Marvel
Marvel (marvelapp.com) is a London-based private design software company (founded 2013) offering a cloud-based platform for wireframing, interactive prototyping, user testing, and developer handoff, serving individual designers, small product teams, and large enterprises across global markets.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Marvel does
Marvel (marvelapp.com) is a London-based, privately held design software company founded in 2013 that operates a cloud-based platform combining low-fidelity wireframing, interactive prototyping, in-product user testing, and developer handoff with automated code export (CSS, Swift, Android XML). A single prototype can be configured for iOS, Android, Desktop, Apple TV, and Apple Watch, and the platform exposes a public GraphQL API for custom workflow integration. The product spans four commercial tiers: a free plan, Pro at $12/month billed annually, a Team plan at $42/month starting at three users billed annually, and a quote-based Enterprise tier (Marvel Enterprise 3) with SSO, unlimited user testing, dedicated support, and custom security. Marvel also operates a 70%-off education program for students and teachers, and runs a wholly-owned user-research subsidiary, Ballpark.
The company serves a horizontal customer base that includes individual designers and freelancers on the free and Pro tiers, small product and design teams on the Team plan, and large enterprises (named customers include Nokia, Deliveroo, Monzo, Buzzfeed, Cabify, Cookpad, Hudl, and the Design Museum) on the Enterprise tier. Go-to-market is hybrid: a product-led, freemium self-serve motion on marvelapp.com complemented by an enterprise field-sales motion gated by a "Request a Demo" CTA, with an integrations ecosystem (Sketch, Atlassian Jira and Confluence, Microsoft Teams, Slack, Dropbox Paper, Zapier, Maze, and others) serving as a distribution channel. Marvel has raised approximately $7.95M in disclosed funding across four rounds (2013-2016) from Connect Ventures, Index Ventures, ustwo, InReach Ventures, Uncork Capital, Business Growth Fund, and Haatch, and has executed two acquisitions (Plexi in 2015 and POPAPP in 2016). The platform reports 2 million-plus users and offers EU-hosted infrastructure with SOC1/SOC2/SOC3, ISO27001, and GDPR compliance and a 99.98% uptime SLA for enterprise customers.
Marvel firmographics
Firmographics- Name
- Marvel
- Legal name
- Not explicitly stated on the website. The company operates commercially under the brand name 'Marvel' at marvelapp.com.
- Website
- https://marvelapp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marvel (marvelapp.com) is a London-based private design software company (founded 2013) offering a cloud-based platform for wireframing, interactive prototyping, user testing, and developer handoff, serving individual designers, small product teams, and large enterprises across global markets.
- Ownership category
- akta.pro rank
Where Marvel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Marvel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Freemium self-serve subscriptions: Free tier acts as a top-of-funnel land motion; users upgrade in-product to paid Pro ($12/mo billed annually) or Team ($42/mo billed annually, 3+ users) subscriptions, generating recurring SaaS revenue from individuals and small teams.
- Enterprise subscriptions: Quote-based Enterprise tier (unlimited users/projects/tests, dedicated support, SSO, custom security) sold via a "Request a Demo" sales motion, producing larger recurring contracts from larger organizations.
- Education discount program: 70% off yearly plans for students and teachers, monetising the education segment at reduced price points to drive long-term adoption and pipeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan for individuals getting started |
| Subscription | Annual | Pro plan for solo designers |
| Per seat | Annual | Team plan for collaborating teams |
| Other | Multi-year contract | Enterprise plan for large organizations |
| Subscription | Annual | Education discount (students/teachers) |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Marvel product offering
Product offeringCore offering
Marvel is a cloud-based design, wireframing and prototyping platform that combines low-fidelity wireframing, interactive prototyping, user testing, and developer handoff (with CSS, Swift, and Android XML code export) on a single canvas, supporting prototypes for iOS, Android, Desktop, Apple TV, and Apple Watch. It is sold via a freemium self-serve motion to individuals and teams, with a quote-based Enterprise tier for large organizations requiring SSO, dedicated support, and advanced security.
Differentiator
Problem solved
Functional benefit
Brands
- Marvel Enterprise: Enterprise-grade design, prototyping, and user testing platform built for large teams to scale design operations, featuring SAML-based SSO, GDPR compliance, EU hosted infrastructure, and advanced security features.
- Ballpark
Products and services
- Marvel Design Platform Cloud-based design and prototyping platform that lets individual designers and teams wireframe, prototype, run user tests, and hand off to developers with auto-generated CSS, Swift, and Android XML code. Supports prototypes across iOS, Android, Desktop, Apple TV, and Apple Watch.
- Ballpark User research and feedback platform for design teams, enabling capture of high-quality feedback through user testing and simple surveys on prototypes, including Figma designs. Operated as a wholly-owned subsidiary of Marvel.
Quantifiable outcome
- 99.98% platform uptime SLA for Enterprise customers
- +2 more outcomes
Companies that use Marvel
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Marvel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Marvel partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- SketchflagshipSketch is integrated with Marvel so that designers can move directly from Sketch into prototyping and testing inside Marvel.
- Atlassian (Jira)flagshipMarvel integrates with Atlassian's Jira so that prototypes and design artifacts can be linked to engineering tickets, smoothing designer-to-developer handoff.
- Atlassian (Confluence)coreMarvel integrates with Confluence to embed prototypes inside product and engineering documentation.
- Microsoft TeamscoreMarvel integrates with Microsoft Teams, enabling prototypes to be shared and reviewed inside Teams workspaces.
- ZapiercoreMarvel integrates with Zapier so prototypes and design updates can trigger actions across thousands of SaaS apps, extending Marvel into broader automation workflows.
- SlackcoreMarvel integrates with Slack so teams can share, review and discuss prototypes directly inside Slack channels.
- MazecoreMarvel integrates with Maze so that prototypes built in Marvel can be turned into user tests with Maze's analytics and insights tooling.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Marvel competitors and assessment
Company assessmentDirect peers
- Figma: Figma is the dominant cloud-based collaborative design and prototyping platform, directly competing with Marvel across wireframing, interactive prototyping, and developer handoff for the same individual designer and product team segment.
- Sketch: Sketch is a macOS-native UI design and prototyping tool whose flagship integration partnership with Marvel makes it both a direct competitor in prototyping and a complementary surface for design creation.
- Framer: Framer is a cloud-based design and production-grade prototyping tool for product teams, directly competing with Marvel on interactive prototyping, code-aware handoff, and design-to-web workflows.
- InVision: InVision was a long-standing direct competitor to Marvel in interactive prototyping, design collaboration, and freehand workflows, and explicitly named on Marvel's own competitive comparison page (Marvel vs InVision).
- Axure RP: Axure RP is a wireframing and interactive prototyping tool aimed at UX professionals and enterprise product teams, overlapping with Marvel on wireframing, prototyping, and developer handoff use cases.
- Proto.io: Proto.io is a specialist interactive prototyping platform for mobile, web, and IoT, directly competing with Marvel on cross-device prototyping and user testing for product designers.
- UXPin: UXPin is a design and prototyping platform with a strong focus on design systems and code-backed components, overlapping with Marvel on prototyping, design systems, and developer handoff for product teams.
- Zeplin: Zeplin is a design-to-development handoff tool, explicitly named in Marvel's own competitive comparison (Marvel vs Zeplin), making it a direct competitor in the handoff workflow Marvel bundles into its platform.
Broad incumbents
- Adobe (XD / Creative Cloud): Adobe's Creative Cloud suite (including Adobe XD) is a broad incumbent offering prototyping and design as part of a much larger creative software portfolio, with bundle leverage that competes head-on with Marvel's all-in-one pitch.
Emerging players
- Maze: Maze is a user research and prototype testing platform that integrates with Marvel (and Figma), making it both a complementary channel and a direct competitor to Marvel's built-in user testing capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marvel social profiles
Digital presenceMarvel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marvel leadership team
Management profileNumber of profiles
Profiles3 records
Marvel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Marvel funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marvel M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marvel
What does Marvel do?
Marvel is a cloud-based design, wireframing and prototyping platform that combines low-fidelity wireframing, interactive prototyping, user testing, and developer handoff (with CSS, Swift, and Android XML code export) on a single canvas, supporting prototypes for iOS, Android, Desktop, Apple TV, and Apple Watch. It is sold via a freemium self-serve motion to individuals and teams, with a quote-based Enterprise tier for large organizations requiring SSO, dedicated support, and advanced security.
Is Marvel a public or private company?
Marvel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marvel founded?
Marvel was founded in 2013. It employs 101 to 250 people.
Where is Marvel based?
Marvel is headquartered in London, United Kingdom, in the Europe region.
How does Marvel make money?
Three revenue lines are on record. Freemium self-serve subscriptions are the primary driver. The others are enterprise subscriptions and education discount program.
Who are Marvel's main competitors?
Direct peers on record are Figma, Sketch, Framer, InVision, Axure RP, Proto.io, UXPin and Zeplin. Adobe (XD / Creative Cloud) is listed as a broad incumbent. Maze is listed as an emerging player.
Does Marvel have an API?
No public API is recorded for Marvel.