Healthy Babies, Happy Moms

What Healthy Babies, Happy Moms does

Healthy Babies, Happy Moms Inc. is a privately held, Rhode Island-based maternal and infant care services company operating from a single headquarters at 4512 Post Road in East Greenwich. The company delivers a longitudinal care path from pregnancy through the preschool years, anchored by one-on-one consultations in lactation, family sleep, prenatal preparation, return-to-work, parenting preschoolers, and introducing solid foods, supplemented by group education classes (Breastfeeding Classes, Baby Boot Camp, Understanding Infant Sleep). Clinical services are performed by a small team of Registered Nurses holding International Board Certified Lactation Consultant (IBCLC) credentials, with founder Kathy Moren cited as having over 30 years of pediatric nursing experience. The company also offers hospital-grade infant home phototherapy for newborn jaundice and operates as a depot site for Mother's Milk Bank Northeast.

The business combines a professional services model with a hardware distribution arm. Services are delivered through three channels: in-home visits within the regional Rhode Island catchment, in-office appointments at the East Greenwich location, and virtual consultations and classes that extend reach nationwide. Revenue is generated through out-of-pocket service fees (e.g., classes priced at $75-$100 per participant), insurance-covered services and equipment billed through partnerships with Tricare East, Blue Cross Blue Shield of Rhode Island, and BCBS FEP, and retail sales of breast pumps and accessories (including Medela, Elvie, Motif, Spectra, and Momcozy brands) via an e-commerce storefront on healthybabieshappymoms.com.

Customer acquisition is community-led, driven by physician referrals, word-of-mouth testimonials, an educational blog, support-group partnerships with organizations such as Flourish Community Care, Doulas of RI, and KM Therapy for Moms, and recurring maternal-health events. The company operates on a HIPAA-compliant basis, uses AthenaHealth as its patient portal, and is described as fully licensed and accredited, though specific licensing bodies are not publicly enumerated. The company is privately held and founder-operated with no disclosed institutional investors, parent company, or capital markets activity.

Name

Healthy Babies, Happy Moms

Legal name

Healthy Babies, Happy Moms Inc.

Website

https://healthybabieshappymoms.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Babies, Happy Moms Inc. is a Rhode Island-based, IBCLC-staffed maternal and infant care provider delivering in-home, virtual, and in-office lactation, sleep, and parenting consultations, education classes, and home phototherapy to expecting and new parents, with insurance-billing partnerships and breast pump distribution.

Ownership category

akta.pro rank

Product category

Maternal and Infant Care Services

NAICS

Other Individual and Family Services (624190), Child Care Services (62441), Child and Youth Services (62411)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro industry

PRIMARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLALAHAE

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYHSABACAK

Maternal/Newborn & Postpartum Skilled Home Visits

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

SECONDARYHSAAADAF

Postpartum Overnight Support (Parent Rest Support)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Night Nanny & Overnight Childcare

SECONDARYBPAGACAF

Maternal, Child & Family Health Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Lactation consulting
• Infant care services
• Postpartum support
• Breast pump distribution
• Parenting education

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Consultation Services: One-on-one lactation consultations, family sleep consultations, parenting preschoolers consultations, prenatal consultations, and return-to-work consultations offered in-home, online, or in-office. Revenue generated through service fees billed to clients or insurance providers.
2. Education Classes: Group classes including Breastfeeding Classes, Baby Boot Camp/Daddy Boot Camp, and Understanding Infant Sleep Classes offered online and in-person. Classes range from $75-$100 per participant/couple and may be covered by insurance.
3. Breast Pump Sales and Rentals: Sale and rental of breast pumps and accessories. Many pumps are covered by insurance. Also offers breast milk storage bags through insurance.
4. Infant Home Phototherapy: Hospital-grade bilirubin light therapy at home for jaundiced newborns. Turnkey service model for families and healthcare systems.
5. Insurance Billing: Works with most major insurance providers to cover consultations, classes, and breast pumps. Coverage varies by plan with eligibility dependent on insurance provider verification.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Healthy Babies, Happy Moms provides in-home and virtual maternal and infant care services including lactation consultations, family sleep consultations, prenatal and parenting consultations, infant home phototherapy for jaundice, group education classes, and distribution of breast pumps and accessories. The company supports families from pregnancy through the preschool years with services delivered by Registered Nurses and IBCLCs, complemented by an e-commerce store and insurance billing partnerships.

Product overview

Healthy Babies, Happy Moms Inc. is a service-based company offering a comprehensive single path of support for families from pregnancy through the preschool years. The core offerings consist of in-home and virtual consultations (lactation, sleep, prenatal, parenting, return-to-work, and infant phototherapy), group education classes (breastfeeding, infant sleep, and Baby Boot Camp), and retail products (breast pumps and accessories). The company operates as both a service provider and insurance-covered product distributor, with services delivered through Registered Nurses and IBCLCs, and products including major breast pump brands like Momcozy, Medela, Elvie, Motif, and Spectra. The company's model combines personalized care with retail products, all supported by partnerships with insurance providers and healthcare practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Lactation Consultations

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Physician PartnerscoreStrategic or Co-development PartnerPartnership with physicians and healthcare practices to provide postpartum support services including newborn well checks, lactation and sleep consultations, and home-based phototherapy. HBHM complements in-office services with post-discharge assessments of growth, feeding, and early development in a familiar, low-stress home setting.
• Mother's Milk Bank NortheastcoreStrategic or Co-development PartnerHBHM serves as a depot location for Mother's Milk Bank Northeast, providing access to pasteurized donor breast milk for vulnerable infants in the community. This partnership supports families with infants who need donor milk for medical reasons.
• Insurance Providers (Tricare East, BCBS of RI, BCBS FEP)coreChannel Partner/ Reseller/ DistributorInsurance partnerships allow eligible subscribers to access covered services including breast pumps, breastfeeding classes, and consultations at little or no cost. Coverage varies by plan with eligibility verification required.
• Flourish Community CareminorGTM or Marketing PartnerReferral partnership with Flourish Community Care, an organization supporting maternal health. Cross-promotional relationship driving referrals between organizations serving new families.
• Baby Bloom Newborn Care ServicesminorGTM or Marketing PartnerReferral partnership with Baby Bloom Newborn Care Services, providing community support resources for new mothers. Listed as a recommended support group resource.
• Doulas of RIminorGTM or Marketing PartnerReferral partnership with Doulas of Rhode Island. Listed as a recommended resource for families seeking additional birth and postpartum support.
• KM Therapy for MomsminorGTM or Marketing PartnerReferral partnership with KM Therapy for Moms, a mental health resource for new mothers. Listed as a recommended resource for postpartum support.
• RI New Moms ConnectionminorGTM or Marketing PartnerPartnership with RI New Moms Connection, a support organization for mothers in Rhode Island. Listed as a recommended support group resource.
• ZencareminorGTM or Marketing PartnerReferral partnership with Zencare, a platform connecting patients with therapists. Recommended as a resource for finding postpartum therapists in Rhode Island.
• Urgent MDminorStrategic or Co-development PartnerDr. Elizabeth Shields of Urgent MD, a Rhode Island medical practice offering on-demand primary care house calls and virtual appointments, contributed a guest blog article on mastitis. Collaborative educational content relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Lactation Network: National insurance-covered lactation consultant matching platform. Directly competes with HBHM's lactation consulting service and insurance billing model, with broader geographic reach.
• Aeroflow Breastpumps: Leading DME distributor of insurance-covered breast pumps and lactation supplies. Directly overlaps HBHM's breast pump distribution and insurance-covered product lines.
• SimpliFed: Telehealth lactation and infant feeding support platform covered by insurance. Competes directly with HBHM's virtual lactation consultations with a tech-enabled, scalable model.
• Nest Collaborative: Virtual lactation consultant network offering insurance-covered IBCLC visits. Overlaps HBHM's telehealth lactation consults and IBCLC-led service model.
• Tinyhood: Online and in-person parenting education classes (including infant sleep and newborn care). Directly competes with HBHM's group education classes and parenting consultation offerings.

Emerging players

• Mahmee: Maternal-infant health platform offering in-person and virtual support, including lactation and postpartum care. Comparable target customer (expecting/new parents) and integrated maternal care model.
• PumpSpotting: Community-driven platform supporting breastfeeding parents with content, products, and provider matching. Adjacent to HBHM's lactation consultation and community-led GTM model.
• Pumpkin Baby Care: In-home postpartum and infant care services operating in select metros. Comparable in-home service model targeting new parents with lactation, sleep, and newborn care support.

Broad incumbents

• Maven Clinic: Large virtual care platform for women's and family health, including lactation and postpartum support. Touches HBHM's virtual lactation and parenting consultation space with much broader clinical scope.

Regional players

• Baby Bloom Newborn Care Services: Newborn care services in the Rhode Island region covering postpartum and infant support. Direct local competitor in the same geography as HBHM's in-home services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/healthybabieshappymoms
• LinkedInlinkedin.com/company/healthy-moms-happy-babies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Babies, Happy Moms