ITinSell
ITinSell is a Lyon-based French software and sovereign-cloud provider offering a SaaS e-logistics platform (tracking, AI void-rate optimization, carbon-footprint API) and HDS-certified hosting, serving 2,000+ brands and enterprise retailers across Western Europe.
- Company typePrivate
- Founded2008
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ITinSell does
ITinSell is a French software and infrastructure provider headquartered in Lyon, founded in 2008 by Julien Fiette. The company operates two business lines: ITinSell Software, which offers a 100% SaaS e-logistics platform covering multi-carrier label printing (OverShip), shipment tracking and customer notifications (iTrack), post-purchase customer loyalty (Btrust), analytics and BI (iThoth), AI-powered void-rate optimization for packaging (EVECIA), and a carbon-footprint API for deliveries (eCO2 API); and ITinSell Cloud, a sovereign datacenter service (formerly ASP Serveur, acquired June 2022) offering ISO 27001, HDS, and PCI-DSS certified hosting, IT outsourcing, and disaster-recovery services out of a 3,800 m² Tier IV facility in La Ciotat.
The platform targets enterprise e-commerce retailers and omnichannel operators across Western Europe, with named clients including L'Oréal (17 brands managed centrally), Decathlon, Darty, IKKS (600 boutiques), Central Optics (22 countries), Feelunique, botanic, and Histoire d'Or, alongside a long tail of more than 2,000 brands served since 2008. ITinSell Cloud additionally serves data-sensitive clients including French health insurance (Ameli) and organizations requiring HDS-compliant sovereign hosting outside GAFAM infrastructure. The company is supported by ADEME and France 2030, having committed €6 million over three years to R&D in eco-responsible logistics.
ITinSell goes to market via direct enterprise sales complemented by a strong event-driven presence at NRF, VivaTech, Deliver Connect, and Paris Retail Week, plus its proprietary annual E-Logistics Convention and exclusive Cartographie E-Logistique publication covering 172+ industry players. Pricing is quote-based on shipment volumes, carriers, and modules, with annual billing. The group has expanded into the UK, Spain, Germany, and Italy and rebranded the e-logistics business as ITinSell Software in June 2023 to formalize the dual-entity structure.
ITinSell firmographics
Firmographics- Name
- ITinSell
- Legal name
- ITinSell Software
- Website
- https://itinsell.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ITinSell is a Lyon-based French software and sovereign-cloud provider offering a SaaS e-logistics platform (tracking, AI void-rate optimization, carbon-footprint API) and HDS-certified hosting, serving 2,000+ brands and enterprise retailers across Western Europe.
- Ownership category
- akta.pro rank
ITinSell industry classification
Industry- Product category
- E-Logistics SaaS Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where ITinSell is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
ITinSell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Software Subscriptions: ITinSell Software generates recurring revenue through SaaS subscriptions for its e-logistics platform including tracking, void optimization, carbon footprint calculation, and business intelligence solutions. Pricing likely based on shipment volumes, number of carriers integrated, or transaction volume.
- Cloud Hosting Services: ITinSell Cloud provides sovereign datacenter services including hosting, facilities management, and IT outsourcing. Revenue from managed services, infrastructure management, and cloud hosting fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS Platform - Custom pricing based on volume and features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
ITinSell product offering
Product offeringCore offering
ITinSell (dba ITinSell Software) develops and sells a 100% SaaS e-logistics platform covering the order-to-delivery lifecycle, including multi-carrier label printing, parcel tracking, delivery issue management, customer communication, post-delivery engagement, analytics/BI, AI-driven void-rate packaging optimization, and a carbon-footprint API for e-commerce order tunnels. The group also operates ITinSell Cloud, a sovereign datacenter business offering ISO 27001, HDS, and PCI-DSS certified cloud hosting and managed IT services to data-sensitive organizations in Western Europe.
Product overview
ITinSell Software offers a 100% SaaS platform for e-logistics comprising multiple integrated modules: iTrack for multi-carrier tracking and notifications, Btrust for post-delivery customer loyalty and feedback, iThoth for analytics and business intelligence, OverShip as a TMS loader, EVECIA for AI-powered void rate optimization, and the eCO2 API for carbon footprint measurement. The platform covers the complete order-to-delivery lifecycle including returns management. ITinSell Cloud provides sovereign datacenter services. The company also publishes the annual E-Logistics landscape mapping and organizes the E-Logistics Convention industry event.
Differentiator
Problem solved
Functional benefit
Brands
- EVECIA: AI-based solution for optimizing void rate in e-commerce packaging, promoting circular economy and reducing carbon emissions.
- iTrack
- iThoth
- Btrust
- OverShip
- eCO2 API
Products and services
- iTrack Multi-carrier parcel tracking SaaS for e-commerce and shippers, providing real-time shipment monitoring from order to delivery with proactive customer notifications and delivery issue management.
- Btrust Post-purchase customer experience and loyalty SaaS that enables e-commerce brands to re-engage customers after delivery through feedback campaigns and ratings of the delivery experience.
- iThoth Analytics and Business Intelligence platform for e-logistics, providing dashboards and reports on shipment flow performance for optimization and decision-making.
- EVECIA AI-powered SaaS solution that calculates optimal packaging configuration per order to reduce empty space (void rate) in e-commerce parcels and maximize reuse of recycled packaging, typically cutting void rate from ~45% to under 20%.
- OverShip Transportation Management System (TMS) loader SaaS that centralizes carrier management and optimizes shipping operations and carrier selection for e-commerce shippers.
- eCO2 API API product that calculates and exposes the carbon footprint of each delivery so e-commerce merchants can display CO2 impact in their order tunnel and support eco-responsible logistics.
- ITinSell Cloud Sovereign, secure, and eco-responsible cloud and datacenter services including hosting, facilities management, and IT outsourcing. ISO 27001, HDS (Health Data Hosting), and PCI-DSS certified, offering a sovereign alternative to GAFAM datacenters.
Quantifiable outcome
- 45% to <20% void rate reduction in e-commerce packaging
- +6 more outcomes
Companies that use ITinSell
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
ITinSell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
ITinSell partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Kevin Polizzi / Jaguar Network / UnitelcorePartnership with Kevin Polizzi (President of Unitel Group and Jaguar Network) in acquiring ASP Serveur's sovereign datacenter. Jaguar Network also hosts www.itinsell.com website.
- Cloud Advice (Bertrand Maudry, Bruno Bruhat, Jean-Baptiste Maudry)coreCloud Advice partners with ITinSell in datacenter acquisition, bringing expertise in managed services and infrastructure to expand premium service offerings in a sovereign, eco-responsible, high technical value-added dynamic.
- Damien DesanticoreFormer Director of Infrastructures and Production at ASP Serveur, now part of ITinSell Cloud team following acquisition. Leads continued innovation and CSR actions including zero carbon footprint goal by 2025.
- Business FranceflagshipBusiness France selected ITinSell to exhibit under French Tech pavilion at international events including NRF Retail's Big Show (January 2021, 2022) and other international trade shows, supporting French tech companies' global expansion.
- ADEME (Agence de l'Environnement et de la Maîtrise de l'Energie)coreADEME supports EVECIA project as part of Programme des Investissements d'Avenir (Investments for the Future). This government agency funding recognizes ITinSell's innovation in circular economy and waste recovery for e-commerce packaging optimization.
- French Tech / La French TechcoreITinSell is part of French Tech One Lyon St-Étienne community, participating in programs supporting startups and scaleups. CEO and CRO were recognized in French Tech 100 list in 2020.
- E-Logistics Convention SponsorsminorAnnual event sponsors include IMX Postal, Seven Senders, Parcelcube, RAJA, Logisystem France, LISA, with support from French Tech One, QS Benchmark, Proximis, and StratNXT.
- NRF (National Retail Federation)flagshipNRF provides platform for ITinSell to exhibit at Retail's Big Show in New York, one of the world's largest retail and e-commerce trade shows.
- EconocomminorEconocom sold sovereign datacenter (ASP Serveur) to ITinSell and partners in June 2022 acquisition transaction.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ITinSell competitors and assessment
Company assessmentDirect peers
- AfterShip: Hong Kong-based shipment tracking and post-purchase SaaS platform with modules for tracking, returns, and delivery experience — directly overlapping with ITinSell's iTrack and Btrust offerings across e-commerce brands globally.
- Sendcloud: European e-commerce shipping and multi-carrier label platform founded in the Netherlands; directly competes with ITinSell's OverShip TMS loader and tracking modules for online retailers across Western Europe.
- parcelLab: Munich-based post-purchase customer experience platform for tracking notifications and delivery feedback; directly comparable to ITinSell's Btrust re-engagement solution and iTrack customer-communication features.
- ShipStation: Multi-carrier e-commerce shipping software owned by Stamps.com/Thoma Bravo; closely overlaps with ITinSell's OverShip TMS and multi-carrier label capabilities for online retailers.
- ShippyPro: Italy-based multi-carrier shipping API and tracking platform for e-commerce; directly competes with ITinSell's OverShip and iTrack modules in the Southern European SMB and mid-market.
- Packlink: European parcel brokerage and shipping platform owned by Deutsche Post DHL; competes with ITinSell's multi-carrier management and label-printing capabilities, especially among SMBs in Spain, France, and Italy.
- Boxtal: French parcel comparison and shipping API platform for e-commerce; directly comparable to ITinSell's OverShip TMS in the French mid-market segment.
Broad incumbents
- Descartes Systems Group: Large Canadian-listed logistics technology vendor offering multi-carrier shipping, visibility, and trade-compliance software — competes broadly with ITinSell across enterprise shipping and TMS, but as a global generalist versus ITinSell's retail/e-commerce focus.
Regional players
- OVHcloud: Leading European sovereign cloud and bare-metal hosting provider; relevant peer for ITinSell Cloud's sovereign datacenter business, especially for GDPR/HDS-regulated workloads in France and Benelux where ITinSell Cloud competes for hosting contracts.
Emerging players
- Routific: Route optimization SaaS for last-mile delivery fleets; an emerging player in the broader e-logistics optimization space that intersects with ITinSell's analytics/iThoth and OverShip capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ITinSell social profiles
Digital presenceITinSell compliance and trust
Trust signalCompliance4 records
ITinSell financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITinSell leadership team
Management profileNumber of profiles
Profiles5 records
ITinSell subsidiaries and ownership
Company hierarchySubsidiaries2 records
ITinSell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITinSell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITinSell
What does ITinSell do?
ITinSell (dba ITinSell Software) develops and sells a 100% SaaS e-logistics platform covering the order-to-delivery lifecycle, including multi-carrier label printing, parcel tracking, delivery issue management, customer communication, post-delivery engagement, analytics/BI, AI-driven void-rate packaging optimization, and a carbon-footprint API for e-commerce order tunnels. The group also operates ITinSell Cloud, a sovereign datacenter business offering ISO 27001, HDS, and PCI-DSS certified cloud hosting and managed IT services to data-sensitive organizations in Western Europe.
Is ITinSell a public or private company?
ITinSell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ITinSell founded?
ITinSell was founded in 2008. It employs 11 to 50 people.
Where is ITinSell based?
ITinSell is headquartered in Lyon, France, in the Europe region.
How does ITinSell make money?
Two revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are cloud Hosting Services.
Who are ITinSell's main competitors?
Direct peers on record are AfterShip, Sendcloud, parcelLab, ShipStation, ShippyPro, Packlink and Boxtal. Descartes Systems Group is listed as a broad incumbent. OVHcloud is listed as a regional player. Routific is listed as an emerging player.
Does ITinSell have an API?
Yes. ITinSell offers an eCO2 API that measures the carbon footprint of shipments, enabling e-commerce companies to display CO2 emissions in their order tunnel. The API is part of the company's eco-responsible logistics solutions built with 20 years of operational expertise. Developer documentation is at itinsell.software/mesurez-lempreinte-carbone-de-vos-expeditions.
What industry is ITinSell in?
ITinSell's product category is E-Logistics SaaS Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 54151 and its SIC code is 7370.