Serenity Day Spa & Salon

What Serenity Day Spa & Salon does

Serenity Day Spa & Salon is an independently owned, single-location full-service day spa and salon operating from 1523 Columbia Turnpike, Castleton, New York, serving individual consumers across the Capital Region including Albany, Troy, Rensselaer, East Greenbush, Latham, Clifton Park, and surrounding communities. The company has been operating for over 20 years under owner Kelly Hart and employs between 11 and 50 staff, predominantly licensed therapists, estheticians, and nail technicians delivering in-person services Tuesday through Saturday.

The service portfolio spans six core categories: skin care (facials, peels, dermaplaning, body treatments), massage therapy (Swedish, deep tissue, hot stone, prenatal, couples, aromatherapy, and foot massage), waxing (facial, underarm, leg, bikini, Brazilian), lash lifts, hand and foot care (manicures and pedicures including Shellac options), and airbrush spray tanning. Bundled packages (Emerald through Diamond) combine massage with skin and nail services at price points from $135 to $250. Individual service prices range from approximately $25 (eyebrow wax) to $250 (Diamond package), with massage and facial services concentrated in the $85-$135 range. An on-site gift shop retails curated professional brands including Bare Minerals, Goldwell, Circadia, Nutrafol, and Schwarzkopf, providing an ancillary product revenue stream.

The business operates a direct-to-consumer model with no B2B or enterprise accounts. Customer acquisition is driven by local brand reputation, community engagement (gift certificates donated to local fundraisers), word-of-mouth, and the company's website at serenitydayspaandsalon.net. Appointment scheduling runs through the MindBody Online platform, enabling 24/7 self-service booking. Revenue mechanics are predominantly one-time service transactions supplemented by retail product sales and prepaid gift cards. The technology stack is intentionally lean and commodity, comprising the MindBody scheduling platform and a SWAE Marketing-built website, with no proprietary software, mobile app, or data platform disclosed.

Name

Serenity Day Spa & Salon

Legal name

Serenity Day Spa & Salon

Website

https://serenitydayspaandsalon.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Serenity Day Spa & Salon is an independently owned, single-location full-service day spa and salon in Castleton, New York, offering massage, skincare, waxing, lash, nail, and spray tan services to individual consumers across the Capital Region of New York.

Ownership category

akta.pro rank

Product category

Day Spa & Salon Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Other Personal Care Services (81219), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Couples Spa Treatment Services (HSALAFAK), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Day spa services
• Massage therapy
• Skincare treatments
• Nail care services
• Hair removal services

Headquarters

HQ city

Castleton On Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Spa and Salon Services: One-time service transactions for massage therapy, facials, manicures, pedicures, waxing, lash lifts, and spray tanning. Customers book individual appointments or packages.
2. Gift Shop Sales: Retail sales of skincare, makeup, hair wellness, and salon-quality haircare products from brands including Bare Minerals, Goldwell, Circadia, Nutrafol, and others.
3. Gift Cards: Prepaid gift cards redeemable for any spa service, providing upfront revenue before service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Serenity Day Spa & Salon is a full-service day spa and salon in Castleton, NY delivering personalized relaxation, skin care, and beauty services. Offerings span massage therapy (Swedish, deep tissue, hot stone, prenatal, couples, aromatherapy), facials and body treatments (Divine, Teen, Enzyme, Customized, Oxygen), waxing (facial, leg, bikini, Brazilian), lash lifts, manicures and pedicures (including Shellac), and custom airbrush spray tanning. The spa also operates a retail gift shop carrying curated skincare, makeup, and haircare brands.

Product overview

Serenity Day Spa & Salon is a full-service day spa and salon offering personalized relaxation, rejuvenation, and beauty services. The spa provides a unified service portfolio organized across six core service categories: Skin Care (facials, peels, and body treatments including Divine Facial, Enzyme Facial, Oxygen Facial, and Dermaplane Treatment), Massage Therapy (including Swedish, Deep Tissue, Hot Stone, Prenatal, Couples, and Aromatherapy massage plus bundled packages), Waxing Services (facial and body waxing including eyebrow, lip, underarm, leg, bikini, and Brazilian), Lash Lifts (eyelash enhancement treatment), Hands & Feet (manicures and pedicures including Shellac options), and Spray Tanning (custom airbrush spray tan). Additionally, the spa operates a retail Gift Shop selling skincare, makeup, and haircare products from brands including Bare Minerals, Goldwell, Circadia, Nutrafol, and Schwarzkopf.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Care Services Personalized facial, peel, and body treatments including Divine Facial, Teen Facial, Enzyme Facial, Customized Facial, Oxygen Facial, Dermaplane Treatment, Body Treatment, and Alpha Beta and Hydrating Lactic Acid peels. Designed to address cleansing, exfoliation, masking, hydration, anti-aging, and skin conditions for adult and teen clients.
• Massage Therapy Services Therapeutic massage modalities including Swedish, Deep Tissue, Hot Stone, Prenatal, Couples, Aromatherapy, and Sole Indulgence foot massage. Also offers bundled massage-spa packages (Emerald, Pearl, Sapphire, Opal, Diamond) combining massage with facials, manicures, and pedicures. Aimed at stress relief, tension reduction, and circulation improvement for individual adults, couples, and expectant mothers.
• Waxing Services Professional hair removal for face and body including lip, eyebrow, facial (cheeks/chin/jawline), underarm, half leg, full leg, bikini, and Brazilian waxing. Delivered for clients seeking long-lasting smoothness and grooming.
• Eyelash Lift Semi-permanent lash enhancement treatment that lifts and curls natural eyelashes to create the appearance of longer, fuller lashes, customized to eye shape and lash texture. Targeted at clients seeking a low-maintenance lash enhancement.
• Manicure and Pedicure Services Hand and foot nail care services including Serenity Spa Manicure, Petite Manicure, Serenity Pedicure, Winter Pedicure, Spa Pedicure, Petite Pedicure, Shellac Manicure (UV-cured long-lasting polish), Shellac Removal, and French Manicure/Pedicure. Aimed at clients seeking nail grooming, polish application, and long-wear finishes.
• Airbrush Spray Tan Custom hand-applied airbrush spray tanning for even, streak-free, natural-looking color tailored to the client's skin tone, available as single sessions or packages of three. Designed for clients seeking a sunless tan without UV exposure.
• Gift Shop In-spa retail gift and beauty shop offering curated brands in skincare, makeup, hair wellness, and salon-quality haircare, including Bare Minerals, Goldwell, Circadia, Nutrafol, and Schwarzkopf. Customers can also purchase prepaid gift cards redeemable for any spa service.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor.

• Bare MineralsminorOthersProfessional skincare and cosmetics brand carried in the spa's gift shop for retail sales to clients.
• GoldwellminorOthersProfessional hair care brand whose products are featured in the spa's gift shop for client retail purchases.
• CircadiaminorOthersProfessional skincare brand whose products are sold in the spa's gift shop.
• NutrafolminorOthersHair wellness brand whose products are featured in the spa's retail gift shop.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• The NOW Massage: Modern boutique massage studio targeting wellness-minded consumers with a streamlined massage-focused menu and retail product line. Comparable customer demographic and service overlap with Serenity's massage business.

Direct peers

• Amazing Lash Studio: Lash specialty franchise with membership pricing and retail beauty product sales. Comparable to Serenity's eyelash lift service line and gift shop retail model.
• European Wax Center: Specialty waxing chain with strong retail product sales model. Comparable to Serenity's waxing service line and in-spa product retail strategy featuring proprietary beauty brand SKUs.
• Venetian Nail Spa: Nail salon chain offering manicure, pedicure, and waxing services with a similar upscale positioning. Comparable to Serenity's manicure/pedicure and waxing service lines.
• Massage Envy: Largest US membership-based massage and skincare franchise. Overlaps directly with Serenity's massage therapy, facial, and skincare offerings, with a similar target consumer seeking regular wellness services.
• Woodhouse Day Spa: Boutique day spa chain offering full-service spa experiences including massage, facials, body treatments, and nail care. Highly comparable service portfolio and positioning to Serenity.
• Hand & Stone Massage and Facial Spa: National chain offering massage, facials, and waxing services with a membership-based model. Directly comparable to Serenity's core service mix of massage, facial, and waxing, and represents the principal chain competitor in the day spa category.

Regional players

• Burke Williams Spa: Premium day spa operating in select West Coast markets with full-service spa menu. Comparable in positioning (premium full-service day spa) but operates in a different geography from Serenity.
• Bella Santé: Boston-based day spa offering facials, massage, body treatments, and nail care. Highly comparable full-service spa menu and customer segment, but operates in a different geography.

Broad incumbents

• Canyon Ranch: Destination wellness resort brand with broad spa, massage, facial, and beauty service offerings. Overlaps in service categories (massage, facial, body treatments) with Serenity but operates in a different format (destination resort) and price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SerenityDaySpaNY
• LinkedInlinkedin.com/company/serenity-day-spa-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Day Spa & Salon