Outset PR
Outset PR is a data-driven PR agency serving Web3, crypto, and blockchain clients with media relations, tier-1 pitching, and content creation. Founded in 2022, it operates globally with 50+ enterprise clients, a proprietary Outset Media Index benchmarking 340+ publications, and tiered subscription-based Press Office services.
- Company typePrivate
- Founded2022
- HeadquartersKingstown
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Outset PR does
Outset PR is a data-driven public relations agency specializing in Web3, crypto, and blockchain clients, founded in 2022 and operating as LA KADJ LLC (registered in St. Vincent and the Grenadines). The firm serves enterprise and mid-market clients including crypto exchanges (ChangeNOW, StealthEX, Nav Markets), DeFi protocols, token projects, blockchain gaming companies (Step App, Econia), Bitcoin miners (GoMining), and AI/AR ventures (XPANCEO, Icons8), with a documented roster of 50+ Web3 brands. Its service portfolio is organized into vertical specializations (Blockchain PR, Web3 PR, Crypto PR, Token PR, DeFi PR, AI/AR PR) and tactical offerings including organic PR, tier-1 pitching, content creation, influencer marketing, personal brand development, and search engine reputation management, supported by in-house native translation across 20+ languages.
The agency's primary technology asset is the proprietary Outset Media Index (OMI), a benchmarking platform soft-launched in March 2026 that assesses 340+ publications across 37 metrics spanning traffic, engagement, SEO, and collaboration signals. OMI underpins data-driven media selection and powers Outset's positioning around AI-era discoverability. A secondary managed service, the Press Office, functions as an outsourced newsroom monitoring breaking news, packaging client expertise, and managing inbound journalist requests across 700+ journalist relationships at tier-1 outlets (Forbes, Bloomberg, CNBC, TechCrunch, CoinDesk, Cointelegraph, Decrypt). Supporting content series include Outset Data Pulse (research) and Outset Legal Lens (compliance education).
Revenue is generated through tiered subscription Press Office plans ($6,000–$12,000/month or $15,000–$30,000 quarterly, with 20% savings on multi-month commitments) and project-based Discover packages ($21,020–$40,590), supplemented by custom campaigns and tier-1 pitching engagements. Distribution is direct-sales-led via website forms, email, and Telegram DMs targeting Web3 enterprises globally, with no publicly disclosed funding, parent entity, or revenue figures. The company is founder-led by Mike Ermolaev and reports a 90% client retention rate among clients staying longer than six months.
Outset PR firmographics
Firmographics- Name
- Outset PR
- Legal name
- LA KADJ LLC
- Website
- https://outsetpr.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outset PR is a data-driven PR agency serving Web3, crypto, and blockchain clients with media relations, tier-1 pitching, and content creation. Founded in 2022, it operates globally with 50+ enterprise clients, a proprietary Outset Media Index benchmarking 340+ publications, and tiered subscription-based Press Office services.
- Ownership category
- akta.pro rank
Outset PR industry classification
Industry- Product category
- Public Relations Services (Crypto / Web3)
- NAICS
- Public Relations Agencies (54182), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Outset PR is headquartered
LocationHeadquarters
- HQ city
- Kingstown
Offices1 record
Markets served
Outset PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- PR Agency Services: Subscription-based PR agency services with tiered monthly and quarterly plans providing strategic public relations, media relations, brand positioning, content creation, and campaign management for Web3 and crypto clients. Pricing ranges from $6,000 to $30,000 depending on service tier and commitment length.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Press Office - Entry tier with 1-2 pitches per month, 10+ guaranteed features, 4+ incoming requests covered |
| Subscription | Monthly | Plus Press Office - Mid-tier with 2 pitches per month, 15+ guaranteed features, 6+ incoming requests covered |
| Subscription | Monthly | Premium Press Office - High-tier with 4 pitches per month, 25+ guaranteed features, 8+ incoming requests covered |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Outset PR product offering
Product offeringCore offering
Outset PR is a data-driven subscription-based public relations agency that delivers strategic media relations, tier-1 pitching, organic PR, content creation, influencer marketing, and Press Office managed newsroom services to crypto, Web3, blockchain, DeFi, AI, and AR projects worldwide. The agency packages its offerings into tiered monthly Press Office plans ($6,000–$12,000/month) and fixed-fee Discover content packages, supported by a proprietary Outset Media Index that benchmarks 340+ publications across 37 metrics to drive data-backed media selection.
Product overview
Outset PR is a data-driven PR agency for Web3 natives offering a comprehensive suite of services organized into specialized PR verticals (Blockchain PR, Web3 PR, Crypto PR, Token PR, DeFi PR, AI/AR PR) and tactical services (Organic PR, Tier-1 Pitching, Content Creation, Influencer Marketing, Personal Brand Development, SERM). The company operates a Press Office managed service that functions as an outsourced newsroom with proactive pitching and reactive journalist response capabilities, alongside traffic-focused Discover packages (Starter, Standard, Premium) for Google Discover optimization. The proprietary Outset Media Index (OMI) platform provides standardized media benchmarking across 340+ publications using 37 metrics. Supporting offerings include Related Services (Analytics, SEO, Community Management, Design, Event Promotion) and content series including Outset Data Pulse research and Outset Legal Lens compliance education.
Differentiator
Problem solved
Functional benefit
Products and services
- Press Office Managed newsroom service providing proactive expert pitching and reactive journalist response management across 700+ journalists at outlets including Forbes, Bloomberg, CNBC, CoinDesk, and crypto-native media, structured as tiered monthly subscriptions (Basic $6,000, Plus $8,000, Premium $12,000) with corresponding 3-month packages at 20% off.
- Discover Starter Pack Traffic-focused PR package covering 15 crypto media outlets (including bitcoinbazis.hu, bitcoinist.com, coinedition.com) and delivering 31 articles for a flat fee of $21,020.
- Discover Standard Pack Mid-tier traffic-focused PR package covering 17 crypto media outlets (including bitcoinworld.co.in, crypto.news, newsbtc.com) and delivering 46 articles for a flat fee of $31,338.
- Discover Premium Pack Comprehensive traffic-focused PR package covering 21 crypto media outlets (including bravenewcoin.com, cryptonomist.ch, cryptopolitan.com) and delivering 60 articles for a flat fee of $40,590.
- Influencer Marketing Custom-built influencer campaigns selecting creators based on platform, audience, and tone of voice for measurable impact on outreach, visits, and conversions; demonstrated with Icons8 (500,000 views, 20% follower increase, 50% conversion rise).
- Content Creation Copywriting services producing persuasive content optimized for media publication, including native translation and proofreading by native speakers in 20+ languages for crypto and Web3 clients (e.g., 450+ articles written for CryptoDaily).
- Organic PR Earned media coverage through strategic story placement and editorial relationships with crypto, finance, and business media, without paid placements.
- Tier-1 Pitching Securing placements in top-tier publications including Forbes, Bloomberg, Business Insider, CNBC, TechCrunch, CoinDesk, Cointelegraph, and Decrypt through earned editorial relationships.
- SERM (Search Engine Reputation Management) Managing online reputation and crisis communication tactics to maintain brand credibility across search results and review platforms for Web3 clients.
- Outset Media Index (OMI) Standardized benchmarking tool for media outlet evaluation covering 340+ publications across crypto, finance, tech, and news sectors using 37 metrics covering traffic, engagement, SEO, and collaboration signals to power data-driven media selection.
Companies that use Outset PR
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Outset PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Outset PR partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered key and secondary.
- CryptoDaily AwardskeyExclusive Partner for CryptoDaily Awards since 2023, demonstrating longstanding media partnership in the industry awards space.
- CryptoDailykeyExclusive partner and media supporter. Outset PR has written over 450 articles for this media platform. CryptoDaily serves as a key distribution channel with exclusive partner status for CryptoDaily Awards and an audience exceeding 10.8 million.
- CryptopolitankeyMedia supporter and partner outlet for PR content distribution. One of Outset PR's media allies that magnifies PR efforts through content syndication and coverage.
- BitcouriersecondaryMedia supporter and partner outlet. Contributes to Outset PR's media network and ecosystem of allies for content distribution.
- CoinfactivasecondaryMedia supporter and partner for crypto news coverage and content distribution.
- Coin GabbarsecondaryMedia supporter and partner contributing to Outset PR's global media network.
- BitcoinbazissecondaryMedia supporter and partner for crypto news coverage in Hungarian market.
- FinboldsecondaryMedia supporter and partner outlet for financial and crypto news coverage.
- CriptonoticiassecondaryMedia supporter and partner for Spanish-language crypto news coverage.
- Crypto.news AwardskeyExclusive Partner for Crypto.news Awards, positioning Outset PR as the official exclusive partner for this industry awards program.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Outset PR competitors and assessment
Company assessmentBroad incumbents
- Edelman: Global PR and communications holding firm with significant crypto and fintech practice — competes for tier-1 enterprise crypto clients seeking reputation management and crisis communications at scale, far broader than Outset PR's Web3 niche.
- 5W Public Relations: Large full-service PR agency with a dedicated crypto and blockchain practice — broader incumbent offering across consumer, corporate, and tech PR; competes for enterprise crypto retainer budgets but operates across many other verticals too.
Direct peers
- Coinbound: Web3 marketing and PR agency specializing in crypto influencer marketing, press, and brand awareness for crypto projects, NFT collections, and exchanges — directly competes with Outset PR on influencer and tier-1 coverage.
- ICODA: Crypto marketing agency providing PR, influencer marketing, community management, and growth services for token projects, DeFi protocols, and exchanges — closely comparable to Outset PR's full-service crypto positioning.
- MarketAcross: A long-established crypto and blockchain PR and marketing agency offering PR, influencer marketing, content, and community services to Web3 clients — the most direct competitor to Outset PR's full-stack crypto PR offering.
- NinjaPromo: Digital marketing agency with a dedicated Web3/crypto/blockchain practice covering PR, influencer marketing, social media, and content — competes head-to-head with Outset PR across multiple service lines for Web3 clients.
- Lunar Strategy: Crypto marketing agency with PR, influencer marketing, and growth services targeting token launches, Web3 projects, and exchanges — directly comparable to Outset PR's crypto/Web3/DeFi vertical offerings.
- PRLab: PR agency with Web3/crypto practice plus broader tech remit, offering media relations, content, and thought leadership support for blockchain and crypto projects — competes with Outset PR's organic PR and tier-1 pitching capabilities.
- Crowdcreate: Crypto, NFT, and blockchain growth agency offering PR, influencer marketing, and community services for token launches and Web3 brands — comparable subscription/retention model to Outset PR's Press Office.
- ChainPR: Crypto-native PR agency servicing blockchain startups, exchanges, and DeFi projects with media relations, thought leadership, and token launch PR — overlapping heavily with Outset PR's Press Office and Token PR verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Outset PR social profiles
Digital presenceOutset PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outset PR leadership team
Management profileNumber of profiles
Profiles8 records
Outset PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outset PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outset PR
What does Outset PR do?
Outset PR is a data-driven subscription-based public relations agency that delivers strategic media relations, tier-1 pitching, organic PR, content creation, influencer marketing, and Press Office managed newsroom services to crypto, Web3, blockchain, DeFi, AI, and AR projects worldwide. The agency packages its offerings into tiered monthly Press Office plans ($6,000–$12,000/month) and fixed-fee Discover content packages, supported by a proprietary Outset Media Index that benchmarks 340+ publications across 37 metrics to drive data-backed media selection.
Is Outset PR a public or private company?
Outset PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outset PR founded?
Outset PR was founded in 2022. It employs 11 to 50 people.
Where is Outset PR based?
Outset PR is headquartered in Kingstown.
How does Outset PR make money?
One revenue line is on record: PR Agency Services.
Who are Outset PR's main competitors?
Broad incumbents on record are Edelman and 5W Public Relations. Direct peers are Coinbound, ICODA, MarketAcross, NinjaPromo, Lunar Strategy, PRLab, Crowdcreate and ChainPR.
Does Outset PR have an API?
No public API is recorded for Outset PR.
What industry is Outset PR in?
Outset PR's product category is Public Relations Services (Crypto / Web3). Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54182 and its SIC code is 7310.