Erika Bloom
Erika Bloom is a founder-owned premium wellness company founded in 2003 that delivers a proprietary Pilates-based method integrating structural integration and somatic movement, serving high-net-worth individuals and celebrities through studios in NYC, the Hamptons, Los Angeles, and luxury resort partnerships, plus a digital membership and teacher certification program.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Erika Bloom does
Erika Bloom is a founder-owned premium wellness company founded in 2003 and headquartered in Tribeca, New York. It delivers a proprietary movement-based wellness methodology — the Erika Bloom Method — that integrates Pilates apparatus work with structural integration, fascial therapy, somatic movement, and functional rehabilitation drawn from Bartenieff, Feldenkrais, Franklin, Alexander, Klein, and therapeutic yoga traditions. Its core offering is bespoke one-on-one and small-group Pilates sessions customized to each client's postural patterns and biomechanical profile, supported by specialized protocols for postpartum recovery, diastasis recti correction, chronic pain, autoimmune management, and scoliosis care.
The company operates a hybrid physical-and-digital footprint spanning studio locations in New York City (Tribeca flagship at 104 Franklin St.), East Hampton, Water Mill, and Los Angeles (Brentwood), plus international resort-based studios at Amanyara (Turks and Caicos) and Round Hill (Jamaica). Revenue is generated across seven streams: private in-studio sessions, Erika Bloom Digital subscription membership, $8,000/month personalized nutrition coaching (two-month minimum), a $9,700 500+ hour Pilates teacher certification program, private curated retreats, hotel and resort consulting for luxury hospitality brands, and continuing-education teacher training workshops.
The business model is premium-boutique B2C with a B2B hospitality consulting overlay. Customers are high-net-worth individuals, celebrities, and wellness-focused consumers, with named clients including Kerry Washington, Emmy Rossum, and Ali Wentworth, and B2B partners including Amanyara and Round Hill resorts. Distribution relies on owned retail locations, the erikabloomdigital.com subscription platform, earned media in Vogue/Forbes/Goop/Vanity Fair, speaking engagements, and referral-driven word-of-mouth from a celebrity-laden client roster.
Erika Bloom firmographics
Firmographics- Name
- Erika Bloom
- Legal name
- Erika Bloom
- Website
- https://erikabloom.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Erika Bloom is a founder-owned premium wellness company founded in 2003 that delivers a proprietary Pilates-based method integrating structural integration and somatic movement, serving high-net-worth individuals and celebrities through studios in NYC, the Hamptons, Los Angeles, and luxury resort partnerships, plus a digital membership and teacher certification program.
- Ownership category
- akta.pro rank
Erika Bloom industry classification
Industry- Product category
- Pilates and Holistic Wellness Services
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Erika Bloom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Erika Bloom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Sessions: One-on-one customized Erika Bloom Method sessions combining Pilates apparatus with structural integration and therapeutic movement. Sold at studio locations and as in-home sessions.
- Erika Bloom Digital Membership: Subscription-based digital membership offering live interactive virtual classes, on-demand library of movement practices, mindfulness content, and nutritional guidance. Accessible worldwide.
- Teacher Certification Program: 500+ hour comprehensive Pilates certification program with advanced therapeutic practitioner training. One-time program fee of $9,700 with payment plans available.
- Nutrition Coaching: Bioindividual nutrition guidance incorporating autoimmune protocol diet, blood work analysis, food diaries, and ongoing daily communication. Includes coordination with chefs and restaurant support.
- Private Retreat Experiences: Custom curated multi-day retreats at Tribeca studio or client's location of choice. Half-day or full-day options combining various healing modalities and practitioners.
- Hotel Consulting and Resort Partnerships: Consulting services for luxury hotel brands including spa menu development, wellness program creation, practitioner placement and evaluation, and branded studio installation.
- Teacher Training Workshops: Continuing education workshops including The Biomechanics of Human Movement and Healing Diastasis Recti Teacher Trainings, offered as virtual live series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Nutrition Coaching - $8,000/month |
| One time/ perpetual license | Multi-year contract | Comprehensive Pilates Certification - $9,700 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Erika Bloom product offering
Product offeringCore offering
Erika Bloom delivers customized, one-on-one Pilates-based wellness sessions built on the proprietary Erika Bloom Method, combining Pilates apparatus work with structural integration, fascial therapy and somatic movement. The company also operates a digital membership with live and on-demand classes, a multi-modality Wellness Collective (acupuncture, nutrition, cranio sacral, lymphatic drainage, yoga, gyrotonic, breathwork, Chinese medicine), a 500+ hour Pilates teacher certification program, personalized nutrition coaching, private retreats, and hotel consulting for luxury hospitality brands.
Product overview
Erika Bloom is a wellness company offering a comprehensive suite of Pilates-based movement and holistic health services. The core offering is the Erika Bloom Method Pilates, a signature custom approach combining Pilates apparatus with structural integration bodywork. This is complemented by the Erika Bloom Digital Membership for remote/virtual access, the Wellness Collective for integrated healing modalities (acupuncture, nutrition, cranio sacral, yoga, gyrotonic, breathwork, and more), and a Professional Certification Program for training new instructors. Additional offerings include Private Retreat Experiences, Nutrition Services, Hotel Consulting, Speaking Engagements, and continuing education Teacher Trainings focused on biomechanics and diastasis correction. The company operates physical studios in New York City (Tribeca), Turks and Caicos (Amanyara), and Jamaica (Round Hill).
Differentiator
Problem solved
Functional benefit
Products and services
- Erika Bloom Method Pilates (Private Sessions) Custom one-on-one Pilates apparatus and mat sessions built on the proprietary Erika Bloom Method, combining movement-based healing with hands-on structural integration bodywork tailored to each client's postural imbalances and health goals.
- Erika Bloom Digital Membership
Quantifiable outcome
- Diastasis recti is healable and correctable through the methodology without surgery
- +1 more outcomes
Companies that use Erika Bloom
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Erika Bloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Erika Bloom partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- LulitonixminorPartnership with clean beauty brand Lulitonix in Bloom's East Hampton studio, combining wellness movement with premium skincare products.
- Amanyara Resort (Turks and Caicos)coreYear-round partnership featuring a 375 sq ft Pilates studio designed in collaboration with Erika Bloom. Expert instructors offer highly personalized somatic movement sessions tailored to each guest's unique needs and body assessment. The partnership was highlighted in Robb Report and Turks & Caicos Magazine as a distinctive resort wellness offering.
- Round Hill Resort (Montego Bay, Jamaica)coreMonthly visiting practitioners provide restorative movement and bodywork sessions at the resort. Guests experience breath-centered movement, somatic connection, and practices to rebalance all systems while immersed in nature along the Caribbean shoreline.
- Jill BlakewayminorEnergetic acupuncture pop-up sessions offered during Jill Blakeway's residency at the Erika Bloom Pilates Brentwood location, providing integrated wellness services to clients.
Scale indicators4 records
Recent moves14 records
Expansion highlights5 records
Erika Bloom competitors and assessment
Company assessmentDirect peers
- SLT: SLT operates a national network of Pilates-based boutique studios offering small-group reformer classes with premium pricing. Comparable to Erika Bloom as a premium, branded boutique fitness concept targeting affluent urban clients, though SLT is more group-class oriented versus Erika Bloom's private-session focus.
- Tracy Anderson Method: Tracy Anderson runs a celebrity-driven proprietary fitness method with flagship studios in NYC and LA, plus a digital streaming platform. Directly comparable to Erika Bloom's founder-led, celebrity-endorsed premium fitness brand with proprietary methodology and multi-channel (studio + digital) distribution.
- Pilates Anytime: Pilates Anytime is a subscription-based digital platform offering thousands of Pilates classes from elite instructors. Comparable to Erika Bloom Digital as a content-driven digital Pilates membership offering, though with a broader library approach versus Erika Bloom's branded-method positioning.
- Solidcore: Solidcore is a national Pilates-based boutique fitness chain operating on reformer machines with a premium pricing model. Comparable to Erika Bloom as a branded, premium Pilates boutique concept, though Erika Bloom emphasizes private therapeutic sessions while Solidcore is group-class focused.
- Physique 57: Physique 57 is a premium barre-based fitness studio chain with NYC origins and celebrity following. Comparable to Erika Bloom as a high-end boutique fitness brand operating in the NYC luxury wellness market with proprietary methodology and premium pricing.
- Body By Simone: Body By Simone is a celebrity-founded NYC boutique fitness studio offering private and small-group sessions with a proprietary method. Comparable to Erika Bloom as a founder-led, premium NYC fitness brand emphasizing customized private training and celebrity clientele.
- The Well: The Well is a membership-based integrative wellness club offering fitness, nutrition, spa, and holistic health services in NYC. Comparable to Erika Bloom's Wellness Collective as an integrated premium wellness offering combining movement, bodywork, and nutrition for affluent clients.
Emerging players
- The Pilates Class: The Pilates Class is a digital-first Pilates membership platform founded by Courtney Dauwalter with celebrity clientele. Comparable to Erika Bloom Digital as a subscription-based premium Pilates digital offering targeting the same affluent, brand-conscious wellness consumer.
- StretchLab: StretchLab is a franchise-based assisted stretching and flexibility studio concept. Comparable to Erika Bloom in offering therapeutic bodywork and movement services to clients seeking recovery and postural improvement, though delivered through a franchise model.
Broad incumbents
- Equinox Pilates: Equinox is a luxury fitness club operator offering Pilates as part of its premium group fitness programming. Comparable to Erika Bloom in serving affluent clients in NYC/LA/Hamptons markets, though Equinox operates as a broad full-service fitness club rather than a specialized Pilates brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Erika Bloom social profiles
Digital presenceErika Bloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erika Bloom leadership team
Management profileNumber of profiles
Profiles1 record
Erika Bloom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Erika Bloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erika Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erika Bloom
What does Erika Bloom do?
Erika Bloom delivers customized, one-on-one Pilates-based wellness sessions built on the proprietary Erika Bloom Method, combining Pilates apparatus work with structural integration, fascial therapy and somatic movement. The company also operates a digital membership with live and on-demand classes, a multi-modality Wellness Collective (acupuncture, nutrition, cranio sacral, lymphatic drainage, yoga, gyrotonic, breathwork, Chinese medicine), a 500+ hour Pilates teacher certification program, personalized nutrition coaching, private retreats, and hotel consulting for luxury hospitality brands.
Is Erika Bloom a public or private company?
Erika Bloom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Erika Bloom founded?
Erika Bloom was founded in 2003. It employs 1 to 10 people.
Where is Erika Bloom based?
Erika Bloom is headquartered in New York, United States, in the North America region.
How does Erika Bloom make money?
Seven revenue lines are on record. Private Sessions are the primary driver. The others are erika Bloom Digital Membership, teacher Certification Program, nutrition Coaching, private Retreat Experiences, hotel Consulting and Resort Partnerships and teacher Training Workshops.
Who are Erika Bloom's main competitors?
Direct peers on record are SLT, Tracy Anderson Method, Pilates Anytime, Solidcore, Physique 57, Body By Simone and The Well. Emerging players are The Pilates Class and StretchLab. Equinox Pilates is listed as a broad incumbent.
Does Erika Bloom have an API?
No public API is recorded for Erika Bloom.
What industry is Erika Bloom in?
Erika Bloom's product category is Pilates and Holistic Wellness Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAE, Therapeutic/Adaptive Yoga & Clinical Pilates. Its NAICS code is 6213 and its SIC code is 7997.