Qnary

What Qnary does

Qnary is a New York-based executive reputation management company founded in 2012 that operates a proprietary cloud platform and mobile app to ghostwrite, schedule, publish, and measure thought leadership content on behalf of senior executives across LinkedIn, X, Meta Threads, and Bluesky. The company serves both individual executives and enterprise leadership teams (3+ seats) with tiered subscriptions — One Channel ($638-$750/month), Pro ($785-$980/month) — supplemented by custom-priced Enterprise and ORM (Online Reputation Management) engagements, plus the 2025-launched Amplify feature for coordinated multi-executive amplification and the ExecutiveEdge career-acceleration program. Qnary differentiates through secure credential management within its platform, a dedicated ghostwriter and Customer Success Manager model for Pro and Enterprise tiers, and proprietary research (the annual Qnary Report co-produced with Emerson College and University Ramon Llull).

The business is bootstrapped and founder-led, with Bant Breen (Founder, Chairman and Global CEO) and a global team of 101-250 employees operating from offices in New York, Miami, Nashville, London, Seville, Barcelona, and Sydney, delivering service in over 15 languages. As of 2022 the company reported 240 senior marketing executive clients (up 75% year-over-year) and claims "thousands of executives" globally; recognized on the Inc. 5000 for five consecutive years and named an Entrepreneur Magazine 360 Best Company, Qnary combines subscription recurring revenue with custom enterprise contracts and has not raised institutional venture capital beyond three small early-stage rounds totaling $1.8M.

Name

Qnary

Legal name

Qnary LLC

Website

https://qnary.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Qnary is a New York-based executive reputation management company founded in 2012 that ghostwrites, schedules, and measures thought leadership content for senior executives and enterprise leadership teams across LinkedIn, X, Threads, and Bluesky via tiered subscriptions and custom engagements.

Ownership category

akta.pro rank

Product category

Executive Reputation Management

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Executive reputation management
• Social media ghostwriting
• Thought leadership services
• Online reputation management
• Personal branding services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Plans - One Channel: Monthly or annual subscription for executive social media on one platform (LinkedIn, X, or Meta Threads) with up to 4 ghostwritten original content pieces per week and strategic guidance. Priced at $750/month or $638/month when paid annually.
2. Subscription Plans - Pro: Managed executive social media subscription with dedicated Customer Success Manager and Writer, up to 40 ghostwritten original content pieces per month across LinkedIn, X, Meta Threads, and Bluesky, ongoing reputation strategy, and quarterly reporting. Priced at $980/month or $785/month when paid annually.
3. Enterprise Plans: Customized enterprise solutions for leadership teams (3+ seats), including Qnary Pro features, Amplify feature for coordinated executive amplification, and dedicated enterprise support. Pricing based on scope and seat count, available via sales consultation.
4. ORM (Online Reputation Management): Diagnostic online reputation management service for acute reputational challenges, including customized solutions to control online narrative and monthly progress tracking. Priced on a custom basis via sales consultation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Qnary delivers done-with-you executive social media management that turns an executive's expertise into ghostwritten thought leadership content (up to 40 pieces per month) published across LinkedIn, X, Meta Threads, and Bluesky. The proprietary platform handles the full content lifecycle (topic discovery, research, drafting, executive review and approval, scheduling, and analytics) via a mobile and web app, with secure social media credential management. Qnary also offers a separate Online Reputation Management (ORM) service for acute reputation crises and the Amplify enterprise feature for coordinated multi-executive amplification.

Product overview

Qnary offers a modular executive reputation management platform centered on its core Executive Social Media Management service, with tiered subscription plans (One Channel, Pro, Enterprise) that provide ghostwritten content, strategic guidance, and publishing tools across LinkedIn, X, Meta Threads, and Bluesky. The platform integrates an app for content workflow management, a Social Analytics Dashboard for performance tracking, and specialized add-ons including Qnary ORM for reputation crisis management and Amplify for coordinating multi-executive enterprise communications. The ExecutiveEdge program extends the platform into career acceleration use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Social Media Management
• Qnary ORM (Online Reputation Management)
• ExecutiveEdge

Quantifiable outcome

• Executives' social media posts generate 8–20x more engagement than their employers' corporate accounts
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BlueskycoreTechnology or Integration · 3 February 2025Qnary integrated Bluesky as an optimized publishing channel on its platform, enabling executives to seamlessly publish, manage, optimize, and monitor thought leadership content on Bluesky directly from the Qnary app. Bluesky is a decentralized social media platform that has surpassed 25 million users and is gaining traction among thought leaders.
• Emerson CollegeminorStrategic or Co-development PartnerQnary partners with Emerson College in Boston to co-produce the annual Qnary Report, a study exploring the evolving nature and value of executive reputation and thought leadership. This partnership provides research credibility and content marketing assets for Qnary's thought leadership positioning.
• University Ramon LlullminorStrategic or Co-development PartnerQnary partners with University Ramon Llull in Barcelona to create the annual Qnary Report, a study exploring executive reputation and thought leadership. The partnership supports Qnary's research and academic credibility in the executive reputation management field.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hootsuite: Hootsuite is a large incumbent social media management platform with multi-profile publishing, scheduling, and analytics, serving overlapping customer audiences including executives and corporate comms teams.
• Brandwatch: Brandwatch (part of Cision) is a consumer intelligence and social listening platform with adjacent capabilities for measuring executive social presence, brand sentiment, and thought leadership impact.
• Cision: Cision is a leading PR software and earned media platform whose executive visibility and PR analytics capabilities are comparable to Qnary's thought leadership positioning and ORM services.
• Sprout Social: Sprout Social is a mid-market and enterprise social media management platform with publishing, analytics, and listening tools — adjacent competitors in the same content publishing niche Qnary addresses.
• Edelman: Edelman is a global PR and communications firm with executive visibility, thought leadership, and reputation advisory practices competing for the same enterprise executive branding budget as Qnary's Enterprise tier.
• Meltwater: Meltwater is a global media intelligence and PR analytics platform whose reputation monitoring and executive visibility tools overlap with Qnary's ORM and thought leadership measurement capabilities.
• Buffer: Buffer provides self-serve social media scheduling, publishing, and analytics across the same platforms Qnary publishes to (LinkedIn, X, Meta, Threads), offering a lower-touch alternative for individuals building thought leadership.
• Sprinklr: Sprinklr is a large enterprise customer experience and social media management platform with social publishing, listening, and analytics capabilities that broadly overlap with Qnary's platform for executive content management.

Direct peers

• Reputation.com: Reputation.com focuses on online reputation management, review management, and ORM diagnostics — directly overlapping with Qnary's ORM offering for executives facing reputational challenges.
• Onalytica: Onalytica specializes in executive influencer and thought leadership marketing programs for B2B enterprises, overlapping directly with Qnary's executive personal branding and content amplification offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qnary
• Xx.com/qnary
• Facebookfacebook.com/Qnary

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qnary