At Your Home Familycare

What At Your Home Familycare does

At Your Home Familycare is a privately held, licensed non-medical home care agency founded in 1984 and headquartered at 4747 Viewridge Ave, Suite 106 in San Diego, California. The company delivers in-home personal care, homemaking, meal preparation, transportation, shopping assistance, and family consultation/assessment to four primary client groups: seniors and elderly adults, military veterans, disabled adults, and persons with developmental disabilities. It operates under California Department of Social Services Home Care Organization (HCO) license #374700002 and is HIPAA-compliant, with services confined to San Diego County.

The business model is direct-to-consumer and service-fee based. Customers initiate engagement via phone (888.326.2273, 858.625.0406) or email through the company website, and pricing is quote-based rather than publicly disclosed. The company self-describes recurring multi-year care arrangements and categorizes revenue as subscription-recurring, but the underlying unit is billable caregiver hours. Marketing relies on organic channels — website content, blog articles on caregiving topics, an email newsletter, and social media presence on Facebook, Twitter/X, and YouTube — alongside SEO-optimized service pages for San Diego home care searches.

Leadership is founder/family-led: Laurie Edwards-Tate, M.S., serves as President and Chief Executive Officer. The firm reports 51–100 employees, with more than 50% of team members having served five or more years — unusually high retention for the home care sector. There are no disclosed investors, no parent company, no subsidiaries, and no M&A history. The most recent strategic action is 2025 approval to participate in the GUIDE (Guiding an Improved Dementia Experience) Dementia Care Program, which extends the agency into regulated specialized dementia care for seniors.

Name

At Your Home Familycare

Legal name

At Your Home Familycare

Website

https://atyourhomefamilycare.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

At Your Home Familycare is a licensed, privately held non-medical home care agency founded in 1984 in San Diego, California, serving seniors, disabled adults, military veterans, and persons with developmental disabilities across San Diego County through in-home personal care, homemaking, and dementia care services.

Ownership category

akta.pro rank

Product category

Non-Medical Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Non-medical home care
• In-home elder care
• Senior care services
• Dementia care program
• Personal care assistance

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Non-Medical Home Care Services: Provides non-medical in-home care services including homemaking, personal care, shopping, meal preparation, transportation, and family consultation. Revenue generated through service fees for hourly or ongoing care arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

At Your Home Familycare delivers licensed non-medical home care services to seniors, disabled adults, military veterans, and persons with developmental disabilities across San Diego County. Services include homemaking, personal care, shopping assistance, meal preparation, transportation, and family consultation, delivered by in-home caregivers. The agency is approved by the California Department of Social Services (HCO #374700002) and participates in the GUIDE Dementia Care Program for specialized memory-related support.

Product overview

At Your Home Familycare is a licensed non-medical home care provider established in 1984, offering a comprehensive suite of in-home care services for seniors, disabled adults, military veterans, and persons with developmental disabilities throughout San Diego County. The core offering consists of non-medical personal care, homemaking assistance, meal preparation, transportation services, and family consultations. The company has recently been approved for the GUIDE Dementia Care Program, expanding its specialized care offerings for clients with memory-related conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Medical Home Care Services Licensed non-medical home care services delivered by caregivers in clients' homes across San Diego County. Includes homemaking, personal care, shopping, meal preparation, transportation, and family consultation, tailored to each client's unique needs.
• Elder/Adult Care In-home care services for elderly and disabled adults, including homemaking, personal care, shopping services, meal preparation, transportation services, and family consultation and assessment.
• GUIDE Dementia Care Program Specialized dementia care program providing comprehensive support for seniors with memory-related conditions, delivered through the GUIDE (Guiding an Improved Dementia Experience) framework approved by the California Department of Social Services.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• California Department of Social ServicescoreStrategic or Co-development PartnerOfficially approved and licensed by the California Department of Social Services to provide non-medical home care services in the state of California. HCO Number 374700002.
• GUIDE Dementia Care ProgramcoreStrategic or Co-development PartnerApproved participant in the GUIDE Dementia Care Program, demonstrating specialized capability in dementia care services for seniors.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrightStar Care: Franchised home care provider combining non-medical personal care with skilled nursing; competes in the same in-home care category for seniors and disabled adults in California markets.
• Right at Home: Franchised in-home senior care provider offering personal care, companionship, and specialized dementia support; competes with AYHF for the same San Diego County senior-care demand pool.
• Senior Helpers: Franchised non-medical senior care provider with strong focus on dementia and Alzheimer's in-home care through its proprietary Senior Gems program — closely comparable to AYHF's dementia service line.
• Always Best Care Senior Services: Franchised senior services network combining non-medical in-home care with assisted living placement — comparable in target customer and non-medical care focus to AYHF.
• Comfort Keepers: Franchised non-medical home care provider offering personal care, homemaking, and specialized memory care; competes head-to-head in San Diego for elderly and disabled adult in-home care clients.

Broad incumbents

• Home Instead Senior Care: Large multi-national franchised non-medical home care network serving seniors with personal care, companionship, and dementia support. Operates in San Diego via franchisees, making it a direct comparable in service mix and customer profile.
• BAYADA Home Health Care: Large multi-state home health provider delivering both skilled nursing and personal care services; serves overlapping populations in California but with broader clinical capability than AYHF.
• Visiting Angels: National franchise network providing non-medical in-home senior care including ADL support, dementia care, and respite. Operates a San Diego County location offering an almost identical service menu to AYHF.

Others

• A Place for Mom: National senior care referral and advisory platform that funnels families to local home care agencies including San Diego providers — a complementary, not directly competing, demand channel for AYHF.
• Care.com: Largest online marketplace connecting families to senior caregivers and home care providers; an adjacent demand and labor channel that competes for the same client household budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AYHFamilycare
• YouTubeyoutube.com/@atyourhomefamilycare4986
• Facebookfacebook.com/atyourhomefamilycare
• LinkedInlinkedin.com/company/at-your-home-svc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At Your Home Familycare