Senior Home Companions

What Senior Home Companions does

Senior Home Companions is a privately held, non-medical in-home companion care provider founded in 1992. The company coordinates hourly companion care for older adults across two states and six locations — Carmel, Indianapolis and Lafayette in Indiana and Sarasota in Florida — with a reported roster of approximately 600 caregivers and staff. Service lines span in-home companion care, respite, assisted living support, skilled care support, hospice support, and post-acute/transitional care, with the Story Cottage sub-brand adding boutique residential memory care. The business operates on a private-pay, hourly, usage-based model with a complimentary in-home assessment as the principal intake mechanism; pricing is customized and disclosed during assessment rather than publicly posted.

The go-to-market combines direct sales (phone, web, in-home assessment) with referral partnerships to healthcare and community organizations including Cicoa, Indiana University Health, the Alzheimer's Association, Meals On Wheels, and hospice providers, alongside senior living community partnerships such as Westside Garden Plaza. The company's stated differentiators are workforce-centric: a 90% caregiver retention rate versus an industry benchmark of approximately 65%, a consistent-caregiver matching model, rigorous screening (fewer than 20% of caregiver applicants meet hiring standards), and a 30+ year operating history serving more than 3,000 families.

Under President David Morgan, who acquired both the Florida and Indiana operations, the company has invested in expansion infrastructure including a new Carmel headquarters, a dedicated Director of Strategic Growth and Partnerships function, and a growing salesforce of Business Development Coordinators. Technology adoption to date is limited to standard operational SaaS for HR (Paylocity), billing (CardPointe, PandaDoc), and document workflows (DocuSign); no proprietary AI, model, or platform layer is described.

Name

Senior Home Companions

Legal name

Senior Home Companions

Website

https://seniorhomecompanions.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Senior Home Companions is a privately held, non-medical in-home companion care provider founded in 1992, serving older adults across Indiana and Florida with approximately 600 caregivers, hourly private-pay services, and a memory-care residential sub-brand called Story Cottage.

Ownership category

akta.pro rank

Product category

Non-Medical In-Home Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (623990)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Help Supply Services (7363)

akta.pro primary industry

Companionship & Social Engagement Visits (HSABAAAA)

akta.pro secondary industries

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Dementia Companion & Engagement Care (HSABAEAA), End-of-Life Companionship (Non-Clinical) (HSABAAAL)

Keywords

• In-home companion care
• Senior home care services
• Respite care services
• Memory care residential
• Non-medical elder care

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Non-Medical In-Home Companion Care: Private pay in-home companion care services billed hourly. Services range from a few hours per day to 24/7 care. Clients pay directly out-of-pocket. Rates provided during complimentary in-home assessment. No deposit required for routine non-medical companion care.
2. Residential Memory Care (Story Cottage): Boutique memory care residential homes providing 24-hour care for individuals with dementia and memory loss. Premium safety features and personalized care in a home-like setting.
3. Facility-Based Companion Care: Companion care services delivered in assisted living, skilled nursing, and hospice facilities to supplement existing care. Services include companionship, medication reminders, transportation, and daily activity support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Senior Home Companions provides non-medical in-home companion care for seniors, ranging from a few hours a day to 24/7 support, including assistance with dressing, meal preparation, personal care, transportation, companionship, and medication reminders. Services extend into assisted living, skilled nursing, and hospice facilities, and are supplemented by Story Cottage boutique residential memory care homes and a Family Matters family counseling program led by the President. Care is delivered by employed caregivers under a consistent caregiver assignment model, beginning with a complimentary in-home assessment.

Product overview

Senior Home Companions is a non-medical in-home companion care company offering personalized services for seniors. The core offering is in-home companion care with flexible scheduling from a few hours to 24/7 support. The company operates a portfolio of related care services including respite care, assisted living support, skilled care support, hospice support, transitional care, and family counseling. The sister brand Story Cottage provides boutique residential memory care homes. Services span Indiana and Florida markets with six total locations.

Differentiator

Problem solved

Functional benefit

Brands

• Story Cottage: Boutique, first-of-their-kind custom residential memory care homes founded by Senior Home Companions President David Morgan. Features premium safety features and a neighborhood-home environment for individuals with memory loss.
• Family Matters

Products and services

• In-Home Companion Care Non-medical companion care services provided in the client's own home, ranging from a few hours a day to 24/7 care, including assistance with daily tasks, personal care, companionship, emotional support, transportation, medication and exercise reminders, and engaging activities for older adults.
• Respite Care Care services that support family caregivers by providing a break for an afternoon appointment or a multi-day/week-long vacation, available for planned, emergency, or temporary situations.
• Story Cottage Memory Care Boutique residential memory care homes providing 24-hour specialized care for individuals with dementia and memory loss in a secure, home-like environment with low resident-to-caregiver ratios and premium safety features; includes a seamless transition for families using SHC in-home care.
• Assisted Living Care Support Companion care services provided within assisted living settings to help seniors maintain personal attention and relationships with friends, church, and community activities.
• Skilled Care Support Companion care services coordinated with skilled nursing facilities to help clients in long-term care stay engaged through companionship, help with therapies, and non-medical needs.
• Hospice Support Additional emotional support services provided to loved ones and families during end-of-life palliative and hospice care, working alongside hospice care providers.
• Transitional Care & Rehabilitation Support One-on-one caregiver attention during rehabilitation recovery, in partnership with medical staff, to help keep clients focused and engaged in reaching rehabilitation goals after hospital discharge or surgery.
• Family Matters Counseling Family meeting program led by President David Morgan to address aging-related issues, explore care options, identify family roles, assess health and mobility, and facilitate planning for future living arrangements.

Quantifiable outcome

• 90% caregiver retention rate vs. 65% industry average
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Westside Garden PlazacoreStrategic or Co-development Partner · 16 September 2025Senior Home Companions partners with Westside Garden Plaza senior living community on the west side of Indianapolis to provide residents with an extra layer of personalized, one-on-one care including daily routines, transportation to appointments, and companionship.
• Cicoa (Central Indiana Council on Aging Inc.)coreStrategic or Co-development PartnerCicoa is the largest Area Agency on Aging in Indiana, serving the Indianapolis-area. Senior Home Companions works with Cicoa as a partner providing services and support systems for Hoosiers in need of long-term care, including meals, transportation, home modifications, and caregiver support.
• Indiana University HealthcoreStrategic or Co-development PartnerIndiana University Health is listed as a partner organization with whom Senior Home Companions works to serve seniors in the Indianapolis area.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerSenior Home Companions is listed as a partner of the Alzheimer's Association, working together to provide resources and support for individuals with dementia and their families.
• IN Association for Home & Hospice Care (IAHHC)coreStrategic or Co-development PartnerIAHHC is the voice of Indiana's home care providers. Senior Home Companions partners with IAHHC as a member and collaborator representing non-medical services that allow Hoosiers to remain independent in their homes.
• Meals On Wheels of AmericacoreStrategic or Co-development PartnerSenior Home Companions is listed as a partner with Meals On Wheels, which promotes dignity and independent living for homebound seniors through volunteer delivery of nutritious meals in the greater Indianapolis area.
• Indianapolis Symphony OrchestraminorStrategic or Co-development PartnerListed as a partner organization on the Senior Home Companions website. Nature of partnership appears to be community collaboration and joint advocacy for senior enrichment.
• Homecare And Hospice AssociationcoreStrategic or Co-development PartnerListed as a partner organization with whom Senior Home Companions collaborates to advance home care and hospice services in Indiana.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Home Instead: Largest global franchisor of non-medical in-home companion and personal care for seniors. Directly competes with Senior Home Companions in private-pay hourly companion care, with substantially larger geographic reach and brand awareness.
• Visiting Angels: National franchise network providing non-medical in-home elder care including companion, respite, and personal care services. Closely comparable service mix, customer segment, and hourly private-pay model.
• Comfort Keepers: Franchised provider of in-home companion and personal care for seniors and adults needing assistance. Operates with a similar Interactive Caregiving model and targets the same private-pay family customer as Senior Home Companions.
• Senior Helpers: National franchisor offering companion care, personal care, and Alzheimer's/dementia care for seniors in the home. Comparable service portfolio and customer demographic, with a stronger focus on dementia specialty programs.
• Right at Home: Franchised in-home companion, personal, and specialty care provider for seniors and adults with disabilities. Overlapping service lines including companionship, respite, and dementia support delivered in private-pay model.
• BrightStar Care: Franchised home care provider offering both medical and non-medical services, including companion and personal care for seniors. Competes in similar private-pay channels with a broader clinical capability set than Senior Home Companions.
• Always Best Care Senior Services: Franchised senior services company combining non-medical in-home care with assisted living placement. Comparable companion care offerings for the same target customer, plus placement services that are adjacent to Senior Home Companions' Family Matters counseling.
• SYNERGY HomeCare: Franchised provider of non-medical home care including companionship, personal care, and memory care. Targets the same private-pay family demographic with similar hourly service model.

Broad incumbents

• Bayada Home Health Care: Large multi-state home health provider with both clinical (nursing, therapy) and non-medical personal care services. Competes in overlapping geographies for adult and senior home care, though its core emphasis is skilled clinical care rather than non-medical companion care.
• Help at Home: Large personal care services provider focused on Medicaid-funded in-home support for seniors and individuals with disabilities. While primarily Medicaid waiver-funded versus Senior Home Companions' private-pay model, it competes for the same caregiver labor pool in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfBLImYAvXGwBVI5p7PQZ2g
• Facebookfacebook.com/SHCIndiana1
• Instagraminstagram.com/storycottageliving

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Home Companions