SRS Computing

What SRS Computing does

SRS Computing, founded in 1999 and headquartered in Waunakee, Wisconsin, develops vertical software for the funeral services industry. Its core product, Procession, is a funeral home management platform handling case management, accounting, trust administration, form generation, printed materials, and pre-need/at-need contract workflows. The company has extended this foundation into adjacent verticals with InStone (cemetery management with geographical mapping), Phoenix (human crematory management with chain-of-custody barcoding), Phoenix Pet (pet crematory management with VetLink for veterinary clinic communication), and SRS Websites (an integrated website platform with one-click obituary publishing and online payments). Add-on modules including E-Pay, E-Signature, Insurance Assignments, SRS Cloud, FamilyLink, Prospect CRM, Growth Engine marketing automation, Resource Scheduler, VFiles, and Bar Coding are designed around a shared database that ensures "data fluidity" — a single entry propagating across the entire suite. SRS was the first funeral software vendor to offer cloud-based delivery, and its browser-based 9Online interface and Mobile.9 app extend platform access to any device.

SRS operates as a private subsidiary of Tribute Technology following an acquisition, serving approximately 5,000 funeral homes, cemeteries, crematories, and pet crematories across 50 US states, 6 Canadian provinces, and 5 countries. Revenue is generated primarily through annual subscription licensing of its modular software suite, supplemented by one-time implementation and data migration services, one-time e-signature form setup fees, and transaction-based revenue from E-Pay payment processing and Tribute Insurance Assignments. The company sells directly via an enterprise field sales team and inside sales operation, with channel partnerships through UserWay, Growth Engine, and Expedient Communications. Pricing is quote-based and customized by firm size, call volume, and module selection, supporting a 90% client retention rate that reflects deep operational entrenchment among mostly SMB funeral operators.

Name

SRS Computing

Legal name

SRS Computing

Website

https://srscomputing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SRS Computing provides integrated vertical SaaS for funeral homes, cemeteries, crematories, and pet crematories, with a shared-database platform spanning case management, accounting, websites, payments, and CRM, serving 5,000 installations worldwide as a subsidiary of Tribute Technology.

Ownership category

akta.pro rank

Product category

Funeral Service Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

Keywords

• Funeral home software
• Cemetery management software
• Crematory management software
• Pet cremation software
• Funeral website design

Headquarters

HQ city

Waunakee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: SRS generates revenue through licensing its software suite including Procession, InStone, Phoenix, and Phoenix Pet. Products are sold as customized solutions based on firm size and call volume, with modular pricing for additional features and modules.
2. Implementation and Data Migration Services: Professional services including data transfer from previous providers, custom configuration, and on-site training. Dedicated programmers ensure smooth migration of case files.
3. E-Signature Forms Setup: One-time fee for building custom forms for e-signature functionality. After setup, unlimited use included with no per-use fees.
4. Insurance Assignment Processing: SRS earns revenue through competitive processing fees paid by families for insurance claim acceleration service, allowing claims to be processed in 24-48 hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SRS Computing develops and licenses an integrated suite of vertical software for the funeral service industry. The core offering, Procession, manages funeral home operations including case management, accounting, trust management, and form generation, and is complemented by InStone (cemetery management), Phoenix (crematory management), Phoenix Pet (pet crematory management), SRS Websites, Prospect CRM, and add-on modules such as E-Pay, E-Signature, Insurance Assignments, and SRS Cloud hosting.

Product overview

SRS Computing offers a platform-plus-modules architecture built around its core Procession funeral home management software. The platform integrates seven distinct products: Procession (funeral home management), InStone (cemetery management), Phoenix (crematory management), Phoenix Pet (pet crematory management), and SRS Websites—all sharing a common database with data fluidity. Add-on modules include E-Pay (payment processing), E-Signature (electronic signatures), Insurance Assignments, SRS Cloud (cloud hosting), FamilyLink (family portal), Prospect (CRM), E-View (task management), Resource Scheduler, Bar Coding, VFiles (document management), Portal (electronic whiteboard), and Growth Engine (marketing automation). The 9Online browser-based interface provides portable access to the entire system, while Mobile.9 extends functionality to smartphones. All products are designed to share data seamlessly across modules, enabling single-entry workflows from pre-need through at-need case management.

Differentiator

Problem solved

Functional benefit

Brands

• Procession: Funeral home management software - the core product offering for funeral homes
• InStone
• Phoenix
• Phoenix Pet
• SRS Websites
• E-Pay
• E-Signature
• Insurance Assignments
• Prospect
• FamilyLink
• Growth Engine
• Mobile.9
• 9Online

Products and services

• Procession Core funeral home management software providing customizable case management, accounting, trust management, form generation, printed materials suite, pre-need and at-need functionality, and web portal access. Scalable solution designed for funeral homes of all sizes.
• 9Online Browser-based version of Procession software that enables funeral home operations from any device, anywhere. Provides portable access without manual installation or updates, with automatic version updates.
• InStone Cemetery management software with geographical mapping technology for digital cemetery layouts, work order management, road mapping to graves, trust/commissions tracking, and full accounting functionality.
• Phoenix Crematory management software designed for pet and human cremation operations. Features include dashboard for case status tracking, SRS Link for third-party funeral home communication, and barcode technology for chain of custody.
• Phoenix Pet Pet crematory management software that invoices, tracks, and manages pet cremation operations. Combined with VetLink for seamless communication with veterinarian clinics and turnkey pet cremation workflow.
• SRS Websites Fully integrated funeral home website platform with seamless Procession integration. Features include one-click obituary publishing, online payment processing, client data forms, mobile-responsive design, SSL certificates, and social media integrations.
• Prospect CRM (Customer Relationship Management) system for funeral homes providing aftercare follow-ups, daily task reminders, correspondence recording, and pre-need contract quoting. Harnesses leads and aftercare contacts in a simplified database with data fluidity across all SRS modules.
• E-Pay Multi-point payment processing solution for funeral homes fully integrated with SRS software. Accepts credit cards during arrangements, on websites, via emailed invoices, and through insurance assignments with 24-48 hour funding.
• E-Signature Electronic signature tool built into Procession with unlimited forms, unlimited signatures, and no per-use fees. Replaces third-party e-signature tools like DocuSign at reduced cost with automatic storage in VFiles.
• Insurance Assignments Electronic insurance claim processing integrated with Procession. Enables 2-minute claim submission, policy verification in 1 hour, and funds received in 24 hours with pre-filled forms and direct accounting integration.
• SRS Cloud Cloud hosting solution for SRS software enabling database access anywhere, anytime on any device. Features dual backup system, SQL clustering, data encryption, and elimination of on-premise server requirements.
• Growth Engine Automated marketing hub for funeral homes providing Facebook publishing, review requests, email nurturing, newsletters, eAftercare, content library with 25+ categories, and event promotion.

Quantifiable outcome

• 5000 business installations worldwide
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• UserWaycoreTechnology or IntegrationUserWay provides AI-powered website accessibility widget for ADA compliance. SRS integrates UserWay widget on client websites to help funeral homes, cemeteries, and crematories meet ADA standards and avoid legal issues. UserWay backs its widget with legal support and $10,000 guarantee.
• Tribute TechnologyflagshipStrategic or Co-development PartnerSRS Computing is now part of Tribute Technology, a parent company providing additional resources and market reach. Tribute Technology powers accessibility solutions and insurance assignment processing (Tribute Insurance Assignments) integrated with SRS software.
• Expedient CommunicationscoreTechnology or IntegrationExpedient Communications provides cloud infrastructure for SRS Cloud hosting. Data centers feature N+1 configuration with redundant power, HVAC, and 6 separate internet providers. SQL database mirrored 30 miles away for disaster recovery.
• Growth EnginecoreGTM or Marketing PartnerGrowth Engine is the first marketing automation software designed specifically for the funeral industry. Provides automated Facebook posting, email nurturing, review requests, newsletters, and content library with 25+ categories. Integrated with SRS websites.
• Tribute Insurance AssignmentscoreTechnology or IntegrationTribute Insurance Assignments provides electronic insurance claim processing integrated with SRS Procession. Claims processed in 24 hours with no additional paperwork required. Competitive processing fees paid by families for convenience.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Foundation Partners Group: Foundation Partners Group is a private-equity-backed operator of funeral homes and cemeteries with proprietary technology needs. Comparable as a large enterprise customer and vertical incumbent whose in-house technology investments influence competitive dynamics in the funeral software market.
• Carriage Services: Carriage Services is a publicly traded funeral home and cemetery operator with its own technology infrastructure and acquisitions in death-care technology. Comparable as a broad incumbent whose strategic moves and internal platforms shape customer-side technology expectations across the funeral industry.
• Tribute Technology: Tribute Technology is the parent company of SRS Computing and a broader funeral-technology platform encompassing accessibility, insurance, and marketing solutions. Comparable as the umbrella organization housing SRS and offering overlapping funeral-tech products that bundle alongside SRS software.
• Service Corporation International: Service Corporation International (SCI) is the largest funeral services and cemetery operator in North America with proprietary technology systems (Dignity Memorial). Comparable as both a potential customer for SRS and the dominant incumbent whose scale and vertical integration set competitive benchmarks for funeral technology.

Direct peers

• FuneralOne: FuneralOne is a funeral home website design, marketing, and technology provider serving the same vertical. Directly comparable to SRS Websites and Growth Engine, with overlapping website hosting, obituary publishing, and aftercare marketing functionality for independent funeral homes.
• Passare: Passare provides a collaborative funeral arrangement and case-management platform for funeral homes. Directly comparable to SRS's Procession and FamilyLink products, serving the same funeral home customer base with overlapping arrangement, collaboration, and at-need workflow capabilities.
• Frazer Consultants: Frazer Consultants provides funeral home websites, technology, and marketing solutions including tribute videos and personalization tools. Directly comparable to SRS Websites and Tribute Video integration, serving the same funeral home customer base with overlapping website and personalization offerings.
• Ring Ring Marketing: Ring Ring Marketing provides websites, SEO, and marketing automation specifically designed for funeral homes. Directly comparable to SRS Websites and Growth Engine, with similar funeral-specific content libraries, aftercare messaging, and lead nurturing capabilities.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/srscomputing
• Xx.com/srscomputing
• LinkedInlinkedin.com/company/srs-computing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRS Computing