LatiNation Media
LatiNation Media is an independent Los Angeles-based media company operating the LATV broadcast network (40+ U.S. markets) and streaming app, producing original Latino-focused content — comedy, docuseries, sports (Liga MX), and cultural programming — for English-first Gen Z and Millennial U.S. Latino audiences.
- Company typePrivate
- Founded1999
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LatiNation Media does
LatiNation Media is an independent, privately held U.S. media company founded in 1999 and headquartered in Los Angeles, operating a multi-platform entertainment network targeted at English-first Latino consumers, with emphasis on Gen Z and Millennial demographics. The company's core offering is the LATV broadcast television network, carried in 40+ U.S. markets across major metropolitan areas (Los Angeles, New York, Chicago, Houston, Dallas, Miami) and distributed via leading MVPDs including AT&T, Charter/Spectrum, DirecTV, DISH, Cox, and Verizon. Complementary distribution channels include the LATV streaming application (available on Google Play and Apple App Store), the watch.latv.com web platform, and active social media accounts on YouTube, TikTok, Instagram, X, and Facebook.
LatiNation's product portfolio consists of 18+ original shows spanning comedy (The Best of Jenny Lorenzo, Checkitow), docuseries (Jenicka's Journeys, Foodie On the Go), sports programming (Liga MX coverage, LatiNation Futbol Club, CopaNation, Ganadoras), cultural and identity-focused content (Blacktinidad, The Q Agenda, Cultura Shock, Batalla Nation), wellness (Esencia: Latina Wellness), and talk formats (Peligrosa HQ, Desmadre Live!, Lone Lobos). Recent strategic activity in 2026 has centered on a digital-to-broadcast content pipeline — acquiring viral digital creators (e.g., Jenny Lorenzo via Eggshell Black) and adapting their work for broadcast, alongside exclusive Liga MX rights through 2026 and dedicated FIFA World Cup 2026 coverage.
The business model is primarily advertising-supported, monetizing through (1) advertising sold across the broadcast network, streaming app, and digital properties targeting advertisers seeking access to U.S. Latino audiences, and (2) broadcast distribution fees from MVPD carriage agreements. Verizon is publicly disclosed as an enterprise content sponsor. Pricing is not publicly disclosed; the streaming and broadcast products are free, ad-supported. The company employs 51–100 people and operates as a for-profit private entity with no disclosed funding rounds, ownership structure, or financial statements.
LatiNation Media firmographics
Firmographics- Name
- LatiNation Media
- Legal name
- LatiNation
- Website
- https://latination.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LatiNation Media is an independent Los Angeles-based media company operating the LATV broadcast network (40+ U.S. markets) and streaming app, producing original Latino-focused content — comedy, docuseries, sports (Liga MX), and cultural programming — for English-first Gen Z and Millennial U.S. Latino audiences.
- Ownership category
- akta.pro rank
LatiNation Media industry classification
Industry- Product category
- Latino Broadcast Media
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)
- akta.pro secondary industry
- Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)
Keywords
Where LatiNation Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
LatiNation Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising Revenue: LatiNation generates revenue through advertising sold across its broadcast network, streaming app, and digital properties. The company targets advertisers seeking access to U.S. Latino audiences, particularly Gen Z and Millennial demographics.
- Broadcast Distribution Fees: Revenue from distribution agreements with broadcast affiliate stations across the U.S.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
LatiNation Media product offering
Product offeringCore offering
LatiNation Media operates an independent English-first Latino media network consisting of the LATV broadcast television network reaching 40+ U.S. markets and the LATV streaming application. The company produces and distributes original Latino-focused programming including comedy, docuseries, sports coverage (Liga MX), cultural content, and wellness shows, monetizing through advertising sales and broadcast distribution agreements.
Product overview
LatiNation Media is an independent media company powered by Latinos, operating a multi-platform entertainment network. The core offering consists of the LATV streaming app (mobile and connected TV) and the LATV broadcast network spanning 50+ U.S. markets. The platform serves English-first Gen Z and Millennial Latinos with diverse programming including comedy series (The Best of Jenny Lorenzo, Checkitow), docuseries (Jenicka's Journeys, Foodie On the Go), sports content (LatiNation Futbol Club, Ganadoras, Liga MX Coverage), cultural programming (Cultura Shock, Blacktinidad, Peligrosa HQ), wellness content (Esencia: Latina Wellness), music culture (Batalla Nation), LGBTQ-focused content (The Q Agenda), and talk shows (Desmadre Live!). Content is distributed across broadcast TV, streaming app, and social media platforms including YouTube, TikTok, Instagram, and Facebook.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Expands digital content creators' audiences from social media to broadcast television audiences
- +1 more outcomes
Companies that use LatiNation Media
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
LatiNation Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LatiNation Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Eggshell Black (Jenny Lorenzo's Production Company)coreStrategic partnership between LatiNation Media and Eggshell Black (Jenny Lorenzo's production company) to bring Lorenzo's viral digital sketches to broadcast television. The collaboration marks an expansion for both companies as they bridge audiences from social media to broadcast TV through the series 'The Best of Jenny Lorenzo.'
- Busy Bee ProductionscorePartnership with Busy Bee Productions to produce 'Jenicka's Journeys,' a six-episode docuseries following Jenicka Lopez, youngest daughter of Jenni Rivera. The series features executive producers Chiquis, Richard Bull, and Sebastian Jimenez.
- Liga MX / FMF (Federación Mexicana de Fútbol)coreLatiNation Media holds rights to broadcast Liga MX and Liga MX Femenil soccer matches, including live games and comprehensive coverage of Apertura 2025 and additional fixtures through 2026.
- VerizonminorVerizon sponsors content on LatiNation including 'The Art of Staying Grounded After Graduation' segment on Esencia: Latina Wellness and 'Beyond the Nest: How Parents and Kids Maintain Meaningful Bonds' content series.
- Broadcast Affiliate StationscoreLatiNation maintains distribution relationships with broadcast affiliate stations across 40+ U.S. markets including agreements with cable and satellite providers such as AT&T, Charter/Spectrum, DirecTV, DISH, Cox, and Verizon.
- Snow Tha ProductminorGuest appearance by Snow Tha Product in 'Jenicka's Journeys' docuseries, contributing to cross-promotional reach and audience engagement.
- Shawty BaeminorGuest appearance by Shawty Bae in 'Jenicka's Journeys' docuseries, contributing to cross-promotional reach and audience engagement.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
LatiNation Media competitors and assessment
Company assessmentEmerging players
- Hola! TV: Hola! TV is a Spanish-language lifestyle and entertainment network targeting Hispanic audiences globally, including in the U.S. Comparable to LatiNation on multicultural lifestyle and entertainment content delivery, but operates at a different scale and Spanish-language positioning.
- Latino Rebels: Latino Rebels is a digital media outlet and podcast network covering Latino culture, politics, and identity. Comparable to LatiNation on digital content for U.S. Latinos and the cultural-representation positioning, though narrower in scope.
Broad incumbents
- Univision: Univision is the largest Spanish-language broadcast network in the U.S. and parent of ViX streaming. As a broad incumbent, it addresses the same overall U.S. Hispanic audience as LatiNation but with much broader Spanish-language coverage rather than LatiNation's English-first focus.
- Telemundo: Telemundo (NBCUniversal) is a major U.S. Spanish-language broadcast network competing for the same U.S. Hispanic audience and ad dollars as LatiNation, but as a much larger incumbent with broader Spanish-language programming.
Direct peers
- Remezcla: Remezcla is an independent digital media brand covering Latino culture, music, and entertainment for bilingual and English-dominant U.S. Latino audiences — a directly comparable audience and content focus to LatiNation.
- Revry: Revry is a LGBTQ-focused streaming and content network. Comparable because LatiNation's 'The Q Agenda' and broader LGBTQ+ programming target overlapping audiences and advertising categories, and both pursue multicultural/identity-based streaming plus ad-supported models.
- Mitú: Mitú is a digital media company producing Latino-focused video and editorial content for English-speaking U.S. Latinos. It directly competes with LatiNation on the digital side for the same audience and advertiser base.
- Canela.TV: Canela.TV is a free, ad-supported streaming service offering Spanish and English-language content for U.S. Hispanic audiences. Directly comparable to LatiNation on streaming-side audience targeting and ad-supported business model.
- Estrella TV: Estrella TV is an independent Spanish-language broadcast network targeting U.S. Hispanic audiences across linear TV and digital. Comparable to LatiNation as a competing independent multicultural/multilingual broadcast network, though Estrella is more Spanish-language focused.
Others
- Fubo (fuboTV): Fubo is a sports-focused streaming TV service that carries Liga MX and other soccer content relevant to the U.S. Latino audience. Indirectly comparable to LatiNation where sports rights distribution (including Liga MX) overlap, though Fubo is a broader OTT pay-TV service rather than a Latino-focused network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LatiNation Media social profiles
Digital presenceLatiNation Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
LatiNation Media leadership team
Management profileNumber of profiles
LatiNation Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LatiNation Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LatiNation Media
What does LatiNation Media do?
LatiNation Media operates an independent English-first Latino media network consisting of the LATV broadcast television network reaching 40+ U.S. markets and the LATV streaming application. The company produces and distributes original Latino-focused programming including comedy, docuseries, sports coverage (Liga MX), cultural content, and wellness shows, monetizing through advertising sales and broadcast distribution agreements.
Is LatiNation Media a public or private company?
LatiNation Media is a private company. It is classified as unknown and is currently operating.
When was LatiNation Media founded?
LatiNation Media was founded in 1999. It employs 51 to 100 people.
Where is LatiNation Media based?
LatiNation Media is headquartered in Los Angeles, United States, in the North America region.
How does LatiNation Media make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are broadcast Distribution Fees.
Who are LatiNation Media's main competitors?
Emerging players on record are Hola! TV and Latino Rebels. Broad incumbents are Univision and Telemundo. Direct peers are Remezcla, Revry, Mitú, Canela.TV and Estrella TV. Fubo (fuboTV) is listed as an others.
Does LatiNation Media have an API?
No public API is recorded for LatiNation Media.
What industry is LatiNation Media in?
LatiNation Media's product category is Latino Broadcast Media. Its primary akta.pro industry code is MPABAAAG, Spanish-Language & Multilingual Broadcast Networks, with a secondary code of MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets). Its NAICS code is 51612 and its SIC code is 4833.