TracPoint
- Company typePrivate
- Founded2013
- HeadquartersBeverly, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
TracPoint firmographics
Firmographics- Name
- TracPoint
- Legal name
- TracPoint Wireless, Inc.
- Website
- https://tracpoint.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TracPoint industry classification
Industry- Product category
- Retail Marketing Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where TracPoint is headquartered
LocationHeadquarters
- HQ city
- Beverly
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TracPoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- TracPoint Apps Subscription: SaaS subscription model providing businesses with custom branded mobile apps featuring digital business cards, promotions, reviews, referrals, and employee engagement tools. Priced per app or location with annual/monthly billing options.
- REVV Reviews Generator: Standalone reviews generation tool that integrates with the app platform to drive customer review collection and rating improvement
- Rallio Platform: Social media management and marketing automation tools integrated into the app ecosystem for multi-location retailers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TracPoint Apps - Custom Branded Mobile App |
| Subscription | Annual | REVV Reviews Generator |
| Subscription | Annual | Rallio Social Media Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
TracPoint product offering
Product offeringCore offering
TracPoint provides a Progressive Web App (PWA) platform that enables wireless retailers and multi-location businesses to deploy custom-branded mobile apps without App Store or Google Play downloads. The platform includes features such as digital business cards, in-app promotions, push notifications, reviews generation, referral tracking, and employee engagement tools. Core product TracPoint Apps is supported by add-on modules including REVV (reviews management), Rallio (social media management), and GatherPoint (employee engagement), with apps designed and developed in 10 business days.
Product overview
TracPoint offers a mobile app platform called TracPoint Apps that serves as the core product, enabling businesses to deploy custom-branded Progressive Web Apps. The platform includes several integrated modules: REVV for reviews management, Rallio for social media management, Reviews Generator for automated review collection, and GatherPoint for employee engagement. The platform is designed for multi-location retailers and leverages employee networks to drive customer acquisition through features like digital business cards, promotions, push notifications, referral tracking, and gamification. Apps are designed and developed in 10 business days.
Differentiator
Problem solved
Functional benefit
Brands
- REVV: Reviews generator tool for managing and increasing Google reviews
- Rallio
- GatherPoint
Products and services
- TracPoint Apps
- REVV
- Rallio
- Reviews Generator
- GatherPoint Employee engagement tool for wireless retailers and franchise networks that helps boost employee engagement and connection to the brand.
Quantifiable outcome
- Reviews increased almost 600% for Wireless World (Verizon Authorized Retailer) using REVV platform
- +3 more outcomes
Companies that use TracPoint
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
TracPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature8 records
TracPoint partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B2B SoftcoreStrategic partnership announced November 22, 2024 to enhance wireless retail solutions. B2B Soft is a leading wireless retail POS systems provider with over 10,000 stores under management. The partnership combines B2B Soft's retail management solutions with TracPoint's marketing automation capabilities, offering retailers enhanced analytics, customer loyalty programs, and targeted marketing tools. The collaboration aims to deliver next-generation solutions for operational efficiency and customer engagement in wireless retail.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
TracPoint competitors and assessment
Company assessmentDirect peers
- Birdeye: Birdeye is a leading customer experience and reviews management platform for multi-location businesses. It directly competes with TracPoint's REVV reviews product and broader customer engagement capabilities, targeting similar SMB and mid-market retail verticals including wireless retailers.
- Podium: Podium is a customer interaction platform offering messaging, reviews, and payment tools for local businesses. It overlaps directly with TracPoint's reviews generation, customer messaging, and multi-location engagement features, and serves many of the same SMB retail verticals.
- SOCi: SOCi is a multi-location marketing platform purpose-built for franchises and multi-location businesses, offering local social media management, reputation management, and localized advertising. It competes directly with TracPoint's Rallio social media management and broader multi-location marketing stack.
- Reputation.com: Reputation.com is a reputation experience platform that helps multi-location businesses manage reviews, listings, and customer feedback at scale. It is a direct competitor to TracPoint's REVV and Reviews Generator products in the same multi-location retail customer segment.
- Yext: Yext is a digital presence platform managing listings, reviews, and pages for multi-location brands. It competes with TracPoint's reviews and marketing capabilities for the same multi-location retail and franchise customer base, though Yext focuses more on listings and SEO.
- Chatmeter: Chatmeter is a reputation management and local SEO platform built specifically for multi-location enterprises and franchises. It overlaps with TracPoint's REVV reviews product and broader multi-location engagement strategy, targeting similar retail and franchise verticals.
Emerging players
- Brandify: Brandify is a location marketing platform serving multi-location businesses with local listings, reputation, and digital advertising solutions. It has meaningful overlap with TracPoint's marketing automation capabilities for retail verticals, though it is more focused on digital advertising than employee-driven engagement.
- GatherUp: GatherUp is a customer feedback and review generation platform for SMBs and multi-location businesses. It competes with TracPoint's REVV on review collection and customer feedback workflows, though with a narrower feature set focused primarily on review generation.
- Womply: Womply is a marketing and CRM platform for small businesses offering reputation management, customer communications, and marketing automation. It overlaps with several of TracPoint's modules including reviews, customer engagement, and marketing automation for similar SMB retail customers.
Broad incumbents
- HubSpot: HubSpot is a broad CRM and marketing automation platform with marketing hub, service hub, and CMS capabilities. While not vertical-specialized for wireless retail, it overlaps with TracPoint's marketing automation and customer engagement features and is often evaluated by the same multi-location retail customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
TracPoint social profiles
Digital presenceTracPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
TracPoint leadership team
Management profileNumber of profiles
Profiles1 record
TracPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TracPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TracPoint
What does TracPoint do?
TracPoint provides a Progressive Web App (PWA) platform that enables wireless retailers and multi-location businesses to deploy custom-branded mobile apps without App Store or Google Play downloads. The platform includes features such as digital business cards, in-app promotions, push notifications, reviews generation, referral tracking, and employee engagement tools. Core product TracPoint Apps is supported by add-on modules including REVV (reviews management), Rallio (social media management), and GatherPoint (employee engagement), with apps designed and developed in 10 business days.
Is TracPoint a public or private company?
TracPoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TracPoint founded?
TracPoint was founded in 2013. It employs 1 to 10 people.
Where is TracPoint based?
TracPoint is headquartered in Beverly, United States, in the North America region.
How does TracPoint make money?
Three revenue lines are on record. TracPoint Apps Subscription is the primary driver. The others are REVV Reviews Generator and rallio Platform.
Who are TracPoint's main competitors?
Direct peers on record are Birdeye, Podium, SOCi, Reputation.com, Yext and Chatmeter. Emerging players are Brandify, GatherUp and Womply. HubSpot is listed as a broad incumbent.
Does TracPoint have an API?
No public API is recorded for TracPoint.
What industry is TracPoint in?
TracPoint's product category is Retail Marketing Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.