CashmanKatz

What CashmanKatz does

CashmanKatz (legal entity Cashman & Katz LLC) is a privately held, full-service integrated marketing and advertising agency headquartered in Glastonbury, Connecticut. Founded in 1992 by Tony Cashman and Ed Katz as a media buying firm, the company has evolved over three decades into a 25-person boutique offering eight integrated disciplines under its proprietary 'Octagration' methodology: Creative, Branding, Research, Digital, Social, Media, PR, and Video Production. The agency operates from a 15,000-square-foot owned facility that includes a focus group research facility (via the CT InFocus subsidiary), a green screen studio, audio booth, and two editing suites, enabling fully internalized production. Customer base spans government agencies (CT DOT, CT DCF, CT Lottery), healthcare networks (ECHN, Yale School of Public Health, Gaylord Specialty Healthcare, Orthopedic Associates of Hartford), consumer brands (BIC, Mylanta, Yankee Candle, Kiehl's), financial institutions (MassMutual, Ion Bank), utilities and industrials (AVANGRID, National Grid Partners, ASSA ABLOY, Iron Mountain), and hospitality (Foxwoods Resort Casino).

The business operates a B2B professional services model with direct sales and senior-led client engagement, targeting enterprise and mid-market clients seeking an integrated alternative to holding-company networks. Revenue is generated through project-based and retainer fees for advertising campaigns, brand strategy, media planning and buying, public relations, content production, and research services, with the company citing an estimated 25% annual revenue increase over the last three years and historical billings above $46 million following the 2010 acquisition of Durham Group. CashmanKatz also operates two wholly owned subsidiaries (CT InFocus for research since 1997 and Octagon Strategy Group for political/public affairs communications in Boston since 2015) and owns the 'Don't Be Abominable' holiday kindness IP. Distribution is direct via the in-house team, with geographic reach concentrated in Connecticut, the broader Northeast, and an NYC office established in 2011.

Name

CashmanKatz

Legal name

Cashman & Katz LLC

Website

https://cashmankatz.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

CashmanKatz is a 25-person, full-service integrated marketing and advertising agency based in Glastonbury, CT, delivering eight disciplines (creative, branding, research, digital, social, media, PR, video) under its Octagration methodology to enterprise clients across government, healthcare, consumer, financial, and industrial verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Glastonbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service integrated marketing communications agency providing multiple disciplines under one roof including advertising, public relations, digital and social media, media planning and buying, research and branding, content creation and video/audio production services. Revenue is generated through professional service fees for marketing campaigns, branding projects, media buying, and creative services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CashmanKatz is a full-service integrated marketing and advertising agency that provides advertising, public relations, digital and social media, media planning and buying, research and branding, content creation, and video/audio production services. Under its proprietary "Octagration" methodology, the agency combines eight marketing disciplines under one roof to deliver coordinated, multi-channel campaigns for enterprise and mid-market clients across the Northeast.

Product overview

CashmanKatz is a full-service integrated marketing and advertising agency founded in 1992, operating under its 'Octagration' methodology that combines eight key disciplines: Creative, Branding, Research, Digital, Social, Media, PR, and Video Production. The agency offers a comprehensive suite of marketing services including advertising, public relations, digital and social media, media planning and buying, research and branding, content creation, and video/audio production services. The agency has a team of 25 people and is headquartered in Glastonbury, CT, with a 15,000-square-foot facility that includes a focus group facility and in-house production department.

Differentiator

Problem solved

Functional benefit

Brands

• CT InFocus: Sister company offering research services and focus group facilities
• Octagon Strategy Group
• Don't Be Abominable
• Octagration

Products and services

• Creative & Graphic Design
• Branding
• Research
• Digital Marketing
• Social Media Marketing
• Media Planning & Buying
• Public Relations
• Video Production

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered notable and major.

• Girl Scouts of ConnecticutnotableStrategic or Co-development PartnerInnovative partnership with Girl Scouts of CT to create the group's first fire safety education patch, supporting BIC's fire safety education program rebranding. CK helped develop interactive websites, online games, and the patch program.
• Watch for Me CTnotableStrategic or Co-development PartnerPartnership for Ghost Shoes documentary on pedestrian safety in Connecticut, which won a Boston/New England Regional Emmy Award.
• CT Children's Injury Prevention CenternotableStrategic or Co-development PartnerPartnership for Ghost Shoes documentary production addressing pedestrian safety concerns in Connecticut.
• CTDOT Highway Safety OfficenotableStrategic or Co-development PartnerPartnership for Ghost Shoes documentary on pedestrian safety, exploring rise in pedestrian deaths in Connecticut.
• AARPnotableStrategic or Co-development PartnerPartnership for senior pedestrian safety campaign, casting actual AARP members to raise awareness about older pedestrians being struck and killed at higher rates.
• Durham GroupmajorOthersAward-winning advertising agency based in Farmington that folded into CK in 2010, bringing top creative talent and clients and increasing annual billings to more than $46 million.
• DSign DigitalmajorOthersAcquired in 2011 to add in-house video production and digital signage capabilities, building a production facility with green screen studio, audio booth and editing suites.
• Octagon Strategy GroupnotableOthersPolitical strategists combined with robust integrated communications, headquartered in Boston, established in 2015.
• CT InFocusnotableOthersSister company offering research services and capabilities, providing clients another layer of integration.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Mintz + Hoke: Connecticut-based independent integrated marketing agency offering advertising, PR, digital, and media services. Closely comparable to CashmanKatz in size, geography (CT/New England), and full-service integrated model.
• Cronin: Cheshire, CT-headquartered independent marketing and communications agency with similar services (advertising, PR, digital, media) and a comparable client mix spanning healthcare, B2B, and consumer. Direct Northeast regional competitor.
• Eric Mower + Associates: Mid-sized full-service integrated marketing agency based in the Northeast (Syracuse, NY) with deep B2B and consumer credentials. Comparable in service breadth, size, and integrated agency model.
• The Via Agency: Portland, ME-based independent integrated creative agency of comparable size serving national consumer brands. Closely comparable scale, independent ownership, and integrated creative/strategy model.
• Allen & Gerritsen: Philadelphia-based independent ad agency with integrated advertising, PR, digital, and media capabilities. Comparable independent, mid-sized, multi-disciplinary agency competing for similar regional enterprise accounts.
• GYK Antler: Independent full-service creative agency with comparable service offerings (creative, media, digital, brand strategy) and a similar indie-owner positioning, competing for similar mid-market and enterprise clients.
• Small Army: Boston-based independent integrated agency with similar size and full-service offering across creative, media, digital, and content. Competes for the same New England enterprise and mid-market client base.

Broad incumbents

• MullenLowe U.S. Boston-headquartered full-service agency within a global network. Overlaps with CashmanKatz on integrated advertising, media, and PR services but operates at significantly larger scale and with global resources.
• Hill Holliday: Boston-based full-service advertising agency with integrated creative, media, and digital capabilities. Operates in the same New England corridor as CashmanKatz at materially larger scale.

Emerging players

• Jack Morton Worldwide: Global brand experience agency with strong experiential and content production capabilities. Comparable to CashmanKatz's in-house production and event/PR strength, but focused on experiential brand activation rather than integrated marketing communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CashmanKatz
• Facebookfacebook.com/CashmanKatz
• LinkedInlinkedin.com/company/cashmankatz
• Instagraminstagram.com/cashmankatz

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CashmanKatz