Intango
Intango is a Tel Aviv-based, bootstrapped AdTech company operating an AI-driven proprietary platform for performance-based advertising, multi-channel monetization, and publisher demand matching across brands, agencies, and publishers globally.
- Company typePrivate
- Founded2008
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Intango does
Intango is an Israel-headquartered AdTech company founded in 2008 that operates an AI-driven proprietary advertising and monetization platform, with its primary entity (Intango Ltd.) domiciled in Tel Aviv and a US entity (Intango Inc.) supporting North American operations. The core Intango Platform unifies audience targeting, traffic sourcing, and multi-channel monetization across display, push, contextual, search (Yahoo!/Bing), social, and exclusive inventory such as Domain Mistype, with all technology built and maintained in-house within an internal sandbox branded LABS. The company offers both self-service demand/supply platforms and full-service agency operations, including an in-house creative studio, performance-marketing campaigns priced on CPC/CPM/CPA/CPL, demand-providing (publisher monetization), and contextual advertising.
The business serves three primary customer segments — brands/advertisers seeking measurable ROI, advertising agencies requiring exclusive inventory and analytics, and publishers seeking demand matching — under a horizontal segmentation strategy. Performance-based pricing is the central revenue mechanic, complemented by omnichannel media services. The company operates sales-led and enterprise-field-sales motions through direct account management, with global distribution across four offices on three continents (Tel Aviv HQ and New York regional HQ among them), and reports approximately 120 employees across three countries.
Intango is founder-owned and bootstrapped with no disclosed external institutional funding. The leadership team is anchored by Yefi Gureni (Founder/CEO), Felix Leshno (Co-Founder/CMO), and Pavel Sandler (Co-Founder/CTO). Strategic extensions include the 2016 partial acquisition of LDRS (influencer marketing), the 2017 launch of the Intango AdTech Accelerator, the 2018 strategic investment in Fixel (AI audience segmentation), the 2019 partnership with Plug and Play via Intango Ventures, and the 2026 launch of ManiFesto as a dedicated brand-advertising sub-brand. Compliance footprint includes IAB and IAB Canada certifications and documented GDPR/UK GDPR/CCPA/CPRA and US state-level privacy act adherence.
Intango firmographics
Firmographics- Name
- Intango
- Legal name
- Intango Ltd.
- Website
- https://intango.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Intango is a Tel Aviv-based, bootstrapped AdTech company operating an AI-driven proprietary platform for performance-based advertising, multi-channel monetization, and publisher demand matching across brands, agencies, and publishers globally.
- Ownership category
- akta.pro rank
Intango industry classification
Industry- Product category
- AdTech - Digital Advertising Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Customer Journey Orchestration & Campaign Management (BPAFAFAF), Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where Intango is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Intango business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Performance-Based Advertising: Results-driven advertising campaigns where payment is based on Actions including CPC, CPM, CPA, CPL. The company operates as a performance-based company with multi-channel campaigns.
- Media Services: Omnichannel campaign activation connecting brands and people, including exclusive media channels such as Domain Mistype Inventory, search, social, and content inventories with full transparency.
- Publisher Monetization Solutions: Smart technology that assesses online assets, identifies target audience interests, and matches best-performing demand to publisher inventory.
- In-house Creative Studio: Creative services that discover which creative works best for each audience, tailored to specific needs for optimum performance across all ad formats and devices.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Intango product offering
Product offeringCore offering
Intango operates an AI-driven proprietary advertising technology platform that connects brands, agencies, and publishers through performance-based multi-channel campaigns. The company delivers programmatic, direct, social, and contextual ad inventory along with monetization solutions, in-house creative services, and influencer marketing capabilities to drive measurable ROI for advertisers and revenue for publishers.
Product overview
Intango is an AdTech company offering a unified AI-driven platform for marketing and monetization solutions. The core Intango Platform provides proprietary technology for precision targeting, high-intent traffic sourcing, and results-driven advertising across all channels. The ecosystem includes the LABS in-house development environment, specialized services (Media Services, Performance Marketing, Contextual Ads, Demand Providing), and the ManiFesto brand advertising unit. Additional offerings include an AdTech Accelerator program for startups and Intango Ventures for corporate investments. The company leverages AI and machine learning for optimization, recommendation engines for audience segmentation, and anomaly detection for fraud prevention.
Differentiator
Problem solved
Functional benefit
Brands
- ManiFesto: Brand advertising unit delivering cutting-edge performance-focused media solutions for global brands
- Intango Ventures
- LDRS
- Leaders
Products and services
- Intango Platform Core AI-driven proprietary technology platform providing end-to-end advertising solutions including audience targeting, traffic sourcing, and multi-channel monetization across display, push ads, contextual, and domain redirect channels, built for brands, agencies, and publishers.
- LABS
Quantifiable outcome
- Results-driven campaigns aligned with business objectives for better outcomes
- +1 more outcomes
Companies that use Intango
Customer profileSegments3 records
Ideal customer profiles3 records
Intango technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
Intango partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Plug and PlaycoreIntango Ventures partnered with Plug and Play, one of the world's top five accelerators, early-stage investor, and global corporate technology company based in Sunnyvale, Silicon Valley, California. Collaboration in Plug and Play's Media and Advertising program.
- FixelcoreIntango invested in Fixel, an AI-powered audience segmentation platform. Fixel's technology learns how users interact with websites and provides actionable audience segmentation for ad platforms like Google Ads and Facebook Ads.
- CoolixminorCoolix joined Intango's AdTech Accelerator to build an interactive and shoppable video SaaS platform. Coolix won Intango's AdTech startup competition with a $10,000 prize.
- PlaygorithmminorPlaygorithm, a gamification platform developer, became the first startup to join Intango's AdTech Accelerator program. The company creates monetization solutions for brands and publishers through interactive content.
- Yahoo! and Bing!coreIntango leverages Yahoo! and Bing! search terms to access $5 billion worth of demand for contextual advertising services.
- IBM SoftLayercoreIBM SoftLayer serves as Intango's main storage processor and data center provider for secure data handling and processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Intango competitors and assessment
Company assessmentDirect peers
- Media.net: Contextual advertising platform powered by Yahoo! and Bing search demand. Directly comparable to Intango's contextual and Yahoo!/Bing search-term integrations that drive its $5B demand access.
- Outbrain: Native advertising and content-recommendation platform for advertisers and publishers. Direct competitor in the content-discovery and monetizable-traffic space where Intango's domain-redirect and contextual inventory compete.
- Taboola: Public native content-discovery and programmatic advertising platform serving advertisers and publishers globally. Highly comparable to Intango's content/redirect inventory monetization and demand-providing offering, though at much larger scale.
- Taptica (now part of Digital Turbine): Performance-based programmatic advertising platform with strong EMEA roots. Similar customer profile (brands, agencies, publishers) and end-to-end managed-service + self-service AdTech model to Intango.
Broad incumbents
- Magnite: Independent sell-side programmatic platform (SSP) for CTV and digital. Comparable supply-side AdTech infrastructure role, though larger and more diversified across channels than Intango's mid-market stack.
- Criteo: Established global AdTech specializing in performance retargeting and programmatic display. Comparable to Intango on AI-driven performance optimization and audience targeting, but operating at materially larger scale across commerce and open-web inventory.
- ironSource (Unity): App-monetization and user-acquisition platform now part of Unity. Comparable on the publisher-monetization side of Intango's business and on AI-driven matching of demand to inventory, though focused on app rather than web.
- Digital Turbine: Mobile AdTech platform combining user acquisition, monetization, and app-distribution media. Comparable to Intango on multi-channel monetization, performance campaigns, and global advertiser/publisher reach, especially on mobile formats.
Emerging players
- AdRoll: Multi-channel retargeting and performance AdTech for SMBs and mid-market brands. Overlaps with Intango on AI-driven optimization and performance-based campaign execution across display and social.
Regional players
- SmartHub.ai (SmartHub): Programmatic AdTech with strong EMEA/Israel roots offering supply-side, DSP, and performance-marketing solutions. Closest mid-sized geographic and product comparable to Intango's Israeli-headquartered, multi-channel performance stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Intango social profiles
Digital presenceIntango compliance and trust
Trust signalCompliance6 records
Intango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intango leadership team
Management profileNumber of profiles
Profiles4 records
Intango subsidiaries and ownership
Company hierarchySubsidiaries1 record
Intango funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intango
What does Intango do?
Intango operates an AI-driven proprietary advertising technology platform that connects brands, agencies, and publishers through performance-based multi-channel campaigns. The company delivers programmatic, direct, social, and contextual ad inventory along with monetization solutions, in-house creative services, and influencer marketing capabilities to drive measurable ROI for advertisers and revenue for publishers.
Is Intango a public or private company?
Intango is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intango founded?
Intango was founded in 2008. It employs 101 to 250 people.
Where is Intango based?
Intango is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Intango make money?
Four revenue lines are on record. Performance-Based Advertising is the primary driver. The others are media Services, publisher Monetization Solutions and in-house Creative Studio.
Who are Intango's main competitors?
Direct peers on record are Media.net, Outbrain, Taboola and Taptica (now part of Digital Turbine). Broad incumbents are Magnite, Criteo, ironSource (Unity) and Digital Turbine. AdRoll is listed as an emerging player. SmartHub.ai (SmartHub) is listed as a regional player.
Does Intango have an API?
No public API is recorded for Intango.
What industry is Intango in?
Intango's product category is AdTech - Digital Advertising Platform. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541810 and its SIC code is 7310.