Verasity
Verasity is a blockchain-based advertising and payments company operating an open-ledger ecosystem anchored by the VRA (ERC-777) token, offering VeraWallet, VeraPlayer, and patented Proof of View ad-verification technology to digital publishers, advertisers, and crypto users globally.
- Company typePrivate
- Founded2017
- HeadquartersGeorge Town, Cayman Islands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Verasity does
Verasity (Verasity Limited S.R.L.) is a blockchain-based advertising and payments company founded in 2017 and domiciled in Costa Rica, operating an open-ledger ecosystem anchored by the VRA (ERC-777) utility token. Its core products include VeraWallet (an insured crypto wallet with staking offering 15% annual rewards, fiat on/off-ramps via Transak, and automated KYC), VeraPlayer (a proprietary video player with an integrated ad stack, video content management system, and outstream ad support), Proof of View (PoV) — a patented, blockchain-recorded ad-view verification system intended to certify genuine human views — and VeraEsports, a tournament and live-streaming platform with VRA rewards. Peripheral products include VeraPay (native payments proof-of-concept), VeraAds, VeraCard, and the in-development NFT Marketplace, while PLRL was introduced in 2026 as a broader consumer-facing "internet equity layer."
Underlying infrastructure combines ERC-777 smart contracts (including a dedicated PoV-enabled smart contract and side chain), CDN delivery via Akamai/AWS, publisher SDKs into video platforms such as Brightcove (officially approved plugin), YouTube, Twitch, Vimeo, JW Player, Video.js, Kaltura, Flowplayer, and GenesisPlayer, and machine-learning IVT detection on top of the on-chain record. Verasity holds six awarded patents covering Proof of View, Rewarded Video, Content Stake, and PoV NFT extensions, and is an approved IAB vendor.
The business model is advertising-driven on the publisher side (VeraPlayer + VeraAds monetize verified views through 16+ integrated ad networks including Google and Facebook), with secondary revenue mechanics from transaction/withdrawal processing fees and staking-driven token velocity on the consumer side (350,000+ wallet holders). GTM combines product-led growth via VeraWallet self-serve, community-led acquisition across Discord (15.4k), Telegram (29.5k), Reddit (23k), X (370k), and CoinMarketCap (330k), enterprise SDK distribution to publishers, and event-driven sales outreach at Cannes Lions, DMEXCO, and Consensus. The company does not publish financial statements and reports no audited accounts in any jurisdiction.
Verasity firmographics
Firmographics- Name
- Verasity
- Legal name
- Verasity Limited S.R.L.
- Website
- https://verasity.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verasity is a blockchain-based advertising and payments company operating an open-ledger ecosystem anchored by the VRA (ERC-777) token, offering VeraWallet, VeraPlayer, and patented Proof of View ad-verification technology to digital publishers, advertisers, and crypto users globally.
- Ownership category
- akta.pro rank
Verasity industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Software Publishers (5132)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)
- akta.pro secondary industry
- Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)
Keywords
Where Verasity is headquartered
LocationHeadquarters
- HQ city
- George Town
- HQ country
- Cayman Islands
Offices1 record
Markets served
Verasity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue: Verasity generates revenue through its proprietary advertising stack (VeraPlayer) by enabling publishers to monetize their video content with fraud-free ads. Revenue comes from advertisers paying for verified human views through the Proof of View technology.
- Staking Rewards: VeraWallet provides 15% yearly staking rewards to VRA holders. While staking rewards are paid out to users, the staking mechanism helps drive token adoption and engagement within the ecosystem.
- Token Transaction Fees: Processing fees for withdrawals are displayed on the confirmation screen within VeraWallet. The token economy is supported by VRA being used for ad campaigns, staking, and VeraPay transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VRA Staking - 15% Annual Reward |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Verasity product offering
Product offeringCore offering
Verasity operates a blockchain-based advertising ecosystem that delivers fraud-free video advertising through its patented Proof of View (PoV) technology embedded in the VeraPlayer video player and ad stack. The company also offers VeraWallet (a multi-chain crypto wallet with 15% annualized VRA staking rewards), VeraPay (payment app), VeraEsports (esports tournament and rewards platform), VeraAds (advertising platform), the PLRL Internet Equity Layer, and the VRA utility token powering transactions and rewards across the stack.
Product overview
Verasity is an open ledger ecosystem bringing trust and transparency to digital advertising and payments. The company operates a platform-plus-modules architecture centered on the VRA (ERC-777) utility token. Core products include VeraWallet (cryptocurrency wallet with staking), VeraPlayer (proprietary video player with integrated ad stack), Proof of View (patented blockchain-based ad verification), VeraEsports (tournament platform), VeraPay (payment app), and VeraAds (advertising platform). The ecosystem also encompasses PLRL (internet equity layer) and an NFT Marketplace in development. The platform connects publishers, advertisers, and viewers, enabling rewarded video experiences while combating ad fraud through PoV technology.
Differentiator
Problem solved
Functional benefit
Brands
- VeraWallet: Insured, simple and secure wallet to earn, buy, store and stake VRA. Industry-leading security and cold storage.
- VRA
- PLRL
Products and services
- VeraWallet A multi-chain self-custody cryptocurrency wallet app for retail users that supports BTC, ETH, BSC, Hedera, Solana, and VRA, offers 15% annualized staking rewards on VRA, and includes a fiat on-ramp to buy crypto with credit/debit cards.
- VeraPlayer A proprietary video player and integrated ad stack for publishers and developers that layers Verasity's patented Proof of View anti-fraud technology into video playback to deliver fraud-filtered, verified video impressions and rewarded video formats across web, mobile, and smart TV devices.
- VeraEsports An esports tournament and competitive gaming platform that lets players compete in tournaments and earn VRA token rewards, integrated with the Rewards SDK and Verasity's advertising and wallet stack.
- VeraPay A crypto payment application extending VeraWallet that enables users to spend crypto via VRA and adjacent currencies at point-of-sale and online merchants within the Verasity ecosystem.
- VeraAds An advertiser-facing advertising platform that runs video ad campaigns across the VeraPlayer publisher network, leveraging Proof of View to filter invalid traffic and deliver verified impressions.
- PLRL (Internet Equity Layer) A protocol layer intended to programmatically connect publishers, advertisers, users, and consumers across the Verasity ecosystem, serving as the connective tissue for value exchange across the stack.
- Rewards SDK A software development kit that enables third-party platforms and apps to integrate Verasity's rewarded video formats and VRA token rewards into their own products.
- VRA Token The Verasity utility token (VRA), issued as an ERC-777 on Ethereum and as a BEP-2 on Binance Chain, used for payments, staking, rewards, and transactions across the Verasity ecosystem.
Quantifiable outcome
- 350,000+ VeraWallet users actively holding and staking VRA tokens
- +3 more outcomes
Companies that use Verasity
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Verasity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature8 records
Verasity partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BrightcovecoreSDK integration with Brightcove video platform. VeraPlayer Brightcove plugin officially approved and follows latest dev requirements. PoV closed beta implemented with Brightcove customers in Q1 2022. VeraPlayer available to all Brightcove publishers.
- YouTubecoreSDK integration with YouTube platform (Q2 2019 roadmap). YouTube live streams support added to VeraEsports (Q2 2021).
- TwitchcoreSDK integration with Twitch platform (Q2 2019 roadmap). Twitch social sign-in added to VeraEsports (Q2 2021).
- FacebookcoreFacebook added as ad network to ad stack (Q1 2020). Facebook live streams support added to VeraEsports (Q2 2021). Facebook social sign-in implemented for VeraEsports.
- GooglecoreGoogle added as ad network to ad stack (Q1 2020). Google social sign-in added to VeraEsports (Q2 2021).
- TencentminorGaming partnership with Tencent mentioned as part of expanding gaming partnerships beyond existing relationships (Q4 2020).
- BlizzardminorGaming partnership with Blizzard mentioned as part of expanding gaming partnerships (Q4 2020).
- VimeocoreSDK integration with Vimeo platform (Q2 2019 roadmap).
- JW PlayercoreSDK integration with JW Player (Q1 2019). Demo available at verasity.io/demo/jw-player.html.
- Video.jscoreSDK integration with Video.js (Q1 2019 roadmap).
- KalturacoreSDK integration with Kaltura platform (Q2 2019 roadmap).
- FlowplayercoreSDK integration with Flowplayer platform (Q2 2019 roadmap).
- GenesisPlayercoreAdvanced integration with GenesisPlayer (Q1 2019). GenesisPlayer - Rewarded Video Player (Off Chain) launched Q4 2018. Player solution for third party airdrops.
- Cryptocurrency Exchanges (OKX, KuCoin, Gate.io, Bittrex, etc.)coreVRA token listed on major exchanges for trading. Exchanges include OKX (listing Q2 2021), KuCoin, Gate.io, Huobi, Bybit, Crypto.com, Bittrex, HitBTC, Probit, MXC, DigiFinex, UniSwap, DoDo, Bitribe, Bitmax, Bitmart, and CoinAll.
- iGaming/Free FireminorFree Fire added as esports game to VeraEsports platform (Q2 2021).
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Verasity competitors and assessment
Company assessmentEmerging players
- Refereum: Blockchain-based marketing and rewards platform using token incentives for user engagement, with overlap to Verasity's gaming/esports reward layer and VeraWallet use case.
- Streamr: Decentralized data and ad-monetization network using DATA tokens, with comparable Web3 ad-stack ambitions but focused on real-time data streams rather than video ad verification.
Broad incumbents
- DoubleVerify: The largest independent ad-verification and fraud-prevention company serving brands, agencies, and programmatic platforms. Competes directly with Verasity's Proof of View value proposition but at vastly greater scale and with deeper industry penetration.
- HUMAN (White Ops): Enterprise cybersecurity and ad-fraud-prevention company using bot detection and ML to validate human ad interactions. Mirrors Verasity's mission of proving genuine human views but at significantly larger enterprise scale.
- Integral Ad Science (IAS): Global media-measurement and ad-fraud-prevention incumbent offering viewability, IVT detection, and brand-safety tools. Direct overlap with Verasity's PoV use case (ad fraud, view verification) for the same advertiser and publisher buyers.
- Brave / Basic Attention Token: Privacy browser and BAT token ecosystem that rewards users for attention and verifies ad views through a crypto-token economy. Conceptually analogous to Verasity's 'verified ad view + user reward' thesis, with a much larger installed base.
Direct peers
- Adshares: Decentralized advertising exchange using blockchain for ad inventory matching and settlement. Closely comparable to Verasity in combining crypto-token rails with programmatic ad-serving.
- AdEx: Blockchain-based advertising network that issues ADX tokens for transparent, fraud-resistant ad buying. Targets the same advertiser-publisher loop as Verasity via on-chain rails and crypto-token incentives.
- Theta Network: Decentralized video-delivery and streaming network using a utility token (THETA/TFUEL) for content distribution incentives. Directly comparable to Verasity's video-plus-token model, with overlapping PLRL-style consumer value capture ambitions.
Regional players
- PlaySight Interactive: Sports-video and tournament infrastructure provider with anti-cheat and tournament-management features, comparable to VeraEsports in serving competitive gaming tournament operators.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Verasity social profiles
Digital presenceVerasity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verasity leadership team
Management profileNumber of profiles
Profiles1 record
Verasity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verasity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verasity
What does Verasity do?
Verasity operates a blockchain-based advertising ecosystem that delivers fraud-free video advertising through its patented Proof of View (PoV) technology embedded in the VeraPlayer video player and ad stack. The company also offers VeraWallet (a multi-chain crypto wallet with 15% annualized VRA staking rewards), VeraPay (payment app), VeraEsports (esports tournament and rewards platform), VeraAds (advertising platform), the PLRL Internet Equity Layer, and the VRA utility token powering transactions and rewards across the stack.
Is Verasity a public or private company?
Verasity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verasity founded?
Verasity was founded in 2017. It employs 11 to 50 people.
Where is Verasity based?
Verasity is headquartered in George Town, Cayman Islands.
How does Verasity make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are staking Rewards and token Transaction Fees.
Who are Verasity's main competitors?
Emerging players on record are Refereum and Streamr. Broad incumbents are DoubleVerify, HUMAN (White Ops), Integral Ad Science (IAS) and Brave / Basic Attention Token. Direct peers are Adshares, AdEx and Theta Network. PlaySight Interactive is listed as a regional player.
Does Verasity have an API?
No public API is recorded for Verasity.
What industry is Verasity in?
Verasity's product category is Digital Advertising Platform. Its primary akta.pro industry code is MPAFAJAD, Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT), with a secondary code of FSAPAJAI, Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance). Its NAICS code is 5162 and its SIC code is 6200.