Coolix
Coolix is a private Israeli company founded in 2016 that operates an interactive video platform designed to convert video viewers into customers. It is a small, founder-led firm (1-10 employees) based in Petah Tikwah, led by CEO Elyakim Drori.
- Company typePrivate
- Founded2016
- HeadquartersPetah Tikwah, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Coolix firmographics
Firmographics- Name
- Coolix
- Website
- https://coolix.io
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 1–10 employees
- Short description
- Coolix is a private Israeli company founded in 2016 that operates an interactive video platform designed to convert video viewers into customers. It is a small, founder-led firm (1-10 employees) based in Petah Tikwah, led by CEO Elyakim Drori.
- Ownership category
- akta.pro rank
Coolix industry classification
Industry- Product category
- Interactive Video Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industry
- Creator Monetization & Tipping Platforms (MPACABAE)
Keywords
Where Coolix is headquartered
LocationHeadquarters
- HQ city
- Petah Tikwah
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Coolix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Coolix product offering
Product offeringCore offering
Coolix provides an interactive video platform that adds clickable, conversion-oriented elements to video content in order to turn viewers into customers. The product is aimed at businesses that already use video for marketing or engagement and want to capture leads or sales directly from the viewing experience. It is delivered as a software platform sold to companies rather than as consumer video hosting or streaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Coolix Interactive Video Platform An interactive video platform that adds clickable conversion elements to video content so businesses can turn viewers into leads or customers. It is sold to companies using video for marketing, lead generation, or commerce.
Companies that use Coolix
Customer profileIdeal customer profiles1 record
Coolix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coolix competitors and assessment
Company assessmentBroad incumbents
- Brightcove: Brightcove is an enterprise video platform with interactive and shoppable video modules, competing with Coolix in mid-market and enterprise video commerce deployments.
- Shopify (Shoppable Video / Vimeo partnership): Shopify has pushed directly into shoppable video via partnerships and product features that let merchants sell inside video, representing the kind of platform incumbent that Coolix either integrates with or competes against.
- Vimeo (Interactive Video): Vimeo offers an interactive video editor and shoppable video features as part of a broader video hosting/SaaS suite, competing with Coolix for interactive-video marketing budgets while also serving far more use cases.
Direct peers
- Idomoo: Idomoo offers personalized and interactive video at scale for customer engagement and conversion, directly competing for the same use case Coolix targets: turning video viewers into customers.
- Wistia: Wistia is a video hosting and marketing platform with interactive video features (turntables, CTAs, lead-capture forms) aimed at converting viewers, making it a direct functional peer to Coolix's interactive-over-video offering for marketing teams.
- Smartzer: Smartzer is a shoppable and interactive video platform that overlays clickable product hotspots on video content, closely mirroring Coolix's interactive-overlay commerce model.
- Vidyard: Vidyard provides interactive video tools (CTAs, lead capture, personalization) explicitly designed to convert video viewers into pipeline; it is a direct competitor with overlapping commercial messaging.
- Eko: Eko builds interactive and shoppable video experiences for brands and media companies, overlapping directly with Coolix's interactive-video commerce positioning.
- KERV Interactive: KERV builds shoppable and interactive video technology that lets viewers transact directly inside video content, closely aligned with Coolix's viewer-to-customer value proposition.
Emerging players
- Hippo Video: Hippo Video is an AI-driven interactive video platform with personalized CTAs and lead capture, an emerging player in the same interactive-video conversion niche as Coolix.
Market position
Customer concentration
Coolix social profiles
Digital presenceCoolix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coolix leadership team
Management profileNumber of profiles
Profiles1 record
Coolix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coolix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coolix
What does Coolix do?
Coolix provides an interactive video platform that adds clickable, conversion-oriented elements to video content in order to turn viewers into customers. The product is aimed at businesses that already use video for marketing or engagement and want to capture leads or sales directly from the viewing experience. It is delivered as a software platform sold to companies rather than as consumer video hosting or streaming.
When was Coolix founded?
Coolix was founded in 2016. It employs 1 to 10 people.
Where is Coolix based?
Coolix is headquartered in Petah Tikwah, Israel, in the Middle East region.
Who are Coolix's main competitors?
Broad incumbents on record are Brightcove, Shopify (Shoppable Video / Vimeo partnership) and Vimeo (Interactive Video). Direct peers are Idomoo, Wistia, Smartzer, Vidyard, Eko and KERV Interactive. Hippo Video is listed as an emerging player.
Does Coolix have an API?
No public API is recorded for Coolix.
What industry is Coolix in?
Coolix's product category is Interactive Video Platform. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPACABAE, Creator Monetization & Tipping Platforms. Its NAICS code is 516210 and its SIC code is 7812.