Peoplevalue

What Peoplevalue does

Peoplevalue, trading as Boostworks, is a UK-based employee engagement and benefits platform founded in 2002 and headquartered in Wheatley, Oxford. The company sells a B2B subscription platform that combines employee discounts, recognition (peer-to-peer and milestone), benefits administration (including Electric Vehicle, Cycle to Work, Tech Benefits, and Holiday Trading schemes), wellbeing resources, and internal communications into a single mobile and web application. Its go-to-market is a consultative enterprise field-sales motion targeting HR and business leaders across more than 400 UK businesses, reaching 2 million-plus end users and supported by content marketing, whitepapers, case studies, and webinars. Notable customers include Costa Coffee, Great Western Railway, Coventry Building Society, Murphy, Wolseley, TRG (The Restaurant Group), and CSSC.

The platform's architecture is a multi-tenant SaaS with two consumer surfaces: an employee-facing mobile app and web portal (discounts, recognition, wellbeing, social hub) and a client-facing Boost Admin Centre for configuration and analytics. The business model is annual subscription, quote-based pricing negotiated per client. Peoplevalue also offers dedicated tracks for membership organisations and contingent workers, and recently expanded its wellbeing proposition through a strategic partnership with UK financial wellbeing platform Maji (March 2025). The company holds ISO 27001 and ISO 9001 certifications verified by the British Assessment Bureau.

Peoplevalue is privately held with no disclosed ownership, funding, or executive leadership team beyond Founder & CEO Mike Morgan and Non-Executive Director Pascal Wittet. Operating geographies are limited to the United Kingdom, and there are no public revenue, ARR, or headcount-disclosure signals available beyond a firmographic 11-50 employee range.

Name

Peoplevalue

Legal name

Boostworks

Website

https://peoplevalue.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Peoplevalue, trading as Boostworks, is a UK-based B2B SaaS provider of an employee engagement and benefits platform combining discounts, recognition, wellbeing, and communications for HR leaders at UK businesses.

Ownership category

akta.pro rank

Product category

Employee Engagement Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Employee engagement platform
• Employee benefits software
• Employee recognition platform
• Corporate discount schemes
• Workforce wellbeing services

Headquarters

HQ city

Wheatley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Employee Engagement Platform Subscription: Boostworks provides employee benefits, rewards, and engagement services to UK businesses through a platform subscription model. Companies pay for access to the platform, discounts, recognition tools, and wellbeing services for their employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Peoplevalue, operating through its Boostworks brand, provides an employee engagement platform that combines discounts, recognition, benefits, wellbeing, and communication tools into a single mobile app and web platform for UK businesses. The platform helps employers boost retention, strengthen culture, support financial/physical/emotional wellbeing, and reduce administrative burden, with modules covering thousands of retail discounts, peer-to-peer recognition, milestone awards, and an interactive social hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Boost Discounts Employee discount platform offering thousands of shopping discounts including corporate retail discounts, employee gym memberships, and cinema ticket discounts to help employees' salaries stretch further. Designed for UK businesses seeking to support employees through cost-of-living pressures.
• Boost Recognition Recognition suite including peer-to-peer recognition, personalised rewards, and milestone awards that enable personalised, automated recognition to boost retention and reinforce company values. Targeted at UK businesses and HR leaders.
• Boost Benefits Employee benefits offering including Electric Vehicle Scheme, Cycle to Work, Tech Benefits, and Holiday Trading, delivered to UK employees through the Boostworks platform.
• Boost Wellbeing

Quantifiable outcome

• 2 million+ people have access to the service
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MajicoreStrategic or Co-development Partner · 25 March 2025Boostworks partnered with Maji, the UK's foremost financial wellbeing and money management platform, to provide comprehensive financial wellness support to employees. The partnership combines Boostworks' employee engagement platform with Maji's financial management tools to help employees tackle financial stress and debt concerns. This collaboration represents a strategic expansion of Boostworks' wellbeing offerings beyond traditional benefits.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reward Gateway: UK-headquartered employee engagement platform offering discounts, recognition, wellbeing, and communications to employers. Most directly comparable peer to Boostworks in target customer (UK HR), product mix, and enterprise sales motion.
• Perkbox (now Plus): UK employee benefits and wellbeing platform providing perks, recognition, and insurance products to businesses. Competes head-to-head with Boostworks for the same UK HR buyer across similar use cases.
• Benefex: UK employee benefits, reward, and recognition platform serving mid-market and enterprise employers. Closely comparable in product scope (benefits, rewards, recognition) and UK enterprise GTM.
• Zest Benefits: UK employee benefits platform offering a flexible benefits package including discounts, recognition, and wellbeing tools. Directly comparable to Boostworks in product structure and UK mid-market positioning.
• YuLife: UK employee wellbeing platform combining group life insurance with gamified wellness and rewards. Overlaps with Boostworks' wellbeing and rewards modules and targets the same UK enterprise HR audience.
• People At Work: UK employee engagement and benefits platform providing rewards, discounts, and recognition to employers. Closely matched to Boostworks on product mix and UK customer base.

Emerging players

• Ben: UK financial wellbeing platform for employees, including salary-deducted purchases, savings, and money management. Overlaps with Boostworks' Maji partnership direction and employee financial wellbeing use case.
• Maji: UK financial wellbeing and money management platform recently partnered with Boostworks. Comparable on the financial wellbeing subset of the Boostworks offering and a relevant ecosystem partner/peer.

Broad incumbents

• Awardco: Global employee recognition and rewards platform with a broader geographic and enterprise footprint. Competes with Boostworks' Boost Recognition module while operating at larger scale internationally.
• Wellable: Broader employee wellbeing and engagement platform provider with rewards, recognition, and wellness programming. Comparable to Boostworks' wellbeing and engagement modules across a wider product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/peoplevalueltd
• Facebookfacebook.com/peoplevalueltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoplevalue