Alaska

What Alaska does

Alaska is a French digital and e-commerce agency founded in 2011, headquartered at 10 rue de Penthièvre in Paris (8th arrondissement) with an engineering and R&D office at 4 rue Miralheti in Nice. The firm designs and builds custom digital platforms — primarily Shopify Plus and Sylius e-commerce sites, headless CMS architectures, and AI-augmented web applications — for enterprise, mid-market, and growth-stage clients. Its tech stack spans Vue.js/Nuxt.js and React/Next.js on the frontend, Symfony/PHP 8+ on the backend, AWS hosting with Platform.sh/Upsun for PaaS, and OpenAI and Mistral 7B for AI workloads. The proprietary Tundra CMS is a Shopify private app developed in-house for editorial content, translations, and product merchandising.

The business operates three integrated service lines. First, project-based digital agency work covering e-commerce platform creation, Shopify Plus implementations (notably for Parfums Caron, Pellat-Finet, Alepia, Activlife), custom Symfony/Sylius enterprise builds (e.g., Volkswagen Group France multi-brand marketplace for VW, Skoda, Cupra, Seat), and integration with Klaviyo, PIMcore, and Eudonet. Second, a Business Acceleration Program in which Alaska co-invests capital alongside a dedicated expert team to operate e-commerce, marketing, content, logistics, and customer service for growth-stage luxury, fashion, and lifestyle brands. Third, an AI Solutions offering delivering RAG-based co-pilots, autonomous agents, anomaly detection, and predictive analytics on AWS. Alaska has held certified Shopify Partner status since 2017 and formal CII (Crédit Impôt Innovation) accreditation since 2024.

Revenue is generated through professional services fees quoted by project scope, with no public pricing; the Business Acceleration Program introduces a co-investment component that ties Alaska's economics to brand outcomes. The go-to-market is sales-led and hybrid: direct outreach and structured website inquiry forms segmented by service type, plus a white-label channel positioning Alaska as technical implementation partner for creative agencies. Customer segments include luxury and premium brands (primary), professional associations (e.g., SNPI), enterprise groups with distributed dealer networks (e.g., Volkswagen Group France), and growth-stage entrepreneurs (via Business Acceleration).

Name

Alaska

Legal name

Alaska

Website

https://alaska.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alaska is a French digital and e-commerce agency (Paris and Nice) that builds Shopify Plus and Sylius commerce platforms, AI solutions, and a Business Acceleration co-investment program for luxury, enterprise, and growth-stage brands.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Digital agency services
• E-commerce development
• Shopify Plus implementation
• AI automation solutions
• Headless CMS development

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue from web development, e-commerce platform creation, Shopify implementations, custom software development, and digital transformation consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Alaska is a French digital and e-commerce agency that designs and develops custom web platforms, Shopify Plus e-commerce sites, and AI-powered automation solutions for brands and enterprises. The agency operates a Business Acceleration program providing co-investment and operational support to growth-stage brands in luxury, fashion, beauty, and lifestyle sectors, complemented by proprietary tools like the Tundra CMS Shopify application.

Product overview

Alaska is a French digital and e-commerce agency offering three integrated service lines: (1) Custom e-commerce and web development, primarily built on Shopify Plus and Sylius platforms, supplemented by their proprietary Tundra CMS app for Shopify; (2) a Business Acceleration Program providing investment, expert staffing, and operational services (e-commerce, marketing, logistics, mentoring) for growth-stage brands; and (3) AI-powered solutions including intelligent automation, RAG-based co-pilots, and autonomous AI agents built on Mistral 7B and OpenAI APIs on AWS. The agency operates as a Shopify Partner with CII accreditation for innovation tax credit eligibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Agency Services (E-commerce, Shopify, Web Development) Full-service digital agency offering custom e-commerce platform development, Shopify Plus implementations, headless CMS builds, UX/UI design, digital marketing, content creation, and ongoing technical support. Operates as Shopify Partner and Shopify Plus certified implementer for enterprise and mid-market clients.
• Business Acceleration Program A growth and scalability acceleration program for entrepreneurs and established brands in luxury, fashion, beauty, watches, food & beverage, and art de vivre sectors. Alaska provides financial investment, a full expert team, and operational support including e-commerce creation, digital marketing, content production, e-CRM, mentoring, logistics, and customer service under a co-investment model.
• AI Solutions (Agents IA, Co-pilotes IA, Automation) Custom AI solutions including intelligent automation, RAG-based AI co-pilots, and autonomous AI agents. Built on OpenAI API and Mistral 7B models deployed on AWS infrastructure, covering data processing, workflow automation, predictive analytics, anomaly detection, and decision support across client digital platforms.
• Tundra CMS Proprietary Shopify application (private app) developed by Alaska for managing rich, unlimited editorial content directly within Shopify admin. Enables flexible product pages, editorial customization, multi-language translation management, and bundle/cross-selling configuration without external CMS dependencies. Sold as a custom add-on within Alaska's Shopify Plus implementations.

Quantifiable outcome

• +101% conversion rate increase for Parfums Caron after Shopify Plus refonte
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationCertified Shopify Partner and Shopify Plus specialist since 2017. Alaska has developed proprietary tools (Tundra CMS) integrated with Shopify and has completed numerous Shopify/Shopify Plus implementations for enterprise clients including Parfums Caron, Pellat-Finet, Alepia, and Activlife.
• OpenAIcoreTechnology or IntegrationAlaska utilizes OpenAI API for AI solutions including co-pilots and content generation, deployed on AWS infrastructure for clients requiring advanced language model capabilities.
• Mistral AIcoreTechnology or IntegrationAlaska uses Mistral 7B open-source model for specific use cases requiring full data control and cost optimization, particularly for clients with sensitive data requirements.
• AWScoreTechnology or IntegrationPrimary cloud infrastructure provider for hosting client applications and AI solutions, utilized for scalable, secure deployments.
• KlaviyocoreTechnology or IntegrationCRM and marketing automation platform integrated for clients including Parfums Caron for email marketing, tracking, and customer journey automation.
• EudonetcoreTechnology or IntegrationCRM system integrated for SNPI extranet project, enabling single sign-on, automatic data synchronization, and unified member experience.
• PIMcorecoreTechnology or IntegrationProduct Information Management system integrated with Volkswagen marketplace for real-time catalog synchronization across 3,000+ references.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wexperience: French Shopify Plus agency focused on e-commerce design and development for premium and lifestyle brands — overlapping Alaska's luxury Shopify Plus vertical.
• Theodo: French digital and software agency with a comparable fullstack profile (Vue.js/React/Node/Symfony), AI development capabilities, and a similar boutique-to-mid-sized footprint. Closely aligned on technology stack, custom development model, and growth-stage client focus.
• The Commerce (ex-Agence Dn'D): Major French Shopify Plus agency serving enterprise retailers and brands with e-commerce platform implementations, headless builds, and digital transformation — overlapping Alaska's primary Shopify Plus practice and luxury/enterprise client base.
• Blacksmith Agency: French Shopify Plus partner agency specializing in custom Shopify themes, headless commerce, and integrations for premium and DTC brands — directly comparable service line to Alaska's Shopify Plus offerings.
• Niji: French digital transformation agency (subsidiary of Enix Consulting) operating at similar scale in custom development, e-commerce platforms, and digital experience design across French enterprise clients.
• Alphalyr: French digital agency combining strategy, design, and custom development for ambitious brands — comparable boutique fullstack service model targeting growth-stage and enterprise clients.

Broad incumbents

• Vaimo: International Shopify Plus and Adobe Commerce agency with significantly broader geographic reach (Nordics, EMEA, APAC) and a comparable e-commerce platform-implementation focus — represents a scaled-up version of Alaska's Shopify Plus practice.
• Devoteam: Large French-headquartered IT and digital services firm with established cloud, AI, and digital transformation practices. Overlaps Alaska's enterprise delivery and AI consulting capabilities, though at a much larger scale and broader scope.
• Sopra Steria: Major European IT services group headquartered in France with digital, cloud, and enterprise application practices. Competes for the same large French enterprise digital transformation contracts that Alaska targets.
• Capgemini: Global IT services and consulting leader with significant French digital and e-commerce capabilities (Capgemini Engineering, frog). Represents the largest-scale competitor for enterprise digital platform contracts Alaska pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alsk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaska