siggi's

What siggi's does

siggi's, operated by The Icelandic Milk and Skyr Corporation, is a US-based consumer packaged goods company that produces Icelandic-style skyr yogurt and adjacent dairy and plant-based products. The company was founded in 2005 by Siggi Hilmarsson, an Icelandic immigrant who began making skyr in his New York apartment using his mother's recipe before selling at farmer's markets; it is now a privately held subsidiary of Lactalis US Yogurt, Inc., the American arm of French dairy conglomerate Lactalis Group. Its core technology is the traditional Icelandic skyr production method — culturing pasteurized milk with live active cultures (S. thermophilus, L. bulgaricus, Bifidobacterium, L. acidophilus, L. paracasei) and straining whey to produce a thick, high-protein yogurt that uses approximately four times the milk of regular yogurt, yielding 14–19g of protein per serving.

The product portfolio spans four formats — traditional dairy skyr (whole milk and nonfat, in 5.3oz and 24oz sizes), plant-based skyr (a coconut milk, macadamia butter, and pea protein blend), drinkable yogurt, and squeeze pouches — with recent additions including the 2026 Fruit & Fiber line (14g protein, 5g fiber, real fruit) and peach mango pouches. All products are positioned around 'simple ingredients' with no artificial sweeteners, flavors, or preservatives, and are certified kosher and gluten-free. siggi's is headquartered in New York, employs 51–100 people, and distributes nationally through major retail grocery chains (Whole Foods, Wegmans, Kroger, H.E.B.) and a broad wholesale distributor network that includes UNFI, Sysco, C&S Wholesale Grocers, Kehe, Performance Food Group, Associated Wholesale Grocers, Bozzuto's, and SuperValu across both Eastern and Western US regions.

Revenue is generated almost exclusively through one-time retail purchase of branded CPG products via grocery and foodservice channels; pricing is retailer-determined and not publicly disclosed. The primary customer segments are health-conscious consumers seeking high-protein, clean-label options, fitness and active-lifestyle individuals, and mainstream grocery shoppers trading up from conventional yogurt — a horizontal segmentation approach. Marketing is conducted through content (recipes, wellness resources, video), social (Facebook, TikTok, Instagram), email, and coupon-driven conversion, all reinforcing the founder's 'live simply' brand philosophy.

Name

siggi's

Legal name

The Icelandic Milk and Skyr Corporation

Website

https://siggis.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

siggi's is a US-based CPG company producing Icelandic-style skyr yogurt and plant-based alternatives, serving health-conscious, fitness-oriented, and mainstream grocery consumers through national retail chains (Whole Foods, Kroger, Wegmans, H.E.B.) and a broad wholesale distribution network, and operating as a subsidiary of Lactalis US Yogurt, Inc.

Ownership category

akta.pro rank

Product category

Skyr Yogurt Products

NAICS

Food Manufacturing (311)

SIC

Dairy Products (2020)

akta.pro primary industry

Skyr & Icelandic-Style Cultured Dairy Manufacturing (AFAHADAI)

akta.pro secondary industries

Greek/Strained Yogurt & High-Protein Cultured Dairy Manufacturing (AFAHADAB), Plant-Based Yogurt Drinks & Cultured Alternatives (AFAFAEAG), Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC)

Keywords

• Icelandic skyr yogurt
• High-protein dairy
• Plant-based yogurt
• Cultured dairy products
• Consumer packaged goods

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Retail Sales: siggi's generates revenue through the sale of branded yogurt products to consumers via retail grocery stores and supermarket chains. Products are sold in various formats including traditional skyr cups, plant-based options, drinkable yogurts, and yogurt pouches.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

siggi's produces and sells Icelandic-style skyr yogurt products — traditional dairy strained yogurt, plant-based alternatives, drinkable yogurts, and yogurt pouches — under a 'simple ingredients' positioning with no artificial sweeteners, flavors, or preservatives. The brand emphasizes high protein content (14-19g per serving), traditional Icelandic skyr straining methods, and clean ingredient lists, with products sold nationally through major U.S. supermarket chains.

Product overview

siggi's is a consumer packaged goods company producing Icelandic-style skyr yogurt and related dairy products. The portfolio consists of traditional dairy-based skyr (whole milk and nonfat varieties in multiple sizes), plant-based alternatives using coconut milk and pea protein, drinkable yogurt formats, and convenient squeeze pouches. The products share a positioning around high protein content, simple ingredients with no artificial sweeteners, flavors, or preservatives. The brand emphasizes Icelandic tradition, protein density (using 4x the milk of regular yogurt), and a 'live simply' philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Skyr Traditional Icelandic strained yogurt, thick and creamy with high protein content. Made using approximately 4x the milk of regular yogurt through a straining process that removes whey; for health-conscious and protein-seeking consumers.
• Plant-Based Skyr Dairy-free alternative to traditional skyr made with coconut milk, macadamia butter, and pea protein; replicates the thick, creamy texture and simple-ingredient profile of dairy skyr for vegan and lactose-avoiding consumers.
• Drinkable Yogurt On-the-go protein beverage format of siggi's skyr, designed for consumers seeking portable, high-protein nutrition outside the home.
• Yogurt Pouches Convenient squeeze pouches with 11g protein per serving for on-the-go snacking; positioned for active lifestyles and parents seeking portable protein options.
• Plain Whole Milk 24oz Skyr Traditional skyr in a 24oz whole milk format with 18g protein per serving and 170 calories; made with simple ingredients and no artificial sweeteners.
• Plain Nonfat Skyr Nonfat traditional skyr in 5.3oz (16g protein, 90 calories) and 24oz (19g protein, 100 calories) sizes.
• Coconut Lowfat Skyr 1.5% lowfat skyr with coconut flavor, featuring 15g protein per 5.3oz serving and 150 calories; made with coconut cream for a dairy-free taste experience.
• Peach Mango Yogurt Pouches 3.5oz peach mango-flavored yogurt pouches with 8g protein and 80 calories per serving, made with reduced fat yogurt and real fruit; nationally launched as a convenient on-the-go snack.
• siggi's Fruit & Fiber New yogurt product with 14g protein, 5g fiber, and real fruit, designed for consumers seeking functional nutrition with simple ingredients.

Quantifiable outcome

• 4x the milk used compared to regular yogurt, resulting in higher protein concentration

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor.

• AbrahamsminorChannel Partner/ Reseller/ DistributorRegional food distributor serving the New York area, part of siggi's wholesale distribution network for retail grocery supply.
• Alber and Leff FoodsminorChannel Partner/ Reseller/ DistributorRegional wholesale food distributor, part of siggi's distribution network serving independent grocery retailers.
• Associated Grocers of New EnglandminorChannel Partner/ Reseller/ DistributorRegional cooperative distributor serving independent grocers in New England, distributing siggi's products to retail locations.
• Associated Wholesale GrocersminorChannel Partner/ Reseller/ DistributorMajor wholesale grocery distributor serving independent retailers, part of siggi's national distribution network.
• Bozzuto'sminorChannel Partner/ Reseller/ DistributorRegional wholesale food distributor serving the Northeast United States, distributing siggi's products to retail grocery stores.
• C&S Wholesale GrocersminorChannel Partner/ Reseller/ DistributorMajor wholesale grocery distributor serving retailers across multiple states, part of siggi's distribution network.
• Kehe Food DistributorsminorChannel Partner/ Reseller/ DistributorSpecialty food and beverage distributor focused on natural and organic products, aligning with siggi's clean ingredient positioning.
• Performance Food GroupminorChannel Partner/ Reseller/ DistributorLarge foodservice distributor serving restaurants and retailers, distributing siggi's products across their network.
• SyscominorChannel Partner/ Reseller/ DistributorGlobal foodservice distributor serving restaurants and retailers, part of siggi's distribution network for broad market reach.
• United Natural Foods (UNFI)minorChannel Partner/ Reseller/ DistributorMajor distributor specializing in natural and organic products, serving Whole Foods and other health-focused retailers where siggi's products are sold.
• SuperValuminorChannel Partner/ Reseller/ DistributorRegional wholesale grocery distributor serving independent retailers, distributing siggi's products in both Eastern and Western US regions.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Yoplait: Mass-market yogurt brand within General Mills with broad distribution across cups, drinkables, and kid formats. A broader incumbent rather than a direct premium skyr peer, but competes for the same refrigerated yogurt shelf space and consumer occasions.
• So Delicious Dairy Free: Plant-based dairy alternatives brand (yogurt, milk, creamer) under Danone. A broader incumbent in the plant-based yogurt set that overlaps with siggi's Plant-Based Skyr, though siggi's is more premium-positioned.
• Two Good (Danone North America): Dannon's low-sugar, high-protein Greek yogurt line that occupies a similar mass-premium position to siggi's. Operates within Danone's much larger portfolio and competes aggressively on shelf price and promotional intensity.

Direct peers

• Stonyfield Farm: Organic yogurt brand emphasizing clean ingredients and sustainability, sharing siggi's natural-channel roots and Whole Foods presence. Competes across cups, pouches, and drinkable formats, and is itself a subsidiary of Lactalis, making it an internal peer within the parent.
• Chobani: Closest direct competitor: founded on strained Greek yogurt with a similar high-protein, clean-ingredient positioning. Competes across dairy and plant-based yogurt, drinkable formats, and broader functional nutrition categories that overlap directly with siggi's portfolio.
• Kite Hill: Plant-based yogurt and dairy alternatives brand. Direct peer to siggi's Plant-Based Skyr line, competing for the same flexitarian and dairy-averse consumer in the natural and conventional grocery channel.
• Fage: Greek strained yogurt brand with premium positioning and a thick, high-protein product profile that directly overlaps with siggi's Traditional Skyr. Fage Total competes head-to-head with siggi's in the natural and conventional grocery channel.
• Icelandic Provisions: Direct Icelandic skyr competitor with the same heritage story and traditional skyr production method. Operates in the same premium yogurt niche and competes for the same health-conscious, clean-label consumer.
• Noosa Yoghurt: Premium Australian-style whole milk yogurt positioned on taste, clean ingredients, and higher protein — a close adjacency to siggi's Traditional Whole Milk Skyr in the better-for-you refrigerated yogurt aisle.

Emerging players

• Forager Project: Plant-based yogurt and dairy alternatives brand with cashew- and oat-based products. Competes with siggi's Plant-Based Skyr in the natural channel and has been expanding into conventional grocery, though with a smaller national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/siggisdairy
• Instagraminstagram.com/siggisdairy
• TikToktiktok.com/@siggisdairy
• Xx.com/siggisdairy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about siggi's