GlobalVetLINK

What GlobalVetLINK does

GlobalVetLink, L.C. (GVL) is a privately held, founder-owned SaaS company founded in 1999 by Kevin Maher in Ames, Iowa and now headquartered in Des Moines. The company operates the GVL Compliance Assistant, a cloud-based regulatory compliance platform (built on AWS infrastructure since 2018) that enables veterinarians, veterinary technicians, and practice managers to create, route, and store digital Certificates of Veterinary Inspection (CVIs), EIA/Coggins tests, Rabies vaccination certificates, Veterinary Feed Directives (VFDs), veterinary prescriptions, and International Health Certificates. The platform is powered by the proprietary GVL SmartEngine rules engine, which encodes up-to-date state, federal, and international movement regulations, and is reinforced by patent-pending SmartCert Technology for QR-code based certificate verification and fraud protection. GVL also offers the MyVetLink animal owner portal, GVL Connect browser extension for practice management system (PMS) data import, HorseSync (a Progressive Web Application for equine field data capture), LabLink HIMS (diagnostic aggregation, acquired 2014), an IHC Submission Generator for USDA VEHCS integration, and a Pet Travel Concierge Service. The company reports 10,000+ veterinary clinic customers across all 50 US states and Canada, processes compliance documentation covering 180 million+ animals annually, and holds the only SOC 2 Type 2 certification in the animal health compliance category (achieved 2022).

The business model is hybrid: a freemium self-serve entry (no monthly minimums, unlimited user accounts) for individual clinics, tiered subscription plans priced by certificate volume, and custom multi-year enterprise contracts for clinic groups and large veterinary organizations (with named customers including VCA, Banfield, Thrive Pet Healthcare, Antech Diagnostics, Bond Vet, BetterVet, 6666 Ranch, and VMG). Go-to-market combines product-led growth for SMBs, inside/field sales for enterprise accounts, and a community-led motion via GVL University (free regulatory compliance education for veterinary students), RACE-approved CE webinars, and presence at industry events such as WSLHA and SAHA. Distribution is augmented by PMS integrations (Covetrus Impromed, BusinessInfusions/HVMS, Thorovet, WiseOption, Provet Cloud) and partnerships with The Jockey Club registry, USDA VEHCS, MetaFarms, and major animal health pharmaceutical companies (Zoetis, Merck Animal Health, Elanco, Phibro, Huvepharma, Pharmgate). The company is bootstrapped with no institutional funding rounds disclosed and operates with a 11-50 employee headcount band.

Name

GlobalVetLINK

Legal name

GlobalVetLink, L.C.

Website

https://globalvetlink.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

GlobalVetLink is a privately held, bootstrapped SaaS platform that provides cloud-based regulatory compliance documentation for veterinarians across all 50 US states and Canada, serving 10,000+ clinics and processing 180M+ animals annually.

Ownership category

akta.pro rank

Product category

Veterinary Compliance Software

NAICS

Support Activities for Animal Production (1152), Support Activities for Animal Production (115210), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Regulatory, Health Certificates & Export/Import Compliance (Large Animal/Equine) (HLAMABAL)

akta.pro secondary industries

Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)

Keywords

• Veterinary compliance software
• Animal health certificates
• Regulatory compliance platform
• Veterinary SaaS solutions
• Digital health documentation

Headquarters

HQ city

Ames

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Two pricing plans available for veterinary clinics based on certificate volume. No monthly minimums or subscription requirements. Unlimited user accounts for veterinarians and staff. Getting started is free with paid tiers for higher volume usage.
2. Enterprise Pricing: Custom enterprise pricing for clinic groups and large veterinary organizations. Contact sales for enterprise information and dedicated account management.
3. Laboratory Services: Pricing available by contact for laboratory accounts. Labs can result and sign EIA lab tests through the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

GlobalVetLink operates the GVL Compliance Assistant, a cloud-based SaaS platform that enables veterinarians and clinic staff to create, sign, route, and store digital animal health and movement certificates, including CVIs, EIA/Coggins tests, VFDs, Rabies vaccination certificates, International Health Certificates, Hawaii Health Certificates, Extended Equine CVIs, and veterinary prescriptions. Its SmartEngine rules engine automatically validates compliance against current federal, state, and international regulations. Companion offerings include SmartCert QR-code fraud protection, GVL Connect browser extension for PMS data import, LabLink HIMS for diagnostic aggregation, HorseSync PWA for equine field data capture, MyVetLink owner portal, and a Pet Travel Concierge service.

Product overview

GlobalVetLink is a cloud-based animal health regulatory compliance platform organized around the GVL Compliance Assistant as its core product, supplemented by specialized modules and sub-brands. The Compliance Assistant is powered by the GVL SmartEngine intelligent rules engine and encompasses the Certificate Creator, Records Manager, Batch Sign, and IHC Submission Generator as integrated features. SmartCert Technology provides patent-pending fraud protection via QR codes and automated routing. Add-on modules include GVL Connect (browser extension for PMS data import), LabLink HIMS (herd health diagnostics), HorseSync (equine PWA for field data collection), and the Pet Travel Concierge Service. Sub-brands MyVetLink (owner portal) and FlyWithMyPet (travel requirements lookup) extend the platform to animal owners. The platform supports the full spectrum of animal health certificates: CVIs/health certificates, EECVIs, EIA/Coggins tests, Rabies vaccination certificates, International Health Certificates, Hawaii Health Certificates, VFDs, veterinary prescriptions, and ForSale certificates across companion animals, equine, and production animals.

Differentiator

Problem solved

Functional benefit

Brands

• MyVetLink: Free secure online portal providing animal owners and agents with 24/7 access to their animals' health records and certificates including CVIs, EIA tests, rabies vaccination certificates, VFDs, and prescriptions.
• HorseSync
• GVL Connect
• LabLink HIMS
• SmartCert Technology
• SmartEngine
• FlyWithMyPet
• Find-A-Vet
• AnimalRegs.com
• GVL University

Products and services

• GVL Compliance Assistant Cloud-based SaaS platform for creating, signing, routing, and storing digital animal health and movement certificates (CVIs, EIA/Coggins, VFDs, prescriptions, rabies certificates, IHCs, Hawaii certificates) for companion, equine, and production animals. Powers practice and enterprise veterinary workflows.
• GVL SmartEngine Intelligent rules engine containing up-to-date state, federal, and international compliance rules that powers the Compliance Assistant. Automatically verifies certificate accuracy, completeness, and compliance before signing and is continuously updated with the latest regulatory changes.
• SmartCert Technology Patent-pending security feature providing verifiable digital fraud protection through unique QR codes, advanced digital watermarking, automated certificate routing, and secure sharing capabilities. Currently available for Rabies Vaccination and EIA certificates.
• GVL Connect Browser extension that collects patient and owner data directly from cloud-based practice management software, online intake form submissions, or email replies to auto-fill GlobalVetLink certificates in a single click.
• MyVetLink Free secure online portal providing animal owners and agents with 24/7 access to their animals' health records, downloadable CVIs, EIA tests, rabies certificates, VFDs, prescriptions, and EECVI movement permits.
• HorseSync Free Progressive Web Application (PWA) for veterinarians and practice staff to capture horse photos and information directly from mobile devices in the field, streamlining horse profile creation for GlobalVetLink.
• LabLink HIMS Real-time diagnostic solution boosting herd health management efficiency by allowing rapid collection and aggregation of diagnostic results from multiple labs with charting features for disease monitoring and treatment plans.
• Pet Travel Concierge Service Premium concierge service where GlobalVetLink's in-house pet travel consultants handle international pet travel documentation including paperwork preparation, certificate creation, USDA endorsement tracking, and delivery of endorsed certificates.
• IHC Submission Generator Automation feature that removes manual data entry in VEHCS by automatically formatting and preparing all required information for USDA endorsement of International Health Certificates.

Quantifiable outcome

• Certificates created in under 5 minutes (vs hours of manual research)
• +3 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core.

• Provet CloudcoreTechnology or Integration · 18 March 2025Integration announced March 18, 2025 to simplify veterinary health certificate compliance and streamline documentation for clinics using Provet Cloud practice management software.
• Wyoming Livestock BoardcoreChannel Partner/ Reseller/ Distributor · 16 September 2024Partnership announced September 16, 2024 where Wyoming Livestock Board sponsors digital CVIs for veterinarians across the state of Wyoming.
• Bond VetcoreGTM or Marketing Partner · 20 August 2024Partnership announced August 20, 2024. Bond Vet leverages GVL's Compliance Assistant platform to enhance and streamline pet travel services for their clinics.
• CityVetcoreStrategic or Co-development Partner · 6 August 2024Strategic partnership announced August 6, 2024 with premier network of veterinary care centers to enhance veterinary compliance and pet health.
• ZoetiscoreStrategic or Co-development PartnerPharmaceutical industry partner providing connection to livestock and equine pharmaceutical products and services within the GlobalVetLink ecosystem.
• Merck Animal HealthcoreStrategic or Co-development PartnerPharmaceutical industry partner integrated into GlobalVetLink's network of industry partners for animal health solutions.
• Phibro Animal HealthcoreStrategic or Co-development PartnerPharmaceutical partner providing poultry and livestock health solutions through the GVL platform.
• ElancocoreStrategic or Co-development PartnerAnimal health company partner integrated into GlobalVetLink's premier network of industry partners.
• HuvepharmacoreStrategic or Co-development PartnerPoultry industry partner with Dr. Steven Clark serving on GlobalVetLink's Expert Council.
• PharmgatecoreStrategic or Co-development PartnerAnimal health pharmaceutical partner integrated into GlobalVetLink's industry network.
• BusinessInfusions (HVMS)coreTechnology or IntegrationPractice management software integration with BusinessInfusions (HVMS) for seamless data flow and reduced duplicate data entry.
• Covetrus (Impromed)coreTechnology or IntegrationPractice management software integration with Covetrus Impromed for streamlined workflow and certificate creation.
• The Jockey ClubcoreTechnology or IntegrationIntegration allows users to search The Jockey Club InCompass Solutions registry to import horse information automatically through microchip search.
• ThorovetcoreTechnology or IntegrationPractice management software integration with Thorovet for seamless certificate creation workflow.
• WiseOptioncoreTechnology or IntegrationPractice management software integration with WiseOption for data flow and workflow efficiency.
• VEHCS (Veterinary Export Health Certificate System)coreTechnology or IntegrationIntegration with USDA VEHCS system for direct submission of International Health Certificates to USDA for endorsement.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• IDEXX Laboratories: IDEXX is a major veterinary diagnostics and practice management software incumbent whose Cornerstone and other PMS products touch the same clinics GVL serves. While it does not focus solely on compliance documentation, it has the scale, customer relationships, and product breadth to bundle competing features and is a critical ecosystem partner/competitor for GlobalVetLink.
• AVImark (by Covetrus): AVImark is one of the most widely used veterinary practice management systems in the US, overlapping the same clinic customer base as GlobalVetLink. As a PMS incumbent with reach into tens of thousands of clinics, it represents both a partnership target and a potential competitive vector for embedded CVI/health certificate functionality.
• Covetrus: Covetrus is a large animal health distribution and software company whose Impromed practice management system already integrates with GlobalVetLink. As a broad incumbent with deep clinic relationships and a financial incentive to expand software attach, Covetrus could natively bundle compliance features, making it both an integration partner and a strategic competitor.
• Antech Diagnostics: Antech is a large veterinary reference laboratory network that already partners with GlobalVetLink for EIA test result integration. Because labs are integral to the digital CVI/EIA workflow, Antech has both a partnership role and the scale to vertically integrate competing compliance workflows for its lab customers.

Emerging players

• eVetPractice: eVetPractice is a cloud-based veterinary practice management system that competes in the same SMB clinic segment GVL targets. While it focuses on broader clinic management, its presence in the same accounts makes it a partial substitute and an emerging competitor for embedded compliance functionality.
• Digitail: Digitail is a cloud-based veterinary practice management and client engagement platform. While it does not focus on regulatory certificates, it competes for the same modern, cloud-forward clinics GVL serves and could expand into compliance workflows over time.
• VitusVet: VitusVet is a client engagement and veterinary workflow platform that overlaps GVL's owner-portal and clinic-communication functionality (similar to MyVetLink). It targets the same veterinary clinic customer base with adjacent (rather than direct) capabilities and represents an emerging adjacency in the digital animal health stack.
• Provet Cloud: Provet Cloud is a cloud-native veterinary practice management platform that announced a strategic integration with GlobalVetLink in March 2025. As a modern PMS challenger, it overlaps the same clinic base; its integration deepens GVL's reach while making Provet Cloud a more attractive alternative to legacy PMS incumbents.

Others

• USDA VEHCS (Veterinary Export Health Certificate System): VEHCS is the USDA's own portal for submitting International Health Certificates for endorsement. It is not a commercial competitor for domestic CVIs but is a direct touchpoint in GVL's international workflow (via IHC Submission Generator), making it both a partner and the principal alternative pathway for export documentation.

Direct peers

• VSOS (Veterinary Services Online Systems): VSOS is a state-specific digital CVI and animal health documentation system widely used in several US states (e.g., Texas, California). It competes head-to-head with GlobalVetLink for veterinary clinic compliance certificates and is the most direct substitute in the same product category and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/globalvetlink
• YouTubeyoutube.com/user/GlobalVetLink
• Facebookfacebook.com/globalvetlink
• LinkedInlinkedin.com/company/globalvetlink-lc
• Instagraminstagram.com/globalvetlink
• TikToktiktok.com/@globalvetlink

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GlobalVetLINK