Flavor Plate
- Company typePrivate
- Founded2011
- HeadquartersBurlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Flavor Plate firmographics
Firmographics- Name
- Flavor Plate
- Legal name
- Flavor Plate, LLC
- Website
- https://flavorplate.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Flavor Plate industry classification
Industry- Product category
- Restaurant Website Builder Software
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Flavor Plate is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flavor Plate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Core Subscription: Monthly subscription at $49/month providing access to website builder, menu management, online ordering, gift card sales, event calendar, communication tools, SEO optimization, ADA compliance, hosting, and customer support. No contracts, cancel anytime.
- Jump Start (Content Setup): One-time professional setup service at $499 for restaurants needing assistance with content migration. Includes menu setup (up to 50 items), photo integration, event calendar setup (up to 10 events), navigation and pages configuration, and live walkthrough demonstration.
- Website Concierge Add-on: Monthly add-on service at $49/month providing monthly website updates including menu updates, event updates, photo updates, and monthly SEO/website/social media check with improvement tips.
- Social Media Management: Monthly social media management at $399 per month, offering two posts per week across Facebook, Instagram, and X (Twitter), custom content in restaurant's voice, monthly check-ins, and pay-as-you-go with no contracts.
- Payment Processing: Stripe payment processing for online ordering and gift cards with standard 2.9% + 30 cents per transaction fee. Funds automatically deposited within 2 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Platform - $49/month |
| One time/ perpetual license | Pay-as-you-go | Jump Start Content Setup - $499 one-time |
| Subscription | Monthly | Website Concierge - $49/month add-on |
| Subscription | Monthly | Social Media Management - $399/month add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Flavor Plate product offering
Product offeringCore offering
Flavor Plate provides a restaurant-specific website building SaaS platform priced at $49/month that includes menu management, integrated online ordering, gift card sales, event calendar, communication tools, SEO/AI optimization, and ADA-tested templates hosted on Amazon S3. The platform is offered on a self-serve basis with free design setup included, and is sold primarily to independent and multi-location restaurants worldwide as a turnkey digital presence solution.
Product overview
Flavor Plate is a restaurant-focused website building platform offered as a single unified product. The core platform ($49/month) includes all essential restaurant website tools: Menu Management, Online Ordering, Gift Card Sales, Event Calendar, Communication Tools, SEO & AI Optimization, and ADA Accessibility — with Free Design Setup included. Add-on services include Jump Start content setup ($499 one-time), Website Concierge monthly management ($49/month), and Social Media Management ($399/month). All 10 website templates are built on the same platform infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Website Builder Platform Core SaaS subscription platform priced at $49/month that provides restaurants with a complete website solution including menu management, online ordering, gift card sales, event calendar, communication tools, SEO/AI optimization, ADA-tested templates, and hosting. Includes free professional design setup, unlimited menus/photos/pages, multiple location support, and 7-day-a-week customer support. Targeted at independent and multi-location restaurants.
- Jump Start (Complete Website Setup)
Quantifiable outcome
- Over $3.5 million in gift cards sold through the platform
- +2 more outcomes
Companies that use Flavor Plate
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Flavor Plate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
Flavor Plate partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- StripecorePayment processing integration for online ordering and gift card sales. Stripe processes transactions with 2.9% + 30 cents per charge, with funds automatically deposited within 2 days. This is a critical integration enabling the revenue-generating features of the platform.
- Amazon S3 (AWS)coreCloud hosting infrastructure for all customer websites. Amazon S3 provides secure, reliable website hosting with unlimited bandwidth included in every subscription.
- ToaststrategicToast, a leading restaurant POS system, recommended Flavor Plate as one of the 'Top 10 restaurant website builders' in their industry blog, providing third-party validation and referral traffic.
- WixstrategicWix, a major website builder platform, recommended Flavor Plate as one of the '7 best restaurant website builders on the market', providing industry validation and credibility boost.
- One Percent for the PlanetminorEnvironmental nonprofit supported by Flavor Plate as part of their social mission to support sustainable local food networks. Company pledges 1% of sales to environmental causes.
- Farm AidminorNonprofit organization supporting family farmers supported by Flavor Plate. Aligns with company's mission to support healthy and sustainable local food networks.
- Vermont Businesses for Social Responsibility (VBSR)minorRegional business association for socially responsible companies in Vermont. Flavor Plate is a member supporting sustainable business practices.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Flavor Plate competitors and assessment
Company assessmentEmerging players
- ChowNow: Commission-free online ordering platform that also offers restaurant websites. Competes directly on online ordering and to a lesser degree on website building, with similar anti-commission positioning toward independent restaurants.
- SpotHopper: Marketing and website platform for restaurants covering websites, SEO, social media, and ordering. Directly comparable on the marketing-services add-on layer that Flavor Plate is now building with Social Media Management.
- GloriaFood: Free online ordering system used by many independent restaurants that also offers basic restaurant website features. Most directly competes on price with Flavor Plate at the low end of the SMB market.
- Owner.com: AI-driven restaurant website and online ordering platform targeting independent restaurants, founded more recently but with significant VC backing. Competes for the same SMB restaurant customer with a more modern AI-forward stack.
Broad incumbents
- Toast: Dominant restaurant POS platform that also offers website building as part of its broader restaurant tech suite. Recommended Flavor Plate on its blog, signaling both overlap and partnership positioning. Has raised over $1.5B and can bundle website services with POS.
- Squarespace: Premium generalist website builder frequently used by restaurants despite not being restaurant-specialized. Competes for design-conscious restaurant owners willing to sacrifice domain-specific features for premium aesthetics.
- Wix Restaurants: Restaurant-specific offering from Wix, the largest DIY website builder globally. Explicitly lists Flavor Plate as one of the '7 best restaurant website builders', making it both a competitor and a referrer of qualified traffic.
Direct peers
- Menufy: Online ordering and restaurant website provider for independent restaurants with similar SMB focus. Overlaps on online ordering, menu management, and restaurant-specific website features at comparable price points.
- Popmenu: Direct competitor offering restaurant websites with built-in online ordering, gift cards, and marketing tools at higher price points. Merged with Bentobox in 2024 and is explicitly named by Flavor Plate as a competitor it undercuts on price.
- BlueHuki: Restaurant website design agency and platform serving independent restaurants with similar subscription-style offerings. Closely comparable on price point, customer segment (independent restaurants), and full-service website management positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Flavor Plate social profiles
Digital presenceFlavor Plate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flavor Plate leadership team
Management profileNumber of profiles
Profiles2 records
Flavor Plate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flavor Plate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flavor Plate
What does Flavor Plate do?
Flavor Plate provides a restaurant-specific website building SaaS platform priced at $49/month that includes menu management, integrated online ordering, gift card sales, event calendar, communication tools, SEO/AI optimization, and ADA-tested templates hosted on Amazon S3. The platform is offered on a self-serve basis with free design setup included, and is sold primarily to independent and multi-location restaurants worldwide as a turnkey digital presence solution.
Is Flavor Plate a public or private company?
Flavor Plate is a private company. It is classified as management employee owned and is currently operating.
When was Flavor Plate founded?
Flavor Plate was founded in 2011. It employs 1 to 10 people.
Where is Flavor Plate based?
Flavor Plate is headquartered in Burlington, United States, in the North America region.
How does Flavor Plate make money?
Five revenue lines are on record. Core Subscription is the primary driver. The others are jump Start (Content Setup), website Concierge Add-on, social Media Management and payment Processing.
Who are Flavor Plate's main competitors?
Emerging players on record are ChowNow, SpotHopper, GloriaFood and Owner.com. Broad incumbents are Toast, Squarespace and Wix Restaurants. Direct peers are Menufy, Popmenu and BlueHuki.
Does Flavor Plate have an API?
No public API is recorded for Flavor Plate.
What industry is Flavor Plate in?
Flavor Plate's product category is Restaurant Website Builder Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms.