Kassatex

What Kassatex does

Kassatex is a New York-based, privately held luxury home textiles brand founded in 1999, operating across bath, bedding, beach, tabletop, and decor categories. Its core product portfolio centers on premium Turkish cotton and bamboo-blend towels (including Atelier 800-gram, Mercer 680-gram, and Kyoto Bamboo 600 GSM constructions), percale/sateen/linen-bamboo sheet sets, European white goose down pillows and comforters, Turkish cotton robes, beach towels and bags, and curated tabletop. Products are differentiated by OEKO-TEX STANDARD 100 and MADE IN GREEN certifications, high GSM construction (600–800 GSM), and a monogramming personalization service. A portfolio of designer collaborations (Alfredo Paredes, Chairish, Erin Gates, Jennifer Fisher, Shopbop, Over the Moon, Mia Moretti, Lewis Miller) and distributed third-party brands (Juliska, POOLSIDE, Resol, Eberjey, Freya, ixoq) broaden the assortment beyond Kassatex-developed SKUs.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce at kassatex.com serves as the primary channel, supported by an integrated blog, email, loyalty rewards, and affiliate programs; a dedicated hospitality division (hospitality.kassatex.com) and B2B wholesale portal (b2b.kassatex.com) serve hotels, resorts, and trade customers, with named accounts including 1 Hotels, Baccarat Hotel, The Global Ambassador, Charleston Place Hotel, and EAST Miami; an Interior Design Trade Program and Design Studio handle bespoke and trade work. Revenue is generated entirely through one-time unit sales across price tiers ranging from entry-level accessories under $20 to luxury comforters at $520+, with Afterpay installment financing for orders between $35 and $1,200 and free US shipping on orders over $100. The brand ships internationally to Canada, UK, Netherlands, Spain, and additional markets, and has accumulated a 4.7-star average across 6,185 verified reviews alongside extensive earned media in Architectural Digest, Oprah Daily, People, House Beautiful, Business Insider, and Veranda.

Name

Kassatex

Legal name

Kassatex

Website

https://kassatex.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Kassatex is a New York-based, privately held luxury home textile brand founded in 1999 that designs, sources, and sells premium bath, bedding, beach, and tabletop products direct-to-consumer, to hospitality accounts, and through trade and B2B wholesale channels, supplemented by an active portfolio of designer collaborations and OEKO-TEX certified Turkish cotton and bamboo constructions.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

akta.pro secondary industry

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

Keywords

• Home textiles
• Luxury bath products
• Bedding collections
• Beach towels
• Tabletop decor

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through kassatex.com website selling bath, bedding, beach, tabletop, and decor products directly to consumers. Products are sold as one-time purchases with price points ranging from under $20 to over $500.
2. Wholesale/B2B: B2B channel through b2b.kassatex.com serving hospitality properties, interior designers, and trade professionals.
3. Hospitality Division: Dedicated hospitality.kassatex.com division providing products to hotels, resorts, and hospitality businesses.
4. Custom Offerings: Custom product offerings for bespoke requirements through the Design Studio and trade programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kassatex is a New York-based home textiles brand founded in 1999 that designs, manufactures, and sells luxury bath, bedding, beach, tabletop, and home decor products. The company sells primarily direct-to-consumer through its own website while also operating a B2B trade and hospitality program for hotels, interior designers, and other commercial clients. Its assortment spans coordinated collections across multiple home categories under a single proprietary label.

Product overview

Kassatex is a New York-based luxury home textile brand founded in 1999, offering a comprehensive portfolio of premium bath, bedding, beach, tabletop, and decor products. The core offering centers on high-quality Turkish cotton towels (including Atelier 800-Gram, Kyoto Bamboo, and Mercer collections), premium bedding (Percale, Sateen, and Linen sheet sets; down pillows and comforters), bathrobes and pajamas, beach essentials, and curated tabletop collections. The company differentiates through collaborations with designers (Alfredo Paredes, Erin Gates, Chairish, Shopbop, Over the Moon), monogramming personalization services, and OEKO-TEX certifications. Products are sold direct-to-consumer through kassatex.com with a loyalty rewards program, and the company serves trade/hospitality segments through dedicated B2B portals.

Differentiator

Problem solved

Functional benefit

Brands

• Kassatex Loyalty: Customer rewards program allowing users to earn points on purchases
• The Hotel Collection
• Chairish x Kassatex
• Alfredo Paredes for Kassatex
• Erin Gates x Kassatex
• Mia Moretti x Kassatex
• Lewis Miller x Kassatex

Products and services

• Bath Collection Luxury bath textiles including towels, robes, mats, and related accessories sold direct to consumers and supplied to hospitality clients.
• Bedding Collection Bedding products including sheets, duvet covers, pillowcases, and decorative pillows for the home.
• Beach Collection Beach towels and outdoor lifestyle textiles designed for everyday and travel use.
• Tabletop Collection Tabletop products such as dinnerware, glassware, and serveware for home entertaining and dining.
• Home Decor Collection Decorative accessories including pillows, throws, candles, fragrances, and other home accents.
• Trade and Hospitality Program B2B program supplying Kassatex textile and tabletop products in bulk to hotels, interior designers, and other commercial customers.

Quantifiable outcome

• 4.7-star average rating from 6,185 verified reviews demonstrates consistent customer satisfaction
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Alfredo ParedesflagshipStrategic or Co-development PartnerDesigner Alfredo Paredes, former Executive Vice President and Chief Creative Officer of Ralph Lauren, created an exclusive bath collection for Kassatex including Viola, Alvaro, Mambo, and Hemingway products. The collection won the 2024 Great Design Award from Architectural Digest.
• ShopbopcoreStrategic or Co-development PartnerShopbop collaborated with Kassatex on an exclusive bath collection including wavy towels, coasters, bath mats, and salt cellars. The partnership celebrates Shopbop's trend-forward design approach.
• Over the MooncoreStrategic or Co-development PartnerWedding inspiration brand Over the Moon collaborated on a spring-inspired bath collection featuring Floral Scallop towels and bath mats with whimsical designs.
• ChairishflagshipStrategic or Co-development PartnerChairish x Kassatex is a multi-category collaboration including scalloped bath towels, quilted bedding, outdoor pillows, and lounge chair covers. Featured extensively in Architectural Digest and Apartment Therapy.
• Erin GatesflagshipStrategic or Co-development PartnerInterior designer Erin Gates (Elements of Style author) collaborated on bath, beach, bedding, and tabletop collections with coordinated colorways for easy mixing and matching.
• Mia MoretticoreStrategic or Co-development PartnerDJ and author of Low Touch Economy created everyday essential bags and baskets including Farmer's Market Tote and La Casa nesting baskets with sun-ripened colors.
• Jennifer FishercoreStrategic or Co-development PartnerJewelry designer Jennifer Fisher collaborated on bedding including slinky jacquard duvet, sham sets, and pajama tops with understated elegance.
• Lewis MillercoreStrategic or Co-development PartnerEvent designer Lewis Miller (known for Flower Flash installations) collaborated on Flower Tote bags reimagining the market run for fresh flowers.
• POOLSIDEminorChannel Partner/ Reseller/ DistributorBeach lifestyle brand founded on vacation state of mind; Kassatex distributes their hand-embroidered beach bags and accessories known for playful spirit and sustainable craftsmanship.
• Business & Pleasure Co.minorChannel Partner/ Reseller/ DistributorAustralian brand creating premium beach umbrellas and chairs; distributed through Kassatex for their vintage-inspired, quality-focused beach accessories.
• ResolminorChannel Partner/ Reseller/ DistributorLA-founded brand of consciously designed beach chairs and picnic baskets made sustainably worldwide.
• ixoqminorChannel Partner/ Reseller/ DistributorEthical brand creating beach bags from recycled plastic cord; pieces handwoven by Guatemalan women artisans honoring local traditions.
• JuliskaminorChannel Partner/ Reseller/ DistributorBrand founded by husband and wife duo Capucine and David Gooding; offers tabletop collections celebrating artisanal craftsmanship.
• FreyaminorChannel Partner/ Reseller/ DistributorSan Francisco brand creating artisan-crafted straw hats; weavers are women artisans from Ecuador including mothers, daughters, and grandmothers.
• EberjeyminorChannel Partner/ Reseller/ DistributorFeatured sleepwear brand offering soft, comforting pajama sets including Gisele, Nautico, and Frida collections.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brooklinen: Brooklinen is a leading DTC premium bedding and bath brand offering sheets, towels, robes, and loungewear at overlapping price points. It targets the same affluent millennial consumer and competes directly with Kassatex's core assortment on kassatex.com.
• Coyuchi: Coyuchi is a sustainable home textiles brand selling organic bedding, bath, and beach linens. It overlaps directly with Kassatex on premium towels, sheets, and OEKO-TEX / sustainability credentials.
• Boll & Branch: Boll & Branch is a premium DTC bedding brand focused on organic, ethically sourced cotton sheets, comforters, towels, and robes. It competes directly with Kassatex's premium cotton and OEKO-TEX-credentialed assortment.
• Parachute Home: Parachute is a premium DTC home textiles brand selling bedding, bath, robes, and tabletop with a similar direct-to-consumer and wholesale model. Both brands emphasise European-sourced materials, designer collaborations, and the 'hotel-at-home' positioning.
• Matouk: Matouk is a heritage luxury linen brand selling premium bedding, bath, and table linens through DTC, hospitality, and trade channels. It is a near-direct analogue to Kassatex with a comparable multi-channel model and hospitality customer base.
• Frette: Frette is a heritage Italian luxury linen maker supplying five-star hotels and premium consumers. Like Kassatex, it sells premium bath and bedding through both DTC and hospitality channels and shares the same 'hotel-at-home' positioning.
• Riley Home: Riley is a DTC bedding and bath brand offering premium sheets, duvets, towels, and robes with a similar 'hotel-quality at home' value proposition. It directly competes with Kassatex on price point, materials, and channel mix.

Broad incumbents

• Restoration Hardware (RH): RH is a large luxury home furnishings retailer offering bedding, bath, and tabletop alongside furniture and décor. It is a broader incumbent that competes with Kassatex in premium home textiles but as part of a much wider assortment.
• West Elm: West Elm is a national home furnishings retailer with a sizeable bedding, bath, and tabletop assortment. It competes with Kassatex on consumer-facing premium home textiles but operates at much larger scale and broader category scope.

Emerging players

• Snowe: Snowe is/was a DTC home brand selling premium bedding, bath, table, and loungewear with a similar direct-to-consumer model. It overlaps with Kassatex's core product mix and target demographic as a smaller, design-forward peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kassatex
• Facebookfacebook.com/kassatexnewyork

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kassatex