Authentic Audience
Authentic Audience is a female-founded performance marketing agency founded in 2016 that builds paid advertising ecosystems across Meta, Google, and Pinterest for women-led consumer brands, paid communities, and founder-led offers.
- Company typePrivate
- Founded2016
- HeadquartersEl Cerrito, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Authentic Audience does
Authentic Audience is a female-founded, culture-led performance marketing agency founded in 2016 by Krista Ripma and headquartered in West Hollywood, California. The firm's core offering is managed paid advertising ("Authentic Advertising") across Meta, Google Search, and Pinterest, structured around a proprietary five-pillar methodology (The Angle, The Creative, The Media, The Funnel, The Learning) that combines positioning, creative production, media buying, conversion optimization, and data-driven iteration. Supporting add-ons include email marketing and automation, sales/landing page design, ad creative production, ManyChat/DM automation, opt-in funnels, and launch support.
The company serves consumer brands with higher average order values, paid communities and membership businesses, and founder-led offers such as launches, retreats, events, and books. Named customers include Wellness for the People, Weddell Water, Coffee & Contracts, and Westerly Kitchen, all SMBs, with documented case-study outcomes ranging from 3.5x to 26.98x ROAS depending on channel and vertical.
The revenue model is a hybrid of professional services (retainer-based paid advertising management and project-based intensives) and subscription recurring revenue (the Authentic Business Club membership at $59/month or $450/year). The Authentic Business Club, a sub-brand community of 200+ female entrepreneurs, also functions as a marketing and pipeline asset for the higher-margin agency and coaching services. The firm is privately held, has no disclosed funding, no parent company, and operates with a small team of approximately 8-9 professionals.
Authentic Audience firmographics
Firmographics- Name
- Authentic Audience
- Legal name
- Authentic Audience, LLC
- Website
- https://authenticaudience.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Authentic Audience is a female-founded performance marketing agency founded in 2016 that builds paid advertising ecosystems across Meta, Google, and Pinterest for women-led consumer brands, paid communities, and founder-led offers.
- Ownership category
- akta.pro rank
Where Authentic Audience is headquartered
LocationHeadquarters
- HQ city
- El Cerrito
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Authentic Audience business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Paid Advertising Services: Full-funnel paid advertising management including strategy, campaign building, creative direction, optimization, and reporting. Retainer-based services for Meta, Google Search, and Pinterest advertising.
- Authentic Business Club Membership: Subscription membership providing access to business courses, marketing templates, expert workshops, community threads, and live programming. Monthly subscription at $59/month or annual at $450/year with first access to agency services.
- 1:1 Coaching & Intensives: Personalized business coaching with Krista Ripma including Business Intensives at $650, VIP Days (in-person $3,500, virtual $2,000), and custom mentorship programs for founders seeking strategic direction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Club Membership |
| Subscription | Annual | Annual Club Membership |
| One time/ perpetual license | Pay-as-you-go | Business Intensive Session |
| One time/ perpetual license | Pay-as-you-go | VIP Day Intensive |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Authentic Audience product offering
Product offeringCore offering
Authentic Audience is a female-founded performance marketing agency that builds and manages paid advertising ecosystems across Meta, Google Search, and Pinterest for consumer brands, paid communities, memberships, and founder-led companies. The agency provides full-funnel strategy, campaign build and optimization, creative direction, retargeting, and reporting, complemented by email marketing, landing pages, and 1:1 coaching intensives.
Product overview
Authentic Audience is a female-founded culture-led performance marketing agency offering a unified suite of paid advertising and marketing services. The core offering is Authentic Advertising (paid social management) spanning full-funnel strategy, campaign execution, creative direction, and optimization across Meta, Google Search, and Pinterest. Email Marketing serves as the primary add-on to make paid campaigns more profitable. Additional add-ons include sales/landing pages, ad creative production, copywriting, ManyChat/DM automation, opt-in funnels, and launch support. The Authentic Business Club is a separate sub-brand offering a monthly membership community with live events, marketing education, templates, and masterclasses for female entrepreneurs. 1:1 coaching services via Business Intensive and VIP Intensive sessions with founder Krista Ripma are also available. A Social Ads 101 free guide provides educational content.
Differentiator
Problem solved
Functional benefit
Products and services
- Authentic Advertising (Paid Social Management) Signature paid social advertising service providing full-funnel paid strategy, campaign build and optimization, creative direction, audience targeting, and weekly performance reporting for Meta (Facebook/Instagram), Google Search, and Pinterest, designed for consumer brands, communities, memberships, and founder-led companies.
- Business Intensive One-on-one strategy session with founder Krista Ripma providing business review, goal assessment, and a custom 90-day marketing strategy plan at $650 per session. Targeted at founders and business owners seeking strategic direction.
- VIP Intensive Full-day on-demand CMO experience with founder Krista Ripma, covering full marketing and offer ecosystem audit, 90-day plan development, and strategic decision-making. Priced at $3,500 (in-person, Boulder/Denver) or $2,000 (virtual).
- Authentic Business Club Monthly membership community for female entrepreneurs providing weekly live events (office hours, co-working, astrology, money healing), private business threads, marketing templates, a $5,000+ content library with masterclasses, and guided meditations. Priced at $59/month (3-month commitment) or $450/year with 7-day free trial.
Quantifiable outcome
- 445+ purchases and 8.61 ROAS on Google in 30 days
- +4 more outcomes
Companies that use Authentic Audience
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Authentic Audience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Authentic Audience partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights13 records
Authentic Audience competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: Performance marketing agency focused on paid media, lifecycle, and CRO for mid-market and enterprise brands. Comparable as a paid-acquisition specialist with documented client outcomes similar to Authentic Audience's case-study approach.
- LYFE Marketing: Social media marketing and paid advertising agency focused on SMBs across multiple verticals. Comparable in target customer (small business owners) and core service (paid social management).
- Mayple: Performance marketing agency that matches brands with vetted marketers, with a strong SMB and DTC focus. Directly comparable as a paid-media-led agency serving growth-stage consumer brands.
- Voy Media: Meta and Facebook ads agency focused on performance marketing for direct-to-consumer brands. Comparable in channel specialization (Meta-led) and SMB/DTC client base.
- Tilt Metrics: Paid social agency specializing in Meta and Pinterest advertising for e-commerce and DTC brands. Directly overlaps with Authentic Audience's Meta/Google/Pinterest paid-media stack.
- KlientBoost: Boutique paid media and conversion agency specializing in PPC, paid social, and landing-page optimization for SaaS and e-commerce. Closely matches Authentic Audience's paid-acquisition focus and SMB-to-mid-market client profile.
Broad incumbents
- WebFX: Large digital marketing agency offering paid media, SEO, content, and web design with proprietary reporting tech. Comparable in paid-media service line but at significantly greater scale and with technology investments Authentic Audience lacks.
- Ignite Visibility: Full-service digital marketing agency with strong paid media and SEO practices serving mid-market clients. Comparable on paid acquisition capabilities, broader in channel mix.
- SmartSites: Full-service digital marketing agency offering paid media, SEO, web design, and email. Overlaps with Authentic Audience on paid acquisition but operates at much larger scale across a broader service portfolio.
- Hawke Media: Large-scale fractional CMO and digital marketing agency serving thousands of brands across paid, organic, and lifecycle. Comparable service breadth but operates at significantly greater scale and scope than Authentic Audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Authentic Audience social profiles
Digital presenceAuthentic Audience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authentic Audience leadership team
Management profileNumber of profiles
Profiles8 records
Authentic Audience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authentic Audience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authentic Audience
What does Authentic Audience do?
Authentic Audience is a female-founded performance marketing agency that builds and manages paid advertising ecosystems across Meta, Google Search, and Pinterest for consumer brands, paid communities, memberships, and founder-led companies. The agency provides full-funnel strategy, campaign build and optimization, creative direction, retargeting, and reporting, complemented by email marketing, landing pages, and 1:1 coaching intensives.
Is Authentic Audience a public or private company?
Authentic Audience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Authentic Audience founded?
Authentic Audience was founded in 2016. It employs 1 to 10 people.
Where is Authentic Audience based?
Authentic Audience is headquartered in El Cerrito, United States, in the North America region.
How does Authentic Audience make money?
Three revenue lines are on record. Paid Advertising Services are the primary driver. The others are authentic Business Club Membership and 1:1 Coaching & Intensives.
Who are Authentic Audience's main competitors?
Direct peers on record are Disruptive Advertising, LYFE Marketing, Mayple, Voy Media, Tilt Metrics and KlientBoost. Broad incumbents are WebFX, Ignite Visibility, SmartSites and Hawke Media.
Does Authentic Audience have an API?
No public API is recorded for Authentic Audience.