The Pilates Class
The Pilates Class is a subscription-based online Pilates and fitness platform founded in 2020 by Jacqui Kingswell, offering 400+ on-demand classes across 15 categories to a global community of women in 126 countries.
- Company typePrivate
- Founded2020
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Pilates Class does
The Pilates Class (TPC) is a privately held, subscription-based digital fitness platform founded in 2020 by former professional dancer Jacqui Kingswell and headquartered in Beverly Hills, California. The company delivers on-demand streaming Pilates and adjacent fitness content through a web studio (studio.thepilatesclass.com) and a companion mobile app, built on Shopify-hosted e-commerce infrastructure with Stripe and PayPal payment processing. Its content library comprises more than 400 workouts across 15 categories — including Pilates Essentials, Body, Goals, Barre, HIIT, Stretch, Technique, Calm, Reformer, Prenatal, Postnatal, Strength, Yoga, Energy Boost, and Breathwork — produced and taught by a roster of seven named instructors. The offering is augmented by TPC Kitchen (100+ free recipes included with membership) and TPC Journeys, a member transformation storytelling program.
The business operates a freemium, direct-to-consumer model with a 7-day free trial and three subscription tiers: $29 monthly, $59 quarterly, and $139 annually (the annual plan offering approximately 60% savings versus monthly). Complementary revenue streams include one-time digital recipe guides priced $15-$30 (Balance Me, Nourish Me, Energize Me, Replenish Me), a 12-week bootcamp digital program ($34-$49), Shopify-powered e-commerce for equipment and apparel with free US shipping above $150, and gift cards ranging from $10 to $250 for both store and membership use. The customer base is globally distributed across 126 countries, primarily targeting women seeking holistic wellness, with specialized sub-segments for prenatal and postnatal users, fitness beginners, and experienced enthusiasts.
The company has no disclosed external funding, operates with a 1-10 person team, and is founder-led. Its growth has been primarily organic via product-led acquisition, content marketing, social media presence (Instagram, TikTok, Facebook Community), and earned media coverage in publications including Forbes, Goop, Marie Claire, Martha Stewart, PopSugar, Body+Soul, and Byrdie. A physical Los Angeles studio serves as both a content production hub and a premium in-person experience. Strategic focus since 2022 has centered on extending the platform into adjacent wellness verticals — notably yoga and breathwork — and bundling nutrition content to deepen member engagement and broaden the addressable use cases beyond traditional Pilates.
The Pilates Class firmographics
Firmographics- Name
- The Pilates Class
- Legal name
- The Pilates Class
- Website
- https://thepilatesclass.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Pilates Class is a subscription-based online Pilates and fitness platform founded in 2020 by Jacqui Kingswell, offering 400+ on-demand classes across 15 categories to a global community of women in 126 countries.
- Ownership category
- akta.pro rank
The Pilates Class industry classification
Industry- Product category
- Online Fitness Streaming
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industry
- Prenatal & Postnatal Yoga/Pilates (HSADACAD)
Keywords
Where The Pilates Class is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pilates Class business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Memberships: Recurring subscription revenue from online workout platform. Tiers include Monthly ($29), Quarterly ($59), and Annual ($139) plans. Auto-renewing subscriptions with pause option for monthly members.
- Digital Guides and E-books: One-time purchases of recipe guides including Nourish Me ($30), Balance Me ($15), Energize Me, and Replenish Me ($20). Also includes 12-week bootcamp program ($34-$49).
- E-commerce Store: Online store selling gift cards ($10-$250), equipment, and apparel. Free shipping for US orders over $150.
- Membership Gift Cards: Gift cards specifically for membership, allowing recipients to access the platform's workout library.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - Best Value |
| Subscription | Monthly | Monthly Subscription |
| Subscription | Pay-as-you-go | Quarterly Subscription |
| One time/ perpetual license | Pay-as-you-go | Nourish Me Recipe Guide |
| One time/ perpetual license | Pay-as-you-go | Balance Me Recipe Guide |
| One time/ perpetual license | Pay-as-you-go | Replenish Me Recipe Guide |
| One time/ perpetual license | Pay-as-you-go | 12-Week TPC Bootcamp |
| Unit Pricing | Pay-as-you-go | TPC Store Gift Card |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Pilates Class product offering
Product offeringCore offering
The Pilates Class (TPC) is a subscription-based digital fitness platform offering 400+ on-demand Pilates and fitness classes across 15 categories (Essentials, Body, Goals, Barre, HIIT, Stretch, Technique, Calm, Reformer, Prenatal, Postnatal, Strength, Yoga, Energy Boost, Breathwork). Membership also includes 100+ free recipes through TPC Kitchen and access to a global member community spanning 126 countries.
Product overview
The Pilates Class is a digital fitness streaming platform offering a subscription-based service with 400+ on-demand classes across 15 distinct categories including Pilates Essentials, Body, Goals, Barre, HIIT, Stretch, Technique, Calm, Reformer, Prenatal, Postnatal, Strength, Yoga, Energy Boost, and Breathwork. The core platform is complemented by TPC Kitchen, a recipe resource with 100+ free recipes, and TPC Journeys, a member transformation community. Add-on products include digital recipe guides (Balance Me, Nourish Me, Energize Me, Replenish Me), a 12-week bootcamp program, and both store and membership gift cards. The platform operates on a freemium model with a 7-day free trial and tiered subscription plans (Monthly $29, Quarterly $59, Annual $139).
Differentiator
Problem solved
Functional benefit
Products and services
- TPC Studio Online Pilates Platform Subscription-based online streaming platform offering 400+ Pilates and fitness classes across 15 categories with 3 intensity levels, weekly new releases, and 100+ free recipes via TPC Kitchen. Available via web and mobile app with a 7-day free trial.
- Balance Me by Jacqui Kingswell Holiday recipe guide featuring winter warmers, crowd-pleasers, festive favorites, and nourishing balanced recipes to support the body during the holiday season, including Jacqui's personal tips.
- Nourish Me by Jacqui Kingswell 30-day nutritional eBook with 50 vegetarian recipes and vegan, gluten-free, dairy-free protein substitutes. Created in collaboration with UK nutritionist Lola Ross with over 100 pages of guidance on hydration, supplements, and sustainable practices.
- Energize Me by Jacqui Kingswell Snacks and smoothies guide featuring 18 snack recipes and 8 nourishing smoothie recipes designed for busy lifestyles with quick, nutrient-dense options to boost energy and support recovery.
- Replenish Me by Jacqui Kingswell & Devin Brugman Recipe guide with 30 nourishing recipes including weeknight staples, sweet treats, snacky bites, and dinner party favorites. Created in collaboration with foodie Devin Brugman.
- Jacqui's TPC 12-Week Bootcamp Downloadable 12-week comprehensive guide combining fitness scheduling, nutrition guidance, free recipes, hydration tracking, holistic wellbeing, and weight loss strategies. Requires active TPC membership for class access.
- TPC Online Store Gift Card Digital gift card for the TPC store, usable on equipment, accessories, guides, and apparel. Available in denominations from $10 to $250 and delivered via email.
- TPC Membership Gift Card Gift card for TPC studio memberships giving recipients access to the full fitness platform, marketed as the gift of wellness for fitness-focused recipients.
Quantifiable outcome
- 99% of members report positive impact on mental and physical health
- +3 more outcomes
Companies that use The Pilates Class
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
The Pilates Class technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Pilates Class partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Lola RossminorUK nutritionist who co-created the Nourish Me recipe guide with Jacqui Kingswell. The guide features 50 vegetarian recipes with protein and vegan options, developed alongside Jacqui's Pilates expertise.
- Devin BrugmanminorClose friend and foodie collaborator who co-created the Replenish Me recipe guide with Jacqui Kingswell. The guide features 30 nourishing recipes for weeknight staples, sweet treats, and dinner party favorites.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Pilates Class competitors and assessment
Company assessmentDirect peers
- P.volve: Digital and studio-based Pilates-adjacent fitness brand offering streaming classes and a proprietary equipment/method. Comparable as a women-targeted, method-driven online Pilates/fitness subscription.
- Pilatesology: Online Pilates-focused streaming service offering mat and apparatus-based instruction. Comparable as a niche, Pilates-only subscription targeting practitioners who want deeper technique content.
- obé Fitness: Live and on-demand digital fitness streaming platform with broad class categories including Pilates, barre, strength, and HIIT. Comparable as a category-spanning streaming subscription competing for the same consumer wallet share.
- Glo: Online yoga, Pilates, and meditation streaming platform with a large on-demand class library and instructor roster. Competes head-to-head for digital Pilates subscribers seeking at-home instruction.
- Melissa Wood Health: Influencer-led online Pilates, barre, and meditation streaming subscription founded by Melissa Wood Tepperberg. Comparable as a creator-driven digital Pilates platform targeting a similar female wellness demographic.
- Tracy Anderson Online: Creator-led online streaming platform offering Tracy Anderson's signature mat-based method. Comparable as a founder/method-driven digital fitness subscription targeting women seeking structured at-home workouts.
- Alo Moves: Subscription-based online yoga, Pilates, and fitness streaming platform from Alo Yoga. Directly comparable as a digital fitness content subscription competing for the same at-home Pilates and barre audience.
Broad incumbents
- Apple Fitness+: Apple's subscription fitness service integrated with Apple Watch, featuring Pilates, yoga, strength, HIIT, and more. Comparable as a broad-incumbent streaming fitness product with bundled Pilates content.
- Peloton: Major connected fitness platform offering cycling, treadmill, strength, yoga, and Pilates classes via app and hardware. Comparable as a broader incumbent with a large Pilates library that competes for the same at-home subscriber.
Emerging players
- Forme: Connected fitness brand combining on-demand streaming with interactive mirrors and strength training. Comparable as an emerging hybrid digital fitness player with overlapping Pilates-adjacent content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Pilates Class social profiles
Digital presenceThe Pilates Class financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pilates Class leadership team
Management profileNumber of profiles
Profiles6 records
The Pilates Class funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pilates Class M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pilates Class
What does The Pilates Class do?
The Pilates Class (TPC) is a subscription-based digital fitness platform offering 400+ on-demand Pilates and fitness classes across 15 categories (Essentials, Body, Goals, Barre, HIIT, Stretch, Technique, Calm, Reformer, Prenatal, Postnatal, Strength, Yoga, Energy Boost, Breathwork). Membership also includes 100+ free recipes through TPC Kitchen and access to a global member community spanning 126 countries.
Is The Pilates Class a public or private company?
The Pilates Class is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pilates Class founded?
The Pilates Class was founded in 2020. It employs 1 to 10 people.
Where is The Pilates Class based?
The Pilates Class is headquartered in Beverly Hills, United States, in the North America region.
How does The Pilates Class make money?
Four revenue lines are on record. Subscription Memberships are the primary driver. The others are digital Guides and E-books, E-commerce Store and membership Gift Cards.
Who are The Pilates Class's main competitors?
Direct peers on record are P.volve, Pilatesology, obé Fitness, Glo, Melissa Wood Health, Tracy Anderson Online and Alo Moves. Broad incumbents are Apple Fitness+ and Peloton. Forme is listed as an emerging player.
Does The Pilates Class have an API?
No public API is recorded for The Pilates Class.
What industry is The Pilates Class in?
The Pilates Class's product category is Online Fitness Streaming. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAD, Prenatal & Postnatal Yoga/Pilates. Its NAICS code is 61162 and its SIC code is 8200.