Axure Software Solutions
Axure Software Solutions provides Axure RP, a desktop UX prototyping tool used by UX professionals, product managers, business analysts, and enterprise teams, including approximately 95% of Fortune 100 companies, to build realistic functional prototypes with integrated documentation and developer handoff.
- Company typePrivate
- Founded2002
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Axure Software Solutions does
Axure Software Solutions, Inc. is a privately held, bootstrapped software company founded in 2002 by co-founders Martin Smith and Victor Hsu and headquartered in San Diego, California, with 11–50 employees. The company develops Axure RP, a desktop-based UX prototyping application that enables UX professionals, product managers, business analysts, and enterprise teams to create code-free, functional interactive prototypes with integrated diagrams, flow documentation, and developer-handoff artifacts. The platform is reported as serving more than 25,000 organizations and approximately 95% of Fortune 100 companies, alongside U.S. federal agencies including NASA, the Department of Defense, the FDA, the Social Security Administration, the United States Postal Service, and the National Institute of Standards and Technology.
The product stack is anchored by the Axure RP desktop client, which uses a proprietary .rp file format, and is extended by Axure Cloud for prototype sharing, inspection, and team collaboration; Axure Whiteboards for collaborative specification documents and canvases (launched December 2025 with an alpha AI-assistance feature); and Axure Cloud desktop and mobile clients. The platform supports deep interactivity via conditional logic and variables, dynamic panels with multiple states, repeater-based data tables, adaptive multi-device views, reusable components, animation and transitions, and an automated redline and CSS-inspection workflow for developers. Underlying the offering are 27 registered US patents covering Axure RP and Axure Cloud functionality, registered trademarks, and a third-party widget-library ecosystem that has grown around the .rp format.
Revenue is generated almost entirely through recurring per-user subscriptions: Axure RP Pro at $29/user/month, Axure RP Team at $49/user/month, and Axure RP Enterprise on custom multi-year contracts with optional on-premises or private-cloud hosting. The go-to-market is hybrid—product-led trial downloads for individuals and SMBs, enterprise field sales with dedicated Customer Success Managers for large accounts, and content- and community-led activation via the Axure Forum, YouTube training library, and an authorized trainer network. Enterprise cloud hosting carries SOC 2 Type II and ISO 27001 certifications, and the platform is GDPR- and CCPA-compliant, enabling regulated and government use cases. Distribution relies on direct web sales, the Atlassian Marketplace (Jira and Confluence), and design-tool plugins for Figma, Sketch, and Adobe XD.
Axure Software Solutions firmographics
Firmographics- Name
- Axure Software Solutions
- Legal name
- Axure Software Solutions, Inc.
- Website
- https://axure.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Axure Software Solutions provides Axure RP, a desktop UX prototyping tool used by UX professionals, product managers, business analysts, and enterprise teams, including approximately 95% of Fortune 100 companies, to build realistic functional prototypes with integrated documentation and developer handoff.
- Ownership category
- akta.pro rank
Axure Software Solutions industry classification
Industry- Product category
- UX Prototyping Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
- akta.pro secondary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where Axure Software Solutions is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Axure Software Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Axure RP Software Licenses: Subscription-based per-user licensing for Axure RP Pro and Team editions. Subscriptions include unlimited publishing and hosting on Axure Cloud. Monthly and annual billing options available.
- Enterprise Licensing: Custom enterprise agreements with volume-based pricing, on-premises or private cloud hosting, and enterprise support including dedicated Customer Success Managers and security compliance support.
- Axure Cloud Services: Cloud hosting, sharing, and collaboration features included with all subscriptions. Enterprise Cloud for Business adds custom domain hosting, advanced user management, and SSO capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Axure RP Pro - Build realistic, functional prototypes with no code |
| Subscription | Monthly | Axure RP Team - Collaborate with your team on the same files at the same time |
| Subscription | Multi-year contract | Axure RP Enterprise - Custom security and licensing options for large organizations |
| Freemium | Annual | Education License - Free access for qualified students and educators |
| Subscription | Annual | Nonprofit Discount - 60% discount for qualifying organizations |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Axure Software Solutions product offering
Product offeringCore offering
Axure Software Solutions develops and sells Axure RP, a desktop-based UX prototyping application that enables UX professionals to build realistic, functional, interactive prototypes without writing code, combining wireframing, prototyping, and specification documentation in a single tool. The core offering is complemented by Axure Cloud for publishing, sharing, inspection, and developer handoff, and Axure Whiteboards for collaborative specifications and visual brainstorming. Revenue is generated primarily through per-user subscription licenses (Pro, Team) and custom enterprise contracts.
Product overview
Axure Software Solutions provides a suite of UX design and prototyping tools centered around Axure RP, a desktop application for creating realistic, functional prototypes with documentation. The core offering is supplemented by Axure Cloud for prototype sharing, collaboration, and developer handoff; Axure Whiteboards for collaborative specifications; and enterprise-grade deployment options. The product portfolio is organized into three subscription tiers (Pro, Team, Enterprise) differentiated by collaboration features and administrative capabilities, with cloud hosting included across all tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Axure RP: The primary UX prototyping software tool that enables UX professionals to build realistic, functional prototypes with interactions, conditions, dynamic panels, and documentation capabilities.
- Axure Cloud
- Axure Whiteboards
Products and services
- Axure RP Desktop UX prototyping application for Windows and Mac that lets UX professionals build realistic, functional prototypes with unlimited combinations of event triggers, conditions, and variables, and combine wireframing, prototyping, flow diagrams, and specification documentation in a single tool. Sold via per-user subscription tiers (Pro and Team) and custom Enterprise licensing.
- Axure Cloud Cloud platform bundled with Axure RP subscriptions that hosts prototypes, enables sharing, inspection, and feedback collection, and streamlines developer handoff with automated redlines and CSS inspection. Includes integrations with Jira, Confluence, Slack, and Microsoft Teams.
- Axure Whiteboards Collaborative whiteboard and document tool with Document and Canvas modes for specifications, brainstorming, user journey mapping, flow diagrams, and process visualization. Features real-time collaboration, AI assistance for content refinement in alpha, and a free signup option that does not require an Axure RP license.
- Axure Cloud for Business Enterprise deployment variant of Axure Cloud providing custom domain hosting, SAML 2.0 single sign-on, advanced user management, and on-premises or private cloud hosting for organizations with strict security and compliance requirements.
- Axure Cloud Mobile Apps Native mobile applications for iOS and Android that let users view and interact with Axure Cloud prototypes on smartphones and tablets, included with Axure Cloud subscriptions.
Quantifiable outcome
- 95% of Fortune 100 companies prototype with Axure RP
- +3 more outcomes
Companies that use Axure Software Solutions
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Axure Software Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature11 records
Axure Software Solutions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- JiracoreAxure for Jira plugin allows teams to access up-to-date UX and design resources directly within Jira tickets. Users can add prototypes to Jira tickets ensuring developers have quick access to the latest designs. Available on Atlassian Marketplace.
- ConfluencecoreAxure for Confluence enables preview of interactive prototypes alongside other assets in Confluence. Users can paste Axure Cloud links to embed prototypes, giving teammates quick access to latest designs. Available on Atlassian Marketplace.
- Microsoft TeamscoreAxure Cloud Microsoft Teams app sends notifications of all activity on Axure Cloud projects including new comments, project updates, and changes. Integration keeps team members up to date on latest prototype activity.
- SlackcoreAxure Cloud Slack app notifies users of activity on Axure Cloud projects including new comments for all projects, check-ins, and changes to team projects. Integration enables seamless collaboration workflow.
- FigmacoreAxure plugin for Figma allows copying frames from Figma into Axure RP to bring designs to life with powerful prototyping capabilities. Frames are copied as editable widgets ready for adding interactions. Plugin available on Figma Community.
- SketchcoreAxure plugin for Sketch allows copying artboards into Axure RP with layers converted to individual widgets. All Sketch assets are editable and ready for building interactions. Plugin available for download from Axure website.
- Adobe XDcoreAxure integration with Adobe XD allows copying layers from XD to Axure RP or publishing artboards directly to Axure Cloud. Brings designs to life with powerful prototyping capabilities. Plugin available on Adobe Exchange.
- Amazon Web ServicescoreAWS hosts Axure's customer data on servers located in Virginia and Oregon (USA). AWS provides the infrastructure for Axure Cloud with industry-leading physical and environmental security controls. Part of Axure's third-party subprocessors.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Axure Software Solutions competitors and assessment
Company assessmentDirect peers
- Figma: Figma is the dominant web-based collaborative design and prototyping platform. It competes directly with Axure RP by offering wireframing, interactive prototyping with variables/conditions, and developer handoff, with a robust free tier that pressures Axure's standalone premium positioning.
- Sketch: Sketch is a Mac-based design and prototyping tool widely used by UX professionals. It overlaps with Axure RP on prototyping and design system support, and is one of the source tools that Axure's plugin ecosystem imports from.
- Adobe XD: Adobe XD is Adobe's dedicated UX design and prototyping application, with deep Creative Cloud integration. Axure maintains a direct integration with Adobe XD, treating it as a complementary source tool but also a direct competitor for UX professionals.
- Balsamiq: Balsamiq provides low-fidelity wireframing tools for rapid UX sketching and stakeholder communication. It competes with Axure RP at the earlier-stage wireframing end of the prototyping spectrum, particularly for product managers and business analysts.
- Framer: Framer is a modern web-based design and publishing platform with advanced prototyping, animation, and built-in publishing. It is a direct competitor to Axure RP for interactive prototypes targeting the web, and benefits from web-native architecture that contrasts with Axure's desktop base.
- Proto.io: Proto.io is a dedicated web-based prototyping tool offering high-fidelity interactive prototypes, animations, and user testing. It competes with Axure RP in the high-fidelity prototyping category with a strong enterprise and mobile focus.
- Marvel: Marvel is a web-based design, prototyping, and user testing platform aimed at designers, product managers, and developers. It overlaps with Axure RP on prototyping, wireframing, and developer handoff workflows.
- UXPin: UXPin is a design and prototyping platform with code-backed components and design system integration. It targets the same enterprise UX professional and product manager segments as Axure, with a particular emphasis on design system fidelity.
Emerging players
- v0 by Vercel: v0 is an AI-native tool that generates production-grade React UI from natural language prompts, representing an emerging category that could short-circuit traditional wireframe-to-prototype workflows where Axure RP operates.
- Galileo AI: Galileo AI is an AI-driven UI generation platform that creates editable designs from text prompts. It represents an emerging category of generative design tools that may compete for the same design initiation step that Axure RP currently serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Axure Software Solutions social profiles
Digital presenceAxure Software Solutions compliance and trust
Trust signalCompliance4 records
Axure Software Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axure Software Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Axure Software Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axure Software Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axure Software Solutions
What does Axure Software Solutions do?
Axure Software Solutions develops and sells Axure RP, a desktop-based UX prototyping application that enables UX professionals to build realistic, functional, interactive prototypes without writing code, combining wireframing, prototyping, and specification documentation in a single tool. The core offering is complemented by Axure Cloud for publishing, sharing, inspection, and developer handoff, and Axure Whiteboards for collaborative specifications and visual brainstorming. Revenue is generated primarily through per-user subscription licenses (Pro, Team) and custom enterprise contracts.
Is Axure Software Solutions a public or private company?
Axure Software Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Axure Software Solutions founded?
Axure Software Solutions was founded in 2002. It employs 11 to 50 people.
Where is Axure Software Solutions based?
Axure Software Solutions is headquartered in San Diego, United States, in the North America region.
How does Axure Software Solutions make money?
Three revenue lines are on record. Axure RP Software Licenses are the primary driver. The others are enterprise Licensing and axure Cloud Services.
Who are Axure Software Solutions's main competitors?
Direct peers on record are Figma, Sketch, Adobe XD, Balsamiq, Framer, Proto.io, Marvel and UXPin. Emerging players are v0 by Vercel and Galileo AI.
Does Axure Software Solutions have an API?
No public API is recorded for Axure Software Solutions.
What industry is Axure Software Solutions in?
Axure Software Solutions's product category is UX Prototyping Software. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 5132 and its SIC code is 7372.