Chickpea

What Chickpea does

Chickpea is a Los Angeles-headquartered digital marketing agency (founded 2016, 11–50 employees) that operates an Automated Interactive Personalised Video (AIPV) platform combined with managed paid-media services. Its core technology pipeline covers bespoke video production (live-action or animated), data mapping and merging of customer variables (text, voice-over, scene changes), a dedicated render factory that renders and compresses each personalized video at scale, and multi-channel campaign delivery via email, SMS, web, and mobile app using unique video links and animated GIFs. The platform supports data ingestion through JSON REST API, SFTP CSV file drops, manual CSV email sends, and portal uploads, allowing integration into client marketing and CRM systems.

The company sells primarily through a turnkey, done-for-you managed-service model with pricing on a custom quote basis, supplemented by multi-year subscription contracts in the Financial Services vertical where volume of templates, video throughput, avatar creation, and technology management drive contract structure. Beyond personalized video, Chickpea offers managed Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and a 3D Animation Studio as discrete service modules. Distribution is anchored by direct enterprise sales initiated through Calendly bookings with the CEO, supplemented by self-service website inquiries.

Chickpea serves enterprise and mid-market clients across financial services, healthcare, real estate, e-commerce/retail, gaming, and consumer apps, with named customers including Vitality Health, PropStream, Feedonomics, Family Leisure, JSHealth, Bspot, and The Jerusalem Portfolio. The company maintains six offices across the US, UK, South Africa, Spain, Gibraltar, and Israel, and holds HubSpot Diamond Partner, certified Google Partner, Meta Business Partner, and TikTok partner relationships. Leadership includes Founder & President Devin Karpes and CEO Ryan Bailey, alongside a C-suite of COO, CMO, and CTO and VPs covering Social, Paid Media, and Content.

Name

Chickpea

Legal name

Chickpea Los Angeles, LLC

Website

https://chickpea.la

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Chickpea is a Los Angeles-headquartered managed digital marketing agency that runs an Automated Interactive Personalised Video (AIPV) platform, delivering bespoke personalized videos alongside managed Google, Meta, and TikTok advertising services to enterprise and mid-market clients across financial services, healthcare, e-commerce, and gaming.

Ownership category

akta.pro rank

Product category

Personalized Video Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industries

Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Personalized video production
• Managed digital advertising
• Interactive video platform
• AI avatar technology
• Paid media management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personalized Video Production Services: Chickpea provides a turnkey personalized video service that includes scripts, storyboards, filming, animation, landing pages, hosting, data templates, integrations, and campaign analytics. This is a managed service model where the company handles the entire production and delivery process for clients.
2. Meta Ads Management: Expertly managed Facebook and Instagram advertising campaigns generating leads, engagement, and sales for clients. Chickpea acts as a managed agency handling strategy, creative, targeting, and optimization.
3. Google Ads Management: Expertly managed Google Ads campaigns driving qualified leads, conversions, and ROAS for clients across search and display.
4. TikTok Ads Management: Expertly crafted TikTok advertising strategies and campaign management for brand discovery and engagement.
5. 3D Animation and Production: Custom 3D animation, product renderings, corporate videos, game trailers, TV commercials, product promos, visual effects, and architectural renders for brands.
6. Financial Services Video Technology: Subscription models tailored to volume of templates, client video volumes, avatar creation, and technology management for financial services clients including FA's, Networks, Wealth Management, Platforms and Banks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Chickpea produces and delivers personalized video campaigns for businesses through a done-for-you managed service, mapping customer data variables into live-action or animated video content and distributing unique video links and animated GIFs via email, SMS, web, and mobile app. It also operates a parallel managed digital advertising agency running Google Ads, Meta (Facebook & Instagram) Ads, and TikTok Ads campaigns on behalf of clients, plus a custom 3D Animation Studio for corporate videos, game trailers, TV commercials, and product promos. In its financial services vertical, it sells an AI-avatar-enabled Automated Interactive Personalised Video (AIPV) solution on a subscription basis for compliance, client engagement, and Funds Under Management growth.

Product overview

Chickpea offers a modular digital marketing platform anchored by its award-winning Personalized Video core product. The portfolio includes Paid Search (Google Ads), Meta Ads (Facebook & Instagram), TikTok Ads, and Animation Studio as service modules, plus a vertical-specific Financial Services solution leveraging Automated Interactive Personalised Videos (AIPV) with AI avatars. The platform supports multiple integration methods including JSON REST API, SFTP, and manual CSV uploads for data integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Video Award-winning personalized video service that creates bespoke live-action or animated videos customized with customer data variables (text, voice over, scene changes) and distributed via unique links and animated GIFs through email, SMS, web, and mobile apps. Targets enterprises and mid-market B2C businesses seeking done-for-you personalized video production.
• Google Ads (Paid Search) Expertly managed Google Ads campaigns focused on driving qualified leads, increasing conversions, and boosting Return On Ad Spend (ROAS) for clients across search and display networks. Chickpea is a Google Partner agency handling strategy, creative, targeting, and optimization.
• Meta Ads (Facebook & Instagram) Facebook and Instagram advertising campaigns generating leads, boosting engagement, and driving sales through expertly managed ad campaigns. Chickpea is a Meta Business Partner and aligns campaigns to bespoke client objectives.
• TikTok Ads High-impact TikTok advertising strategies and campaigns designed to maximize brand visibility and engagement on the TikTok platform, including creative production and media buying.
• Animation Studio Custom 3D animation and production studio offering product renderings, corporate videos, game trailers, TV commercials, product promos, visual effects, and architectural renders for brands seeking bespoke creative.
• Financial Services (AIPV) Automated Interactive Personalised Video (AIPV) subscription solution tailored for financial services — including independent financial advisors, advisor networks, wealth management firms, platforms, and banks. Features AI-cloned advisor avatars and interactive video for client engagement, regulatory compliance (FCA Consumer Duty), onboarding, account management, and Funds Under Management (FUM) growth.

Quantifiable outcome

• 300% Click Through Rate improvement
• +11 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerCertified Google Partner agency managing Google Ads campaigns for clients. Manages 18B+ annual ad impressions and 360K+ leads generated through Google Ads platform.
• Meta (Facebook)coreGTM or Marketing PartnerMeta Business Partner managing Facebook and Instagram advertising campaigns. Generated $150M+ in revenue and 150K+ ecommerce conversions for clients through Meta platforms.
• TikTokcoreGTM or Marketing PartnerManaged TikTok advertising campaigns leveraging the platform's #1 global ad equity ranking and highest engagement rates for brand discovery and customer acquisition.
• HubSpotcoreTechnology or IntegrationDiamond Partner status with HubSpot marketing automation platform, enabling integrated marketing campaigns and automation workflows for clients.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Idomoo: Idomoo is an enterprise personalized video platform that maps customer data into rendered video at scale, directly overlapping with Chickpea's AIPV engine across use cases like onboarding, retention and financial communications.
• SundaySky: SundaySky provides a personalized video platform with data integration and analytics for enterprise customer engagement, including financial services and telecom, making it a direct comparable to Chickpea's AIPV offering.
• Vidyard: Vidyard enables personalized video for sales and marketing teams, including AI avatar and integration features, competing with Chickpea for the same enterprise and financial-services use cases.
• Tavus: Tavus builds AI-generated personalized video for sales and marketing, directly competing with Chickpea's AIPV + AI avatar stack for enterprise personalization use cases.
• KlientBoost: KlientBoost is a paid-media agency specializing in Google, Meta and programmatic ads with a tech-enabled delivery model, comparable to Chickpea's managed Meta and Google Ads service modules.
• Power Digital Marketing: Power Digital is a full-funnel digital marketing agency running paid media, creative and CRO across enterprise clients — directly comparable to Chickpea's managed multi-channel advertising offering.

Emerging players

• Synthesia: Synthesia is a leading AI avatar video generation platform; while broader than Chickpea's personalization engine, it competes for the same 'AI video for enterprise communications' budget, particularly with financial advisor avatar use cases.
• HeyGen: HeyGen offers AI avatar video generation with multi-language support and broad enterprise adoption, representing a comparable emerging technology competitor to Chickpea's AI avatar capability for financial services.
• Yepic AI: Yepic AI is an emerging personalized AI video platform focused on sales, marketing and customer engagement — directly overlapping with the AIPV value Chickpea delivers to enterprise clients.

Broad incumbents

• HubSpot: HubSpot is the Diamond-tier marketing automation platform Chickpea integrates with and builds campaigns on; it is also an indirect competitor to Chickpea's MarTech + managed services stack as it expands native AI marketing features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chickpea