Harvest Hill Beverage Company

What Harvest Hill Beverage Company does

Harvest Hill Beverage Company is a U.S.-based, privately held producer and distributor of branded non-alcoholic and alcoholic beverages, formed in June 2014 by private equity firm Brynwood Partners VII L.P. The company is headquartered in Stamford, Connecticut, operates seven manufacturing facilities strategically distributed across the United States, and employs between 1,001 and 5,000 people. Its portfolio consists of eleven heritage beverage brands built largely through serial acquisition: Juicy Juice (the leading 100% juice brand in the U.S. kids' segment), SUNNYD (created 1963), Daily's Cocktails (frozen RTD cocktail pouches), Little HUG, Nutrament, Veryfine, Fruit2O, Big Burst, Big HUG, Guzzler, and the newer SUNNYD Vodka Seltzer line. Brands serve distinct consumer segments — families with children, Gen Z teens, adults 21+, and foodservice operators — with distribution across grocery, mass merchandisers (Walmart, Target), warehouse clubs (Sam's Club), convenience, liquor stores, foodservice, and wholesale channels in the U.S., Canada, and Mexico.

The company's revenue model is built on consumer packaged goods sales through retail and foodservice channels, augmented by contract manufacturing and co-manufacturing services utilizing its seven U.S. facilities. Pricing is unit-based across single-serve pouches ($1.99 MSRP), 4-pack vodka seltzers ($9.99 SRP), and multi-pack frozen pops ($14.99 SRP for 12-packs). Go-to-market leverages branded direct-to-consumer websites, social media activations (TikTok, Instagram, YouTube), influencer and celebrity partnerships (Lindsay Arnold, Johnny Orlando, Chef Jeff Mauro), national paid media, sweepstakes, and foodservice partnerships. Core technology centers on beverage formulation and packaging innovation — most notably Daily's ready-to-drink frozen cocktail pouches and juice pouch manufacturing capability acquired from Faribault Foods in 2016 — rather than on software or AI capabilities.

In April 2025, Castillo Hermanos announced its acquisition of Harvest Hill from Brynwood Partners and Centerview Capital, with the deal reported at approximately $1.5 billion in mid-2025. The company continues to launch new products into 2026 (Daily's Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade; SunnyD Vodka Seltzer PURPLE), demonstrating active operating momentum under new ownership.

Name

Harvest Hill Beverage Company

Legal name

Harvest Hill Beverage Company

Website

https://harvesthill.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Harvest Hill Beverage Company is a U.S.-based private beverage producer and distributor operating seven manufacturing facilities, holding eleven heritage brands including Juicy Juice, SUNNYD, and Daily's Cocktails, and serving families, Gen Z, adults 21+, and foodservice customers across grocery, mass, club, and convenience channels.

Ownership category

akta.pro rank

Product category

Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

Keywords

• Fruit juice beverages
• Flavored water products
• Ready-to-drink cocktails
• Kids fruit drinks
• Beverage manufacturing

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Primary revenue through sale of branded beverage products (juices, flavored waters, cocktails, energy drinks) to retail and foodservice customers through grocery stores, mass merchandisers, warehouse clubs, convenience stores, and distributors.
2. Contract Manufacturing: Harvest Hill operates state-of-the-art manufacturing facilities throughout the U.S. that produce beverages in multiple packaging formats for other brands, providing additional revenue through co-manufacturing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Harvest Hill Beverage Company manufactures and distributes a portfolio of branded non-alcoholic and alcoholic beverage products, including 100% fruit juices (Juicy Juice, Veryfine), orange drinks (SUNNYD), flavored waters (Fruit2O), energy nutrition drinks (Nutrament), kids' fruit drinks (Little HUG, Big HUG, Big Burst, Guzzler), and alcoholic beverages (Daily's Cocktails, Daily's Poptails, SUNNYD Vodka Seltzer). Products are sold wholesale to grocery, mass merchandisers, warehouse clubs, convenience, foodservice, and liquor store channels, with additional contract manufacturing revenue from producing beverages for other brands across seven U.S. facilities.

Product overview

Harvest Hill Beverage Company is a U.S.-based producer of iconic beverage brands. The company's portfolio includes multiple distinct product lines spanning fruit juices (Juicy Juice, Veryfine), flavored waters (Fruit2O, Juicy Waters), orange drinks (SUNNYD), energy nutrition drinks (Nutrament), kids' fruit drinks (Little HUG, Big HUG, Big Burst, Guzzler), and alcoholic beverages (Daily's Cocktails, SUNNYD Cocktails). Beginning with the acquisition of Juicy Juice in June 2014, Harvest Hill has grown into one of the nation's leading independent beverage companies, with additional acquisitions including American Beverage Corporation (Daily's Cocktails, Little HUG), Sunny Delight Beverages Co. (SUNNYD), and the Nutrament business from Nestlé.

Differentiator

Problem solved

Functional benefit

Brands

• Juicy Juice: 100% fruit juice brand for kids, trusted by families for over 40 years.
• SUNNYD
• Daily's Cocktails
• Nutrament
• Fruit2O
• Veryfine
• Little HUG
• Guzzler
• Big Burst
• Big HUG
• SUNNYD Vodka Seltzer

Products and services

• Juicy Juice 100% fruit juice brand for kids with over 40 years of history. All beverages made from real fruit picked at peak ripeness with no high fructose corn syrup. Available in 100% juice, immune system support, and organic varieties. Leading 100% juice brand in the U.S. kids segment.
• SUNNYD Boldly original orange drink brand created in 1963. Available in 13 flavors with only 60 calories or fewer per 8 oz serving. Features the signature tangy orange flavor that differentiates it from other beverages. Targeted at Gen Z tweens/teens with the 'Boldly Original' positioning.
• SUNNYD Cocktails (Vodka Seltzer) Vodka seltzer combining the signature tangy orange flavor with vodka. Available in 12 oz single slim cans and four-packs. At 4.5% ABV, 95 calories, and 0g sugar. Target audience is adults 21+.
• Daily's Cocktails American favorite cocktail and mixers brand offering the #1 selling original frozen cocktail pouches. Ready-to-drink frozen cocktails available from the freezer with no blending required. Comes in 14 exciting flavors at 5% ALC/Volume. Also offers 15 cocktail mixer flavor combinations.
• Fruit2O Original flavored water launched in 1999, the first flavored water product on the market. Zero calories with 10 tasty flavors. Crafted to satisfy thirst for flavor and fun.
• Nutrament Energy nutrition drink designed to fuel active lifestyles. Packs 15g of protein, 24 vitamins and minerals, and real skim milk into 11 oz cans. Available in 6 delicious flavors for use as a snack, mini meal, or post-workout beverage.
• Veryfine Juice and juice drinks brand offering a delicious selection of juices and juice drinks trusted by generations of families. Keeps life 'veryfine' with tasty and flavorful options.
• Little HUG First single-serve kids' fruit drink in the US, launched in 1974 with signature barrel-shaped bottle. Contains only 1 gram of sugars, just 5 calories, and is a good source of B & E vitamins. Features enhanced flavors, vitamin fortification, and lower sugar formulas.
• Guzzler Vitamin-enriched fruit beverage delivering bold intense flavors at a great value. Made with real fruit juice and fortified with B vitamins providing 20% of the recommended daily value per serving. Available in 20 oz PET bottles with sport cap in 6 flavors including Island Punch, Kiwi Strawberry, and Concord Grape.
• Big Burst On-the-go fruit beverage in convenient 16 oz PET bottles with sport cap. Contains 2 grams of sugars per bottle and is a good source of B & E vitamins. Available in 7 flavors including Orange, Grape, Blue Raspberry, Fruit Punch, Citrus Punch, Kiwi Strawberry, and Lemonade.
• Big HUG Larger version of Little HUG in a 16 oz barrel format for bigger thirsts. Features convenient sport cap and contains only 2 grams of sugars per serving with 75% less sugar than other leading brands. Available in 7 flavors.
• Daily's Poptails Frozen, single-serve, wine-based alcoholic pops in three flavors (strawberry, watermelon, green apple) at 6.8% ABV and 90 calories each. Available nationwide in 12-pack variety boxes at Target, Sam's Club, and Walmart for $14.99 SRP. Launch ambassadors were Tom Sandoval and Tom Schwartz (The Toms).
• Daily's Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade New frozen ready-to-drink spiked cocktail products (Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade) in 10 oz pouches at 5% ABV, targeting the lemonade and iced tea RTD segments with no blender required.
• SunnyD Vodka Seltzer PURPLE Limited-time vodka seltzer flavor inspired by 1990s 'Purple Stuff' commercial. Available nationwide in 12 oz slim cans at 4.5% ABV with zero sugar; 4-pack suggested retail $9.99. Marketed as nostalgic pop culture turned into a modern adult beverage for social occasions.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• KABOOM!minorStrategic or Co-development Partner · 1 August 2024National nonprofit committed to ending playspace inequity. Juicy Juice partnered with KABOOM! as part of the Pledge to Play Outside campaign to help ensure more kids have access to outdoor play benefits. The partnership supports families finding time for outdoor fun during the busy back-to-school season.
• Lindsay ArnoldminorGTM or Marketing Partner · 1 August 2024Professional dancer from Dancing With The Stars and founder of The Movement Club. Partnered with Juicy Juice as brand ambassador to share tips for outdoor family activities and help promote the Pledge to Play Outside campaign.
• Johnny OrlandominorGTM or Marketing Partner · 1 May 2021Teen music sensation partnered with SUNNYD for the Sweetest Summer Yet TikTok Hashtag Challenge. Grand prize winner received a private virtual concert with Johnny Orlando and up to 50 friends, along with SUNNYD summer swag and product supply.
• Tom Sandoval and Tom Schwartz (The Toms)minorGTM or Marketing Partner · 1 May 2021TV personalities from Vanderpump Rules who own Tom Tom bar served as launch ambassadors for Daily's Poptails frozen alcoholic pops. The partnership leveraged their bar expertise and social media presence to promote the new product line.
• Mitzi DulanminorGTM or Marketing Partner · 1 August 2019America's Nutrition Expert and registered dietitian partnered with Juicy Juice to advise on the importance of better snack and mealtime choices. Provided expertise for the expanded better-for-you product lineup launch.
• Chef Jeff MaurominorGTM or Marketing Partner · 1 August 2018Food Network star and co-host of The Kitchen partnered with Juicy Juice for back-to-school campaigns and flavor exploration initiatives. Created recipes, cooking tips, and video content to inspire families to use Juicy Juice products in meals and snacks.
• Terri & SandyminorStrategic or Co-development PartnerAward-winning independent advertising agency that created SUNNYD's first national ad campaign since 2015, including the 'Boldly Original' brand refresh targeting Generation Z.
• Alaska (Directing Team)minorStrategic or Co-development PartnerBrazilian directing team hired by SUNNYD and Terri & Sandy to produce high-energy ad spots and digital content with modern visual storytelling for the Gen Z-targeted campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Welch's: Iconic U.S. grape juice and fruit drink brand owned by a grower cooperative; comparable to Harvest Hill as a heritage, family-targeted juice and fruit-drink brand with comparable retail distribution and better-for-you positioning.
• National Beverage Corp (LaCroix, Shasta): Independent U.S. beverage company whose portfolio overlaps directly with Harvest Hill's Fruit2O flavored water and kid/family soft-drink franchises; comparable as an independent, multi-format flavored beverage producer fighting Big-Beverage incumbents in the same retail channels.
• Ocean Spray Cranberries: Farmer-owned cooperative and leading branded juice/wine/cooler producer with a strong #1 position in its primary juice sub-segment; comparable to Harvest Hill as a legacy, multi-decade juice brand portfolio distributed across grocery, mass, and foodservice channels in North America.
• Boston Beer Company (Truly, Twisted Tea): Independent U.S. brewer that built the hard seltzer category with Truly and competes directly with SunnyD Vodka Seltzer; comparable as an independent challenger leveraging brand extensions into fast-growing RTD alcoholic sub-segments.
• Tampico Beverages: Independent marketer of value-priced fruit drinks and juices competing directly with Harvest Hill's Veryfine, Big Burst, and Guzzler lines; comparable as a similarly sized private/independent multi-brand juice and fruit-drink platform.
• Mott's (Keurig Dr Pepper brand): Iconic American apple juice and kids' fruit drink brand that competes head-to-head with Juicy Juice and the Harvest Hill kids portfolio; comparable as a heritage, shelf-stable juice brand pursuing better-for-you reformulation in the same retail aisles.

Broad incumbents

• Keurig Dr Pepper: Large publicly traded beverage conglomerate with deep U.S. retail distribution across juices, flavored waters, and RTD categories; comparable as a multi-brand non-alcoholic and emerging-alcoholic beverage platform competing for the same shelf space and contract-manufacturing opportunities.
• Mark Anthony Brands (White Claw): Owner of White Claw, the category-defining hard seltzer; directly comparable to Harvest Hill's growing Daily's and SunnyD alcoholic portfolio as the dominant independent RTD competitor pursuing similar Gen Z and millennial consumers.

Regional players

• Britvic plc: UK-listed independent soft drinks producer with broad juice, flavored water, and mixer portfolios; comparable to Harvest Hill as a non-Big-Beverage multi-brand manufacturer pursuing category extensions and private-label co-manufacturing.

Others

• Cott Corporation (now Primo Water / Refresco-style platforms): Large independent beverage co-manufacturer and former bottler; comparable to Harvest Hill on the co-manufacturing side, demonstrating how multi-plant private beverage operators monetize capacity across private label, branded, and contract customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/juicyjuiceusa
• YouTubeyoutube.com/channel/UCJ-thSLC6gvMJesnszG9k3g
• Facebookfacebook.com/JuicyJuiceUSA
• LinkedInlinkedin.com/company/harvest-hill
• Instagraminstagram.com/JuicyJuiceUSA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvest Hill Beverage Company