Efani
Efani is a private San Francisco mobile service provider (DontPort LLC) that sells secure voice, text, and data plans on AT&T/Verizon networks, using an 11-layer authentication protocol, mandatory cooling-off period, and $5M Lloyd's-backed insurance to protect high-net-worth individuals, crypto investors, enterprises, and government clients from SIM swap attacks.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Efani does
Efani (legal entity DontPort LLC) is a privately held secure mobile service provider founded in 2019 by Haseeb Awan in San Francisco, California. The company sells mobile voice, text, and data plans that sit on top of major US carrier networks (AT&T and Verizon) and are designed to prevent SIM swap attacks. Its signature product, the SAFE Plan ($99/month or $999/year), combines an 11-layer client authentication protocol, a mandatory 14-day cooling-off period before any port-out, eSIM support with dual-SIM configuration, and up to $5 million in financial coverage underwritten by Lloyd's of London. Efani targets high-net-worth individuals, crypto investors and traders, executives, and public figures who face elevated risk of phone-number takeover and downstream crypto or financial theft.
The product portfolio extends beyond the consumer SAFE Plan to include Enterprise Business Plans ($89/month per line at 5+ lines) with dedicated account managers, the Compliance Solution for SEC-regulated financial entities (WORM-compliant archiving plus AI-assisted review), and the Black Seal government-tier solution providing defense against IMSI catchers, SS7 attacks, and silent SMS surveillance. Distribution is hybrid: direct-to-consumer self-service via an online portal, enterprise sales through consultation calls, and a community-led acquisition motion anchored in the cryptocurrency ecosystem through an affiliate/referral partner network (Tangem, Exodus, CoinStructive, FortMesa) and a podcast and video content engine. The company is bootstrapped and operated with a small team (1-10 employees), and there are no disclosed funding rounds or revenue figures.
Efani firmographics
Firmographics- Name
- Efani
- Legal name
- DontPort LLC
- Website
- https://efani.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Efani is a private San Francisco mobile service provider (DontPort LLC) that sells secure voice, text, and data plans on AT&T/Verizon networks, using an 11-layer authentication protocol, mandatory cooling-off period, and $5M Lloyd's-backed insurance to protect high-net-worth individuals, crypto investors, enterprises, and government clients from SIM swap attacks.
- Ownership category
- akta.pro rank
Efani industry classification
Industry- Product category
- Secure Mobile Telecommunications
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG)
- akta.pro secondary industry
- Network Security & Privacy Liability (Third-Party) (FSAJAOAE)
Keywords
Where Efani is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Efani business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Monthly Subscription - SAFE Plan: Monthly subscription at $99/month providing unlimited talk, text, and data across North America with 40GB priority data, 500 international calling minutes, global high-speed data, 11-layer authentication, and $5M SIM swap coverage.
- Annual Subscription - SAFE Plan: Annual subscription at $999/year (equivalent to ~$83/month), offering same features as monthly plan with approximately 2 months savings. Business plans with 5+ lines get discounted rate of $899/year.
- Add-on Services: Additional revenue from add-ons including Apple Watch support, iPad data plans, unlimited global calling, and hotspot dongle services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SAFE Plan - Monthly |
| Subscription | Annual | SAFE Plan - Annual |
| Subscription | Monthly | Business Plan - Monthly (5+ lines) |
| Subscription | Annual | Business Plan - Annual (5+ lines) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Efani product offering
Product offeringCore offering
Efani sells a secure mobile phone service (the SAFE Plan) built on top of AT&T and Verizon networks that protects subscribers from SIM swap attacks via an 11-layer proprietary authentication protocol and a mandatory 14-day cooling-off period for any port-out. Plans bundle unlimited talk, text, and data across North America with global roaming, eSIM support, and $5 million in SIM swap insurance underwritten by Lloyd's of London. Complementary offerings include Black Seal Protection for government clients (IMSI catcher/SS7 defense), an SEC Compliance Solution with WORM archiving and AI-assisted review, and discounted Enterprise Business Plans for organizations with 5+ lines.
Product overview
Efani offers a portfolio of secure mobile service plans centered around its core SAFE Plan, which provides SIM swap protection through an 11-layer authentication protocol with $5M insurance coverage from Lloyd's of London. The product suite includes specialized solutions: Black Seal Protection for government agencies defending against IMSI catchers and advanced threats; the Compliance Solution for SEC-regulated financial entities combining secure mobile service with WORM-compliant communications archiving and AI-assisted review; and Enterprise Business Plans offering volume discounts and dedicated account management for organizations with 5+ lines. All plans operate on major US mobile networks (AT&T and Verizon) with eSIM support, global roaming, and a 60-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Black Seal: Government-focused mobile security solution providing protection against IMSI catchers, Stingray cell tower spoofing, SS7 attacks, and SIM swap attacks for public sector organizations.
- SAFE Plan
Products and services
- SAFE Plan Efani's primary SIM swap protection mobile service for individual consumers and VIPs, offering unlimited talk, text, and data across the US, Canada, and Mexico, with 11-layer authentication, $5M insurance backed by Lloyd's of London, 40GB priority data, 500 international calling minutes, global high-speed roaming, optional dual eSIM, hotspot, Wi-Fi calling, and a 60-day money-back guarantee at $99/month or $999/year.
- Enterprise Business Plans Secure mobile service for businesses and organizations of 5 or more lines, including all consumer SAFE Plan security and insurance features plus a designated account manager, customizable support, customized authorization processes, volume-discounted pricing, and invoicing.
- Black Seal Protection Advanced mobile security solution for government agencies and public-sector organizations, adding defense against IMSI catchers/Stingrays, SS7 attacks, silent SMS, eavesdropping, and SIM swap attacks; features real-time threat heat map visualization, device monitoring, and API-based administrator portal access.
- Compliance Solution A comprehensive SEC-compliant mobile security solution that combines Efani's 11-layer SIM swap protection with WORM-compliant archiving of text, voice, and app-based communications, AI-assisted compliance review with automated supervision workflows, and $5M insurance coverage, targeted at broker-dealers and SEC-regulated financial entities.
Quantifiable outcome
- Zero successful SIM swap attacks on Efani-protected accounts to date
- +2 more outcomes
Companies that use Efani
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Efani technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Efani partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TangemcoreHardware wallet company partnership for joint security promotions. Efani and Tangem offer combined security bundle for cryptocurrency investors.
- FortMesaminorCybersecurity and compliance automation platform partner. Featured on Efani podcast discussing MSP security solutions.
- ExodusminorCryptocurrency wallet partner in Efani's affiliate network.
- CoinStructiveminorCrypto education and training company partner in Efani's affiliate network.
- Lloyd's of LondoncoreInsurance provider backing Efani's $5M SIM swap coverage policy. Provides financial protection guarantee for customers against losses from SIM swap attacks.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Efani competitors and assessment
Company assessmentDirect peers
- US Mobile: US Mobile is a US-based MVNO that resells wireless service from Verizon and T-Mobile with customizable plans. It is directly comparable to Efani as another resold-carrier MVNO competing for consumer and small-business lines, though it competes on price and flexibility rather than security.
- Mint Mobile: Mint Mobile is a leading US MVNO reselling T-Mobile service at discounted prepaid rates (now owned by T-Mobile). It is directly comparable to Efani as a carrier-reselling MVNO targeting cost-conscious consumer segments, with overlapping customer demographics but no security focus.
- Visible: Visible is Verizon's owned MVNO offering unlimited talk, text, and data at low flat rates over Verizon's network. It is directly comparable to Efani as a single-carrier-reselling mobile service competing for similar consumer wireless customers.
- Republic Wireless: Republic Wireless is a US MVNO that has historically differentiated through Wi-Fi-first calling and flexible plans. It is directly comparable to Efani as a smaller MVNO targeting tech-savvy consumers with non-mainstream value propositions.
- Google Fi: Google Fi is Google's MVNO that resells service across T-Mobile and US Cellular, marketed to travelers and tech-forward users. It is directly comparable to Efani as an MVNO with international roaming, eSIM support, and a security/privacy-aware customer base.
Emerging players
- Aura: Aura is an all-in-one digital security subscription bundling identity theft protection, VPN, antivirus, and credit monitoring. It is an emerging player comparable to Efani in selling a premium consumer security subscription that addresses SIM swap and account takeover risk, though delivered as software rather than a mobile carrier service.
Broad incumbents
- T-Mobile: T-Mobile is one of the three major US wireless carriers and the underlying network for several MVNOs that compete with Efani. It is a broad incumbent that could, at any time, choose to ship equivalent SIM-swap protections and pricing bundles to neutralize Efani's value proposition.
- AT&T: AT&T is one of the two underlying carrier networks (alongside Verizon) on which Efani's service depends. It is a broad incumbent whose wholesale pricing decisions, port-out policy changes, and fraud-protection roadmap directly control Efani's unit economics and competitive standing.
- LifeLock (Norton): LifeLock, now part of Norton, is the leading US identity theft protection service offering monitoring, alerts, and insurance reimbursement for identity-related losses. It is a broad incumbent comparable to Efani in addressing the same SIM-swap-driven account takeover risk, but it sells software/services rather than a wireless plan.
Others
- 1Password: 1Password is a leading consumer and enterprise password manager and extended access management platform. It is thematically adjacent to Efani as a security tool commonly purchased by the same high-risk individuals and crypto investors to protect their accounts, though it addresses credential-level rather than carrier-level risk.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Efani social profiles
Digital presenceEfani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Efani leadership team
Management profileNumber of profiles
Profiles3 records
Efani funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Efani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Efani
What does Efani do?
Efani sells a secure mobile phone service (the SAFE Plan) built on top of AT&T and Verizon networks that protects subscribers from SIM swap attacks via an 11-layer proprietary authentication protocol and a mandatory 14-day cooling-off period for any port-out. Plans bundle unlimited talk, text, and data across North America with global roaming, eSIM support, and $5 million in SIM swap insurance underwritten by Lloyd's of London. Complementary offerings include Black Seal Protection for government clients (IMSI catcher/SS7 defense), an SEC Compliance Solution with WORM archiving and AI-assisted review, and discounted Enterprise Business Plans for organizations with 5+ lines.
Is Efani a public or private company?
Efani is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Efani founded?
Efani was founded in 2019. It employs 1 to 10 people.
Where is Efani based?
Efani is headquartered in San Francisco, United States, in the North America region.
How does Efani make money?
Three revenue lines are on record. Monthly Subscription - SAFE Plan is the primary driver. The others are annual Subscription - SAFE Plan and add-on Services.
Who are Efani's main competitors?
Direct peers on record are US Mobile, Mint Mobile, Visible, Republic Wireless and Google Fi. Aura is listed as an emerging player. Broad incumbents are T-Mobile, AT&T and LifeLock (Norton). 1Password is listed as an others.
Does Efani have an API?
No public API is recorded for Efani.
What industry is Efani in?
Efani's product category is Secure Mobile Telecommunications. Its primary akta.pro industry code is BPAEAEAG, Network Security Services (Firewall/VPN/ZTNA/SASE Integration), with a secondary code of FSAJAOAE, Network Security & Privacy Liability (Third-Party). Its NAICS code is 517121 and its SIC code is 4813.