What streamr.ai does

streamr.ai is an AI-powered Connected TV (CTV) advertising platform designed to make premium streaming TV advertising accessible to small and medium-sized businesses (SMBs). The platform enables users to generate video ads from static images using AI-powered image-to-video conversion, edit those ads via natural-language commands (script, music, voice overlays, QR codes), and launch campaigns programmatically across major streaming destinations including Netflix, MAX, ESPN, Hulu, and Samsung TV Plus, with the company claiming creative-to-live activation in under 2 minutes.

The underlying technology stack combines generative AI for creative production with programmatic CTV ad-serving infrastructure. Following its September 2025 acquisition by Magnite, Inc., streamr.ai's technical surface has expanded to include the Orchestration Agent — a seller-side coordination layer for agentic advertising built on the Model Context Protocol (MCP) — and an MCP Gateway connecting AI tools (Claude, Cursor, Codex) to Magnite's advertising servers, including ClearLine for ad distribution management. Output formats are standardized for CTV (15- or 30-second MP4 at 1280x720 or 1920x1080).

Revenue is generated through two streams: advertising campaign spend (self-serve, $250 minimum per campaign, zero platform or subscription fees) and AI credits (pay-as-you-go, 1 credit per image-to-video conversion, expiring one month after purchase). The go-to-market is product-led through the streamr.ai website with a self-serve SMB focus, supplemented by the GenAI Labs white-glove offering for agencies, broadcasters, and ad platforms. The customer base spans SMBs (Welleco, United Enrollment, Dicks Mixes, Garage Living, Crunch Fitness-Bellmore) and selected enterprise brands (7-Eleven), with the company claiming thousands of businesses on the platform. Streamr.ai operates as a wholly-owned subsidiary of Magnite, Inc., headquartered in Santa Monica, California.

Name

streamr.ai

Legal name

streamrai, inc.

Website

https://streamr.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

streamr.ai is an AI-powered CTV advertising platform that enables small and medium-sized businesses to generate video ads from static images, edit them via natural language, and launch campaigns programmatically across premium streaming platforms like Netflix, Hulu, and Samsung TV Plus.

Ownership category

akta.pro rank

Product category

Connected TV Advertising Platform

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Connected TV advertising
• AI video generation
• Programmatic ad serving
• CTV creative platform
• Streaming TV advertising

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Campaign Spend: Streamr charges customers based on their advertising campaign budgets. Customers pay a minimum of $250 to run campaigns across premium CTV inventory. Revenue is generated from the advertising spend allocated to streaming TV placements.
2. AI Credits: Credits are used to animate images into dynamic videos using AI models. Each image-to-video conversion costs 1 credit. Credits are purchased through the platform and are non-refundable, expiring one month from purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

streamr.ai operates a self-serve AI-powered connected TV (CTV) advertising platform that lets advertisers plan, launch, and optimize CTV ad campaigns without traditional agency involvement. The platform combines programmatic CTV media buying with generative AI creative tools (image-to-video, AI video editing), enabling small advertisers and SMBs to produce and run CTV ads in a single workflow. GenAI Labs extends the offering to agencies and broadcasters as an AI creative service.

Product overview

Streamr.ai is a unified CTV advertising platform offering AI-powered creative production and programmatic ad buying. The core platform (streamr.ai Platform) enables SMBs to create, manage, and launch premium video ads across streaming platforms in under 2 minutes. Key modules include: Image-to-Video AI for converting static images to video ads, AI Video Editing for natural language-based ad modifications, and GenAI Labs for custom AI creative solutions. Under Magnite's ownership, the platform also provides access to the Orchestration Agent - a seller-side coordination layer for programmatic advertising via MCP protocol, enabling buyer agents to discover inventory, execute media buys, and retrieve reporting. The MCP Gateway provides access to ClearLine for ad distribution management. The platform integrates natively with major CTV/streaming platforms (MAX, ESPN, Hulu, Samsung TV Plus, Netflix, thousands more) for ad deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• streamr.ai Platform
• GenAI Labs
• Orchestration Agent
• MCP Gateway

Quantifiable outcome

• Campaigns can be created and launched in under 2 minutes
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• Magnite, Inc.coreStrategic or Co-development Partner · 9 September 2025Magnite, an independent sell-side advertising company, acquired streamr.ai to unlock small business advertising spend for CTV publishers. The acquisition aims to leverage AI to grow CTV advertising revenue, simplify campaign setup, and empower the ecosystem of publishers and advertisers. Streamr.ai now operates as a subsidiary under Magnite, with Terms of Use referencing Magnite, Inc. as successor-in-interest to streamrai, Inc.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waymark: AI-powered video ad creation platform focused on CTV and streaming for SMBs and agencies. Closest direct competitor to streamr.ai's image-to-video + CTV activation workflow.
• AdCreative.ai: AI ad creative generation platform with SMB-tier pricing for paid social and display. Competes with streamr.ai on AI-driven creative automation for performance advertisers.
• MNTN: Self-serve Connected TV ad platform purpose-built for SMBs, offering campaign creation, targeting, and reporting on premium CTV inventory — direct overlap with streamr.ai's core proposition.

Broad incumbents

• Smartly.io: Established AI-powered creative and media-buying platform primarily for social and digital ads. A broader incumbent now expanding into CTV, comparable in combining AI creative with media activation.
• The Trade Desk: Largest independent omnichannel DSP with deep CTV capabilities and direct integrations with Magnite. Represents the broader incumbent demand-side counterpart to streamr.ai/Magnite's sell-side stack.
• Adobe: Adobe Express and Firefly-based creative tools compete with streamr.ai's AI video generation for the same SMB and marketer segments, with a much larger incumbency advantage.
• Canva: Mass-market design platform with growing video and AI generation capabilities targeting SMBs. An indirect but sizeable competitor for streamr.ai's AI creative wedge.

Emerging players

• Arcads: AI-generated UGC-style video ad platform. Adjacent in leveraging generative AI for performance creative, though focused on social formats rather than CTV activation.
• Vibe: AI-powered video ad platform targeting SMBs with CTV and programmatic video capabilities. An emerging player with overlapping audience and product surface.

Others

• Magnite: Streamr.ai's parent company and largest independent CTV SSP. Listed here as ecosystem context — Magnite's sell-side inventory is the substrate streamr.ai's product is built on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about streamr.ai