Nubimetrics

What Nubimetrics does

Nubimetrics is a privately held SaaS analytics platform founded in 2013 and based in Argentina, purpose-built for sellers operating on the Mercado Libre marketplace across Latin America. The product combines big-data analytics with applied AI to help sellers identify profitable product opportunities, monitor competitor activity, optimize publication titles and pricing, and generate demand-aligned recommendations. The platform is organized into three core modules — Mercado (market analysis), Competencia (competitor intelligence), and Mi Negocio (own-business analytics) — plus a dedicated Enterprise tier served through enterprise.nubimetrics.com. Supporting tools include the AI-powered Explorador de Categorías, Explorador de Publicaciones, and Optimizador de Publicaciones.

Underlying technology centers on a proprietary structured dataset derived from Mercado Libre marketplace activity (categories, publications, pricing, demand, competitor behavior) combined with generative and predictive AI capabilities applied across text (keyword/positioning suggestions) and structured data (category metrics, demand statistics). The platform is available in Spanish, Portuguese, and English, and is supported by an educational content library called Academia Nubimetrics (300+ articles) used as a content-led acquisition channel.

The business model is subscription SaaS with a self-serve PLG motion anchored by a 14-day free trial (gated to active Mercado Libre sellers with at least 10 sales and $300 USD in the trailing 90 days). Two published plans exist — Pack 360 (entry-level, quote-based pricing) and Premium (advanced, with AI-powered category analysis, expanded competitor tracking, multi-account support, and 1:1 training) — plus paid add-ons for additional competitor and publication tracking and an Enterprise tier with direct sales. Customer mix spans individual SMB sellers (primary segment) up to mid-market and enterprise accounts such as Astor Warehouse, Americars, Norauto Argentina, and Play Embalagens. Total disclosed funding to date is approximately $494,561 across 2013-2015 (Wayra, Mercado Libre Fund, IC Ventures, Wollef Ventures), with no subsequent rounds publicly identified.

Name

Nubimetrics

Legal name

Nubimetrics

Website

https://nubimetrics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Nubimetrics is a SaaS analytics platform that provides AI-powered big-data market intelligence, competitor tracking, and listing optimization tools for individual and enterprise sellers on the Mercado Libre marketplace across Latin America.

Ownership category

akta.pro rank

Product category

Marketplace Analytics / E-commerce Intelligence

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Marketplace analytics
• Ecommerce intelligence
• Competitor tracking
• Publication optimization
• Pricing intelligence

Headquarters

HQ city

Jujuy

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS - Pack 360: Entry-level subscription plan providing market analysis, key metrics for operations management, competitor tracking for 20 sellers, 120 publications, and 10 official stores. Includes 1 user-operator and 1 connected Mercado Libre account.
2. Subscription SaaS - Premium: Advanced subscription with AI-powered category analysis, expanded competitor tracking (40 sellers, 500 publications, 40 official stores), 3 user-operators, 2 Mercado Libre accounts, strategic business reports with AI, and personalized 1:1 training. Addons available for expanded competitor and publication tracking.
3. Addons/Extensions: Additional paid addons to expand competitor tracking and publication limits beyond the base plan allowances. Available on Premium plan.
4. Enterprise Solutions: Dedicated enterprise tier at enterprise.nubimetrics.com with tailored solutions for larger corporate operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nubimetrics is an AI-powered big data analytics SaaS platform built specifically for Mercado Libre sellers across Latin America. It delivers marketplace intelligence through three core modules — Mercado (market and product opportunity discovery), Competencia (competitor tracking), and Mi Negocio (own business analytics) — plus an Enterprise tier for large-scale operations. The platform uses generative AI, predictive analytics, and recommendation engines to identify profitable niches, optimize listings, and monitor competitor activity.

Product overview

Nubimetrics is an intelligent analytics platform for Mercado Libre sellers, consisting of three core product modules (Mercado, Competencia, and Mi Negocio), an Enterprise tier for large operations, and two pricing plans (Pack 360 for beginners and Premium for advanced sellers). The platform uses AI to provide market intelligence, competitive tracking, and business optimization. Key tools include the Explorador de Categorías for market exploration, Optimizador de Publicaciones for listing optimization, and Explorador de Publicaciones for pricing analysis. Educational resources are provided through Academia Nubimetrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Nubimetrics Analytics Platform AI-powered SaaS analytics platform for Mercado Libre sellers across Latin America, combining market analysis (Mercado), competitive intelligence (Competencia), and own business analytics (Mi Negocio) into a single workspace for finding profitable products, monitoring competitors, and optimizing listings.
• Nubimetrics Enterprise Enterprise-tier solution for large-scale sellers and corporate operations on Mercado Libre requiring advanced analytics, multi-account management, custom integrations, and dedicated strategic support with personalized 1:1 training.

Quantifiable outcome

• 5x revenue increase for sellers using the platform (Play Embalagens case study)
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Terapeak (eBay): Marketplace seller analytics product for eBay covering pricing, demand, and competitor insights. Direct functional analog to Nubimetrics within the eBay ecosystem.
• Helium 10: All-in-one SaaS suite for marketplace sellers offering product research, keyword optimization, and competitor tracking. Closest comparable in business model and feature set to Nubimetrics, although focused on Amazon rather than Mercado Libre.
• Jungle Scout: Marketplace seller analytics platform providing product research, sales estimates, and competitive intelligence. Mirrors Nubimetrics' positioning as a data-driven BI tool for online merchants, though it serves Amazon sellers.
• AMZScout: Marketplace intelligence tool offering niche scoring, competitor tracking, and AI-driven recommendations for sellers. Strongly comparable to Nubimetrics in product philosophy and SMB upmarket GTM.
• Sellics: All-in-one Amazon seller platform combining PPC optimization, keyword research, and competitor benchmarking. Direct analog in terms of subscription pricing tiers and analytics depth.
• Keepa: Price-tracking and historical sales data service for marketplace listings. Comparable to Nubimetrics' Explorador de Publicaciones and pricing-dynamics tooling, though narrower in scope.

Emerging players

• DataHawk: SaaS analytics and automation for Amazon sellers, covering product research, keyword tracking, and competitor monitoring. Comparable feature set to Nubimetrics targeted at a different marketplace.
• Sellgo: AI-powered analytics platform for Amazon and Walmart sellers offering sourcing, sales intelligence, and competitor tracking. Comparable in its PLG free-trial motion and AI-feature layering.

Broad incumbents

• Similarweb: Public market intelligence platform offering traffic, demand, and competitive analysis across any website or app. Overlaps with Nubimetrics on market intelligence and competitor tracking but at a category-level rather than per-listing level.

Others

• Marketplace Pulse: Research and analytics publication focused on e-commerce marketplace operators and sellers. Comparable as an ecosystem insight provider but services a different buyer (analysts/investors) rather than sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nubimetrics
• YouTubeyoutube.com/channel/UCWf6sPAlDr685AilV9eVi9A/featured
• Facebookfacebook.com/Nubimetrics
• LinkedInlinkedin.com/company/3238298
• Instagraminstagram.com/nubimetrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nubimetrics