What Voy Media does

Voy Media is a New York-based, performance-driven digital marketing agency founded in 2015 that operates as a one-stop growth partner for direct-to-consumer e-commerce brands, lead generation businesses, and mobile app companies. The agency delivers full-service customer acquisition — media buying across Facebook, Instagram, Google, YouTube, Amazon, Snapchat, LinkedIn, and TikTok; in-house creative production including video, photography, copywriting, and user-generated content; landing page and conversion rate optimization; and dedicated account management — with packages priced as a function of client ad spend, optimizations, and growth, sold through a consultative sales motion anchored by free strategy consultations.

The firm's core technology stack is built around native integrations with the major ad platforms, supplemented by two proprietary assets: the "Value Funnel" conversion framework and the Metrics Box Shopify analytics app, which provides real-time dashboards for KPIs such as LTV, COGS, and AOV. The agency's revenue mechanics combine managed-services fees on advertising spend, bundled or standalone creative production work, a 3-month mastermind coaching program, a Udemy course, and a published book — extending the agency's monetization beyond agency retainers into education and content products.

Voy Media also operates a Ventures division that owns and operates wholly-owned consumer and SaaS brands — CHESTER Travels (luggage), Metrics Box (Shopify analytics), and Serenilite (stress relief products) — alongside 21 reported external startup investments. The company is privately held and founder-owned by Kevin Urrutia, Wilson Lin, and Edwin Urrutia, with no disclosed institutional funding, parent company, or acquisition activity. Voy Media claims to have generated $357M in cumulative revenue for clients across 122 countries and states that 92% of clients doubled their revenue within their first year of engagement, though these figures are lifetime/cumulative rather than annual agency revenue.

Name

Voy Media

Legal name

Voy Media

Website

https://voymedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Voy Media is a New York-based, performance-driven digital marketing agency delivering paid media management, creative production, and growth consulting to e-commerce, lead generation, and mobile app businesses across 122 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising Management Services: Full-service digital advertising agency offering management of Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, Amazon Ads, Snapchat Ads, and other platforms. Revenue generated through management fees based on client ad spend (packages based on total ad spend, optimizations, and growth).
2. Creative Studio Services: Creative production including copywriting, user-generated content, graphic design, video editing, video production, product/lifestyle photography, and brand performance videos. Services are bundled into advertising packages or sold as standalone creative packages.
3. Growth Marketing Coaching: Kevin's 3 Months Mastermind Coaching program providing advanced level growth marketing skills and education. Includes curriculum, personal adset/product review, and industry-level coaching.
4. Metrics Box App: Shopify analytics app offered free to help store owners understand data. Potential revenue through premium features or integrations with Facebook Ads, Google Ads, and Slack.
5. E-commerce Products: Own product lines including CHESTER Travels (luggage) and Serenilite (stress balls). E-commerce sales through direct-to-consumer online channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Voy Media is a full-service, performance-based digital advertising agency that manages paid campaigns across Facebook, Instagram, Google, YouTube, Amazon, Snapchat, LinkedIn, and TikTok. The agency bundles media buying with an in-house Creative Studio (video, photography, copywriting, UGC) and Growth Marketing consulting (conversion optimization, retention, mastermind coaching) for direct-to-consumer e-commerce, lead generation, and mobile app clients.

Product overview

Voy Media is a performance-based, full-service digital marketing agency that operates as a unified platform combining advertising services, creative production, and growth marketing. The core offering consists of Advertising Services (managing campaigns across Facebook, Instagram, Google, YouTube, Amazon, Snapchat, LinkedIn, and TikTok), Creative Studio (in-house production of videos, photos, copywriting, and UGC), and Growth Marketing (consulting and mastermind coaching). The Ventures division extends the portfolio with proprietary products including Metrics Box (Shopify analytics app), CHESTER Travels (luggage brand), and Serenilite (stress products), alongside content products like the Digital Marketing Fastlane podcast and a published book. Services are delivered primarily to e-commerce, lead generation, and mobile businesses with a focus on direct response and customer acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• CHESTER Travels: Travel luggage brand - stylish and lightweight luggage for travelers
• Metrics Box
• Serenilite
• Digital Marketing Fastlane

Quantifiable outcome

• 92% of clients double their revenue in first year
• +9 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Grain: Digital marketing agency specializing in paid media, SEO, and growth marketing for SaaS and e-commerce. Highly comparable in service packaging and mid-market client profile.
• KlientBoost: Performance-focused digital agency offering Facebook, Google, and CRO services. Overlaps with Voy Media in direct-response e-commerce, funnel-building, and creative testing emphasis.
• Hawke Media: Full-service digital marketing agency offering paid media, creative, and growth marketing for DTC and e-commerce. Closely comparable in service mix, target clientele, and bootstrapped private structure.
• Disruptive Advertising: Direct competitor specializing in Facebook, Instagram, Google, and TikTok ads for e-commerce and lead-gen clients. Highly comparable on paid social buying, creative production, and similar SMB-to-enterprise customer mix.
• Power Digital Marketing: Full-service performance marketing agency with paid social, paid search, and creative services. Direct competitor to Voy Media in mid-market DTC and direct response category.
• LYFE Marketing: Social media marketing agency specializing in Facebook, Instagram, and TikTok advertising for SMBs. Comparable in paid social specialization and small-business focus.
• AdVenture Media Group: Performance marketing agency led by industry educator Isaac Rudansky with strong focus on Facebook/Instagram paid ads and educational content. Comparable on platform specialization, training offerings, and agency client profile.

Emerging players

• Smartly.io: AI-powered advertising automation platform for Facebook, Instagram, and TikTok. Comparable in Facebook ads workflow automation, but competes via SaaS rather than agency services.

Broad incumbents

• Tinuiti: Larger independent performance marketing agency across paid social, search, Amazon, and programmatic. Comparable in core paid-social capabilities but with significantly broader channel mix and enterprise scale.
• Neil Patel Digital: Established performance marketing agency with strong thought-leadership and SEO/paid media mix. Comparable on educational content positioning and Facebook ads specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/voymedia
• Facebookfacebook.com/VoyMediaAgency
• LinkedInlinkedin.com/company/voy-media
• Instagraminstagram.com/voy_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voy Media