What Edge2Learn does

Edge2Learn operates as a property management training center. Public firmographic and product data link it to Grace Hill, Inc., a Texas-incorporated, privately held company headquartered at 4545 Fuller Road, Suite 406, Irving, Texas. Grace Hill, founded in 2009, serves multifamily rental housing operators and commercial real estate companies with PerformanceHQ, a cloud-based learning management system (LMS) that unifies training content, policy management, resident surveys, mystery shopping, and performance analytics in a single platform. The platform includes the Gracie AI chatbot, Sparks microlearning, SkillCat mobile maintenance training, Onboarding Pathways, Capture Wizard, and the Visto credentials/CEC platform (a partnership with NAAEI offering 40+ approved courses that cover 50% of annual CEC requirements). State-specific Fair Housing approvals include Texas TDHCA and Virginia DPOR.

The business operates on per-unit annual subscription pricing for PerformanceHQ, with implementation tiers (Standard under 30 days, Customized 30-45 days, SkillCat 2-3 weeks). Revenue mechanics are recurring SaaS, augmented by optional add-on elective bundles and adjacent modules (surveys, reputation management, virtual leasing via Realync, market analysis via Hello Data). Go-to-market is enterprise field sales targeting property management companies, supported by direct implementation services, an NAA Alliance partnership, and presence at industry events such as Apartmentalize. The company reports more than 2,800 customer companies; named customers include AOG Living, Gumenick Properties, Horizon Realty Advisors, Harbor Group Management, Camden Living, and Dayrise Residential. The company employs 101-250 people, is privately held with no disclosed institutional investors, and operates exclusively in the United States.

Name

Edge2Learn

Legal name

Grace Hill, Inc.

Website

https://edge2learn.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Grace Hill (Edge2Learn) provides cloud-based training, policy, and performance management software for US multifamily and commercial real estate operators, serving 2,800+ property management companies through its PerformanceHQ LMS on per-unit annual subscriptions.

Ownership category

akta.pro rank

Product category

Property Management Training Software

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Property management training
• Multifamily training software
• Learning management system
• Compliance training platform
• Real estate training content

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Training LMS Subscription: Grace Hill's primary revenue stream comes from subscription-based access to their PerformanceHQ LMS platform. Pricing is structured per unit (per property unit), with buildable library of courses included. The platform includes training, policy management, and compliance tracking.
2. Optional Elective Bundles: Additional topic-specific training content available as optional add-on elective bundles beyond the base training library.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Edge2Learn is a property management training center providing comprehensive training content and learning solutions for the multifamily and commercial real estate industries. The core offering centers on a cloud-based LMS platform (PerformanceHQ) that delivers role-based training courses, microlearning modules, mobile maintenance training, compliance tracking, and policy management tools to property management organizations.

Product overview

Grace Hill is a comprehensive property management training and performance platform. The core offering is PerformanceHQ, an award-winning LMS that unifies training, policies, and performance data. Key modules include: Onboarding Pathways for streamlined new hire experiences, Sparks Microlearning for bite-sized training content, SkillCat mobile maintenance training and certifications, Capture Wizard for building custom training content, Custom Course Builder, and Visto for credentials and CECs. Additional solutions include Fair Housing training, Mystery Shopping, Surveys, Policies, and Reputation Management, all accessible within or alongside PerformanceHQ.

Differentiator

Problem solved

Functional benefit

Brands

• PerformanceHQ: Premier platform for people and property performance improvement, serving as the company's primary LMS and training management system.
• Visto
• SkillCat
• Realync
• Gracie
• Sparks
• Capture Wizard
• Onboarding Pathways

Products and services

• PerformanceHQ LMS Platform

Quantifiable outcome

• 76% of employees say they are more likely to stay with a company that offers continuous training
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NAA/NAAEI (National Apartment Association)coreStrategic or Co-development PartnerGrace Hill is a NAA Alliance partner. The company offers more than 40 NAAEI-approved courses that count for 50% of the annual CECs required to maintain NAA credentials. Visto, a partnership between NAAEI and Grace Hill, provides CEC courses.
• VistocoreStrategic or Co-development PartnerVisto is a partnership between NAAEI and Grace Hill for providing CEC (Continuing Education Credit) courses. Through this partnership, customers can view certifications by accessing their NAA online account. Grace Hill's training can save customers up to $500 per year in CEC costs.
• Hello DataminorGTM or Marketing PartnerHello Data is featured in Grace Hill's navigation as a partner for Market Analysis, helping save 5+ hours per week on market surveys. Promoted as 'hello-data-ai2' solution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yardi: Yardi is the dominant multifamily property management software suite. As the system of record for many of Grace Hill's customers, it is a broad incumbent that could bundle native training into its PMS, posing a competitive threat to PerformanceHQ.
• RealPage: RealPage is a large multifamily PMS and revenue management vendor with operational and resident-facing modules. It is a broad incumbent whose platform footprint could threaten Grace Hill's integration story and pricing.
• Docebo: Docebo is an enterprise Learning Management System and Learning Experience Platform used across industries. It is a broad incumbent competing for any customer evaluating PerformanceHQ against a horizontal LMS.
• AppFolio: AppFolio provides cloud property management software for multifamily and other verticals. It is a broad incumbent whose AppFolio Property Manager Plus tier includes learning content that overlaps with Grace Hill's offerings.
• Skillsoft: Skillsoft is a large enterprise learning and compliance training provider serving regulated industries. It competes with Grace Hill as a broad incumbent offering compliance and professional training content to enterprise customers.
• Entrata: Entrata is a multifamily PMS platform serving many of the same enterprise customers as Grace Hill. As a broad incumbent, it competes for the same training and resident engagement wallet and could expand into training.
• Litmos: Litmos is an enterprise LMS used for compliance and employee training across verticals. It is a broad incumbent that competes with PerformanceHQ when property management buyers evaluate horizontal LMS options.

Direct peers

• Trainual: Trainual is an SMB-focused LMS and training playbook platform used by property management and other service businesses. It competes with Grace Hill's PerformanceHQ in the training/playbook category, especially for smaller property operators.
• Traliant: Traliant is a compliance and HR training provider that serves real estate and other regulated industries. It is a direct peer to Grace Hill in delivering compliance-oriented training subscriptions to property management and adjacent verticals.

Emerging players

• Northpass: Northpass is an LMS focused on partner and customer training for mid-market companies. It is an emerging player that overlaps with Grace Hill's PerformanceHQ in providing subscription-based learning for service operations.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/edge2learn
• Facebookfacebook.com/edge2learn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge2Learn