What Onalytica does

Onalytica is a London-headquartered B2B influencer marketing software and services firm, founded in 2009 and backed by Bebo founders Michael and Paul Birch. The company operates an Influencer Relationship Management (IRM) platform built around a global database of over 700,000 influencer profiles, providing enterprise marketing teams with end-to-end capabilities spanning discovery, insights, activation, relationship management, and measurement of influencer marketing programs. Its software product (the Onalytica Platform, with sub-brands MyOnalytica for influencers and Influence.onalytica for brands) is sold via an enterprise field-sales motion that includes a Blueprint consultation and survey process, complemented by direct media monitoring and AI-era brand influence assessment tools.

Onalytica generates revenue through a combination of recurring SaaS subscriptions to its IRM platform and professional services engagements to design and execute B2B and B2C influencer marketing programs. Its customer base is concentrated in large enterprise brands across technology, finance, energy, healthcare, and FMCG, with more than 1,000 programs delivered across 20+ countries since founding. In-house analysts covering 15+ languages support global program execution. The company maintains a New York office alongside its London headquarters and supplements direct sales with content-led demand generation, including annual B2B Influencer Marketing Reports, vertical-specific influencer lists (ESG, Sustainability, Energy, 5G, FinTech), and the B2Bold (Un)Summit virtual event series.

The company's current strategic posture is centered on positioning its influencer data and analyst bench as a trust layer for enterprise marketing in an AI-driven discovery environment, evidenced by its Oracle of Influence Assessment tool that scores brand presence across AI search results, social feeds, and trusted conversations. Onalytica remains privately held with no disclosed institutional funding rounds or parent company.

Name

Onalytica

Legal name

Onalytica Ltd

Website

https://onalytica.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Onalytica is a London-based B2B influencer marketing software and services firm whose IRM platform, built on a 700,000+ influencer database, helps enterprise brands discover, activate, manage, and measure influencer marketing programs across 20+ countries.

Ownership category

akta.pro rank

Product category

B2B Influencer Marketing Software

NAICS

Marketing Consulting Services (541613), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• B2B influencer marketing
• Influencer relationship management
• Influencer marketing software
• Influencer marketing services
• Social media analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Platform: Influencer Relationship Management software subscription providing access to influencer database, discovery tools, insights, and measurement capabilities
2. Professional Services: Consultancy and delivery services to help clients run successful influencer marketing programs, including strategy development and program execution

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Onalytica provides an Influencer Relationship Management (IRM) software platform that helps enterprise brands discover, analyze, activate, manage, and measure B2B influencer marketing programs, supported by professional services for strategy development and program execution. The platform is anchored by a global database of over 700,000 influencers and is sold primarily to enterprise B2B marketing teams through subscription and consultation-based engagements.

Product overview

Onalytica offers an integrated B2B influencer marketing platform combining proprietary software with professional services. The core Onalytica Platform provides end-to-end capabilities including Discover (influencer database of over 700,000+ influencers), Insights (brand awareness analysis), Activation (influencer outreach), Management (relationship building at scale), and Measurement (program impact reporting). Alongside the software, Onalytica provides consultancy and professional services to help brands integrate influencer marketing into their wider social advocacy strategy. Supporting resources include the B2B Influencer Marketing Blueprint (a guided strategy-building tool) and industry research reports.

Differentiator

Problem solved

Functional benefit

Brands

• MyOnalytica: Influencer Relationship Management software platform for brands
• Influence.onalytica

Products and services

• Onalytica Platform Influencer Relationship Management software that connects enterprise brands with topical influencer communities, supporting discovery, analysis, activation, management, and measurement of B2B influencer marketing programs at scale across a database of over 700,000 influencers.
• B2B Influencer Marketing Blueprint Guided survey-based tool that produces a customized B2B influencer marketing strategy, including expert insights and case studies, for midsize and enterprise B2B brands.
• Oracle of Influence Assessment Quiz-based assessment that evaluates a brand's influence score across AI search results, social feeds, and trusted conversations, helping brands benchmark their discoverability and credibility.
• Influencer Marketing Professional Services Consultancy and program delivery services that help enterprise clients design, launch, and run B2B and B2C influencer marketing programs, including strategy development and end-to-end program execution in over 20 countries.

Quantifiable outcome

• 79% of B2B marketers want to work more with influencers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspire (formerly AspireIQ): Aspire is an end-to-end influencer and creator marketing platform with discovery, workflow, and managed services capabilities. It serves both B2C and B2B brands and overlaps directly with Onalytica's platform-and-services hybrid model.
• Upfluence: Upfluence provides an influencer marketing platform with database, outreach, and analytics features plus agency services. It is a comparable SaaS-plus-services platform targeting similar mid-market and enterprise customers.
• Traackr: Traackr is an influencer marketing platform focused on B2B and beauty brands, with strengths in discovery, relationship management, and program analytics. It is one of Onalytica's closest direct competitors in the B2B influencer marketing space.
• Influencer.com: Influencer.com (formerly IZEA) is a creator marketing platform offering discovery, marketplace, and managed services for enterprise brands. It competes with Onalytica across both SaaS and managed services in influencer marketing.
• CreatorIQ: CreatorIQ is a leading enterprise influencer marketing platform offering creator discovery, CRM, workflow, and measurement. It directly competes with Onalytica in the B2B/enterprise tier of the same platform category.
• Klear: Klear is an influencer marketing platform with a global creator database, analytics, and campaign management tools, now part of Meltwater. It overlaps with Onalytica's discovery, insights, and measurement functionality.

Broad incumbents

• Meltwater: Meltwater is a global media intelligence and social analytics incumbent that has expanded into influencer marketing through Klear and other acquisitions. It competes broadly with Onalytica in enterprise social listening and influencer analytics.
• Sprout Social: Sprout Social is a social media management platform that has added influencer marketing capabilities to its suite. As a broader martech incumbent, it competes for enterprise social and influencer marketing budgets.
• Hootsuite: Hootsuite is a long-established social media management platform that offers influencer marketing tools alongside its core scheduling and analytics products. It competes for the same enterprise marketing buyer as Onalytica.

Emerging players

• Influencer Marketing Hub: Influencer Marketing Hub is an industry resource and tooling provider that publishes benchmarking research, agency directories, and free influencer tools. It overlaps with Onalytica's content marketing and influencer education assets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onalytica
• LinkedInlinkedin.com/company/onalytica-ltd
• Facebookfacebook.com/Onalytica

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onalytica