Lotza

What Lotza does

Lotza, Inc. is a privately held, direct-to-consumer functional beverage company founded in 2023 and operating from Beaverton, Oregon, with a small team of fewer than ten employees led by founder Laura. The company sells a line of sparkling sodas positioned as "The Soda Made To Party™," formulated with adaptogens (Rhodiola Rosea, Schisandra Berry), electrolytes (coconut water, Himalayan Pink Salt), and antioxidants (Vine Tea Extract/DHM, Hibiscus, Ginger Root) and marketed at under 6g of sugar and roughly 30 calories per can. The product portfolio spans seven SKUs across two flavor lineups — the original trio (Citrus, Wild Berry, Watermelon) and a newer trio (Citrus Smash, Wild Berry Burst, Tropical Twist) — each available as single-flavor 12- to 48-packs or as a Sampler Pack variety offering.

The commercial model is a Shopify-hosted DTC storefront with two purchase formats: one-time multi-pack purchases at $2.00-$3.50 per can (with deeper volume discounts at 24-, 36-, and 48-pack tiers) and a Subscribe & Save subscription via Appstle that delivers every 4 or 6 weeks at a 15% discount with free shipping. A $50.00 free-shipping threshold applies to standard orders, and payment is accepted via major credit cards and PayPal. There is no third-party retail, foodservice, or marketplace distribution, no mobile app, and no disclosed wholesale or B2B contracts.

Customer acquisition is driven by organic social (TikTok and Instagram), email marketing, and on-site content including verified-buyer reviews; a single wellness-influencer endorsement (Dr. Paria Vaziri) is featured on the homepage. The addressable customer base comprises health-conscious millennials and Gen Z seeking social-drinking alternatives, Dry January and mindful drinkers, and functional-beverage consumers; all named customers in the source data are individual end consumers, with no enterprise or distributor accounts disclosed. The company has no disclosed funding rounds, no parent organization, and operates entirely on founder-led, self-funded capital.

Name

Lotza

Legal name

Lotza, Inc.

Website

https://getlotza.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Lotza is a direct-to-consumer functional sparkling soda brand selling adaptogen-, electrolyte-, and antioxidant-infused beverages via Shopify as non-alcoholic party drinks and cocktail mixers, targeting health-conscious millennials and Gen Z seeking social-drinking alternatives.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

akta.pro secondary industries

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Functional beverages
• Adaptogen sodas
• Sparkling mixers
• Party drinks
• Low-calorie sodas

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Product Sales: One-time purchases of canned beverages through Shopify storefront. Products sold in individual cans, 12-packs, 24-packs, 36-packs, and 48-packs with volume discounts. Standard pricing ranges from $2.00-$3.50 per can depending on pack size.
2. Subscription (Subscribe & Save): Recurring subscription model offering 15% discount and free shipping on all orders. Delivered every 4 or 6 weeks. Uses Appstle subscription app for recurring billing and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Lotza produces and sells functional sparkling fruit sodas marketed as "The Soda Made to Party." Each can is infused with adaptogens (Rhodiola Rosea, Schisandra), electrolytes (coconut water, Himalayan Pink Salt, magnesium, calcium), and antioxidants (vine tea extract, hibiscus, ginger root), formulated to support mood, hydration, and recovery during social occasions. Products are low-calorie (5 calories) and low-sugar (1g), available in multiple flavors and sampler packs via direct-to-consumer online ordering.

Product overview

Lotza is a functional sparkling soda brand positioned as "The Soda Made To Party." The product line consists of bold sparkling fruit sodas infused with adaptogens, mood-boosting ingredients, electrolytes for hydration, and antioxidants for next-day recovery support. The company offers two flavor lineups: the original lineup (Original Citrus, Original Wild Berry, Original Watermelon) and a new lineup (Citrus Smash, Wild Berry Burst, Tropical Twist), each available as single-flavor packs or as Sampler Packs (variety packs containing all flavors). Products are designed as better-for-you alternatives for social occasions, functioning as non-alcoholic party drinks or mixers with spirits. The portfolio spans seven distinct products across two seasonal lineups, unified by the core functional beverage positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Citrus Smash
• Wild Berry Burst A wild berry-flavored functional sparkling soda infused with adaptogens, electrolytes, and antioxidants, sold as a single can or in multi-packs. Aimed at adults seeking a healthier alternative to traditional berry sodas for social occasions.
• Tropical Twist A tropical fruit-flavored functional sparkling soda infused with adaptogens, electrolytes, and antioxidants, sold as a single can or in multi-packs. Targeted at adults seeking a fun, low-sugar tropical soda for social gatherings.
• Original Citrus The original citrus-flavored functional sparkling soda infused with adaptogens, electrolytes, and antioxidants. Sold as a single can or in multi-packs, targeting adults seeking a healthier party beverage alternative.
• Original Wild Berry The original wild berry-flavored functional sparkling soda infused with adaptogens, electrolytes, and antioxidants. Sold as a single can or in multi-packs.
• Original Watermelon The original watermelon-flavored functional sparkling soda infused with adaptogens, electrolytes, and antioxidants. Sold as a single can or in multi-packs.
• Sampler Pack (New Lineup) A variety/sampler pack bundling the new lineup of Lotza functional sparkling sodas (Citrus Smash, Wild Berry Burst, Tropical Twist) at a 5% discount versus individual can pricing. For consumers wanting to sample all current flavors.
• Original Sampler Pack A variety/sampler pack bundling the original flavor lineup of Lotza functional sparkling sodas (Original Citrus, Original Wild Berry, Original Watermelon). For consumers wanting to try the full original range.

Quantifiable outcome

• 36 verified reviews with 4.89/5 star average rating on product pages
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kin Euphorics: Kin Euphorics makes non-alcoholic, adaptogen-infused 'functional' beverages explicitly designed as social drinking alternatives and mixers — almost identical use case and customer to Lotza, though positioned more around relaxation than mood boost.
• De Soi: De Soi produces non-alcoholic, adaptogen-based sparkling drinks and aperitifs marketed as cocktail alternatives for social occasions; directly overlaps with Lotza's 'sober curious' party positioning and adaptogen formulation.
• Ghia: Ghia is a non-alcoholic bitter aperitif designed as a sophisticated social-drinking alternative with botanicals; comparable to Lotza in targeting mindful drinkers at parties, though more aperitif-leaning and not a soda format.
• Recess: Recess makes sparkling waters and mocktails infused with adaptogens, hemp, and L-theanine targeting millennial/Gen Z stress and social occasions; comparable in DTC, adaptogen-forward functional positioning, and 'better way to unwind' messaging.
• Olipop: Olipop is a leading better-for-you sparkling 'soda' brand using prebiotics/botanicals — same product format and DTC-plus-retail model as Lotza, though Lotza differentiates by targeting social occasions and adaptogens rather than gut health.
• Poppi: Poppi is a prebiotic sparkling soda DTC brand that has scaled aggressively into major retail; highly comparable product format and target demographic to Lotza, though differentiated by prebiotic positioning and vastly greater scale/distribution.
• Sunwink: Sunwink makes sparkling 'superfood' functional beverages with adaptogens and herbs targeted at women seeking alcohol alternatives; closely aligned with Lotza's female-targeted, adaptogen-forward, party/occasion positioning.

Broad incumbents

• Athletic Brewing: Athletic Brewing is the category-defining non-alcoholic beer brand for health-conscious drinkers — targets the same 'mindful drinking' cultural shift Lotza addresses, and demonstrates the category's scale potential, though via beer rather than functional soda.
• Health-Ade Kombucha: Health-Ade is an established functional bottled beverage brand with strong retail distribution; comparable as a functional better-for-you beverage, but kombucha-based and significantly larger/more mature than Lotza.

Emerging players

• Töst: Töst produces premium non-alcoholic sparkling beverages (wine and cocktail alternatives) targeted at celebratory occasions; comparable use case to Lotza's mixer/celebration positioning, though white grape and ginger based rather than adaptogen-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@getlotza
• Instagraminstagram.com/getlotza
• TikToktiktok.com/@getlotza
• LinkedInlinkedin.com/company/getlotza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotza