enterprise clients — directly comparable to Mad Fish Digital's integrated performance + brand offering. Both compete for B2B and B2C retainer engagements across similar verticals.
• SmartSites: SmartSites is a digital marketing agency offering SEO, PPC, web design, and social media services, recognized on Inc. 5000 and Google Premier Partner lists — closely comparable to Mad Fish's award profile, partner status, and full-service SMB-to-mid-market positioning.
• Coalition Technologies: Coalition Technologies is a full-service digital agency providing SEO, PPC, web design, and content marketing, with an emphasis on ecommerce and DTC brands — directly overlapping with Mad Fish's ecommerce SEO, paid media, and DTC segment focus.

Broad incumbents

• HubSpot (Solutions Partner agencies): HubSpot's ecosystem of certified Solutions Partner agencies delivers inbound marketing, content, SEO, and CRM-integrated campaigns — broadly comparable as the larger platform-led alternative competing for the same B2B mid-market marketing budgets as Mad Fish Digital.
• Wpromote: Wpromote is a larger, established digital marketing agency offering media, SEO, content, and analytics for enterprise brands — a broader incumbent with overlapping capabilities but greater scale and headcount than Mad Fish. Both compete in paid media and SEO for enterprise clients.

Regional players

• Portent: Portent is a digital marketing agency with strong SEO, PPC, and analytics capabilities, originally based in the Pacific Northwest — directly comparable to Mad Fish in service mix and operating geography, making them a regional head-to-head competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MadFishDigital
• Facebookfacebook.com/MadFishDigital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Fish Digital