Turning
Turning is a privately-held EdTech holding company (founded 2002, Youngstown, OH) that owns Echo360 and previously einstruction, operating a modular video-based Learning Transformation Platform — The Echosystem — that serves higher education institutions, enterprises, and government agencies globally on a subscription SaaS model.
- Company typePrivate
- Founded2002
- HeadquartersYoungstown, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Turning does
Turning is a privately-held educational technology holding company headquartered in Youngstown, Ohio, founded in 2002, operating with 101-250 employees. The firm pursues a roll-up strategy in instructional, assessment, and data collection technology, having acquired einstruction in 2013 and Echo360 in January 2022; the latter is now the primary operating asset and revenue driver. The legal entity is referenced as Echo360 Inc. based on the careers page, and the company serves educational institutions, enterprises, and government agencies globally across North America, EMEA, and APAC.
Echo360, Turning's flagship subsidiary, operates a video-based Learning Transformation Platform branded "The Echosystem." The platform is built on a modular, interoperable architecture combining video capture/management/streaming (EchoVideo), polling and gamification (EchoEngage, EchoPoll, PointSolutions), interactive content authoring optimized for mobile (EchoInk, EchoPathways, EchoChecklists), summative assessment (EchoExam), video-based skills assessment and feedback (GoReact), and audio/podcast content (EchoCast). It integrates with customer LMS, HRIS, communication, and business intelligence systems, and is sold via a sales-led go-to-market motion that combines direct enterprise sales (Request Info CTAs) and self-serve signup for mid-market buyers.
Turning monetizes through subscription-based SaaS contracts, with pricing not publicly disclosed and likely quote-based for enterprise deployments. Customers span elite higher education institutions (Ohio State, UCL, Boston University, Johns Hopkins, King's College London, University of Sydney, University of Western Australia), enterprise training buyers across restaurant/QSR, retail, grocery, healthcare, life sciences, manufacturing, publishing, insurance, and technology (McDonald's, Delta Air Lines, Whole Foods Market, Cargill, General Mills, Dell Technologies, Johnson & Johnson, Otsuka, Christus Health, Lululemon, OrangeTheory, Peacock), and government agencies including all four JROTC branches, FEMA, Department of Justice, CDC, and NTSB.
Turning firmographics
Firmographics- Name
- Turning
- Legal name
- Echo360 Inc.
- Website
- https://turning.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Turning is a privately-held EdTech holding company (founded 2002, Youngstown, OH) that owns Echo360 and previously einstruction, operating a modular video-based Learning Transformation Platform — The Echosystem — that serves higher education institutions, enterprises, and government agencies globally on a subscription SaaS model.
- Ownership category
- akta.pro rank
Turning industry classification
Industry- Product category
- Learning Transformation Platform Software
- NAICS
- Business Schools and Computer and Management Training (6114)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)
- akta.pro secondary industries
- Student Response Systems (Clickers & Device-Based Response) (EDAFAGAC), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Turning is headquartered
LocationHeadquarters
- HQ city
- Youngstown
- HQ country
- United States
- HQ region
- North America
Markets served
Turning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Echo360 operates as a SaaS learning transformation platform with subscription-based pricing models, providing access to its modular suite of video, engagement, assessment, and content solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Turning product offering
Product offeringCore offering
Turning provides instructional, assessment delivery, and data collection solutions, with its flagship Learning Transformation Platform ("The Echosystem") — a modular SaaS suite spanning video capture/management, polling and engagement, summative assessment, and interactive content authoring. The platform serves educational institutions, enterprises (e.g., Delta, McDonald's, Whole Foods, Johnson & Johnson, Cargill), and government agencies (U.S. Army/Marine Corps/Navy/Air Force JROTC, FEMA, CDC, DOJ, Amtrak) globally.
Product overview
Echo360 offers The Echosystem, the world's first and only Learning Transformation Platform (LTP), designed for both education and business sectors. The platform follows a unified platform-plus-modules architecture comprising core products (EchoVideo for video management, EchoEngage for engagement/polling, EchoExam for assessment, EchoInk for content authoring) and specialized sub-products (EchoPoll, PointSolutions, EchoPathways, EchoChecklists, GoReact, EchoCast). The Echosystem integrates seamlessly with existing LMS and HRIS systems to deliver transformative learning experiences through video, polling, gamification, and content creation.
Differentiator
Problem solved
Functional benefit
Brands
- EchoVideo: Video solution for creating, capturing, managing, storing and searching video content.
- EchoEngage
- EchoInk
- EchoPathways
- EchoChecklists
- EchoExam
- GoReact
- EchoPoll
- PointSolutions
Products and services
- The Echosystem (Learning Transformation Platform) Modular, interoperable end-to-end SaaS platform — and the foundation product — that unifies video, polling, assessment, and content authoring around equity, engagement, and evidence-based learning principles; intended for higher-education institutions, enterprises, and government agencies.
- EchoVideo Video solution for creating, capturing, managing, storing, and searching video learning content, used by educational institutions and enterprises globally for lecture capture and asynchronous video delivery.
- EchoEngage Polling and gamification module that elevates learning experiences with audience engagement tools for instructors and corporate trainers.
- EchoPoll Polling solution for fostering collaboration and student success via team-based learning approaches.
- PointSolutions Engagement and polling platform for learning environments, sold as a branded sub-product under the engagement module.
- EchoExam Summative assessment solution enabling creation of high-stakes exams in seconds, for education assessment delivery.
- EchoInk Authoring, curating, personalizing, and distributing interactive content and curricula optimized for mobile in the flow of learning.
- GoReact (Powered by Echo360) Remote video-feedback and assessment solution enabling instructors to provide visual feedback on student work, used for skills training and clinical/competency-based assessment.
- EchoCast Podcast/audio content solution for learning through audio-based media, distributed as a content channel within The Echosystem.
Quantifiable outcome
- Enables inclusive learning environments for students with medical issues, caring responsibilities, or varied schedules
- +1 more outcomes
Companies that use Turning
Customer profileNamed customers29 records
Segments2 records
Ideal customer profiles3 records
Turning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature5 records
Turning partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Turning competitors and assessment
Company assessmentDirect peers
- Panopto: Direct competitor in lecture capture and video learning management for higher education and enterprise; offers comparable video capture, search, and LMS-integrated workflow capabilities that overlap with EchoVideo.
- Kaltura: Direct competitor offering a video platform for education and enterprise, including lecture capture, video management, virtual classroom, and engagement tools that overlap substantially with Echo360's Echosystem.
- YuJa: Direct competitor focused on lecture capture and video platform solutions for higher education and K-12, with overlapping LMS integration, video management, and analytics functionality.
- Mediasite (Sonic Foundry): Direct competitor in lecture capture and video content management for universities and enterprises; comparable video recording, streaming, and analytics capabilities that directly overlap EchoVideo.
- Slido: Direct competitor in audience engagement and polling (now part of Cisco/Webex) — overlapping with EchoEngage/EchoPoll/PointSolutions for live polling, Q&A, and classroom response.
- Mentimeter: Direct competitor in interactive polling, quizzes, and audience engagement used in education and corporate presentations, competing directly with EchoPoll and PointSolutions.
- Poll Everywhere: Direct competitor in audience response systems and live polling for higher education and corporate training, with comparable clicker-replacement functionality to PointSolutions.
Broad incumbents
- Instructure (Canvas): Broader incumbent LMS provider whose Canvas platform increasingly embeds native video, engagement, and assessment features that compete with parts of the Echosystem for institutional wallet share.
- Zoom Video Communications: Broader incumbent in video communications whose Zoom Meetings and Zoom Events/Zoom Webinars products increasingly bundle engagement (polls, quizzes) and recording features that compete with Echo360's video and engagement modules.
- Microsoft (Teams): Broader incumbent with Teams for Education and Teams meetings embedding video, polling, and assignment features that overlap with multiple Echo360 modules, often bundled inside existing Microsoft enterprise agreements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Turning social profiles
Digital presenceTurning compliance and trust
Trust signalCompliance1 record
Turning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turning leadership team
Management profileNumber of profiles
Profiles4 records
Turning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turning M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turning
What does Turning do?
Turning provides instructional, assessment delivery, and data collection solutions, with its flagship Learning Transformation Platform ("The Echosystem") — a modular SaaS suite spanning video capture/management, polling and engagement, summative assessment, and interactive content authoring. The platform serves educational institutions, enterprises (e.g., Delta, McDonald's, Whole Foods, Johnson & Johnson, Cargill), and government agencies (U.S. Army/Marine Corps/Navy/Air Force JROTC, FEMA, CDC, DOJ, Amtrak) globally.
Is Turning a public or private company?
Turning is a private company. It is classified as unknown and is currently operating.
When was Turning founded?
Turning was founded in 2002. It employs 101 to 250 people.
Where is Turning based?
Turning is headquartered in Youngstown, United States, in the North America region.
How does Turning make money?
One revenue line is on record: platform Subscription.
Who are Turning's main competitors?
Direct peers on record are Panopto, Kaltura, YuJa, Mediasite (Sonic Foundry), Slido, Mentimeter and Poll Everywhere. Broad incumbents are Instructure (Canvas), Zoom Video Communications and Microsoft (Teams).
Does Turning have an API?
No public API is recorded for Turning.
What industry is Turning in?
Turning's product category is Learning Transformation Platform Software. Its primary akta.pro industry code is EDAFADAN, Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools, with a secondary code of EDAFAGAC, Student Response Systems (Clickers & Device-Based Response). Its NAICS code is 6114 and its SIC code is 7372.