Brilla Media

What Brilla Media does

Brilla Media is a Miami-headquartered, privately held, women-owned Minority Business Enterprise (MBE) media company founded by Angela Sustaita-Ruiz and Manny Ruiz that builds and operates digital content platforms targeting U.S. Hispanic audiences on behalf of brand advertisers. Its portfolio includes Nuestro Stories (a Latino-heritage storytelling platform across Instagram, TikTok, and YouTube), Minivela (a joint-venture bilingual digital-shorts platform producing 10–90 minute telenovela-style content for A18-34 Latinos, co-founded with Carlos Ponce alongside Numatec and Chicano Hollywood), Vibra Stream (a live-sports streaming social platform launched in partnership with Creator Sports Network covering Liga MX, European leagues, and MMA across Twitch, YouTube, TikTok, Instagram, Facebook, X, and Kick), and Nuestro Studios (film and podcast production, including the Audible-award-winning Bistec podcast series). The technology stack centers on adtech-enabled content distribution, programmatic advertising infrastructure (leveraging Numatec's stack for CTV and digital reach), short-form video production, and multi-platform social distribution rather than proprietary AI/ML capabilities.

The company operates a B2B sales-led and community-led go-to-market, monetizing primarily through branded content and sponsorships, programmatic advertising, influencer marketing services, and creative studio engagements. Pricing is quote-based and negotiated per campaign; no public pricing, no SaaS-style recurring contracts, and no disclosed revenue. Active named enterprise clients include McDonald's (Spotlight Dorado), Procter & Gamble (Rico's Tacos with Albertsons Media Collective), and Verizon (founding partner), with a longer roster of historical relationships across CPG, retail, beverage, entertainment, and government (Coca-Cola, PepsiCo, Walmart, Target, Disney, Netflix, HBO, Unilever, Heineken, General Mills, CDC). Distribution combines owned social channels, YouTube (MinivelaTV, Nuestro Stories), audio streaming (Audible, Spotify, Apple Podcasts), programmatic adtech via Numatec, and retail media via Albertsons Media Collective.

Brilla Media has raised three undisclosed strategic minority investments from Adsmovil (November 2021), New Media Ventures (May 2022), and Numatec (December 2023). Its competitive position rests on the founders' prior Hispanicize exit track record (>$75M in combined founder exits, including Hispanicize Media Group and Latina Mom Bloggers/DiMe Media), Manny Ruiz's Pulitzer Prize co-receipt and PRWeek/Silver Anvil credentials, the Carlos Ponce/Cristina Sarnoff entertainment-industry network, and the Numatec programmatic distribution partnership. The company is approximately three years old (celebrating its anniversary in April 2025), has not disclosed headcount or revenue, and operates from Miami with a co-headquarters presence in Los Angeles for Minivela production.

Name

Brilla Media

Legal name

Brilla Media Ventures, LLC

Website

https://brillamedia.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Brilla Media is a Miami-based, women-owned Hispanic media company operating content platforms (Nuestro Stories, Minivela, Vibra Stream) and offering branded content, programmatic advertising, and influencer marketing services to enterprise brands seeking to reach U.S. Latino consumers.

Ownership category

akta.pro rank

Product category

Multicultural Digital Media

NAICS

Media Representatives (54184), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industries

Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH), International Multilingual/Diaspora Broadcasters (MPABAEAG)

Keywords

• Multicultural digital media
• Hispanic content marketing
• Branded entertainment content
• Programmatic advertising services
• Latino streaming platforms

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Content & Sponsorships: Advertiser-supported content production including branded Minivelas, sponsored documentary series, and brand integrations within cultural content. Brands like McDonald's (Spotlight Dorado), P&G (Rico's Tacos), and others sponsor content that authentically reaches Hispanic audiences.
2. Programmatic Advertising: Programmatic advertising technology services enabling scalable media delivery to multicultural audiences across digital, CTV, and other platforms. Revenue generated through ad inventory sales and media buying services.
3. Influencer Marketing Services: Creator and influencer marketing services connecting brands with Latino content creators and influencers. Includes campaign development, creator partnerships, and social media activation.
4. Creative Studio Services: Creative production services including digital shorts, brand activations, and content production for brands seeking to engage Hispanic audiences.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Brilla Media is a multi-platform Latino-owned media company that produces and distributes original Hispanic-focused content across owned digital platforms (Minivela, Nuestro Stories, Vibra Stream, Nuestro Studios) while selling branded content partnerships, programmatic advertising, influencer marketing services, and creative studio services to brands and agencies seeking authentic engagement with U.S. Hispanic audiences. The company monetizes its owned audiences through advertising and sponsorships while also providing creative production and campaign services for enterprise marketers.

Product overview

Brilla Media operates as a multi-platform Latino-owned media company offering a portfolio of content platforms and marketing services. The core offerings include Minivela (bilingual digital shorts platform for telenovela-style content), Nuestro Stories (Latino heritage digital platform), and Vibra Stream (live sports streaming for Hispanic audiences). Supporting operations include Nuestro Studios (film/podcast production), Bistec (podcast series), and branded content solutions encompassing programmatic advertising, influencer marketing, and creative services. The company is certified as a women-owned Minority Business Enterprise (MBE) by NMSDC.

Differentiator

Problem solved

Functional benefit

Products and services

• Minivela Bilingual digital shorts platform producing telenovela-inspired drama content (10-90 minute Minivelas) for U.S. Hispanic and Latin American audiences aged 18-34, spanning romantic comedies, supernatural thrillers, original series, and viral comedies. Content distributed via YouTube, social channels, CTV, and Numatec's distribution network.
• Nuestro Stories Digital platform devoted entirely to Latino heritage storytelling, celebrating Latino stories across food, fashion, music, landmarks, icons, and culture. Available across Instagram, TikTok, and YouTube with thousands of stories celebrating Latino heritage and identity.
• Vibra Stream Live sports streaming social platform delivering licensed creator-casts of sporting events for U.S. Hispanic audiences, including Liga MX Soccer, European leagues, international matches, MMA, and pop culture events. Distributed across Twitch, YouTube, TikTok, Instagram, Facebook, X, and Kick.
• Bistec Podcast Series Bilingual podcast series about betrayal and redemption in Revolutionary Cuba, produced by Nuestro Studios. Won Audible's 2024 'Lo Mejor del Año' Best Series for Fiction award. Generated 1.5M+ views/listens across YouTube, Apple Podcasts, Spotify, Audible, and Instagram.
• Nuestro Studios Film and podcast production division of Nuestro Stories and Brilla Media. Produced the Bistec podcast series and El Clavito dark fantasy film, and partners with Ad Astra Media on the Entre2Mundos anime/manga series.
• Branded Content Solutions Original and branded content solutions helping brands authentically connect with U.S. Hispanic audiences. Includes programmatic advertising technology, digital shorts, influencer marketing, creative studio services, and brand activations for enterprise marketers.
• Entre2Mundos History-making anime and manga series inspired by Mesoamerican civilizations and the diaspora, produced in partnership with Ad Astra Media and Nuestro Stories, featuring a theme song by award-winning artist MiSHNRZ.
• Programmatic Advertising Technology Programmatic advertising technology services for scalable media delivery across digital, CTV, and other platforms, integrated with Numatec's distribution partnerships, enabling precise targeting of Hispanic audiences for brand advertisers.

Quantifiable outcome

• 1.5M+ views/listens for Bistec podcast series
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Albertsons Media CollectiveflagshipGTM or Marketing Partner · 17 June 2026Production partner for branded entertainment initiative. Brilla Media co-created 'Rico's Tacos' miniseries with P&G for Albertsons' retail media network, distributed across YouTube, social media, and in-store platforms.
• Creator Sports NetworkcoreStrategic or Co-development Partner · 16 June 2025Partnership to launch Vibra Stream, a live sports streaming social platform for Hispanic audiences. CSN provides creators, sports licenses, production capabilities, and content relationships; BMV provides media, adtech, sales, and content expertise.
• Sarnoff Media Co.flagshipStrategic or Co-development Partner · 11 June 2025Cristina Sarnoff joins Minivela as shareholder and strategic partner leading brand partnerships, productions, and distribution. Former Warner Bros. Discovery US Hispanic executive brings studio relationships and entertainment industry expertise to scale Minivela across digital, CTV, and streaming.
• Haydita VelozcoreStrategic or Co-development Partner · 26 February 2025International mini drama and social media sensation joins Minivela as lead production partner and actress. Ecuadorian influencer with 4M+ TikTok followers brings established audience and production expertise to Minivela content.
• Carlos PoncecoreStrategic or Co-development Partner · 18 November 2024Novela and film star Carlos Ponce co-founded Minivela as joint venture partner. He serves as executive producer, actor, and director for select Minivelas, bringing entertainment industry credibility and star power to the platform targeting young Latino audiences.
• NumateccoreTechnology or Integration · 18 November 2024Adtech conglomerate Numatec is a joint venture partner in Minivela, providing programmatic advertising technology, distribution partnerships across CTV and digital platforms, and adtech infrastructure for scalable media delivery.
• Chicano HollywoodcoreStrategic or Co-development Partner · 18 November 2024Exclusive West Coast production partner for Minivela. L.A.-based production, media, and magazine company that produces the annual Elevate conference for Latino filmmakers. Currently producing 'Cholita Takes L.A.' and 'The Cholos of Beverly Hills'.
• Johnny Murillo / Chicano HollywoodflagshipStrategic or Co-development Partner · 13 September 2024Founder and CEO of Chicano Hollywood partnering as exclusive West Coast production arm for Minivela. Produces annual Elevate conference for Latino filmmakers.
• LatiNation MediaflagshipStrategic or Co-development Partner · 9 May 2024First-look co-production partnership spanning original IP, digital properties, films, and podcasts between Nuestro Stories and LatiNation Media.
• Ad Astra MediaflagshipStrategic or Co-development Partner · 29 February 2024Partnership to produce 'Entre2Mundos', a history-making anime and manga series inspired by Mesoamerican civilizations and the diaspora. Our Stories and Ad Astra Media co-producing original IP across digital properties, films, and podcasts.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Canela Media: A digital media company offering Spanish-language streaming channels, original content, and creator-driven programming for Hispanic audiences in the U.S. and Latin America. Comparable to Brilla in its mix of owned content platforms, creator partnerships, and brand-funded programming.

Direct peers

• Remezcla: A digital media company producing bilingual Latino-focused editorial, video, and social content for a young Hispanic audience. It is directly comparable to Nuestro Stories as a culturally-native content platform serving the same U.S. Latino Gen Z and millennial demographic that Brilla targets.
• Alma: A leading independent Hispanic creative advertising agency serving major brands with culturally fluent campaigns across digital, CTV, and social. Directly comparable to Brilla in multicultural creative services, enterprise client base, and branded-content execution.
• Adsmovil: A Hispanic-focused mobile adtech and programmatic advertising company that is also a strategic investor and partner in Brilla. Comparable as a Hispanic adtech infrastructure provider enabling brand reach to Latino mobile audiences across digital and CTV.
• mitú: A digital media brand (now part of GoDigital Media Group, the same acquirer of Hispanicize) producing Latino-focused short-form video, editorial, and social content. Directly comparable to Brilla's Minivela and Nuestro Stories as a Gen Z Latino content platform with branded-content monetization.
• Gallegos United: An independent Hispanic creative and media agency producing campaigns for Fortune 500 brands targeting U.S. Hispanic consumers. Directly comparable to Brilla's multicultural agency offering in client roster, creative capabilities, and brand-content integrations.
• LatiNation Media: A bilingual media brand producing original video, editorial, and social content for young Latino audiences. Listed as a strategic partner of Brilla's Nuestro Stories, it is also a direct comparable in audience, format mix, and brand-sponsored content monetization.

Broad incumbents

• TelevisaUnivision: The largest U.S. Spanish-language media company operating broadcast TV, streaming (ViX), radio, and digital properties targeting Hispanic audiences. While far larger in scale, it competes directly with Brilla for the same multicultural advertising budgets and increasingly for Hispanic content IP.
• Lopez Negrete Communications: One of the largest independent Hispanic advertising agencies in the U.S., offering full-service multicultural marketing to Fortune 500 brands. Comparable as a more established incumbent in the same multicultural agency category Brilla competes in.
• Fuse Media: A multicultural media company operating TV networks (Fuse, FM), digital, and social platforms targeting youth and multicultural audiences. Comparable in operating owned-and-operated content channels that monetize through advertising and brand partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brillamedia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brilla Media