XMind
XMind is a Singapore-incorporated software company (SUPERMIND PTE. LIMITED) that provides an AI-powered mind mapping and visual thinking platform, serving 100M+ individual, enterprise (including Fortune 500), and education users across web, desktop, and mobile.
- Company typePrivate
- Founded2008
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
XMind firmographics
Firmographics- Name
- XMind
- Legal name
- SUPERMIND PTE. LIMITED
- Website
- https://xmind.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XMind is a Singapore-incorporated software company (SUPERMIND PTE. LIMITED) that provides an AI-powered mind mapping and visual thinking platform, serving 100M+ individual, enterprise (including Fortune 500), and education users across web, desktop, and mobile.
- Ownership category
- akta.pro rank
XMind industry classification
Industry- Product category
- Mind Mapping Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where XMind is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
XMind business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Subscription: Free tier with basic mind mapping features; premium upgrades unlock AI features, advanced structures, and enhanced collaboration capabilities.
- Premium Subscription: Individual subscription plan with AI features and advanced mind mapping capabilities, billed monthly or annually.
- Business Subscription: Team-focused subscription with collaboration features, team spaces, and admin controls for organizations.
- Enterprise Licensing: Custom enterprise pricing with dedicated support, advanced security (SOC 2 Type II, ISO/IEC 27001), and organization-wide deployment options.
- Education Plan: Discounted or free access for educational institutions and students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic mind mapping features |
| Subscription | Monthly | Premium individual subscription |
| Subscription | Annual | Premium annual subscription with discount |
| Per seat | Annual | Business team subscription |
| Subscription | Multi-year contract | Enterprise custom pricing |
| Subscription | Annual | Education discount plan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
XMind product offering
Product offeringCore offering
XMind provides AI-powered mind mapping and brainstorming software available across web, desktop, and mobile platforms. The platform enables individuals and teams to visualize ideas, plan projects, and collaborate in real time through mind maps, logic charts, Gantt charts, and other synchronized visual structures, with built-in AI assistance and integrations with AI assistants such as Claude, Codex, and ChatGPT.
Product overview
XMind is a single unified product platform centered on AI-powered mind mapping and brainstorming, with recent expansion into lightweight project management. The core XMind application serves as the primary product, augmented by built-in AI features (XMind AI chatbot), AI integration tools (XMind MCP Server for Claude/Codex, XMind ChatGPT App), and project management modules. Supporting infrastructure includes a Template Marketplace with 8,000+ templates and various free online converter tools. The platform is offered across multiple pricing tiers: Free, Premium, Business, Enterprise, and Education.
Differentiator
Problem solved
Functional benefit
Products and services
- XMind (Core Platform) Comprehensive AI-powered mind mapping and brainstorming software available on web, desktop, and mobile, with real-time collaboration, multiple synchronized view types (mind maps, logic charts, trees, matrices, timelines, Zones), and AI-powered project management including Gantt Charts and AI Work Breakdown.
- XMind MCP Server Model Context Protocol server that connects XMind to Claude, Codex, and other MCP-compatible AI assistants, enabling AI workflows to generate and edit mind maps.
- XMind ChatGPT App ChatGPT App integration allowing users to create, revisit, and refine XMind mind maps directly within ChatGPT conversations, bringing visual thinking into everyday AI workflows.
- XMind Template Marketplace Online marketplace offering more than 8,000 templates for use cases including brainstorming, learning, planning, and project management, supporting the XMind platform ecosystem.
- Markdown to Mind Map Converter Standalone online tool that converts Markdown files into XMind mind map visualizations.
- Doc to Mind Map Converter Standalone online tool that converts Word documents into XMind mind map visualizations.
- OPML to Mind Map Converter Standalone online tool that converts OPML outline files into XMind mind map visualizations.
- AI SOP Generator AI-powered standalone online tool that generates Standard Operating Procedures in XMind mind map format.
- NotebookLM to XMind Extractor Standalone online tool that extracts content from Google NotebookLM and converts it into XMind mind map visualizations.
Quantifiable outcome
- 100M+ users worldwide
- +3 more outcomes
Companies that use XMind
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
XMind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
XMind partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure for XMind's data sync and storage, with data synced to AWS for advanced security and global reliability. AWS infrastructure supports the SOC 2 Type II and ISO/IEC 27001 certified security posture.
- Anthropic (Claude)coreXMind MCP Server integrates with Claude AI assistant, allowing Claude to turn conversations into editable mind maps. This represents a deep AI integration partnership enabling AI-powered mind map creation.
- GitHub (Codex)coreXMind MCP Server connects to Codex (GitHub's AI coding assistant), enabling developers to create and edit mind maps directly from their AI coding workflows.
- OpenAI (ChatGPT)coreXMind has a dedicated ChatGPT App that allows users to create, revisit, and refine mind maps within ChatGPT conversations, bringing visual thinking into everyday AI workflows.
- MCP-compatible AI ClientscoreXMind MCP Server supports broad ecosystem of MCP-compatible AI clients beyond Claude and Codex, enabling flexible integration with various AI assistant platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
XMind competitors and assessment
Company assessmentDirect peers
- Coggle: Coggle is a web-based mind mapping and brainstorming tool with a freemium model. It targets similar individual and small-team use cases as XMind, with overlapping visual thinking functionality.
- Mural: Mural is a digital workspace for visual collaboration including mind mapping and brainstorming. It directly competes with XMind in team-based visual thinking, with overlapping enterprise customer base and AI-assisted ideation features.
- MindManager: MindManager is an established mind mapping and visual productivity software for business users. It competes with XMind in the same category, particularly for enterprise planning and project visualization use cases.
- Miro: Miro is a leading visual collaboration and mind mapping platform serving enterprise teams. It directly competes with XMind in mind mapping, brainstorming, and visual thinking, with overlapping AI features and a similar PLG-to-enterprise motion.
- Lucid (Lucidchart/Lucidspark): Lucid offers visual thinking and diagramming tools (Lucidchart, Lucidspark) that overlap directly with XMind's mind mapping and visual collaboration capabilities. Both target enterprise knowledge workers and compete in the same visual thinking category.
- MindMeister: MindMeister is a dedicated mind mapping and brainstorming tool from MeisterLabs. It is a direct functional competitor to XMind's core product, serving similar individual and team use cases around visual thinking and idea organization.
- Whimsical: Whimsical offers mind maps, flowcharts, and wireframes as an integrated visual thinking tool. It overlaps with XMind's core mind mapping and structured visualization capabilities, targeting product and design teams.
Broad incumbents
- ClickUp: ClickUp is an all-in-one productivity and project management platform with mind mapping and AI features. It is comparable given XMind's October 2025 expansion into AI-powered project management, overlapping with XMind's new direction.
- Microsoft Visio: Microsoft Visio is an established diagramming and visualization tool within the Microsoft 365 ecosystem. It competes with XMind in enterprise visual thinking, with broader platform reach but narrower focus on mind mapping versus flowcharts and process diagrams.
- Notion: Notion is a broad productivity and workspace platform that includes mind mapping-like databases, docs, and AI features. It competes with XMind for individual and team productivity budgets, particularly as both add AI-powered planning capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
XMind social profiles
Digital presenceXMind compliance and trust
Trust signalCompliance2 records
XMind financial estimates
Financial estimateRevenue estimate
Valuation estimate
XMind leadership team
Management profileNumber of profiles
Profiles1 record
XMind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XMind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XMind
What does XMind do?
XMind provides AI-powered mind mapping and brainstorming software available across web, desktop, and mobile platforms. The platform enables individuals and teams to visualize ideas, plan projects, and collaborate in real time through mind maps, logic charts, Gantt charts, and other synchronized visual structures, with built-in AI assistance and integrations with AI assistants such as Claude, Codex, and ChatGPT.
Is XMind a public or private company?
XMind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XMind founded?
XMind was founded in 2008. It employs 11 to 50 people.
Where is XMind based?
XMind is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does XMind make money?
Five revenue lines are on record. Freemium Subscription is the primary driver. The others are premium Subscription, business Subscription, enterprise Licensing and education Plan.
Who are XMind's main competitors?
Direct peers on record are Coggle, Mural, MindManager, Miro, Lucid (Lucidchart/Lucidspark), MindMeister and Whimsical. Broad incumbents are ClickUp, Microsoft Visio and Notion.
Does XMind have an API?
No public API is recorded for XMind.
What industry is XMind in?
XMind's product category is Mind Mapping Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5415 and its SIC code is 7372.