Impactory

What Impactory does

Impactory GmbH is a Vienna-headquartered digital donation platform that connects individual donors, corporate partners, and charitable organizations in a single curated marketplace of over 300 donation causes offered by 180+ personally vetted non-profits. Founded around 2020 by Elke Pichler and operating under legal entity Impactory GmbH (FN 496307p), the company targets three user groups: individual donors seeking a trusted channel for one-off, recurring, or occasion-based giving; non-profit organizations looking for a lower-cost alternative to traditional fundraising; and corporations pursuing CSR, employee engagement, and workplace-giving programs.

The platform combines a web application at impactory.org with a mobile donation app launched in December 2021, both supporting credit card and Klarna payments. Core product modules include direct cause browsing aided by a Donation Compass questionnaire, peer-to-peer Call for Donations campaigns for personal occasions such as birthdays and weddings, Donation Gift Cards redeemable for any cause (preset amounts €10–€200 or custom up to €500), and a Social Footprint gamification system that awards tiered status based on donation activity. Every listed non-profit is personally reviewed before approval, and the platform integrates social sharing across Facebook, WhatsApp, Twitter/X, LinkedIn, and email to amplify reach through existing donor networks.

Monetization rests on a 5% service fee charged to non-profits on donations processed, plus margin on gift card sales, with payment processing fees passed through; donors transact free of charge. Distribution blends a self-serve product-led motion for individual donors with a dedicated enterprise sales motion targeting corporate Impact Partners — including PWC, Erste Bank, Raiffeisen Bank International, Uniqa, Oberbank, KPMG, Boehringer Ingelheim, and Roche — via customizable branded pages and CSR integration services. The platform is currently Austria-only with content available in German and English, and supports a 6-person core team covering technology, marketing, sales, analytics, content, and NGO relations.

Name

Impactory

Legal name

Impactory GmbH

Website

https://impactory.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Impactory GmbH is a Vienna-based digital donation platform connecting individual donors and corporate partners with over 180 vetted Austrian non-profits across 300+ causes, earning revenue via a 5% transaction fee on donations and gift card sales.

Ownership category

akta.pro rank

Product category

Digital Fundraising Platform

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industry

Impact Investment & Social Finance Programs (BPADAOAJ)

Keywords

• Digital donation platform
• Peer-to-peer fundraising
• Corporate giving program
• Donation gift cards
• Nonprofit fundraising software

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Service Fee on Donations: Non-profit organizations pay a 5% service fee on all donations received through the platform. This is the primary revenue stream that enables platform operations and maintenance.
2. Payment Processing Fees: Standard payment provider fees are passed through to non-profits on donations. These cover credit card and Klarna transaction costs.
3. Gift Card Sales: Revenue from gift card sales where recipients choose charitable causes. Gift cards are limited to €500 maximum per card.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Impactory operates a digital donation platform connecting individual donors and corporate giving programs with vetted Austrian non-profit organizations. It enables direct donations, fixed-value donation gift cards, peer-to-peer fundraising campaigns via "Call for Donations," and an Impact Partner Program for employee engagement, charging a 5% service fee on every donation.

Product overview

Impactory operates as a unified digital donation platform combining consumer-facing giving tools with B2B corporate engagement capabilities. The core platform centers on a marketplace of over 300 verified donation causes from 180+ non-profit organizations, supported by three key product modules: Donation Gift Cards (preset-value vouchers redeemable for any cause), Call for Donations (peer-to-peer fundraising for personal occasions), and the Donation Compass (guided cause discovery). A Social Footprint gamification system tracks individual impact through a hearts-based tier, while an Impact Dashboard provides analytics for both donors and organizations. For corporate partners, an Impact Partner Program offers branded pages and employee activation tools. The platform is accessible via web and mobile app, supports credit card and Klarna payments, and integrates social sharing across major networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation Platform Online donation platform enabling users to register, choose an Austrian non-profit organization, and donate funds directly through the website. The platform aggregates vetted non-profit organizations on a single site.
• Donation Gift Cards

Quantifiable outcome

• 10x cheaper for non-profits compared to traditional fundraising methods
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

18 partnerships are on record, tiered minor and core.

• oeticketminorGTM or Marketing PartnerEvent ticketing company that is an Impact Partner on the platform, using impactory for charitable giving integration with their events.
• PWCcoreGTM or Marketing PartnerMajor consulting firm operating as an Impact Partner, demonstrating corporate social responsibility through the platform.
• OberbankminorGTM or Marketing PartnerRegional bank using impactory as an Impact Partner for CSR initiatives.
• RBI (Raiffeisen Bank International)coreGTM or Marketing PartnerMajor banking group as Impact Partner supporting charitable causes through the platform.
• UniqacoreGTM or Marketing PartnerInsurance company operating as Impact Partner with dedicated branded page on business.impactory.org/uniqa/
• Erste BankcoreGTM or Marketing PartnerLeading Austrian bank as Impact Partner supporting social causes through the platform.
• Boehringer IngelheimminorGTM or Marketing PartnerPharmaceutical company with dedicated Impact Partner page at business.impactory.org/boehringer-ingelheim/
• RocheminorGTM or Marketing PartnerHealthcare company as Impact Partner on the platform.
• KPMGminorGTM or Marketing PartnerProfessional services firm as Impact Partner supporting charitable giving.
• dagobertinvestminorGTM or Marketing PartnerInvestment platform operating as Impact Partner on the platform.
• 4GAMECHANGERSminorGTM or Marketing PartnerInnovation festival and media platform partnership for promotion and visibility.
• MoonshinercoreTechnology or IntegrationIT architecture and development partner responsible for building and maintaining the platform technology.
• Du AgenturcoreTechnology or IntegrationTechnical execution partner for platform development and digital services.
• Binder GrösswangminorImplementation/ SI/ Consulting PartnerLegal partner providing legal services and counsel to the company.
• smart organisationsminorImplementation/ SI/ Consulting PartnerOrganizational development and training partner for capacity building.
• SchützeminorGTM or Marketing PartnerCommunications partner providing marketing and PR services.
• KurierminorGTM or Marketing PartnerMajor Austrian newspaper as media partner for press coverage and visibility.
• tech2impactminorGTM or Marketing PartnerTech impact platform and network for visibility and connections.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betterplace.org: German donation marketplace connecting donors with vetted non-profits, offering donation gift certificates, corporate giving tools, and curated causes. Most direct comparable to Impactory as a German-speaking donation infrastructure platform with similar cost positioning and product surface.
• GlobalGiving: International donation marketplace connecting donors with vetted non-profits globally, offering project discovery, corporate giving programs, and tools like gift cards. Directly comparable in marketplace model, vetting approach, and product extensions to Impactory.
• JustGiving: Online fundraising platform for charities and individuals, with peer-to-peer fundraising campaigns, corporate giving integrations, and donation processing at scale. Closely comparable in supporting both direct donations and event-driven fundraising campaigns.

Broad incumbents

• GoFundMe Charity: Mass-market consumer fundraising platform with a charity giving vertical that competes for casual donor attention and event-driven giving behavior. Comparable on product mechanics (campaign pages, social sharing) though much broader and global in scope.
• Facebook Fundraisers: Native charitable giving feature embedded in Meta's social platforms, offering free donation flows for non-profits with massive reach. Comparable as alternative donor acquisition channel competing for the same event-driven and casual donor behavior.
• Blackbaud Giving Cloud: Enterprise software suite for non-profit fundraising, donor management, and corporate giving workflows. Comparable on the corporate giving and non-profit operations side of Impactory's Impact Partner program, serving larger non-profits with deeper functionality.

Emerging players

• FundraisingBox: European SaaS donation and fundraising tool used by non-profits for online forms, donation processing, and event fundraising. Comparable as underlying infrastructure that non-profits use directly, partially overlapping Impactory's checkout, campaign, and recurring giving surfaces.
• Altruja: German donation and fundraising SaaS for non-profits with white-label forms, donation processing, and corporate giving features. Comparable as a purpose-built donation infrastructure vendor with similar cost structure for non-profits.

Regional players

• Wemakeit: Swiss crowdfunding and donation platform focused on creative, social, and charitable projects with reward and donation models. Comparable in German-language crowd-funding mechanics and peer-to-peer campaign tools, though serving the Swiss market specifically.
• Stifter-helfen: German software donation program providing non-profits access to donated enterprise software. Comparable as a curated intermediary platform serving the Austrian/German non-profit ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBvt2Dov9yv2bqJ7c-8lgRg
• Facebookfacebook.com/impactory.org
• LinkedInlinkedin.com/company/impactoryorg
• Instagraminstagram.com/impactory_org
• Xx.com/impactory_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impactory