Modica Group
Modica Group is a New Zealand-based cPaaS provider operating a unified multi-channel messaging platform (OMNI) connected to 900+ mobile networks, serving enterprises and mobile network operators across financial services, healthcare, government, and retail sectors.
- Company typePrivate
- Founded2001
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Modica Group does
Modica Group is a New Zealand-based Communications Platform as a Service (cPaaS) provider operating across both enterprise and mobile network operator (MNO) channels. The company delivers a unified messaging platform branded as OMNI that integrates SMS, MMS, WhatsApp Business, email, voice, video, push notifications, chat, IoT, and OTT messaging into a single cloud-based product, with direct connectivity to more than 900 mobile networks globally. Underlying technical components include a multi-protocol API gateway supporting SMPP, MM7, REST, SOAP, and HTTPS; a Threat Intelligence API; a Message Scrubbing API; an Intelligence Centre; sender ID validation; and an analytics layer (OMNI Insights) supporting real-time reporting with claimed 99.99% uptime. A secondary Open Banking-as-a-Service (OBaaS) stack extends the platform into account information, payment initiation, and Request to Pay services.
Modica monetizes across four interlocking revenue streams: enterprise cPaaS platform subscriptions on annual contracts, high-volume message delivery on a usage basis, wholesale messaging aggregation for carriers and MVNOs, and white-label cPaaS platform licensing to MNOs. The OBaaS layer introduces a transaction-fee component that monetizes payment-initiation and account-information events. The company sells to large organizations in financial services, healthcare, government, retail, utilities, and telecommunications — anchored by enterprise customers including ANZ Bank, Co-operative Bank, Banco BHD, Woolworths/Countdown, One NZ, Vector, St John, and Sky TV — and supplements direct enterprise sales with API-first developer onboarding and platform integrations (Salesforce, Marketo, Adobe Campaign, Zapier).
Modica is privately held, founder-led by CEO Stuart Wilson since 2001, with leadership including Chief Products Officer Pauline Scott, Chief Revenue Officer Ben Seymour, CFO Elena Kazemi, CTO Bruno Lago, and COO Dale Alloway. The company operates from Auckland, New Zealand, with a regional headquarters in Melbourne, Australia, and reaches the Caribbean/Latin American market through relationships such as Banco BHD in the Dominican Republic. Key technology partners include AWS (cloud infrastructure), 8x8 (video), Meta (WhatsApp Business — for which Modica holds Technical Implementation Specialist accreditation), and SALCOM (healthcare integrations).
Modica Group firmographics
Firmographics- Name
- Modica Group
- Legal name
- Modica Group
- Website
- https://modicagroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Modica Group is a New Zealand-based cPaaS provider operating a unified multi-channel messaging platform (OMNI) connected to 900+ mobile networks, serving enterprises and mobile network operators across financial services, healthcare, government, and retail sectors.
- Ownership category
- akta.pro rank
Modica Group industry classification
Industry- Product category
- Communications Platform as a Service (CPaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)
- akta.pro secondary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
Keywords
Where Modica Group is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Modica Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- CPaaS Platform Access: Subscription or usage-based access to the OMNI messaging platform providing APIs and hosted applications for enterprise communications.
- Message Delivery: Usage-based revenue from high-volume, mission-critical SMS, MMS, and multi-channel message delivery across global networks.
- Wholesale Messaging: Aggregator services providing direct connectivity to mobile operators and MVNOs worldwide, serving as intermediary between application providers and carriers.
- White-Label Platform for MNOs: White-labelled CPaaS platform licensing for mobile network operators to maximize revenue and leverage network opportunities.
- Payment Integration Services: Open Banking-as-a-Service including payment initiation, account information services, and Request to Pay functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise CPaaS Platform - Custom enterprise messaging solutions |
| Usage-based | Pay-as-you-go | Wholesale Messaging - Aggregator pricing for carriers and MNOs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Modica Group product offering
Product offeringCore offering
Modica Group provides a cloud-based CPaaS (Communications Platform as a Service) messaging platform called OMNI that connects directly to 900+ global mobile networks via secure APIs. The platform enables enterprises to send and receive high-volume, mission-critical messages across SMS, MMS, WhatsApp, Email, Voice, Video, Push Notifications, Chat, IoT, and Payments channels, with supporting tools for 2FA, fraud protection, and Open Banking. The company also offers a white-label CPaaS platform for mobile network operators and wholesale SMS aggregation services.
Product overview
Modica Group offers a cloud-based CPaaS (Communications Platform as a Service) messaging platform connecting directly to all mobile networks and client software via secure APIs. The platform is a unified multi-channel communications solution consisting of the core OMNI CPaaS Platform with 99.99% uptime, complemented by multiple communication channels (SMS, MMS, Email, WhatsApp Business Platform, Voice, Video, Push Notifications, Chat, IoT, Payments, and Other OTT), tools (2FA, Link Shortening, Numbers & Short Codes, Number Lookup, Sending Hours), security products (Client Security Audits, Identity & Access Management, Sender ID As A Service, Logging & Audit, Secure Connectivity, Threat Intelligence API, Message Scrubbing API, Intelligence Centre), applications (Campaign Manager, Web2SMS, Email2SMS, Mobile Studio), and a white-label platform for MNOs. The company also offers Open Banking-as-a-Service capabilities integrated with its payments channel.
Differentiator
Problem solved
Functional benefit
Brands
- OMNI Platform: Cloud-based messaging platform with reporting, billing, and analytics capabilities
- OMNI Insights
- Mobile Studio
- Campaign Manager
- Web2SMS
- Email2SMS
Products and services
- OMNI CPaaS Platform Unified cloud-based messaging platform integrating all channels (SMS, MMS, WhatsApp, email, voice, video, chat, push, IoT) with 99.99% uptime, real-time dashboard, reporting, and 24/7 expert support for enterprise clients globally.
- White-Label Platform for MNOs White-labeled CPaaS platform licensed to mobile network operators, allowing them to offer enterprise messaging services under their own brand and maximize revenue from their network opportunities.
- Wholesale Messaging Aggregation SMS traffic aggregation service providing direct connectivity to 900+ mobile operators and MVNOs worldwide, serving as intermediary between application providers and carriers with 99.9% uptime guarantee and competitive wholesale rates.
- 2FA (Two-Factor Authentication) Session-based real-time authentication service generating and delivering one-time PINs via SMS globally for secure multi-device login, used by financial institutions and enterprises for transaction verification.
- Open Banking-as-a-Service (OBaaS) Platform providing access to account information, payment initiation, Request to Pay, and value-added functions via secure APIs aligned with local consumer data rights legislation, including payment integration services.
Quantifiable outcome
- 99.99% uptime maintained for OMNI platform
- +4 more outcomes
Companies that use Modica Group
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles6 records
Modica Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature10 records
Modica Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreAWS partnership providing cloud infrastructure and integration for Modica's CPaaS messaging platform with joint go-to-market activities.
- ZapiercoreIntegration partnership enabling automated SMS notifications across 5,000+ applications including Salesforce, HubSpot, Shopify, Gmail, and Eventbrite.
- Salesforce (via TXTinIT plugin)coreNative Salesforce integration via TXTinIT app enabling SMS messaging within Salesforce objects, automated workflows, and campaign management.
- MarketocoreMarketing automation integration supporting one-way and two-way SMS messaging with webhook-based sending and bulk capabilities.
- Adobe CampaigncoreIntegration with Adobe Campaign for conversational marketing and high-availability messaging with automated workflows.
- Wholesale AggregatorscoreGlobal wholesale messaging partners enabling direct SMS delivery to mobile operators and MVNOs worldwide.
- 8x8minorPartnership to bring secure video communications to Modica CPaaS Platform, enabling seamless customer engagement across SMS, WhatsApp, and video.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Modica Group competitors and assessment
Company assessmentDirect peers
- Twilio: Twilio is the largest global CPaaS provider, offering programmable SMS, voice, video, and email APIs to enterprises worldwide. It competes directly with Modica's OMNI platform across every channel Modica sells into and is the benchmark for developer-first CPaaS go-to-market.
- Sinch: Sinch is a Stockholm-listed global CPaaS company offering messaging, voice, and verification APIs with deep mobile operator relationships. It competes with Modica in wholesale SMS aggregation and enterprise messaging APIs, and shares the same multi-channel product strategy.
- Infobip: Infobip is a Croatia-based global CPaaS platform with direct connections to 800+ mobile operators and a full omnichannel messaging suite. Closely comparable to Modica on operator reach, channel breadth, and enterprise + wholesale segments.
- Bird (formerly MessageBird): Bird is a Netherlands-headquartered CPaaS provider offering SMS, WhatsApp, voice, and email APIs to enterprise customers globally. Direct competitor to Modica in omnichannel enterprise messaging, particularly in financial services and retail.
- Vonage (Ericsson): Vonage, now part of Ericsson, offers CPaaS APIs for messaging, voice, and video serving enterprise developers. Competes head-on with Modica's OMNI platform in programmable communications and benefits from Ericsson's telecom-grade distribution post-acquisition.
- Plivo: Plivo is a cloud communications platform providing SMS, voice, and WhatsApp APIs to enterprises. Direct mid-tier competitor with a similar multi-channel CPaaS offering, developer-first posture, and SMB-to-enterprise customer mix.
- Clickatell: Clickatell is a global CPaaS company providing messaging APIs and chat commerce solutions with strong presence in emerging markets. Comparable to Modica on SMS enterprise services and on serving bank-led financial communications use cases at scale.
- Telesign: Telesign is a CPaaS provider focused on digital identity, verification, and engagement APIs. Closely comparable to Modica in messaging plus 2FA / verification services, and a peer in serving global financial institutions and large enterprises.
- Route Mobile: Route Mobile is an India-headquartered, publicly listed CPaaS company providing messaging, voice, and email APIs with strong APAC and emerging-market presence. Closest comparable in scale and profile to Modica as a regional/mid-tier CPaaS operator with a multi-channel enterprise focus.
Broad incumbents
- 8x8: 8x8 is a unified communications provider offering UCaaS, CCaaS, and CPaaS to enterprises and a stated partner of Modica for video communications. Broader incumbent in adjacent communications services with overlapping enterprise customer base, but not a pure-play CPaaS direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Modica Group social profiles
Digital presenceModica Group compliance and trust
Trust signalCompliance1 record
Modica Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modica Group leadership team
Management profileNumber of profiles
Profiles6 records
Modica Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modica Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modica Group
What does Modica Group do?
Modica Group provides a cloud-based CPaaS (Communications Platform as a Service) messaging platform called OMNI that connects directly to 900+ global mobile networks via secure APIs. The platform enables enterprises to send and receive high-volume, mission-critical messages across SMS, MMS, WhatsApp, Email, Voice, Video, Push Notifications, Chat, IoT, and Payments channels, with supporting tools for 2FA, fraud protection, and Open Banking. The company also offers a white-label CPaaS platform for mobile network operators and wholesale SMS aggregation services.
Is Modica Group a public or private company?
Modica Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modica Group founded?
Modica Group was founded in 2001. It employs 101 to 250 people.
Where is Modica Group based?
Modica Group is headquartered in Wellington, New Zealand, in the Oceania region.
How does Modica Group make money?
Five revenue lines are on record. CPaaS Platform Access are the primary driver. The others are message Delivery, wholesale Messaging, white-Label Platform for MNOs and payment Integration Services.
Who are Modica Group's main competitors?
Direct peers on record are Twilio, Sinch, Infobip, Bird (formerly MessageBird), Vonage (Ericsson), Plivo, Clickatell, Telesign and Route Mobile. 8x8 is listed as a broad incumbent.
Does Modica Group have an API?
Yes. Modica offers multiple messaging APIs supporting SMPP, MM7, REST, SOAP, HTTPS, and email connectivity protocols. The platform provides 99.9% uptime and enables developers to integrate SMS, MMS, 2FA, and other channel messaging into applications. Code samples and API documentation are available at omni.modicagroup.com/docs/en/. Developer documentation is at omni.modicagroup.com/docs/en.
What industry is Modica Group in?
Modica Group's product category is Communications Platform as a Service (CPaaS). Its primary akta.pro industry code is HDAIAHAG, CPaaS (Programmable Voice, SMS, Video APIs), with a secondary code of BPAMACAL, Messaging APIs, CPaaS & Programmable Communications. Its NAICS code is 518 and its SIC code is 7385.