Niftic Agency

What Niftic Agency does

Niftic Agency (legal entity: Niftic Company) is a private, fully remote creative agency based in the United States that provides brand strategy, visual identity, messaging, naming, UI/UX design, growth engineering, and digital product development services primarily to mission-driven organizations — including nonprofits, advocacy groups, foundations, and purpose-led enterprises. The firm operates through two integrated studios: a Brand Studio focused on positioning, identity systems, and storytelling, and a Product Studio focused on digital strategy, growth experimentation, and product-led growth engineering. Named engagements span Change.org, Venture for America, Kiva, SEE International, Olympic Channel, Drive Electric Campaign, and the Associated Medical Schools of New York (AMSNY).

The company's business model is project-based professional services revenue, with engagements scoped and quoted per project through its website direct-sales motion rather than via disclosed list pricing. Beyond its service studios, Niftic has built and operates Oboe (oboeapp.com), a proprietary A/B testing and experimentation platform that doubles as an internal delivery tool and an externally available productized offering, evidencing in-house engineering capability led by co-founder Chris Fowles, who also runs FundHero. The operating team is intentionally small (1-10 employees) and built around three founders — Remy Lee (President and Director of Strategy), David Herzog (Founding Partner, design and growth), and Chris Fowles (Co-founder and Director of Engineering) — plus strategy and content contributors such as Juliana DePerio.

Niftic sustains category credibility through repeated third-party validation: Top Branding Studio awards spanning 2021-2026 (Government, Los Angeles, Washington DC, Naming LA) and Digital Innovation Awards for UI/UX (2024, 2025) and Best Fundraising Software. Its mission orientation is operationalized through the UN Women's Empowerment Principles, climate partnerships with Normative (carbon accounting) and Wren (offsetting), and an IRC "Rebuilding Lives" design sponsorship. The firm amplifies positioning through an active Insights blog on messaging, brand strategy, and AI-era brand clarity, plus portfolio channels on Instagram, LinkedIn, Dribbble, and Behance.

Name

Niftic Agency

Legal name

Niftic Company

Website

https://niftic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Niftic Agency is a fully remote, private creative agency that provides brand strategy, visual identity, and digital product design services primarily to mission-driven nonprofits and purpose-led enterprises, and operates a proprietary A/B testing platform called Oboe.

Ownership category

akta.pro rank

Product category

Creative and Digital Product Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Industrial Design Services (54142)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand strategy services
• UI/UX design services
• Visual identity design
• Digital product studio
• Growth engineering services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Brand Studio: Brand strategy, visual identity, messaging, and brand development services for mission-driven organizations
2. Professional Services - Product Studio: UI/UX design, digital strategy, growth engineering, and product development services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Niftic Agency operates two studios: a Brand Studio delivering brand strategy, visual identity, messaging, naming, and storytelling, and a Product Studio delivering UI/UX design, digital strategy, growth engineering, and product development. It also operates Oboe, a proprietary A/B testing and experimentation platform built to address gaps in existing experimentation tools.

Product overview

Niftic Agency operates as a Brand & Product Studio with two core service offerings: Brand Studio and Product Studio. The Brand Studio provides branding, visual identity, messaging, and naming services. The Product Studio delivers UI/UX design, growth strategy, and engineering. Additionally, Niftic has developed Oboe, a proprietary experimentation platform used internally and offered to clients for A/B testing and growth experiments.

Differentiator

Problem solved

Functional benefit

Brands

• Oboe: A modern experimentation platform built by Niftic to solve challenges with existing A/B testing tools, featuring modern interface, developer-friendly workflows, and transparent pricing.

Products and services

• Brand Studio

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• WrenminorStrategic or Co-development PartnerClimate partnership for carbon offsetting. Niftic uses Wren to offset their corporate emissions through funding climate solutions.
• NormativeminorStrategic or Co-development PartnerCarbon accounting partner that helps Niftic calculate corporate emissions including travel, accommodations, home office energy, and server usage.
• UN WomencoreStrategic or Co-development PartnerNiftic signed the UN Women's Empowerment Principles (WEPs), established by UN Women and the UN Global Compact, demonstrating commitment to advancing gender equality and women's empowerment in workplace, marketplace, and community.
• International Rescue Committee (IRC)minorStrategic or Co-development PartnerNiftic is a proud design sponsor of Rebuilding Lives, Elevating Futures, An Evening with the IRC.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Work & Co: Work & Co is a digital product agency building websites, apps, and platforms for enterprise and mission-driven brands such as Google, Goldman Sachs, and UEFA — overlapping closely with Niftic's web and digital product engagements.
• Ueno: Ueno is a creative agency offering branding, web design, and product design for technology and consumer brands — closely comparable to Niftic's dual Brand and Product Studio positioning for ambitious clients.
• MetaLab: MetaLab is a design and product agency that designs and ships digital products for ambitious companies — directly comparable to Niftic's Product Studio offering of UI/UX, digital strategy, and product engineering.
• Clutch (Clutch.co): Clutch is a fully remote branding and product design agency serving mission-driven and venture-backed companies worldwide — overlapping with Niftic's remote delivery model, scale (1–10 / small boutique), and brand-and-product service structure.
• Pentagram: Pentagram is the world's largest independent design firm, with partner-led practices spanning identity, branding, and digital design — directly comparable to Niftic's Brand Studio in scope and craft, with a similar model of experienced practitioners running projects.
• Citizen Group: Citizen Group is a creative agency focused exclusively on social impact and purpose-driven brands — the closest direct peer to Niftic in mission-driven brand, digital strategy, and storytelling for nonprofits and foundations.

Broad incumbents

• IDEO: IDEO is a global design consultancy with human-centered design expertise spanning products, services, and strategy — overlapping with Niftic's design-thinking-led brand and product approach but at significantly greater scale and scope.
• Huge: Huge is a large global experience agency offering brand, design, marketing, and technology services across industries — competing with Niftic on product and brand engagements but at much larger scale and broader client base.
• Code and Theory: Code and Theory is a digital-first agency combining design, technology, and brand strategy for enterprise clients — directly competing for the same kind of brand-and-product engagements Niftic pursues, with a much larger team.

Emerging players

• B-Reel: B-Reel is a creative technology agency producing branded digital experiences, products, and content — comparable to Niftic's Product Studio and experimentation work, with a particular strength in interactive and story-driven digital products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/niftic-agency
• Instagraminstagram.com/niftic.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niftic Agency