B2B Soft
B2B Soft provides SaaS point-of-sale, inventory, and autonomous retail hardware solutions purpose-built for telecom carriers and their dealer networks, deployed across more than 10,000 retail doors in North America and beyond.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
B2B Soft firmographics
Firmographics- Name
- B2B Soft
- Legal name
- BTB Soft Inc.
- Website
- https://b2bsoft.com/
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- B2B Soft provides SaaS point-of-sale, inventory, and autonomous retail hardware solutions purpose-built for telecom carriers and their dealer networks, deployed across more than 10,000 retail doors in North America and beyond.
- Ownership category
- akta.pro rank
Where B2B Soft is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B2B Soft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based POS and retail management software delivered as subscription service with modules for inventory, operational reporting, and analytical capabilities.
- Autonomous Retail Hardware: Self-service hardware including kiosks, vending machines, and locker stations for telecom retail environments.
- Payment Processing Integration: Integrated merchant services including payment processing, analytics, and dispute management through partner A1 Charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
B2B Soft product offering
Product offeringCore offering
B2B Soft provides a cloud-based point-of-sale and retail management platform built specifically for the telecom industry. Its portfolio includes three suites—Direct Retail for carrier-owned exclusive stores, Indirect Retail for dealer networks, and Autonomous Retail for self-service kiosks, vending machines, and locker stations—deployed across 10,000+ doors and processing over 100 million transactions annually for carriers such as Boost Mobile, TracFone, AT&T, Cricket, and T-Mobile.
Product overview
B2B Soft provides a unified SaaS retail management platform for the telecom industry, combining point-of-sale (POS), inventory management, operational and analytical reporting, employee management, and self-service hardware solutions. The platform is built on microservice architecture and deployed to public/private clouds. The product portfolio centers on three core suites: Direct Retail Suite (front end POS for carrier-owned stores), Indirect Retail Suite (POS and backend systems for dealer networks), and Autonomous Retail Suite (self-serve kiosks, vending, and locker stations). Additional modules include inventory management, reporting/BI dashboards, employee commission management, Sales SDK/App Store for partner integrations, and a kiosk builder configuration tool. The platform processes over 100 million transactions annually across 10,000+ store locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Retail Suite
Quantifiable outcome
- 35% year-over-year increase in channel profitability for carrier deployments
- +10 more outcomes
Companies that use B2B Soft
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
B2B Soft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
B2B Soft partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TracPointcoreStrategic partnership announced November 2024 to combine B2B Soft's retail management solutions with TracPoint's marketing automation, customer loyalty programs, and customer engagement tools. Enables retailers to create personalized, data-driven marketing campaigns with enhanced analytics. Joint go-to-market for wireless retail solutions.
- A1 ChargecoreLeading wireless retail merchant services provider offering payment, analytics, and dispute management tools integrated with B2B Soft POS.
- CapgeminiminorConsulting, technology services, and digital transformation company.
- ARKminorFull service sales and data-driven marketing agency.
- GXC (GenXComm, Inc)corePrivate cellular network provider (GXC Onyx) integrated with B2B Soft kiosk solutions for turnkey end-to-end private cellular network deployment for autonomous retail locations.
- M37 VenturescoreAdvisory partner founded by Rob Strickland (former Cricket CTO and T-Mobile CIO). Partnership for VIP events at Mobile World Congress and strategic advisory on telecom retail industry growth.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
B2B Soft competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Cloud-based POS and retail management SaaS serving multi-location retailers with inventory, reporting, and e-commerce — directly comparable to B2B Soft's Direct and Indirect Retail Suites, though Lightspeed is horizontal rather than telecom-specialized.
- Aptos: Enterprise retail POS, CRM, and merchandise planning vendor focused on specialty and multi-store retailers. Overlaps with B2B Soft in delivering carrier-grade POS and unified commerce for large multi-location retail networks.
- GK Software (Toshiba Commerce): Enterprise POS and unified commerce platform sold to large specialty and general merchandise retailers. Comparable to B2B Soft as a SaaS-style retail management suite for complex, multi-format retail environments.
- Comverse (ECI Telecom): Telecom software vendor providing BSS/OSS and digital service platforms to carriers globally. Comparable to B2B Soft as a domain-specialized software provider selling into the same telecom carrier buyers, though at the network and billing layer rather than the store.
Broad incumbents
- Toast: Cloud-native POS and restaurant management platform with integrated payments. Comparable as a vertical-SaaS POS company with hardware + software + payments model, though focused on restaurants rather than telecom retail.
- Amdocs: Large telecom software and services vendor providing BSS, OSS, and digital transformation platforms to global carriers. Both a partner and competitor of B2B Soft — overlapping at the retail/experience layer with much broader telecom IT scope.
- NCR Voyix (NCR Retail): Established enterprise POS and store-technology incumbent with deep retailer penetration across grocery, convenience, and specialty retail. Comparable to B2B Soft as a broad retail technology platform, though not telecom-verticalized.
- Shopify POS: Cloud commerce platform with an integrated POS for multi-location retail. Comparable to B2B Soft's retail management capability, though Shopify targets SMB/mid-market omnichannel retailers rather than Tier 1 carrier stores.
- Diebold Nixdorf: Enterprise retail and banking self-service hardware/software vendor, including kiosks, POS, and automation. Comparable to B2B Soft's Autonomous Retail Suite (kiosks, vending, lockers) as a self-service retail technology provider.
- CSG International: Telecom-focused BSS, customer management, and revenue management vendor serving Tier 1 carriers. Comparable to B2B Soft as a long-tenured, telecom-verticalized software supplier, although it focuses on billing and monetization rather than in-store retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
B2B Soft social profiles
Digital presenceB2B Soft compliance and trust
Trust signalCompliance4 records
B2B Soft financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2B Soft leadership team
Management profileNumber of profiles
Profiles12 records
B2B Soft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2B Soft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2B Soft
What does B2B Soft do?
B2B Soft provides a cloud-based point-of-sale and retail management platform built specifically for the telecom industry. Its portfolio includes three suites—Direct Retail for carrier-owned exclusive stores, Indirect Retail for dealer networks, and Autonomous Retail for self-service kiosks, vending machines, and locker stations—deployed across 10,000+ doors and processing over 100 million transactions annually for carriers such as Boost Mobile, TracFone, AT&T, Cricket, and T-Mobile.
Is B2B Soft a public or private company?
B2B Soft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2B Soft founded?
B2B Soft was founded in 2003. It employs 101 to 250 people.
Where is B2B Soft based?
B2B Soft is headquartered in New York, United States, in the North America region.
How does B2B Soft make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are autonomous Retail Hardware and payment Processing Integration.
Who are B2B Soft's main competitors?
Direct peers on record are Lightspeed Commerce, Aptos, GK Software (Toshiba Commerce) and Comverse (ECI Telecom). Broad incumbents are Toast, Amdocs, NCR Voyix (NCR Retail), Shopify POS, Diebold Nixdorf and CSG International.
Does B2B Soft have an API?
No public API is recorded for B2B Soft.