Krispy Mixes

What Krispy Mixes does

Krispy Mixes is a privately held dry food blending manufacturer founded in 1984 in Pascagoula, Mississippi, now headquartered at a state-of-the-art facility in Theodore, Alabama (6341 Hwy. 90 West). The company produces over 100 branded products across five categories — chicken breaders, seafood breaders, seasonings and marinades, specialty mixes (hush puppies, pancake, biscuit, cornbread, corn dog, tempura, veggie), and vegetable breaders — built around Southern and Cajun flavor profiles. Its core technology is custom dry-blending and co-packing with strict food-safety protocols (GMP, HACCP, HARPC, GS1 traceability, foreign material/metal detection) and the ability to reverse-engineer competitor products under confidentiality agreements. Products ship in 35 or 50 lb triple-walled bags with a 3,500 lb minimum order for custom breadings.

The company operates a B2B, quote-based revenue model with three primary streams: branded product sales, custom blending and co-packing services (3,500 lb MOQ), and turn-key custom branding/private-label programs for c-store and grocery delis. Distribution is nationwide through foodservice distributors, direct relationships with restaurant operators, and approved-vendor purchasing programs (e.g., BuyBest). The customer base spans fast food restaurant chains, regional and independent foodservice operators, convenience store and grocery delis, and foodservice distributors.

Following a 2009 merger with a national Dallas-based spice and seasoning company, the leadership team — co-owners Judy McMillin and Norman Tanner — consolidated 40+ years of foodservice blending, manufacturing and operations experience under Krispy Mixes, and relocated to the larger Theodore facility in 2011 to support nationwide distribution. The company employs 1–10 people and is privately held with no disclosed funding, revenue, or institutional ownership; key operating partners include TraceGains (traceability), Ecolab (sanitization), NRA, NACS, ARHA, IFT, SGS (GMP), and GS1.

Name

Krispy Mixes

Legal name

Krispy Mixes

Website

https://krispymixes.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Krispy Mixes is a privately held dry food blending manufacturer producing 100+ branded Southern and Cajun style breadings, coatings, seasonings and specialty mixes for nationwide foodservice operators, fast food chains, c-store and grocery delis, and foodservice distributors from its Theodore, Alabama facility.

Ownership category

akta.pro rank

Product category

Foodservice Coatings and Seasonings Manufacturing

NAICS

Seasoning and Dressing Manufacturing (31194)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industry

Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

Keywords

• Dry food blending
• Foodservice breadings
• Custom spice blending
• Southern Cajun seasonings
• Co-packing manufacturing

Headquarters

HQ city

Theodore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Branded Product Sales: Sells over 100 own branded products including breadings, coatings, seasonings, and specialty mixes to foodservice and retail customers nationwide.
2. Custom Blending and Co-packing: Provides custom blending and co-packing services for foodservice distributors and fast food restaurant chains. Minimum order of 3,500 lbs for custom breadings and coatings.
3. Custom Branding Programs: Turn-key convenience store and grocery store deli programs with branding, packaging customization, and distribution throughout the foodservice industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Krispy Mixes is a dry food blending manufacturer that produces Southern and Cajun style breadings, coatings, seasonings, marinades, gravies, sauces, pancakes, hush puppies, and biscuits for the foodservice and retail industries. The company produces over 100 own-branded products and offers custom blending, co-packing, and turn-key custom branded deli programs for foodservice distributors, restaurant chains, convenience stores, and grocery store delis nationwide.

Product overview

Krispy Mixes is a dry food blending manufacturer specializing in Southern and Cajun style breadings, coatings, seasonings, and specialty mixes for fried foods. The company produces over 100 branded products across five main categories: Chicken Breaders (9 products including Premium All-Purpose Breader, Premium Chicken Fry, Texas Spicy, Western Chicken Fry, Cajun Style, Batter Mix, Economy, and Extra Hot & Spicy varieties), Seafood Breaders (10 products including Economy Seafood Fry, Catfish Fry, Seasoned Fish Fry, Southern Seafood & Fish Fry, Fish & Oyster Blend, and Southern Seafood Fry), Seasonings & Marinades (10 products including BBQ Rub, Blackening Seasoning, Cajun Seasoning, Canadian Steak Seasoning, Fajita Seasoning, Hot & Spicy Marinade, Lemon Pepper, and Mild Marinade), Specialty Mixes (8 products including Green Onion Hush Puppy Mix, Sweet Southern Hush Puppy Mix, Pancake Mix, Biscuit Mix, Veggie Mix, Cornbread Mix, Corn Dog Mix, and Tempura Batter Mix), and Vegetable Breaders (3 products including Bloomin' Onion Breader, Red Label, and All-Purpose Breader). The company also offers custom blending services and custom branding programs for foodservice distributors and restaurant chains.

Differentiator

Problem solved

Functional benefit

Products and services

• 500 Krispy Premium All Purpose Breader Premium all-purpose breader suitable for coating chicken and various proteins before frying, sold to foodservice operators.
• 501 Krispy Premium Chicken Fry Premium chicken fry breading formulated for crispy fried chicken applications in foodservice operations.
• 502 Krispy Texas Spicy Chicken Breading Spicy chicken breading with a Texas-style heat profile for foodservice fried chicken menus.
• 509 Krispy Batter Mix Batter mix designed for coating chicken and other proteins before frying in commercial kitchens.
• 512 Krispy Western Chicken Fry Western-style chicken fry breading with a regional flavor profile for fried chicken dishes.
• 523 Krispy Economy Chicken Breader Economy chicken breader formulated for cost-conscious foodservice operators.
• 524 Extra Hot and Spicy Chicken Breader Extra hot and spicy chicken breading designed for maximum heat in foodservice fried chicken applications.
• 527 Krispy Cajun Style Chicken Fry Cajun-style chicken fry breading with a Louisiana flavor profile for Southern fried chicken menus.
• 300 Krispy Economy Seafood Fry Economy seafood fry breading for cost-effective seafood coating in foodservice operations.
• 301 Krispy Catfish Fry Specialized catfish fry breading formulated for Southern catfish dishes in restaurants.
• 303 Krispy Seasoned Fish Fry Seasoned fish fry with a pre-mixed spice blend for restaurant fried fish applications.
• 315 Krispy Seasoned Seafood Blend Versatile seasoned seafood blend breading for multiple seafood applications in foodservice.
• 320 Krispy Southern Seafood and Fish Fry Southern-style seafood and fish fry breading with regional seasoning for restaurant menus.
• 350 Krispy Fish and Oyster Blend Fish and oyster blend breading for Southern seafood dishes in commercial foodservice.
• 401 Krispy Southern Seafood Fry Southern seafood fry breading formulated for shrimp and other coastal favorites.
• 405 Krispy Fish Breading General fish breading for coating various fish species in foodservice frying operations.
• BBQ Rub Barbecue dry rub seasoning for grilled meats in foodservice and retail applications.
• Blackening Seasoning Blackening seasoning blend formulated for Cajun-style cooking applications in restaurants.
• Cajun Seasoning Authentic Cajun seasoning blend with a Louisiana flavor profile for foodservice menus.
• Canadian Steak Seasoning Canadian-style steak seasoning blend for restaurant steak applications.
• Fajita Seasoning Fajita seasoning for Mexican-inspired dishes in commercial foodservice operations.
• Hot and Spicy Marinade Hot and spicy marinade designed for bold flavor infusion on proteins in foodservice.
• Lemon Pepper Lemon pepper seasoning providing bright citrus notes for restaurant menu applications.
• Mild Marinade Mild marinade for subtle flavor enhancement of proteins in foodservice cooking.
• 605 Krispy Green Onion Hush Puppy Mix Hush puppy mix with green onion for Southern side dishes in restaurants.
• 610 Sweet Southern Hush Puppy Mix Sweet Southern hush puppy mix for classic comfort food preparation in foodservice.
• 901 Krispy Pancake Mix Pancake mix for breakfast applications in foodservice operations.
• 902 Krispy Biscuit Mix Biscuit mix formulated for Southern-style biscuits in commercial kitchens.
• 903 Krispy Veggie Mix Veggie mix for coating fried vegetables in restaurant and foodservice settings.
• 904 Krispy Cornbread Mix Cornbread mix for Southern cornbread baking in foodservice operations.
• 905 Krispy Corn Dog Mix Corn dog mix for classic fair food preparation in commercial foodservice.
• 906 Krispy Tempura Batter Mix Tempura batter mix for light, crispy frying applications in restaurants.
• 609 Krispy Bloomin' Onion Breader Specialized breader formulated for bloomin' onion appetizer preparation in foodservice.
• 615 Krispy Red Label Premium vegetable breader with signature Red Label branding for restaurant fried vegetable applications.
• Custom Blending and Co-Packing Services Custom blending and co-packing services for foodservice distributors and restaurant chains, with a minimum order of 3,500 lbs for custom breadings and coatings. Includes recipe development, test samples, and confidentiality agreements.
• Custom Branded Deli Programs Turn-key convenience store and grocery store deli programs with custom branding, packaging customization, marketing and branding support, employee training, and menu development assistance for retail and foodservice partners.

Quantifiable outcome

• Consistent flavor every time
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TraceGainscoreTechnology or IntegrationPartner in food safety and quality, providing traceability and supplier compliance solutions.
• EcolabcoreTechnology or IntegrationPartner in food safety providing cleaning, sanitizing, and water management solutions.
• National Restaurant Association (NRA)coreStrategic or Co-development PartnerIndustry association partner supporting food safety standards and industry trends.
• FDAcoreStrategic or Co-development PartnerRegulatory partner ensuring compliance with food safety standards.
• GS1coreTechnology or IntegrationProvides GS1 Identification for product traceability standards.
• SGS (GMP Certification)coreImplementation/ SI/ Consulting PartnerThird-party GMP certification and testing services for quality assurance.
• Institute of Food Technologists (IFT)minorStrategic or Co-development PartnerProfessional organization partner for food science and industry trends.
• NACSminorStrategic or Co-development PartnerAssociation for convenience store industry trends and standards.
• ARHAminorStrategic or Co-development PartnerAlabama Restaurant and Hospitality Association partnership.
• BuyBestminorChannel Partner/ Reseller/ DistributorApproved vendor partner for purchasing programs.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• McCormick & Company: McCormick is the largest global spice and seasoning manufacturer, with a robust foodservice portfolio. It competes directly with Krispy Mixes in branded seasonings, dry rubs, and custom blends for restaurant and foodservice customers.
• Newly Weds Foods: Newly Weds Foods is a leading manufacturer of breadings, batters, seasonings, and coatings for the foodservice and retail industries. Its core product portfolio directly overlaps Krispy Mixes' chicken and seafood breader categories, serving comparable QSR and foodservice customers.
• Griffith Foods: Griffith Foods is a global custom food solutions provider specializing in seasonings, sauces, and coatings developed for foodservice and retail brand partners. Its custom formulation model mirrors Krispy Mixes' private-label and co-packing offerings.
• Batory Foods: Batory Foods is a dry ingredient distributor and blender serving the bakery, foodservice, and nutraceutical industries. It competes with Krispy Mixes in custom dry blending, spice sourcing, and contract manufacturing for mid-market foodservice customers.
• B&G Foods (Tone's, Adams): B&G Foods owns and distributes multiple spice and seasoning brands including Tone's and Adams, sold through foodservice and retail. Its portfolio of branded dry seasonings, rubs, and mixes overlaps with Krispy Mixes' seasoning line.
• Lancaster Colony: Lancaster Colony produces branded and private-label sauces, dressings, and specialty foods for the foodservice and retail channels. Its Marzetti and T. Marzetti foodservice brands are particularly comparable in custom branded deli programs.

Broad incumbents

• Kerry Group: Kerry Group is a global taste and nutrition company serving food, beverage, and foodservice customers with seasonings, coatings, and functional ingredients. While broader in scope, it overlaps in dry seasoning blends and custom formulation for foodservice.
• Symrise: Symrise is a major global flavors and seasonings manufacturer serving food, beverage, and foodservice customers. It competes more broadly in flavor systems, but its Diana Foods division overlaps with custom seasoning and coating formulations for foodservice.
• Bunge Limited: Bunge is a global agribusiness and food ingredients company whose milling and ingredient solutions supply flour, cornmeal, and dry blends used in breadings, batters, and coatings. It overlaps with Krispy Mixes as both a potential supplier and adjacent manufacturer.

Regional players

• Inline Foods / Lamb Weston: Lamb Weston is a global leader in value-added frozen potatoes and appetizer products sold to foodservice and retail. While focused on frozen prepared foods, it competes in adjacent QSR and c-store deli categories where Krispy Mixes' breadings and batter mixes are consumed.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krispy Mixes